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Digital Marketing Strategy Jobs (NOW HIRING)

Owens Community College

$51K - $57K/yr

Digital marketing strategy and web best practices. * Knowledge of current market trends and ... prospective student behaviors. Skills * Excellent writing, editing, and proofreading skills.

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Digital Marketing Strategy information

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$66K

$111.7K

$168K

How much do digital marketing strategy jobs pay per year?

As of Jun 17, 2026, the average yearly pay for digital marketing strategy in the United States is $111,728.00, according to ZipRecruiter salary data. Most workers in this role earn between $83,500.00 and $136,000.00 per year, depending on experience, location, and employer.

What career can you get with digital marketing?

A career in digital marketing strategy can lead to roles such as digital marketing manager, content strategist, social media manager, SEO specialist, or data analyst. These positions often require skills in analytics tools, content creation, and campaign management, and may involve certifications like Google Analytics or HubSpot Inbound Marketing.

What is the difference between Digital Marketing Strategy vs Content Marketing?

AspectDigital Marketing StrategyContent Marketing
FocusOverall online marketing plan to achieve business goalsCreating and distributing valuable content to attract and engage audiences
SkillsSEO, SEM, analytics, campaign planningWriting, storytelling, content creation, SEO
Work EnvironmentCross-channel campaigns across digital platformsContent creation teams, editorial calendars
CertificationsGoogle Analytics, HubSpot, digital marketing certificationsContent marketing certifications, copywriting courses

Digital Marketing Strategy involves planning and executing comprehensive online campaigns, while Content Marketing focuses on creating engaging content to attract audiences. Both roles often overlap but serve different primary purposes within digital marketing efforts.

What are the key skills and qualifications needed to thrive as a Digital Marketing Strategist, and why are they important?

To thrive as a Digital Marketing Strategist, you need expertise in marketing analytics, campaign planning, and content strategy, typically supported by a degree in marketing or communications. Familiarity with tools like Google Analytics, SEMrush, social media platforms, and certifications such as Google Ads or HubSpot are highly valued. Strong creativity, adaptability, and communication skills help you create compelling campaigns and collaborate across teams. These skills are crucial for driving measurable results, staying ahead in a rapidly evolving digital landscape, and aligning marketing efforts with business goals.

How much does a digital marketing strategist earn?

The average salary for a digital marketing strategist typically ranges from $50,000 to $85,000 annually, depending on experience, location, and industry. Senior strategists or those with specialized skills in analytics or SEO can earn higher salaries, often exceeding $100,000.

What is the starting salary for a digital marketing strategist?

The starting salary for a digital marketing strategist typically ranges from $50,000 to $70,000 annually, depending on experience, location, and company size. Entry-level roles often require familiarity with marketing tools, analytics, and content management systems.

What does a digital marketing strategist do?

A digital marketing strategist develops and implements online marketing plans to increase brand awareness, drive website traffic, and generate leads. They analyze data, utilize tools like SEO, social media, and content marketing, and often coordinate campaigns across multiple digital channels to achieve business goals.

What is digital marketing strategy?

A digital marketing strategy is a plan that outlines how a business will use online channels—such as social media, email, search engines, and websites—to achieve its marketing goals. It involves identifying target audiences, setting measurable objectives, and selecting the most effective digital tactics to engage customers and drive conversions. A well-developed digital marketing strategy helps businesses increase brand awareness, generate leads, and improve sales performance. It requires ongoing analysis and adjustment to adapt to changing market trends and consumer behaviors.

How does a Digital Marketing Strategist typically collaborate with other departments within a company?

Digital Marketing Strategists often work closely with various teams, including content creators, designers, sales, and IT departments, to develop and execute effective campaigns. They regularly coordinate with content and creative teams to ensure messaging aligns with brand goals and collaborate with sales to track lead quality and conversion rates. This cross-functional collaboration helps ensure that marketing strategies are integrated, measurable, and aligned with the organization's overall objectives.
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Digital Marketing Strategy jobs near you
Infographic showing various Digital Marketing Strategy job openings in the United States as of June 2026, with employment types broken down into 88% Full Time, 10% Part Time, 1% Temporary, and 1% Contract. Highlights an 89% Physical, 3% Hybrid, and 8% Remote job distribution, with an average salary of $111,728 per year, or $53.7 per hour.
Digital Marketing Strategist

Digital Marketing Strategist

Friedman Williams

Nashville, TN

$110K - $135K/yr

Other

Posted 8 days ago

Job description

Job Description Digital Marketing Strategist (Nashville, TN) We are partnering with a prestigious, national Law firm to hire a Digital Marketing Strategist in its Nashville office. Reporting to the Senior Director of Content Strategy, this newly created position will play a critical role in reshaping and modernizing the firm's digital marketing function, helping drive audience engagement, lead generation, and business development outcomes across the firm. This position \ offers the opportunity to serve as the strategic leader for digital marketing initiatives while partnering closely with content, business development, technology, and sales enablement teams.

The ideal candidate will bring both strategic vision and hands-on digital marketing expertise, with the ability to build roadmaps, improve processes, leverage marketing technologies, and coach internal stakeholders on best practices across digital channels. Why does this role stand out. Newly created opportunity designed to elevate and modernize the firm's digital marketing capabilities Opportunity to serve as the firm's digital marketing subject matter expert and strategic leader High visibility role working directly with senior marketing, content strategy, and business development leadership Ability to influence firm-wide digital marketing strategy, audience engagement, and lead generation efforts Opportunity to drive meaningful improvements in SEO, marketing automation, website performance, email marketing, and digital analytics Collaborative environment with an established and stable marketing team eager to embrace new ideas and best practices Significant exposure to emerging technologies, AI-driven search trends, and evolving digital marketing strategies Join one of the nation's leading law firms at a pivotal point in the evolution of its digital marketing function Responsibilities: Develop and execute digital marketing strategies that support business development, thought leadership, and brand awareness objectives Lead efforts related to marketing automation, audience segmentation, lead nurturing, and workflow optimization Drive email marketing strategy including personalization, audience targeting, A/B testing, and engagement optimization Advise on website user experience, conversion optimization, user journeys, and content discoverability Develop and refine digital targeting strategies across web, search, social media, and paid channels Partner with content teams to improve content visibility through SEO, keyword strategy, and optimization initiatives Support technical and on-page SEO efforts while helping the firm adapt to evolving AI-driven search behaviors Analyze campaign and event performance, developing dashboards and reports that translate data into actionable insights Recommend enhancements to website functionality, conversion paths, tagging strategies, and digital measurement capabilities Collaborate closely with marketing technology, content strategy, and business development teams to improve digital marketing effectiveness Qualifications: Bachelor's degree preferred 5+ years of experience in digital marketing, marketing strategy, marketing automation, or related functions Experience operating within a sophisticated marketing environment Strong understanding of marketing technology ecosystems and campaign execution workflows Hands-on experience with email marketing, website marketing, and marketing automation platforms Strong proficiency with Google Analytics (GA4), SEO tools, and digital campaign measurement methodologies Experience working with CRM systems, CMS platforms, and digital marketing technologies Understanding of AI-driven search trends and digital optimization strategies Demonstrated ability to develop strategy while also guiding execution and process improvement initiatives Strong analytical, communication, and stakeholder management skills Process-oriented mindset with a focus on continuous improvement Experience mentoring, coaching, or influencing cross-functional teams is highly desirable If interested in the position, please contact Bill Zwirz @ FriedmanWilliams: wzwirz@friedmanwilliams.com

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