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Manager Digital Audience Strategy Jobs (NOW HIRING)

Flowserve

Manager, Digital Marketing

Irving, TX · On-site

Responsibilities: * Define and lead Flowserve's enterprise digital marketing strategy across ... audience engagement, and operational scalability. * Lead and develop the digital marketing team ...

WOWK-TV

Strategic Account Manager

Nashville, TN · On-site

As a member of the Nashville / Nexstar digital sales team, the Strategic Account Manager is ... Manage digital audience extension campaigns including implementation, deployment, and analytics

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Manager Digital Audience Strategy information

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$66K

$111.7K

$168K

How much do manager digital audience strategy jobs pay per year?

As of Jul 7, 2026, the average yearly pay for manager digital audience strategy in the United States is $111,728.00, according to ZipRecruiter salary data. Most workers in this role earn between $83,500.00 and $136,000.00 per year, depending on experience, location, and employer.

What is the difference between Manager Digital Audience Strategy vs Digital Marketing Manager?

AspectManager Digital Audience StrategyDigital Marketing Manager
Primary FocusAudience segmentation, targeting, and engagement strategiesOverall digital marketing campaigns, including content, SEO, and advertising
Required SkillsData analysis, audience insights, digital toolsMarketing strategy, campaign management, content creation
Work EnvironmentData-driven teams, analytics platformsMarketing departments, creative teams
Common CertificationsGoogle Analytics, Digital Marketing certificationsGoogle Ads, HubSpot, or similar marketing certifications

The Manager Digital Audience Strategy primarily focuses on understanding and engaging specific audience segments through data analysis and targeted strategies. In contrast, the Digital Marketing Manager oversees broader digital campaigns, including content, SEO, and advertising efforts. Both roles require digital marketing knowledge and certifications but differ in scope and daily responsibilities.

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What cities are hiring for Manager Digital Audience Strategy jobs? Cities with the most Manager Digital Audience Strategy job openings:
What are the most commonly searched types of Digital Audience Strategy jobs? The most popular types of Digital Audience Strategy jobs are:
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Manager Digital Audience Strategy jobs near you
Infographic showing various Manager Digital Audience Strategy job openings in the United States as of July 2026, with employment types broken down into 1% Locum Tenens, 87% Full Time, 10% Part Time, and 2% Contract. Highlights an 79% Physical, 4% Hybrid, and 17% Remote job distribution, with an average salary of $111,728 per year, or $53.7 per hour.

Senior Marketing Manager, Lifecycle Marketing & Audience Strategy

Bellwether Enterprise

Columbus, OH • On-site

Full-time

Posted 17 days ago

Job description

Job summary
BWE is seeking a results-driven marketing professional to design, optimize, and manage B2B lifecycle marketing programs and audience segmentation strategies across the end-to-end client experience.
This role requires 7-10 years of professional experience and blends strategic vision with hands-on execution - leveraging audience segmentation, marketing automation, retargeting, and business intelligence to deliver personalized, timely, and impactful client communications across digital channels.
The ideal candidate brings deep experience executing integrated campaigns across email, web, and other digital media, with a strong understanding of how audience behavior, engagement data, and business insights inform targeting and campaign performance. This individual will work closely with BWE's Digital Enablement team, business leaders, and analytics partners to elevate the client experience, drive engagement, and modernize our existing email marketing ecosystem.
Key responsibilities
  • Audience strategy & lifecycle marketing - Develop data-informed audience segmentation and targeting strategies to support personalized, multi-channel client journeys across email, web, and other digital touchpoints.

  • Cross-functional partnership - Collaborate with Digital Enablement and business stakeholders to map, analyze, and optimize client touchpoints to create seamless, personalized, and value-driven experiences, consistently advocating for the client perspective to drive more business to BWE.

  • Business intelligence advocacy - Partner with analytics teams to identify, prioritize, and champion data needs that enhance segmentation, reporting, and performance measurement.

  • Retargeting & personalization - Develop and execute campaigns that re-engage clients using behavioral, demographic, lifecycle and other data to deliver relevant, meaningful interactions.

  • Direct marketing & automation - Lead strategy, execution, and optimization of email and direct marketing programs, including evaluating and implementing a new email platform and partnering with Digital Enablement to improve targeting, deliverability, and engagement.

  • Performance analysis - Track, analyze, and report on campaign and journey effectiveness, applying insights to continuously improve both business outcomes and client experiences.

Qualifications & strengths
  • 7-10 years of experience in lifecycle marketing, marketing automation, CRM systems, campaign management, and/or customer journey strategy within a B2B environment.

  • Demonstrated experience developing audience segmentation and targeting strategies informed by client behavior, engagement data, and business insights.

  • Curious problem-solver who has both the strategic mindset to create the vision and the get-it-done ability to roll up your sleeves and work cross-functionally to execute it.

  • Hands-on experience executing integrated digital campaigns across channels including email, web, and paid or owned media.

  • Strong understanding of email marketing best practices, deliverability, and campaign optimization.

  • Experience partnering with analytics or business intelligence teams to support audience understanding, reporting, and performance measurement.

  • General familiarity with and/or exposure to a broad range of marketing technology platforms, along with strong proficiency in campaign analytics and translating data into actionable insights; experience with tools such as Marketo, HubSpot, Salesforce Marketing Cloud, Google Analytics 4, Adobe Analytics, Power BI, Tableau, or similar platforms is a plus.

  • Strong collaboration skills with the ability to work effectively across technical, creative, and business teams.

  • Strategic thinker with a hands-on, execution-focused mindset and a strong curiosity for data, audience behavior, and continuous optimization.

We encourage you to explore the career opportunities we have available here at BWE!

Apply