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Music Digital Marketing Jobs (NOW HIRING)

Bethel Music

Digital Marketing Manager

Nashville, TN · On-site

The Digital Marketing Manager owns the engine that grows and nurtures Bethel Music's fan base. This position builds and executes a data-led, multi-channel CRM strategy across email and SMS, and ...

Bethel Music

Digital Marketing Manager

Nashville, TN · On-site

The Digital Marketing Manager owns the engine that grows and nurtures Bethel Music's fan base. This position builds and executes a data-led, multi-channel CRM strategy across email and SMS, and ...

Bethel Music

Digital Marketing Manager

Nashville, TN · On-site +1

The Digital Marketing Manager owns the engine that grows and nurtures Bethel Music's fan base. This position builds and executes a data-led, multi-channel CRM strategy across email and SMS, and ...

Umusic

Director, Digital Marketing

Nashville, TN · On-site

Capitol Christian Music Group ("CCMG") is seeking a fan-first minded Director, Digital Marketing to join the Digital Marketing team. This role acts as the digital lead for a designated artist roster ...

Warner Records

Manager, Digital Marketing

New York, NY · On-site

At Warner Music Group, we're a global collective of music makers and music lovers, tech innovators ... Job Title: Manager, Digital Marketing A little bit about our team: The Digital team at Atlantic ...

Umusic

Manager, Digital Marketing

Santa Monica, CA · On-site

We are the world's leading music company. In everything we do, we are committed to artistry ... How we LEAD: The Digital Marketing Manager role oversees and directs all aspects of an artist ...

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$36.5K

$87.7K

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How much do music digital marketing jobs pay per year?

As of Aug 13, 2026, the average yearly pay for music digital marketing in the United States is $87,719.00, according to ZipRecruiter salary data. Most workers in this role earn between $68,500.00 and $100,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive in music digital marketing?

Success in Music Digital Marketing requires a solid understanding of digital advertising, social media strategy, content creation, and audience analytics, often backed by a degree in marketing, communications, or a related field. Familiarity with industry tools such as Google Analytics, Meta Ads Manager, email marketing platforms, and music-specific channels like Spotify for Artists is essential. Creativity, adaptability, and strong communication are standout soft skills in this dynamic, trend-driven environment. Mastery of both technical and interpersonal abilities enables professionals to build compelling campaigns and effectively promote music to engage and grow digital audiences.

What is a music digital marketing?

A Music Digital Marketing job involves promoting artists, albums, and music-related content through online channels such as social media, streaming platforms, email campaigns, and digital ads. Professionals in this field use SEO, data analytics, and content creation to boost engagement and grow an artist’s audience. They also collaborate with record labels, managers, and influencers to develop marketing strategies. The goal is to increase visibility, drive streams and sales, and build a loyal fan base.

What are the typical day-to-day responsibilities in music digital marketing?

In a Music Digital Marketing role, your daily tasks often include planning and executing online campaigns, creating and scheduling social media content, analyzing data to track campaign performance, and engaging directly with fan communities across platforms. You'll collaborate closely with artists, management teams, graphic designers, and video producers to ensure cohesive messaging and impactful digital presence. Additionally, staying current on music trends and digital marketing innovations is crucial to keep strategies effective and audience engagement high. This dynamic work environment requires creativity and agility, offering opportunities to shape an artist’s brand and connect with fans worldwide.

More about Music Digital Marketing jobs
What cities are hiring for Music Digital Marketing jobs? Cities with the most Music Digital Marketing job openings:
What are the most commonly searched types of Music Digital Marketing jobs? The most popular types of Music Digital Marketing jobs are:
What states have the most Music Digital Marketing jobs? States with the most job openings for Music Digital Marketing jobs include:
What job categories do people searching Music Digital Marketing jobs look for? The top searched job categories for Music Digital Marketing jobs are:
Music Digital Marketing jobs near you
Infographic showing various Music Digital Marketing job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 87% Full Time, 10% Part Time, and 2% Contract. Highlights an 84% Physical, 3% Hybrid, and 13% Remote job distribution, with an average salary of $87,719 per year, or $42.2 per hour.

Director, Digital Marketing

Universal Music Group

Nashville, TN • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 20 days ago

Universal Music Group rating

8.4

Company rating: 8.4 out of 10

Based on 12 frontline employees who took The Breakroom Quiz

13th of 76 rated media

Job description

We are UMG, the Universal Music Group. We are the world's leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.
How we LEAD:
Capitol Christian Music Group ("CCMG") is seeking a fan-first minded Director, Digital Marketing to join the Digital Marketing team. This role acts as the digital lead for a designated artist roster, leading all facets of digital marketing for each project including but not limited to the creation and execution of digital marketing plans, content-first social strategy, pre-release and release planning, audience development, fan engagement, digital advertising, and more.
The ideal candidate is passionate about music, including faith-based music, is strategically minded, and is energized to execute initiatives that drive discovery, engagement, and growth for our roster of artists.
How you'll CREATE:
Strategy
  • Own and lead comprehensive digital marketing strategies across the full artist lifecycle. (pre-release, release, sustain), aligning campaigns with commercial objectives, audience growth, and long-term brand development.
  • Define and evolve social and digital strategy across platforms (Instagram, TikTok, Facebook, X, Pinterest, YouTube, and emerging channels), driving innovation and best-in-class fan engagement.
  • Build full-funnel audience strategies, including fan acquisition, engagement, conversion, and retention, leveraging CRM, paid media, and content ecosystems.
  • Develop scalable creator and influencer strategies to drive cultural relevance, discovery, and measurable growth.

Execution
  • Oversee end-to-end execution of digital marketing strategies, ensuring excellence from ideation through launch, optimization, and sustain phases.
  • Lead content strategy across social, web, and digital campaigns, ensuring cohesive storytelling and alignment with artist brand identity.
  • Direct cross-functional execution across internal teams and external partners to deliver integrated, on-brand campaigns at scale.
  • Partner with Media Planner to develop and execute high-impact paid media strategies, optimizing targeting, creative, and channel mix.
  • Oversee artist websites and digital properties, ensuring best-in-class user experience, technology, and content relevance.
  • Identify and activate on emerging trends, particularly in short-form content, to drive real-time engagement and cultural momentum.

Insights & Performance
  • Own digital performance metrics and KPIs, using data-driven insights to optimize strategies, improve efficiency, and maximize ROI.
  • Lead post-campaign analysis and reporting, translating performance data into actionable insights, benchmarks, and forward-looking recommendations.

Additional
  • Serve as a strategic leader and key voice within the organization, effectively presenting vision, strategies, and performance insights to align stakeholders and drive decision-making.
  • Build and maintain strong relationships with artist management, artists, platform partners, and creators, positioning as a trusted expert in digital strategy and innovation.
  • Other duties as assigned.

Bring your VIBE:
  • 4+ years of experience in digital marketing, social media or related field; music or entertainment industry experience strongly preferred.
  • Bachelor's degree in Business, Marketing, or related field.
  • Deep understanding of fandom culture, social platforms, and digital-first product trends.
  • Experience with website development, email marketing, short form content and fan messaging is essential.
  • Excellent cross-functional communicator and collaborator with creative and commercial stakeholders.
  • Demonstrated ability to oversee campaign ideation and campaign execution.

Perks Playlist:
Join an entrepreneurial, global organization where authenticity, boldness, creativity, connection, drive, and insight aren't just values-they're how we work every day. Here are some of the ways we support you along the way (and just a few of the benefits we offer):
  • Comprehensive medical, dental, and vision coverage
  • Including 100% coverage for out-patient in-network mental health services
  • Fertility coverage for eligible medical plan participants
  • Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
  • Student Loan Repayment Assistance and Tuition Reimbursement
  • 401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contribution

A variety of ways to prioritize much-needed time away from work including:
  • Flexible Paid Time Off (PTO) for exempt employees
  • 3-weeks PTO for non-exempt employees
  • 2-weeks paid Winter Break
  • 10 Company Holidays (including Juneteenth and Wellbeing Day)
  • Summer Fridays (between Memorial Day and Labor Day)
  • Generous paid parental leave for every type of parent

Check out our full overview of benefits on the Perks Playlist page of the career site.
Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.
Universal Music Group is an Equal Opportunity Employer
We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.
Please note, UMG is not enrolled in E-Verify in California and New York, and cannot support employment of candidates whose employer must enroll in E-Verify, for example candidates on STEM-OPT.
For more information, please click on the following links.
E-Verify Participation Poster: English / Spanish
E-Verify Right to Work Poster: English | Spanish
Job Category:
Marketing, Streaming & Digital Media

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