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Digital Audience Strategy Jobs (NOW HIRING)

Hearst

Audience Editor, Chron

Houston, TX · On-site

Understanding audience habits deeply enough to craft a strategy that retains loyal readers while developing new ones across Texas Chron is an essential digital-first local news source serving more ...

Hearst Newspapers

Audience Editor, Chron

Houston, TX

Understanding audience habits deeply enough to craft a strategy that retains loyal readers while developing new ones across Texas Chron is an essential digital-first local news source serving more ...

Hearst

Audience Editor, Chron

Houston, TX

Understanding audience habits deeply enough to craft a strategy that retains loyal readers while developing new ones across Texas Chron is an essential digital-first local news source serving more ...

Hearst Newspapers

Audience Editor, Chron

Houston, TX · On-site

Understanding audience habits deeply enough to craft a strategy that retains loyal readers while developing new ones across Texas Chron is an essential digital-first local news source serving more ...

Hearst

Audience Editor, Chron

Houston, TX · On-site

Understanding audience habits deeply enough to craft a strategy that retains loyal readers while developing new ones across Texas Chron is an essential digital-first local news source serving more ...

Hearst Newspapers

Audience Editor, Chron

Houston, TX · On-site

Understanding audience habits deeply enough to craft a strategy that retains loyal readers while developing new ones across Texas Chron is an essential digital-first local news source serving more ...

The Guardian

Assistant Digital and Audience Editor

New York, NY · On-site

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Working with the US digital editor, the senior audience editor and the wider newsroom you will help ... as distribution strategies * A firm grasp of the Guardian's brand and editorial identity and a ...

The Guardian

Assistant Digital and Audience Editor

New York, NY · On-site

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Working with the US digital editor, the senior audience editor and the wider newsroom you will help ... as distribution strategies * A firm grasp of the Guardian's brand and editorial identity and a ...

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Digital Audience Strategy information

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$66K

$111.7K

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How much do digital audience strategy jobs pay per year?

As of Aug 14, 2026, the average yearly pay for digital audience strategy in the United States is $111,728.00, according to ZipRecruiter salary data. Most workers in this role earn between $83,500.00 and $136,000.00 per year, depending on experience, location, and employer.

What are the typical daily responsibilities of someone working in digital audience strategy?

A professional in Digital Audience Strategy typically monitors audience analytics, plans and executes multi-platform digital campaigns, and collaborates with content, marketing, and data teams to enhance audience engagement. They spend time analyzing user behavior and feedback to inform strategy adjustments and present insights to stakeholders for decision-making. Regular tasks also include A/B testing content, optimizing targeting strategies, and identifying new audience growth opportunities. This role often involves both independent data-driven work and frequent communication with creative and technical colleagues, making it dynamic and collaborative.

Is a digital audience strategist a good career?

A digital audience strategist is a growing role focused on analyzing and targeting online audiences using data analytics and marketing tools. It offers opportunities in digital marketing, media, and advertising industries, often requiring skills in data analysis, content strategy, and familiarity with platforms like Google Analytics and social media tools. The career can be rewarding for those interested in data-driven marketing and digital trends.

How to become a digital audience strategist?

To become a digital audience strategist, develop skills in data analysis, digital marketing, and content strategy, often through a bachelor's degree in marketing, communications, or related fields. Gaining experience with analytics tools like Google Analytics and social media platforms, along with certifications in digital marketing, can enhance your qualifications for this role.

What does a digital audience strategist do?

A digital audience strategist analyzes online data to understand target audiences and develops strategies to increase engagement across digital platforms. They use tools like analytics software and content management systems to optimize campaigns and improve reach. Strong skills in data analysis, marketing, and communication are essential for this role.

What is a digital audience strategy?

A Digital Audience Strategy job involves analyzing, understanding, and engaging target audiences across digital platforms to drive growth and impact. Professionals in this role use data, research, and marketing insights to develop strategies that optimize content distribution, audience engagement, and brand awareness. They often collaborate with marketing, analytics, and content teams to refine messaging and ensure it reaches the right people at the right time. This role requires expertise in digital marketing, SEO, social media, and data analysis to continuously improve audience targeting and engagement.

What are the key skills and qualifications needed to thrive in digital audience strategy, and why are they important?

To thrive in Digital Audience Strategy, you need strong analytical skills, experience with digital marketing platforms, and a background in communications, marketing, or a related field. Familiarity with analytics tools like Google Analytics, social media insights, and customer relationship management (CRM) systems, as well as certifications in digital marketing, are often beneficial. Strategic thinking, creativity, and strong collaboration skills help professionals excel in developing and executing audience growth initiatives. These skills are crucial for effectively understanding audiences, optimizing campaigns, and driving engagement in a dynamic digital landscape.

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Digital Audience Strategy jobs near you
Infographic showing various Digital Audience Strategy job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 83% Full Time, 11% Part Time, 1% Temporary, and 4% Contract. Highlights an 87% Physical, 4% Hybrid, and 9% Remote job distribution, with an average salary of $111,728 per year, or $53.7 per hour.

Paid Media Audience Strategy & Data Architecture Lead

Citigroup, Inc.

Irving, TX • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 16 days ago

Citibank rating

8.3

Company rating: 8.3 out of 10

Based on 177 frontline employees who took The Breakroom Quiz

39th of 171 rated banks

Job description

We are seeking an experienced Paid Media Audience Strategy & Data Architecture Lead to drive audience planning, activation strategy, and data-enabled marketing initiatives across the paid media ecosystem. This role combines strategic audience development with data architecture expertise, helping the organization identify, prioritize, and activate audiences that drive business outcomes. The successful candidate will lead the development of audience frameworks that answer key strategic questions: Who should we target? When should we engage them? Where should we reach them? Why are they valuable?
Working closely with Marketing, Analytics, Data Science, Media, and Technology teams, this individual will translate customer insights and business goals into scalable audience strategies while ensuring data is appropriately integrated, governed, and activated across MarTech and AdTech platforms.
The ideal candidate is a strategic audience expert who understands how to combine customer insights, first-party data, and marketing technology to develop effective targeting strategies. They can define who to target, when to engage them, where to activate them, and why they matter, while partnering across teams to operationalize those strategies and drive measurable business outcomes.
Responsibilities:
  • Audience Strategy & Planning: Develop audience strategies that support customer acquisition, cross-sell, engagement, and retention objectives, define target audience frameworks using customer behavior, lifecycle stage, demographics, transactional data, and behavioral signals, determine the optimal timing, channel, and messaging approach for audience engagement, partner with business stakeholders to identify high-value audience opportunities aligned with strategic priorities and establish audience selection methodologies, segmentation standards, and measurement frameworks.
  • Customer Insights & Audience Development: Leverage first-party data, analytics, and customer insights to identify actionable audience segments, evaluate audience performance and recommend optimizations based on campaign results and changing business objectives, collaborate with analytics and data science teams to develop propensity models, lookalike audiences, and predictive targeting approaches and translate complex customer data into clear audience recommendations for marketing teams.
  • Data Architecture & Audience Enablement: Design and oversee data flows supporting audience creation, activation, and measurement across marketing and advertising platforms, partner with technology and data engineering teams to ensure audience data is integrated and distributed effectively, support identity resolution, customer matching, audience onboarding, and activation processes and ensure audience strategies can be operationalized and scaled across multiple activation platforms.
  • MarTech & AdTech Strategy: Guide audience activation across digital marketing, paid media, CRM, and customer engagement platforms., partner with media teams to align audience strategies with channel capabilities and business objectives, evaluate and recommend tools, platforms, and processes that improve audience management and activation effectiveness and serve as a subject matter expert on audience strategy, data-driven targeting, and customer segmentation.
  • Governance & Controls: Ensure audience creation and activation activities comply with established privacy, compliance, and data governance requirements, maintain documentation related to audience frameworks, segmentation methodologies, business rules, and activation processes and partner with risk, legal, and compliance teams to support governance reviews and audits.
  • Cross-Functional Leadership: Lead collaboration across Marketing, Media, Analytics, Data Science, Technology, Product, and Compliance teams, influence strategic decision-making by providing data-driven audience recommendations and present audience strategies, insights, and performance results to senior stakeholders.
  • Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

Qualifications:
  • 6-10 years of experience in consumer marketing, advertising and/or media.
  • 6-10 years of experience in audience strategy, marketing analytics, customer data strategy, paid media, marketing technology, data architecture, or related disciplines.
  • Demonstrated experience developing audience strategies that support customer acquisition, engagement, retention, and growth objectives.
  • Experience leveraging first-party data to build customer segments and activation strategies.
  • Strong understanding of customer lifecycle marketing, audience planning, segmentation, and targeting methodologies.
  • Experience working across MarTech and AdTech ecosystems, including audience activation and measurement.
  • Strong analytical skills with the ability to transform customer insights into actionable business recommendations.
  • Proficiency in SQL and experience working with large customer datasets.
  • Strong communication and stakeholder management skills with experience presenting recommendations to business leaders.

Preferred Qualifications:
  • Experience with LiveRamp or similar AdTech, identity resolution, clean room, customer data, or audience connectivity platforms.
  • Experience with DSPs, CDPs, marketing cloud platforms, ad servers, and customer engagement technologies.
  • Knowledge of customer identity, audience onboarding, attribution, and measurement methodologies.
  • Experience in financial services, banking, or highly regulated industries.
  • Bachelor's degree in Marketing, Analytics, Data Science, Information Systems, Business, or a related field.
  • Experience with LiveRamp or similar audience and identity platforms is preferred but not required.

Education:
  • Bachelor's/University degree, Master's degree preferred

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.
Job Family Group:
Marketing
Job Family:
Advertising, Branding and Media
Time Type:
Full time
Primary Location:
Irving Texas United States
Primary Location Full Time Salary Range:
$114,720.00 - $172,080.00
In addition to salary, Citi's offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.
Most Relevant Skills
Please see the requirements listed above.
Other Relevant Skills
For complementary skills, please see above and/or contact the recruiter.
Anticipated Posting Close Date:
Aug 05, 2026
Automated Processing and AI
We use automated processing, including artificial intelligence, for our legitimate business interests (or our reasonable and appropriate business purposes) to identify and align the candidate's skills and abilities with a specific job opening. Additionally, if you so choose, or consent, we can match your skills and abilities to other suitable roles at Citi.
Importantly, all our hiring processes and decisions, including determining your suitability for a role, are conducted, checked, and decided by individuals. Our automated processing and AI do not involve relying on automatic or autonomous decision-making. Please refer to any Jurisdictional Considerations, with specific provisions for your country (where relevant) for further details.
Illinois residents - AI Notice and Right
Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.
If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.
View Citi's EEO Policy Statement and the Know Your Rights poster.

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About Citigroup Inc

Sourced by ZipRecruiter

We live in an increasingly complex world. Companies these days are either born global or are going global at record speed. Business and geopolitics are forging an entirely new dynamic and consumers now expect financial services to be a seamless part of their digital lives. Citi is a bank that’s uniquely positioned for this moment. Through our vast global network and our on-the-ground expertise, we can connect the dots, anticipate change and empathize the needs of our clients and customers in ways that other banks simply cannot. Citi's mission is to serve as a trusted partner to our clients by responsibly providing financial services that enable growth and economic progress. We have set expectations for how we must act to bring our mission to life. These expectations are at the heart of our Leadership Principles – we take ownership, we deliver with pride and we succeed together.

Industry

Banking and credit intermediation

Company size

5,001 - 10,000 Employees

Headquarters location

New York City, NY, US

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