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Masters In Digital Marketing Jobs in Rochester, NY

CEIPAL

Digital Marketing Manager

Rochester, NY

$60K - $80K/yr

As the driving force behind CEIPAL's Digital Marketing efforts, you will play strategize & execute ... Expertise in configuring and using Google Analytics to analyze online behavior, define, and ...

PuroClean

Social Media Managers 2026

Rochester, NY · On-site +1

$3.9K/mo

Drive innovation in digital marketing strategies by staying up-to-date with the latest trends, tools, and technologies. Qualifications: * Bachelor's degree in Marketing, Business, or a related field ...

CGI Digital

Digital Account Manager

Rochester, NY · On-site

Small and local businesses deserve digital marketing that truly moves the needle and that's where you come in. If you've managed SMB accounts before and love turning insights into action, this role ...

PuroClean

Social Media Experiment 2026

Rochester, NY · On-site +1

$4.8K/mo

As a Digital Marketing Manager at Google, you will play a crucial role in shaping and executing data-driven marketing strategies that support the growth of our global client base. You will be ...

PuroClean

Social Media Executive 2026

Rochester, NY · On-site

$2.9K/mo

As a Digital Marketing Manager at Google, you will play a crucial role in shaping and executing data-driven marketing strategies that support the growth of our global client base. You will be ...

United Striping Company Inc

Be Seen First

Marketing Coordinator - Come grow with 1-800-STRIPER!

Rochester, NY · On-site

$22 - $25/hr

This role owns the day-to-day marketing function and plays a key role in driving digital presence awareness, brand consistency, and engagement across all platforms. Our Brand 1-800-STRIPER is a self ...

United Striping Company Inc

Be Seen First

Marketing Coordinator - Come grow with 1-800-STRIPER!

Rochester, NY · On-site

$22 - $25/hr

This role owns the day-to-day marketing function and plays a key role in driving digital presence awareness, brand consistency, and engagement across all platforms. Our Brand 1-800-STRIPER is a self ...

CAMPBELL OIL COMPANY INC

Coordinator, Marketing

Rochester, NY · On-site

$41K - $57K/yr

... in the NY area. This position helps coordinate campaigns, promotional materials, digital content ... The Marketing Coordinator works closely with leadership, operations teams, vendors, and external ...

All About Books LLC

MARKETING ASSOCIATE

Canandaigua, NY · On-site

$20 - $28/hr

Position Summary The Marketing Associate is responsible for assisting the Marketing Manager in the execution of sales projects and marketing strategies, including digital marketing, content ...

Varsity Tutors

Marketing Tutor

Rochester, NY · Remote

$18 - $40/hr

What We Look For In a Marketing Tutor * Advanced Subject Mastery: Deep knowledge of marketing mix, consumer behavior, market segmentation, positioning, branding, digital marketing, market research ...

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All JobsMasters In Digital Marketing JobsMasters In Digital Marketing Jobs in Rochester, NY

Masters In Digital Marketing information

See Rochester, NY salary details

$40K

$86.8K

$137.6K

How much do masters in digital marketing jobs pay per year?

As of Aug 31, 2026, the average yearly pay for masters in digital marketing in Rochester, NY is $86,771.00, according to ZipRecruiter salary data. Most workers in this role earn between $72,000.00 and $101,100.00 per year, depending on experience, location, and employer.

What is a masters in digital marketing?

A Masters in Digital Marketing is a postgraduate degree focused on the strategies, tools, and techniques used to promote products and services online. The program typically covers topics such as social media marketing, search engine optimization, data analytics, online advertising, and digital consumer behavior. Graduates are equipped with the skills needed to create, manage, and analyze digital marketing campaigns for businesses or organizations. The degree prepares students for a variety of roles in the fast-growing digital marketing sector.

What types of projects or tasks can I expect to work on after earning a masters in digital marketing?

After earning a Masters in Digital Marketing, you can expect to work on a variety of projects such as developing comprehensive digital campaigns, managing social media strategy, analyzing web traffic data, and optimizing search engine performance. You may also collaborate closely with content creators, designers, and sales teams to ensure cohesive brand messaging across all digital platforms. Additionally, you might be responsible for staying up-to-date with the latest digital trends and implementing innovative tools to improve campaign effectiveness. These roles often offer opportunities for advancement into leadership positions, such as digital marketing manager or strategist, as you gain experience.

What are the key skills and qualifications needed to thrive as a professional with a masters in digital marketing, and why are they important?

To thrive as a professional with a Master's in Digital Marketing, you need a solid understanding of marketing strategy, data analysis, and digital channels, along with an advanced degree in digital marketing or a related field. Familiarity with tools like Google Analytics, SEO/SEM platforms, social media management software, and digital advertising systems is crucial. Creativity, adaptability, and strong communication skills help you craft compelling campaigns and collaborate across teams. These skills and qualifications are vital to effectively engage target audiences and drive measurable business growth in the ever-evolving digital landscape.

What is the difference between Masters In Digital Marketing vs Digital Marketing Specialist?

AspectMasters In Digital MarketingDigital Marketing Specialist
CredentialsGraduate degree in digital marketing or related fieldTypically requires a bachelor's degree, certifications optional
Work EnvironmentAcademic, research, or strategic planning rolesPractical, campaign execution, and content creation
Industry UsageUsed for advanced roles, teaching, or consultingCommonly employed in marketing agencies and companies

Masters In Digital Marketing provides advanced knowledge and strategic skills, often leading to higher-level roles or teaching positions. Digital Marketing Specialists focus on executing campaigns and implementing strategies. Both roles overlap in skills but differ in scope and experience level.

Is it worth doing a master's in digital marketing?

A master's in digital marketing can enhance skills in areas like SEO, data analytics, and social media management, which are valuable for digital marketing roles. It may improve job prospects and earning potential, especially when combined with certifications in tools like Google Analytics or AdWords.

What jobs can I get with a master's in digital marketing?

A master's in digital marketing prepares individuals for roles such as digital marketing manager, social media strategist, content marketing specialist, SEO analyst, and email marketing manager. These positions typically require skills in analytics tools, content creation, and campaign management, often involving certifications like Google Analytics or HubSpot. Graduates can work in various industries including advertising, e-commerce, and media agencies.

Which is the highest paid job in Masters in digital marketing?

The highest paid roles for individuals with a Masters in Digital Marketing typically include Digital Marketing Director, Chief Marketing Officer (CMO), or Digital Strategy Consultant, with salaries often exceeding six figures annually. These positions require advanced skills in data analysis, strategic planning, and leadership, and they usually involve overseeing large marketing teams or campaigns.

What are popular job titles related to Masters In Digital Marketing jobs in Rochester, NY?

For Masters In Digital Marketing jobs in Rochester, NY, the most frequently searched job titles are:

What job categories do people searching Masters In Digital Marketing jobs in Rochester, NY look for?

The top searched job categories for Masters In Digital Marketing jobs in Rochester, NY are:

What cities near Rochester, NY are hiring for Masters In Digital Marketing jobs?

Cities near Rochester, NY with the most Masters In Digital Marketing job openings:

Masters In Digital Marketing jobs near you
Infographic showing various Masters In Digital Marketing job openings in Rochester, NY as of August 2026, with employment types broken down into 80% Full Time, 15% Part Time, and 5% Contract. Highlights an 83% Physical, 3% Hybrid, and 14% Remote job distribution, with an average salary of $86,771 per year, or $41.7 per hour.

Digital Marketing Specialist

Hoselton Auto Mall

East Rochester, NY • On-site

$50K - $65K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted yesterday

Job description

Digital Marketing Specialist
Hoselton Auto Mall | East Rochester, NY
Full-Time | $50,000-$65,000 per year
Join the Hoselton Marketing Team
Hoselton Auto Mall is looking for a creative, organized and data-driven Digital Marketing Specialist to join our Marketing Team. This is a full-time, in-office position located at Hoselton Auto Mall in East Rochester, NY.
For more than 100 years, Hoselton has served the Rochester community as a local, family-owned automotive group. This position will help tell the Hoselton story across social media, our websites and other digital channels while supporting Hoselton Toyota, Hoselton Chevrolet, Hoselton Nissan and the Hoselton Pre-Owned Super Center.
The Digital Marketing Specialist supports all things digital at Hoselton Auto Mall. This is a varied, hands-on role for someone who is comfortable reviewing performance, coordinating campaigns and vendors, and creating content that connects with real people. The right candidate understands how SEO, SEM, CRM, paid media, websites, analytics and creative content work together to drive customer engagement, leads and growth. This person will help turn performance data into clear next steps while creating original content that brings the Hoselton story, our people and our vehicles to life.
Primary Responsibilities
1. Paid Media, Integrated Campaigns & Vendor Management
  • Coordinate, monitor and help optimize paid digital campaigns across Google Search, Shopping, Performance Max (PMax), video and Meta platforms.
  • Support the creation and execution of integrated campaigns across email, direct mail, traditional media, websites, social media and paid digital channels.
  • Help manage campaign priorities, budgets and timelines across brands and departments, adjusting quickly as inventory, offers and business needs change.
  • Serve as a day-to-day contact for third-party digital vendors; review strategy, targeting, placements, tracking, lead quality and ROI, and recommend improvements.

2. CRM Marketing, Audience Segmentation & Growth
  • Support and execute CRM marketing efforts that encourage customer retention, re-engagement, service growth and sales opportunities.
  • Build and refine audience segments using customer behavior, ownership history, engagement, lifecycle stage, geography and other first-party data.
  • Create targeted customer journeys and campaigns across email, paid media and direct mail, matching the message and offer to the audience.
  • Help maintain and grow the usable customer database through sound capture, consent and data-quality practices, then use results to improve targeting, timing and messaging.

3. Social Media, Meta & Content Creation
  • Manage day-to-day organic and paid social activity using Meta Business Suite and Meta Ads Manager, with a clear understanding of the purpose of each platform.
  • Plan and maintain social content calendars that balance vehicles, sales, service, employees, community involvement, promotions and brand storytelling.
  • Photograph and film vehicles in ways that make each one distinctive, visually compelling and relevant to the intended audience.
  • Monitor comments, messages, mentions and social performance; respond appropriately and elevate customer concerns when needed.

4. Website, SEO, Analytics & Reporting
  • Maintain accurate, current, customer-focused and OEM-compliant content across Hoselton's public websites and employee site using WordPress, Wix and dealership website tools.
  • Update pages, forms, calls to action, specials, landing pages and campaign content using existing tools, templates and approved brand standards.
  • Conduct routine website and SEO quality checks-including broken links, outdated content, form or inventory-feed issues, search visibility and customer-experience concerns-and coordinate advanced fixes with providers.
  • Use GA4, Semrush and platform analytics to review traffic, engagement, conversions, leads, calls, search performance and customer behavior.
  • Compile concise monthly reporting that explains results, vendor performance, ROI and recommended next steps to the Marketing Team and dealership leadership.

Required Skills & Experience
  • Minimum of two years of full-time, professional experience in digital marketing, advertising, social media or a related marketing role.
  • Hands-on experience with SEO, SEM and paid digital campaigns, including Google Search, Shopping, PMax and video; at least 2 years of GA4 experience and familiarity with Semrush or comparable tools.
  • Strong working knowledge of Meta Business Suite and practical experience with Meta Ads Manager, paid social targeting, campaign setup and reporting.
  • Experience with CRM marketing, database growth, audience segmentation and targeted lifecycle campaigns.
  • Experience managing third-party vendors and evaluating performance against business goals, budgets and ROI.
  • Working knowledge of WordPress, Wix and content-management tools; advanced custom website development is not required.
  • Strong photography and short-form video skills, with the confidence to direct people on camera and create distinctive vehicle content.
  • Strong writing, editing, organization and communication skills, with the ability to shift priorities and manage multiple deadlines.

Preferred Qualifications
  • Associate or bachelor's degree in marketing, communications, digital media, advertising or a related discipline, or equivalent professional experience.
  • Working knowledge of Adobe Creative Suite, Canva, Microsoft Office, Looker Studio and LLM-based AI tools.
  • Portfolio or examples demonstrating paid campaigns, reporting, photography, Reels, video and other digital content.

Benefits
• Competitive pay based on experience
• Health, dental, and vision insurance
• 401(k) with company match
• Paid time off and holidays
• Employee discounts on vehicles, service, and parts
• Supportive and collaborative team environment
• Opportunity for professional growth in a stable, locally owned company
Schedule
• Monday to Friday
• Day shift
• In-office position (East Rochester, NY)
How to Apply
Apply now through Indeed or visit our careers page: hoselton.com/careers
Hoselton Auto Mall is an Equal Opportunity Employer. We are committed to creating an inclusive environment for all employees and applicants.

Apply