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Digital Audience Strategy Jobs in Georgia (NOW HIRING)

Harbinger Marketing

Be Seen First

Digital Marketing Strategist - Paid Media & SEO

Atlanta, GA · On-site

$70K - $85K/yr

ABOUT THE ROLE You're a digital marketing executer. You've spent years inside Google Ads and Meta ... The unique channel mix, budget allocation, keyword and audience strategy, and campaign priorities ...

Harbinger Marketing

Be Seen First

Digital Marketing Strategist - Paid Media & SEO

Newnan, GA · On-site

$70K - $85K/yr

ABOUT THE ROLE You're a digital marketing executer. You've spent years inside Google Ads and Meta ... The unique channel mix, budget allocation, keyword and audience strategy, and campaign priorities ...

Citi

Citi Commerce, Strategy & Growth Manager

Atlanta, GA · On-site

$96K - $133K/yr

... digital properties and partner placements. By combining Citi's scale, trusted customer ... positioning, audience strategy, financial performance tracking, and market intelligence as ...

New

Warnerbros

Growth Marketing Director

Atlanta, GA

We are the home of the global digital revolution. We are CNN. To see what it's like to work atCNN ... Develop business cases, audience strategies, and go-to-market recommendations for new initiatives.

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Digital Audience Strategy information

See Georgia salary details

$55.7K

$94.3K

$141.9K

How much do digital audience strategy jobs pay per year?

As of Sep 1, 2026, the average yearly pay for digital audience strategy in Georgia is $94,341.00, according to ZipRecruiter salary data. Most workers in this role earn between $70,500.00 and $114,800.00 per year, depending on experience, location, and employer.

What is a digital audience strategy?

A Digital Audience Strategy job involves analyzing, understanding, and engaging target audiences across digital platforms to drive growth and impact. Professionals in this role use data, research, and marketing insights to develop strategies that optimize content distribution, audience engagement, and brand awareness. They often collaborate with marketing, analytics, and content teams to refine messaging and ensure it reaches the right people at the right time. This role requires expertise in digital marketing, SEO, social media, and data analysis to continuously improve audience targeting and engagement.

What are the typical daily responsibilities of someone working in digital audience strategy?

A professional in Digital Audience Strategy typically monitors audience analytics, plans and executes multi-platform digital campaigns, and collaborates with content, marketing, and data teams to enhance audience engagement. They spend time analyzing user behavior and feedback to inform strategy adjustments and present insights to stakeholders for decision-making. Regular tasks also include A/B testing content, optimizing targeting strategies, and identifying new audience growth opportunities. This role often involves both independent data-driven work and frequent communication with creative and technical colleagues, making it dynamic and collaborative.

What are the key skills and qualifications needed to thrive in digital audience strategy, and why are they important?

To thrive in Digital Audience Strategy, you need strong analytical skills, experience with digital marketing platforms, and a background in communications, marketing, or a related field. Familiarity with analytics tools like Google Analytics, social media insights, and customer relationship management (CRM) systems, as well as certifications in digital marketing, are often beneficial. Strategic thinking, creativity, and strong collaboration skills help professionals excel in developing and executing audience growth initiatives. These skills are crucial for effectively understanding audiences, optimizing campaigns, and driving engagement in a dynamic digital landscape.

Is a digital audience strategist a good career?

A digital audience strategist is a growing role focused on analyzing and targeting online audiences using data analytics and marketing tools. It offers opportunities in digital marketing, media, and advertising industries, often requiring skills in data analysis, content strategy, and familiarity with platforms like Google Analytics and social media tools. The career can be rewarding for those interested in data-driven marketing and digital trends.

What does a digital audience strategy do?

A digital audience strategy involves planning and implementing methods to attract, engage, and retain online audiences across digital platforms. It includes analyzing user data, creating targeted content, and using tools like analytics and social media management to optimize reach and engagement.

What are the most commonly searched types of Digital Audience Strategy jobs in Georgia?

The most popular types of Digital Audience Strategy jobs in Georgia are:

What are popular job titles related to Digital Audience Strategy jobs in Georgia?

For Digital Audience Strategy jobs in Georgia, the most frequently searched job titles are:

What job categories do people searching Digital Audience Strategy jobs in Georgia look for?

The top searched job categories for Digital Audience Strategy jobs in Georgia are:

Digital Audience Strategy jobs near you
Infographic showing various Digital Audience Strategy job openings in Georgia as of August 2026, with employment types broken down into 1% Internship, 81% Full Time, 13% Part Time, 1% Temporary, and 4% Contract. Highlights an 88% Physical, 3% Hybrid, and 9% Remote job distribution, with an average salary of $94,341 per year, or $45.4 per hour.

Manager, Audience Development, Social & Video - WSB TV

Atlanta, GA • On-site

Cox Media Group
Broadcasting • 1 - 5K employees

7.1

Company rating: 7.1 out of 10

Based on 11 frontline employees who took The Breakroom Quiz

47th of 78 rated media

People enjoy working here

Good employer

Recommended by parents

Learn more about Cox Media Groupexternal

Full-time

Re-posted 6 days ago

Job description

Location: GA-Atlanta

Job Title:  Manager, Audience Development, Social & Video - WSB TV

Position Overview

WSB-TV, one of the top newsrooms in the nation, is seeking a Manager of Audience Development for Video & Social Media to lead the newsroom’s strategy for growing engagement across social and digital platforms, vertical video, and streaming products.

This role partners directly with reporters, anchors, producers, assignment editors, and digital teams to expand audience reach and strengthen connections between social platforms, WSB-TV newscasts, and

streaming channels.

The ideal candidate understands how to turn breaking news, enterprise reporting, and community storytelling into platform-native video experiences that grow loyalty and drive measurable audience behavior across broadcast, digital, and OTT.

Essential Duties and Responsibilities
  • Lead newsroom strategy for Instagram Facebook video, Reels, TikTok, YouTube Shorts, YouTube, and emerging platforms
  • Identify daily opportunities for reporters and anchors to create vertical-first storytelling extensions and other video elements
  • Work directly with reporters and anchors to grow their individual audience impact
  • Ensure social content supports broadcast tune-in and streaming growth
  • Collaborate with producers and leadership to expand reach of WSB-TV streaming newscasts and live coverage
  • Identify opportunities to convert social viewers into streaming viewers
  • Support promotion of live breaking news across platforms in real time
  • Partner on strategies that extend reporter storytelling into OTT and continuous coverage environments
  • Provide guidance on framing stories for social platforms
  • Establish consistent posting strategies aligned with newsroom priorities
  • Build confidence and participation across experience levels  
  • Develop approaches that move audiences from social and digital platforms to linear newscasts and live streams
  • Oversees and executes short and long-term strategies to maximize engagement on all media platforms
  • Produce digital content, articles, and support the content center team
  • Understand and contribute to all content center operations
Minimum Qualifications
  • Bachelor’s degree or equivalent years of experience
  • 2+ years managing newsroom social platforms or audience strategy
  • Demonstrated success growing engagement through vertical video
  • Experience working in breaking-news environments
  • Strong editorial judgment
  • Experience analyzing platform performance metrics
  • Ability to collaborate across newsroom roles and priorities

About Cox Media Group 
CMG Media Corporation (d/b/a Cox Media Group) is an industry-leading media company with unparalleled brands, award-winning content, and exceptional team members. CMG provides valuable local and national journalism and entertainment content to the people and communities it serves. The company's businesses encompass 14 high-quality, market-leading television brands in 9 markets; 45 top-performing radio stations delivering multiple genres of content in 9 markets; and numerous streaming and digital platforms. CMG's TV portfolio includes multiple primary affiliates of ABC, CBS, FOX, NBC, Telemundo and MyNetworkTV, as well as several valuable news and independent stations. For more information about CMG, visit www.coxmediagroup.com

Req #: 2241    #LI-Onsite

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