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Digital Audience Strategy information

See California salary details

$65.1K

$110.3K

$165.8K

How much do digital audience strategy jobs pay per year?

As of Aug 21, 2026, the average yearly pay for digital audience strategy in California is $110,265.00, according to ZipRecruiter salary data. Most workers in this role earn between $82,400.00 and $134,200.00 per year, depending on experience, location, and employer.

What is a digital audience strategy?

A Digital Audience Strategy job involves analyzing, understanding, and engaging target audiences across digital platforms to drive growth and impact. Professionals in this role use data, research, and marketing insights to develop strategies that optimize content distribution, audience engagement, and brand awareness. They often collaborate with marketing, analytics, and content teams to refine messaging and ensure it reaches the right people at the right time. This role requires expertise in digital marketing, SEO, social media, and data analysis to continuously improve audience targeting and engagement.

What are the typical daily responsibilities of someone working in digital audience strategy?

A professional in Digital Audience Strategy typically monitors audience analytics, plans and executes multi-platform digital campaigns, and collaborates with content, marketing, and data teams to enhance audience engagement. They spend time analyzing user behavior and feedback to inform strategy adjustments and present insights to stakeholders for decision-making. Regular tasks also include A/B testing content, optimizing targeting strategies, and identifying new audience growth opportunities. This role often involves both independent data-driven work and frequent communication with creative and technical colleagues, making it dynamic and collaborative.

What are the key skills and qualifications needed to thrive in digital audience strategy, and why are they important?

To thrive in Digital Audience Strategy, you need strong analytical skills, experience with digital marketing platforms, and a background in communications, marketing, or a related field. Familiarity with analytics tools like Google Analytics, social media insights, and customer relationship management (CRM) systems, as well as certifications in digital marketing, are often beneficial. Strategic thinking, creativity, and strong collaboration skills help professionals excel in developing and executing audience growth initiatives. These skills are crucial for effectively understanding audiences, optimizing campaigns, and driving engagement in a dynamic digital landscape.

Is a digital audience strategist a good career?

A digital audience strategist is a growing role focused on analyzing and targeting online audiences using data analytics and marketing tools. It offers opportunities in digital marketing, media, and advertising industries, often requiring skills in data analysis, content strategy, and familiarity with platforms like Google Analytics and social media tools. The career can be rewarding for those interested in data-driven marketing and digital trends.

What does a digital audience strategy do?

A digital audience strategy involves planning and implementing methods to attract, engage, and retain online audiences across digital platforms. It includes analyzing user data, creating targeted content, and using tools like analytics and social media management to optimize reach and engagement.

What are the most commonly searched types of Digital Audience Strategy jobs in California?

The most popular types of Digital Audience Strategy jobs in California are:

What are popular job titles related to Digital Audience Strategy jobs in California?

For Digital Audience Strategy jobs in California, the most frequently searched job titles are:

What job categories do people searching Digital Audience Strategy jobs in California look for?

The top searched job categories for Digital Audience Strategy jobs in California are:

What cities in California are hiring for Digital Audience Strategy jobs?

Cities in California with the most Digital Audience Strategy job openings:

Digital Audience Strategy jobs near you
Infographic showing various Digital Audience Strategy job openings in California as of August 2026, with employment types broken down into 78% Full Time, 11% Part Time, and 11% Contract. Highlights an 94% In-person, and 6% Hybrid job distribution, with an average salary of $110,265 per year, or $53 per hour.

Director, Audience Analytics

Omnicom Media

Los Angeles, CA • On-site

Full-time

Medical, Dental, Life, Retirement

Re-posted 22 days ago

Job description

Position Overview:
The Director, Audience Analytics leads the development and implementation of audience strategy and insights to drive business outcomes for our clients. As this role owns the audience process from start to finish, the ideal candidate will need to have a strong understanding of audience data & addressability, consumer behaviors, and the digital landscape, particularly within programmatic and social media. The Director collaborates with internal teams and the client to ensure audience insights are at the heart of all marketing and media decisions, driving measurable performance outcomes and business growth. This individual provides strategic guidance, manages projects, and mentors junior team members and is expected to be hands-on-keys in our audience tools to deliver on client objectives.
Responsibilities:
  • Audience Analytics & Performance Strategy:
    • Lead the development of audience workstreams that inform addressable strategies aligned with client goals.
    • Identify and analyze key audience trends and insights relevant to the client's industry, focusing on how these insights can be leveraged in paid media planning, performance channels and creative development
    • Develop audience segmentation strategies within Interact tech stack (and beyond), emphasizing segments that are highly responsive to performance-based advertising.
    • Translate audience insights into actionable recommendations for media planning, creative development, and campaign optimization, with a focus on improving performance metrics.
  • Performance Campaign Planning & Execution:
    • Collaborate with media planning teams to develop audience-centric media plans that maximize reach, engagement, and conversion within programmatic and social media platforms.
    • Work with activation teams to ensure effective audience targeting across addressable platforms.
    • Oversee the implementation of audience testing roadmaps, ensuring adherence to best practices.
    • Monitor campaign performance in real-time alongside Growth Analytics, Activation and Client Solutions teams, providing ongoing optimization recommendations based on audience insights and performance data.
  • Client Relationship & Management:
    • Serve as a key point of contact for client stakeholders, building strong relationships.
    • Present audience insights, strategies, and campaign performance updates to clients, demonstrating the impact of audience-centric strategies on performance metrics.
    • Manage client expectations and ensure the timely delivery of high-quality work focused on achieving performance outcomes.
    • Proactively identify client needs and opportunities to enhance audience analytics and drive business growth
  • Team Leadership & Mentorship:
    • Provide guidance and mentorship to junior team members, fostering a collaborative environment focused on achieving performance goals.
    • Oversee project execution, ensuring timely delivery and adherence to quality standards for performance-driven campaigns.
    • Share knowledge and best practices with the team, promoting continuous learning in audience analytics and addressable marketing.
    • Stay abreast of the latest trends and best practices in audience, data analytics, and marketing technology.

Required Skills & Experience:
  • 7+ years of experience in audience strategy, data analytics, paid media or performance marketing
  • Strong understanding of audience segmentation, targeting, and activation techniques across various media channels, with expertise in programmatic and social media platforms.
  • Experience with data management platforms (DMPs), customer data platforms (CDPs), and other marketing technology solutions
  • Excellent communication, presentation, and interpersonal skills.
  • Proven ability to manage projects and lead teams.
  • Strong client management skills.
  • Analytical and problem-solving skills, with a focus on using data to drive performance improvements.

Desired Skills:
  • Experience working in marketing, media or related discipline at a client or agency servicing major clients
  • Experience with SQL or other data querying languages.
  • Certifications in programmatic advertising or social media marketing

Wage and Benefits
We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family.
The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee's/applicant's skill set, level of experience, and qualifications.
Employment Transparency
It is the our policy to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.
For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email accommodation@mbww.com.
Salary Range
$145,000-$160,000 USD

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