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Database Marketing Analyst Jobs in Virginia (NOW HIRING)

Ra

Marketing Analytics Manager

Arlington, VA

Who is proficient in Applied Statistics/Econometrics, Statistical Programming, Database Marketing Management & Operations etc. Who is proficient in Customer-level data analysis. Qualifications Who ...

OneDigital

Market Analyst

Richmond, VA · On-site

$75K - $85K/yr

Experience with database applications, a plus. The typical base pay range for this role nationwide is $75,000 to $85,000 per year. Your base pay is dependent upon your skills, education ...

OneDigital

Market Analyst

Richmond, VA

$75K - $85K/yr

Experience with database applications, a plus. The typical base pay range for this role nationwide is $75,000 to $85,000 per year. Your base pay is dependent upon your skills, education ...

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All JobsDatabase Marketing Analyst JobsDatabase Marketing Analyst Jobs in Virginia

Database Marketing Analyst information

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$44

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How much do database marketing analyst jobs pay per hour?

As of Aug 29, 2026, the average hourly pay for database marketing analyst in Virginia is $44.24, according to ZipRecruiter salary data. Most workers in this role earn between $34.33 and $53.37 per hour, depending on experience, location, and employer.

What does a database marketing analyst do?

A Database Marketing Analyst is responsible for collecting, analyzing, and interpreting large sets of customer data to help businesses make informed marketing decisions. They use data mining techniques to identify trends, segment audiences, and evaluate the effectiveness of marketing campaigns. By leveraging customer information, they help organizations target the right customers with personalized marketing strategies, ultimately improving campaign ROI and customer engagement.

What skills and qualifications are needed to be a database marketing analyst?

To thrive as a Database Marketing Analyst, you need strong analytical skills, experience with data management, and a solid understanding of marketing principles, often backed by a degree in marketing, statistics, or a related field. Proficiency with SQL, CRM platforms, marketing automation tools, and data visualization software is typically required. Attention to detail, problem-solving ability, and effective communication are valuable soft skills for interpreting data and collaborating with marketing teams. These skills are crucial for extracting actionable insights from data, optimizing campaigns, and driving business growth.

How does a database marketing analyst collaborate with other departments to support marketing campaigns?

A Database Marketing Analyst works closely with marketing, sales, and IT teams to ensure data-driven strategies are effectively implemented. They provide insights by analyzing customer data, segmenting audiences, and tracking campaign performance, which helps the marketing team tailor their messaging and outreach. Regular collaboration with IT is also essential to maintain data quality and integrate new data sources. This cross-functional teamwork is crucial for delivering targeted, successful marketing campaigns and supporting overall business goals.

What is the difference between Database Marketing Analyst vs Data Analyst?

AspectDatabase Marketing AnalystData Analyst
Required CredentialsBachelor's in Marketing, Business, or related field; knowledge of marketing databasesBachelor's in Statistics, Mathematics, or related field; proficiency in data analysis tools
Work EnvironmentMarketing teams, CRM systems, marketing campaignsData teams, business intelligence platforms, various departments
Employer & Industry UsageMarketing agencies, retail, e-commerce, consumer servicesFinance, healthcare, technology, consulting
Common Search & ComparisonYesYes

The Database Marketing Analyst focuses on leveraging marketing databases to optimize campaigns and customer targeting, while the Data Analyst interprets data across various business functions to support decision-making. Both roles require analytical skills and familiarity with data tools, but their primary focus and industry applications differ.

What are popular job titles related to Database Marketing Analyst jobs in Virginia?

For Database Marketing Analyst jobs in Virginia, the most frequently searched job titles are:

What job categories do people searching Database Marketing Analyst jobs in Virginia look for?

The top searched job categories for Database Marketing Analyst jobs in Virginia are:

What are popular job titles related to Database Marketing Analyst jobs in VA?

For Database Marketing Analyst jobs in VA, the most frequently searched job titles are:

Database Marketing Analyst jobs near you
Infographic showing various Database Marketing Analyst job openings in Virginia as of August 2026, with employment types broken down into 8% Internship, and 92% Full Time. Highlights an 100% In-person job distribution, with an average salary of $92,015 per year, or $44.2 per hour.

Marketing Analytics Manager

Arlington, VA

Ra
See more jobs at Raexternal

Full-time

Re-posted 6 hours ago

Job description

Company Description

About Client:

They help in transforming the leading organizations and communities around the world. Organizations infrastructure and culture is amazing. Best place!!

Job Description

Job Title: Marketing Analytics Manager

Job Level: Mid - Senior Level


Job Description:

This is what you will do..

You will be using quantitative methods to assess the impact of offline and digital marketing.

You will be interacting with the client. 

You will be providing analyses, recommendations, presentations and advice to clients.

You will be doing project-based analytics which includes Marketing Mix Modeling, Multi-Channel Attribution, Digital Analytics, Pricing and Promotion and Demand Forecasting.

You will be leading a team and you will be responsible for team's growth.


We are looking for someone...

Who has nearly 5+ years of experience in the analysis of Marketing data using SAS and other statistical modeling tools.

Who is good in management or leadership role.

Who is good in providing external consulting.

Who is proficient in SAS or other statistical modeling tools.

Who enjoys traveling, because this role involves traveling (80% to 100%).

Who is proficient in Applied Statistics/Econometrics, Statistical Programming, Database Marketing Management & Operations etc.

Who is proficient in Customer-level data analysis.





Qualifications

Who has nearly 5+ years of experience in the analysis of Marketing data using SAS and other statistical modeling tools.

Who is good in management or leadership role.

Who is good in providing external consulting.

Who is proficient in SAS or other statistical modeling tools.

Who enjoys traveling, because this role involves traveling (80% to 100%).

Who is proficient in Applied Statistics/Econometrics, Statistical Programming, Database Marketing Management & Operations etc.

Who is proficient in Customer-level data analysis.



Additional Information

All your information will be kept confidential according to EEO guidelines.

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