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Music Digital Marketing Jobs (NOW HIRING)

Umusic

Coordinator, Digital Marketing

Santa Monica, CA · On-site

$50K - $65.70K/yr

We are the world's leading music company. In everything we do, we are committed to artistry ... The Digital Marketing Coordinator will maximize streaming, engagement, and overall effectiveness of ...

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How much do music digital marketing jobs pay per year?

As of May 28, 2026, the average yearly pay for music digital marketing in the United States is $87,719.00, according to ZipRecruiter salary data. Most workers in this role earn between $68,500.00 and $100,000.00 per year, depending on experience, location, and employer.

What is a Music Digital Marketing job?

A Music Digital Marketing job involves promoting artists, albums, and music-related content through online channels such as social media, streaming platforms, email campaigns, and digital ads. Professionals in this field use SEO, data analytics, and content creation to boost engagement and grow an artist’s audience. They also collaborate with record labels, managers, and influencers to develop marketing strategies. The goal is to increase visibility, drive streams and sales, and build a loyal fan base.

What are the key skills and qualifications needed to thrive in the Music Digital Marketing position, and why are they important?

Success in Music Digital Marketing requires a solid understanding of digital advertising, social media strategy, content creation, and audience analytics, often backed by a degree in marketing, communications, or a related field. Familiarity with industry tools such as Google Analytics, Meta Ads Manager, email marketing platforms, and music-specific channels like Spotify for Artists is essential. Creativity, adaptability, and strong communication are standout soft skills in this dynamic, trend-driven environment. Mastery of both technical and interpersonal abilities enables professionals to build compelling campaigns and effectively promote music to engage and grow digital audiences.

What are some typical day-to-day responsibilities for someone working in Music Digital Marketing?

In a Music Digital Marketing role, your daily tasks often include planning and executing online campaigns, creating and scheduling social media content, analyzing data to track campaign performance, and engaging directly with fan communities across platforms. You'll collaborate closely with artists, management teams, graphic designers, and video producers to ensure cohesive messaging and impactful digital presence. Additionally, staying current on music trends and digital marketing innovations is crucial to keep strategies effective and audience engagement high. This dynamic work environment requires creativity and agility, offering opportunities to shape an artist’s brand and connect with fans worldwide.
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What cities are hiring for Music Digital Marketing jobs? Cities with the most Music Digital Marketing job openings:
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What states have the most Music Digital Marketing jobs? States with the most job openings for Music Digital Marketing jobs include:
What job categories do people searching Music Digital Marketing jobs look for? The top searched job categories for Music Digital Marketing jobs are:
Music Digital Marketing jobs near you
Infographic showing various Music Digital Marketing job openings in the United States as of May 2026, with employment types broken down into 100% Full Time. Highlights an 50% In-person, and 50% Remote job distribution, with an average salary of $87,719 per year, or $42.2 per hour.
Coordinator, Digital Marketing

Coordinator, Digital Marketing

Universal Music Group

Santa Monica, CA • On-site

$50K - $65.70K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 29 days ago

Universal Music Group rating

7.8

Company rating: 7.8 out of 10

Based on 8 frontline employees who took The Breakroom Quiz

23rd of 64 rated media

Job description

We are UMG, the Universal Music Group. We are the world's leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.
Interscope Geffen A&M Records ("IGA") is home to some of the biggest artists in the world including U2, Eminem, Kendrick Lamar, J Cole, Lady Gaga, and many more. As a leader in the music industry, we are always looking for talented and driven individuals to join our family.
How we LEAD:
The Digital Marketing Coordinator will maximize streaming, engagement, and overall effectiveness of our artists by supporting the digital marketing team and connecting our artists to consumers in meaningful ways.
How you'll CREATE:
  • Provide ongoing support to the digital marketing team by assisting with online advertising campaigns, social media strategy, CRM management, short links, asset management, website updates, and other ongoing initiatives.
  • Drive social media and streaming engagement with best practices, new digital tools, and platform optimizations.
  • Create and implement strategic plans for video content on VEVO, Instagram, Facebook & emerging social platforms
  • Develop and maintain databases of key data points including, but not limited to, account growth, budget tracking, CRM data, pitching, links, and social media influencers.
  • Support artists and digital marketing teams by creating in-house campaigns for Spotify, Apple, and email collection.
  • Execute online advertising campaigns to drive streams, followers, engagement, and growth.
  • Create engaging online experiences for fans through the development of sweepstakes, games, websites, and more.
  • Provide support for scheduling social media posts and plans as needed for artist and label accounts.
  • Maintain department and platform best practices.
  • Compiling monthly reports for marketing and analysis
  • Assist in scheduling meetings and providing agendas along with other support as required
  • Actively participate in team meetings, discussions, and planning activities.
  • Reconcile Digital Marketing Invoices and expenses
  • Other duties as assigned.

Bring your VIBE:
  • Ability to work well with others in a team environment
  • Ability to thrive professionally and creatively within a fast-paced, deadline-driven environment
  • Must be marketing-minded and enjoy working in an innovative digital environment
  • Self-starter who is proactive and task-oriented
  • Music have a proficient understanding of social media, streaming, and content platforms
  • Experience in Microsoft Word, Excel, PowerPoint, Outlook, and Photoshop
  • Experience in Premiere, Final Cut Pro, Pro Tools, Google Adwords, HTML, CSS, and Facebook Business Manager a plus
  • 1+ years of relevant experience in digital marketing, artist management, booking, label, PR, or marketing agency
  • Understanding of music streaming and promotion
  • Prefer 4-year college degree in marketing, business, or equivalent work history

Perks Playlist:
  • Competitive Compensation Package including Salary, Benefits and Generous 401k Savings Plan with company matching
  • Flexible Paid Time Off Plus Paid Holidays, 2 week "Winter Break" & Summer Fridays
  • Medical, Dental and Vision Insurance
  • Student Loan Repayment Assistance & Tuition Reimbursement (after 12 months of service)
  • Robust Employee Assistance Program (for you and your loved ones)
  • Annual Well-Being Allowance which includes Fitness, Travel, Home Enhancements, Nutrition, and Spa Treatment Reimbursements

Perks Playlist:
Join an entrepreneurial, global organization where authenticity, boldness, creativity, connection, drive, and insight aren't just values-they're how we work every day. Here are some of the ways we support you along the way (and just a few of the benefits we offer):
  • Comprehensive medical, dental, and vision coverage
  • Including 100% coverage for out-patient in-network mental health services
  • Fertility coverage for eligible medical plan participants
  • Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
  • Student Loan Repayment Assistance and Tuition Reimbursement
  • 401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contribution

A variety of ways to prioritize much-needed time away from work including:
  • Flexible Paid Time Off (PTO) for exempt employees
  • 3-weeks PTO for non-exempt employees
  • 2-weeks paid Winter Break
  • 10 Company Holidays (including Juneteenth and Wellbeing Day)
  • Summer Fridays (between Memorial Day and Labor Day)
  • Generous paid parental leave for every type of parent

Check out our full overview of benefits on the Perks Playlist page of the career site.
Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.
Universal Music Group is an Equal Opportunity Employer
We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.
Please note, UMG is not enrolled in E-Verify in California and New York, and cannot support employment of candidates whose employer must enroll in E-Verify, for example candidates on STEM-OPT.
For more information, please click on the following links.
E-Verify Participation Poster: English / Spanish
E-Verify Right to Work Poster: English | Spanish
Job Category:
Marketing, Streaming & Digital Media
Salary Range:
$37,300 - $55,000
The actual base salary offered depends on a variety of factors, which may include, as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. All candidates are encouraged to apply.

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