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Digital Audience Strategy Jobs (NOW HIRING)

WOWK-TV

Digital News Producer

High Point, NC

Utilizes analytics and audience insights to inform content decisions and platform strategy Skill/Experience Requirements * 2 years of experience in digital news, web production, or social media ...

Tribune Media

Digital News Producer

High Point, NC · On-site

Utilizes analytics and audience insights to inform content decisions and platform strategy Skill/Experience Requirements * 2 years of experience in digital news, web production, or social media ...

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How much do digital audience strategy jobs pay per year?

As of May 29, 2026, the average yearly pay for digital audience strategy in the United States is $111,728.00, according to ZipRecruiter salary data. Most workers in this role earn between $83,500.00 and $136,000.00 per year, depending on experience, location, and employer.

What is a Digital Audience Strategy job?

A Digital Audience Strategy job involves analyzing, understanding, and engaging target audiences across digital platforms to drive growth and impact. Professionals in this role use data, research, and marketing insights to develop strategies that optimize content distribution, audience engagement, and brand awareness. They often collaborate with marketing, analytics, and content teams to refine messaging and ensure it reaches the right people at the right time. This role requires expertise in digital marketing, SEO, social media, and data analysis to continuously improve audience targeting and engagement.

What are the key skills and qualifications needed to thrive in the Digital Audience Strategy position, and why are they important?

To thrive in Digital Audience Strategy, you need strong analytical skills, experience with digital marketing platforms, and a background in communications, marketing, or a related field. Familiarity with analytics tools like Google Analytics, social media insights, and customer relationship management (CRM) systems, as well as certifications in digital marketing, are often beneficial. Strategic thinking, creativity, and strong collaboration skills help professionals excel in developing and executing audience growth initiatives. These skills are crucial for effectively understanding audiences, optimizing campaigns, and driving engagement in a dynamic digital landscape.

What are the typical daily responsibilities of someone working in Digital Audience Strategy?

A professional in Digital Audience Strategy typically monitors audience analytics, plans and executes multi-platform digital campaigns, and collaborates with content, marketing, and data teams to enhance audience engagement. They spend time analyzing user behavior and feedback to inform strategy adjustments and present insights to stakeholders for decision-making. Regular tasks also include A/B testing content, optimizing targeting strategies, and identifying new audience growth opportunities. This role often involves both independent data-driven work and frequent communication with creative and technical colleagues, making it dynamic and collaborative.
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Digital Audience Strategy jobs near you
Editor, Audience - News, CNN Digital Products & Services

Editor, Audience - News, CNN Digital Products & Services

Warnerbros

New York, NY

Full-time

Medical, Life, Retirement, PTO

Posted 29 days ago

Job description

Welcome to Warner Bros. Discovery... the stuff dreams are made of.

Who We Are...

When we say, "the stuff dreams are made of," we're not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD's vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what's next...

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

We are the now and the next. The power behind the people building the future. We are born from the spirit of innovation. We are created from the idea that people around the world want more, need more, deserve more. We are the home of the global digital revolution. We are CNN.

To see what it's like to work atCNN, follow @WBDLife onInstagramandX!

We are CNN. THE WORLD'S MOST ESSENTIAL AND ENGAGING SOURCE OF DIGITAL NEWS. We are in the midst of rapid transformation and need our next generation of innovators, makers, and dreamers who will lead and drive our growth. We aim to make the world a better, more connected place.

Your New Role...

TheAudience Editoris the embedded, deskspecific partner to Audience Strategy & Insights, translating audience signals into clear editorial choices. You will supply the desk with essential performance learnings; shape framing, formats, and distribution to meet audience demand; and collaborate across Search, Social, Home, Newsletters, and Product to maximize reach, habit, and engagement (including among subscribers).

This role sits at the intersection of editorial judgment and evidence-collaborative,rigorous inapproach, and focused on measurable outcomes. You will work closely within our Audience Strategy & Insights operating model and in partnership with DART (Data, Analytics, Research & Testing) to turn insights into action and build repeatable practices the desk can rely on.

Your Role Accountabilities...

Performance Insights & Editorial Guidance

  • Deliver concise, actionable daily/weekly/monthly insights that guide coverage decisions and followups.

  • Suggest stories, angles, and formats grounded insearchintent, offplatform behavior, competitive patterns, and audience demand.

  • Interpret quantitative and qualitative signals to shape framing and presentation on platform (site/app, home, article packaging, recirculation) and off platform (search, social, alerts, newsletters).

CrossPlatform Strategy & Collaboration

  • Partner with Product and platform teams (Search, Social, Home, Newsletters) toidentifyopportunities in modules, templates, topic hubs, and alerting.

  • Drive reach, engagement, and habit by aligning desk plans to audience goals and capturing learnings in structured retros and playbooks.

  • Coordinate packaging and distribution across OffPlatform, Distribution, Community, Programming, and Newsletter teams.

Desk Support & Operational Cadence

  • Contribute todaily, weekly, and monthly audience updates, synthesizing insights into desk and section reviews.

  • Evaluate the desk's presence and strategy across platforms;identifygrowth opportunities in formats and account strategy.

  • Coach the desk on best practices for social, search, and packaging; lead quick tests and document learnings.

  • Optimizefor discoverability via trend identification, audience demand research, evergreen refinement, and intent matching-partnering with Search on best practices.

  • Uphold CNN's journalistic mission by using data to inform editorial decisions.

Qualifications & Experience...

  • 3+ years in digital journalism, audience or content strategy, or analytics.

  • Strong ability to spot coverage, framing, and format opportunities that drive reach and engagement.

  • Skilled at interpreting data and partnering with analytics to shape on and offplatformpresentation.

  • Experience working with Search, Social, Home, Community, Notifications, and Newsletter teams.

  • Clear, actionoriented communicator whocontributes regularlyto audience performance updates.

  • Ability to write and coach platformnative social copy.

  • Committed to journalistic independence and missionaligned decisions.

  • Fluent in search trends, intent shifts, and misinformation dynamics.

  • Deep social platformexpertisewith strong tone and brand stewardship.

  • Strong writing/editing instincts for headlines, display, and framing.

  • Comfortable with testing, iteration, and directionalreads.

  • Skilled at bridging editorial, product, analytics, design, and research.

  • Strong understanding of competitive landscape and attention patterns.

How We Get Things Done...

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.

If you're a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.

In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery's total compensation package for employees. Pay Range: $77,000.00 - $143,000.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.

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