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Manager Digital Audience Strategy Jobs (NOW HIRING)

Flowserve

Manager, Digital Marketing

Irving, TX · On-site

Responsibilities: * Define and lead Flowserve's enterprise digital marketing strategy across ... audience engagement, and operational scalability. * Lead and develop the digital marketing team ...

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All JobsManager Digital Audience Strategy Jobs

Manager Digital Audience Strategy information

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$66K

$111.7K

$168K

How much do manager digital audience strategy jobs pay per year?

As of Jun 8, 2026, the average yearly pay for manager digital audience strategy in the United States is $111,728.00, according to ZipRecruiter salary data. Most workers in this role earn between $83,500.00 and $136,000.00 per year, depending on experience, location, and employer.

What is the difference between Manager Digital Audience Strategy vs Digital Marketing Manager?

AspectManager Digital Audience StrategyDigital Marketing Manager
Primary FocusAudience segmentation, targeting, and engagement strategiesOverall digital marketing campaigns, including content, SEO, and advertising
Required SkillsData analysis, audience insights, digital toolsMarketing strategy, campaign management, content creation
Work EnvironmentData-driven teams, analytics platformsMarketing departments, creative teams
Common CertificationsGoogle Analytics, Digital Marketing certificationsGoogle Ads, HubSpot, or similar marketing certifications

The Manager Digital Audience Strategy primarily focuses on understanding and engaging specific audience segments through data analysis and targeted strategies. In contrast, the Digital Marketing Manager oversees broader digital campaigns, including content, SEO, and advertising efforts. Both roles require digital marketing knowledge and certifications but differ in scope and daily responsibilities.

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What cities are hiring for Manager Digital Audience Strategy jobs? Cities with the most Manager Digital Audience Strategy job openings:
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Manager Digital Audience Strategy jobs near you
Infographic showing various Manager Digital Audience Strategy job openings in the United States as of May 2026, with employment types broken down into 13% Full Time, 81% Part Time, and 6% Contract. Highlights an 94% Physical, 2% Hybrid, and 4% Remote job distribution, with an average salary of $111,728 per year, or $53.7 per hour.
Audience Architect - Audience Creation & Activation

Audience Architect - Audience Creation & Activation

MODintelechy

Austin, TX • On-site, Remote

Full-time

Posted 21 days ago

Job description

This role is responsible for translating marketing strategy and customer engagement objectives into scalable audience frameworks, segmentation logic, and activation approaches across a complex omnichannel ecosystem.
Sitting at the intersection of marketing, MarTech, and audience strategy, this role acts as a bridge between business stakeholders and technical teams. The focus is on designing how audiences should be structured, qualified, and activated across platforms such as Adobe Experience Platform (AEP), Adobe Audience Manager (AAM), Adobe Target, Marketo, and paid media environments.
This is not a platform engineering or backend architecture role. Instead, the role is centered on translating audience strategy, designing segmentation, planning activation, and ensuring audience use cases can be operationalized effectively across channels.
This role operates in a complex B2B SaaS environment where audience strategy must account for account hierarchies, buying groups, multiple identities, and non-linear customer journeys.
What You Will Do
Translate Marketing Strategy into Audience Design
Partner with marketing and journey teams to translate campaign objectives, lifecycle strategies, and engagement use cases into actionable audience definitions and segmentation frameworks. Ensure audience strategies align with B2B account-based engagement models and customer journey requirements.
Design Cross-Channel Audience & Activation Frameworks
Develop scalable audience structures, qualification logic, and activation approaches that support coordinated engagement across email, web personalization, paid media, and other digital channels. Ensure audience logic remains consistent across platforms and destinations.
Define Audience Use Cases & Business Requirements
Work closely with Tech Capability Leads and platform teams to translate audience use cases into clear business and functional requirements. Help shape future audience activation capabilities by ensuring marketing needs and activation scenarios are properly documented and prioritized.
Align Audience Strategy with Platform Capabilities
Provide guidance on how audiences should be structured and activated within platforms such as AEP, AAM, Adobe Target, Marketo, and related MarTech ecosystems. Ensure audience approaches are scalable, reusable, and aligned with downstream activation requirements and platform constraints.
Ensure Audience Quality & Activation Readiness
Validate that audience definitions can be executed effectively based on available profile data, identity structures, and segmentation logic. Identify gaps or issues impacting qualification, reach, suppression, or activation performance and translate them into clear business impact.
Bridge Marketing, Martech & Technical Teams
Act as a connector between marketing stakeholders, MarTech teams, and technical capability leads to ensure audience requirements are clearly understood and operationalized. Support alignment between business goals and technical execution without directly owning engineering delivery.
What We're Looking For
The ideal candidate has experience in B2B SaaS or enterprise technology environments where:
  • Audience strategy supports account-based and buying group engagement models
  • Segmentation and personalization are central to campaign performance
  • Cross-channel activation requires coordination across multiple MarTech platforms
  • Marketing objectives must be translated into scalable audience frameworks and activation logic
  • Audience quality and identity structure directly impact engagement and pipeline outcomes
Strong candidates often come from backgrounds such as:
  • Audience management and activation (AEP, AAM, Target, CDP)
  • Marketing operations or MarTech consulting
  • Segmentation strategy and activation planning
  • Omnichannel campaign orchestration and audience design
Profiles primarily focused on backend data engineering, infrastructure, or enterprise platform architecture without strong marketing use case ownership are less aligned to this role.
Qualifications
  • 6+ years of experience in audience strategy, marketing operations, MarTech consulting, or audience activation roles
  • Strong experience in B2B SaaS or enterprise technology environments
  • Required hands-on experience with audience and customer data platforms such as Adobe Experience Platform (AEP), Adobe Audience Manager (AAM), Adobe Target, Marketo, or similar CDP ecosystems
  • Strong understanding of audience segmentation, qualification logic, and activation frameworks
  • Experience designing audiences for cross-channel activation including email, web personalization, and paid media
  • Familiarity with account-based marketing, buying group dynamics, and complex B2B customer journeys
  • Ability to translate marketing requirements into structured audience use cases and business requirements
  • Strong collaboration skills across marketing, MarTech, analytics, and technical teams
  • Ability to communicate technical constraints and audience considerations in clear business terms

About MODintelechy
MODintelechy provides managed services to B2B organizations. We work with sales and marketing leaders to drive measurable growth and net revenue retention, often at the intersection of strategy, enablement, customer engagement, and change.
We're People First.
MODintelechy is an Equal Opportunity Employer. MODintelechy practices equal employment opportunity in all employment decisions without regard to race, religion, national origin, age, sex, sexual orientation, disability, gender or gender non-conforming identification, or any other characteristic or status protected by federal, state, or local laws.

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