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Coordinator Digital Audience Strategy Jobs (NOW HIRING)

Moore

Director, Audience Strategy

Lanham, MD · On-site

The Director, Audience Strategy works in our Audience Planning service line andpartners with teams ... Mail, Digital, DRTV, and MarCom(ifapplicable) --to ensure a coordinated understanding of the ...

Omnicom

Manager, Audience & Data Strategy

New York, NY · Hybrid

Designed to inform brand strategies with real-time insights, Comfluence is a data-driven marketing ... Familiarity with digital audience targeting platforms (CDPs, DMPs, DSPs). Comfortable navigating ...

Omnicom

Manager, Audience & Data Strategy

New York, NY · On-site

Designed to inform brand strategies with real-time insights, Comfluence is a data-driven marketing ... Familiarity with digital audience targeting platforms (CDPs, DMPs, DSPs). Comfortable navigating ...

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Coordinator Digital Audience Strategy information

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How much do coordinator digital audience strategy jobs pay per year?

As of Aug 30, 2026, the average yearly pay for coordinator digital audience strategy in the United States is $58,921.00, according to ZipRecruiter salary data. Most workers in this role earn between $44,000.00 and $71,000.00 per year, depending on experience, location, and employer.

What is the difference between Coordinator Digital Audience Strategy vs Content Marketing Coordinator?

AspectCoordinator Digital Audience StrategyContent Marketing Coordinator
CredentialsBachelor's in Marketing, Communications, or related field; familiarity with digital analytics toolsBachelor's in Marketing, Communications, or related field; experience with content creation and SEO
Work EnvironmentDigital marketing teams, analytics platforms, advertising agenciesContent teams, social media platforms, marketing departments
Employer & IndustryMedia companies, digital agencies, e-commerceBrands, media outlets, marketing agencies
Search & Comparison IntentUnderstanding digital audience targeting and analyticsContent creation, SEO, and social media marketing

The Coordinator Digital Audience Strategy focuses on analyzing and targeting digital audiences using data and analytics, while the Content Marketing Coordinator emphasizes creating and managing content to engage audiences and improve SEO. Both roles collaborate closely but have distinct primary responsibilities within digital marketing teams.

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Coordinator Digital Audience Strategy jobs near you
Infographic showing various Coordinator Digital Audience Strategy job openings in the United States as of August 2026, with employment types broken down into 85% Full Time, 11% Part Time, 1% Temporary, and 3% Contract. Highlights an 88% Physical, 3% Hybrid, and 9% Remote job distribution, with an average salary of $58,921 per year, or $28.3 per hour.

Director, Audience Strategy & Growth

REFORM Alliance

Manhattan, NY • On-site

$120 - $150/hr

Other

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 15 days ago

Job description

Job Title

Director, Audience Strategy & Growth (Social, Video, Membership)

Team & Location

Marketing & Communications – New York City

Full‑Time, Exempt, ASAP

About the Role

REFORM Alliance seeks a Director, Audience Strategy & Growth to build and lead the organization's cross‑platform audience development function. This leader will set growth strategy for stories, campaigns, and content across social, video, and audio, turning storytelling into measurable impact.

The role is on the Marketing & Communication team and reports directly to the VP of Marketing & Communications.

What You’ll Do Strategy & Data (60%)
  • Set audience strategy: Define and implement best practices for growing reach and engagement on Instagram, Facebook, X, Threads, TikTok, YouTube, LinkedIn, and emerging channels.
  • Own the analytics and insights function: Manage an audience KPI program that tracks performance across formats and platforms and translate insights into recommendations guiding content and campaign strategy.
  • Drive growth for major moments and campaigns: Build audience plans for tentpoles such as campaign launches, testimony, and storytelling releases.
  • Build a digital center of excellence: Turn data and insights into actionable intelligence through visual dashboards showing the impact of social content.
Membership Support (30%)
  • Drive REFORMer membership and activations with Digital Membership Strategists to develop campaigns that drive member sign‑ups to REFORM’s email database for community engagement and actions.
  • Support brand extensions: Evaluate and grow new formats and platforms for storytelling, including podcasts, virtual events, livestreams, or partnership content.
  • Develop key relationships: Serve as primary contact with platform partners and influencers to unlock follower growth and co‑marketing opportunities.
Other Duties as Assigned (10%)

Support additional organization needs as required.

Required Qualifications
  • 5+ years of experience in audience strategy, audience development, or growth marketing across social, video, email marketing, influencer, and other digital extensions.
  • Strong analytics fluency: direct experience owning a KPI program and translating data into content and platform strategy recommendations.
  • Experience with performance/paid media (Google Ads, Meta Ads) to drive account growth and brand awareness.
Preferred Qualifications
  • Track record of launching and growing digital properties, including audience development, platform relationships, and cross‑promotion strategy.
  • Experience collaborating with platform partners (Meta, TikTok, Apple, Spotify, YouTube, etc.) and influencers.
  • Collaborative, cross‑functional operating style, comfortable working with content creators, influencers, production, policy, data, and product teams.
  • Passion for criminal justice reform and REFORM Alliance’s mission; nonprofit or advocacy experience is a plus.
Why REFORM Alliance

A rare opportunity to bring big‑media audience strategy discipline to a mission where growth drives policy change and second chances.

Work Demands
  • Rapid‑response campaigns in real time, may require non‑traditional hours (evenings and weekends) 4–6 times per month.
  • Some travel for events and conferences; in‑office 4–5 days per week.
Additional Requirements
  • Authorized to work in the U.S. and live within commuting distance of New York City.
  • REFORM does not offer visa sponsorship.
Compensation & Benefits

Salary ranges from $120,000–$150,000 based on experience and fit.

Benefits include competitive salaries, comprehensive medical, dental, vision, life, disability coverage, 20 days PTO in the first year, 4% 401(k) match after 30 days, 100% health insurance premium coverage, and $75 monthly cell phone reimbursement.

Equal Opportunity Employer

REFORM Alliance is an equal‑opportunity employer and considers qualified applicants for employment without regard to race, color, creed, religion, national origin, sex, sexual orientation, gender identity, age, disability, veteran status, or any other protected factor.

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