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Masters In Digital Marketing Jobs in Rochester, NY

Nexstar Media Group

Account Executive

Rochester, NY · On-site

$50K - $80K/yr

Minimum one year of sales experience, preferably in media, advertising, digital marketing, or a related field * Experience selling or working with digital marketing solutions, including OTT/CTV ...

Tribune Media

Account Executive

Rochester, NY · On-site

$50K - $80K/yr

Minimum one year of sales experience, preferably in media, advertising, digital marketing, or a related field * Experience selling or working with digital marketing solutions, including OTT/CTV ...

WOWK-TV

Account Executive

Rochester, NY

$50K - $80K/yr

Minimum one year of sales experience, preferably in media, advertising, digital marketing, or a related field * Experience selling or working with digital marketing solutions, including OTT/CTV ...

Lovingly

Head of Marketing

Hopewell, NY · On-site

Create cohesive brand experiences across digital and physical retail touchpoints Organizational Integration & Team Leadership * Build and mentor a high-performance marketing team in our hybrid ...

Excelsior Communities

Marketing Manager

Rochester, NY

$65K - $75K/yr

... in Rochester, built on a multi-generational legacy of renovating, operating, and improving ... We are seeking a creative and detail-oriented Marketing Manager to support our brand, digital ...

Excelsior Communities

Marketing Manager

Rochester, NY · On-site

$75K/yr

... in Rochester, built on a multi-generational legacy of renovating, operating, and improving ... We are seeking a creative and detail-oriented Marketing Manager to support our brand, digital ...

OX Group

Channel Marketing Coordinator

West Henrietta, NY · On-site

$60K - $70K/yr

This role will be attending our office in Henrietta Why Join Us Key role growing a leading brand in ... Plan and execute campaigns (flyers, rebates, digital, POS, merchandising) across North American ...

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All JobsMasters In Digital Marketing JobsMasters In Digital Marketing Jobs in Rochester, NY

Masters In Digital Marketing information

See Rochester, NY salary details

$40K

$86.8K

$137.6K

How much do masters in digital marketing jobs pay per year?

As of Aug 11, 2026, the average yearly pay for masters in digital marketing in Rochester, NY is $86,771.00, according to ZipRecruiter salary data. Most workers in this role earn between $72,000.00 and $101,100.00 per year, depending on experience, location, and employer.

Which is the highest paid job in Masters in Digital Marketing?

The highest paid roles for individuals with a Masters in Digital Marketing typically include Digital Marketing Director, Chief Marketing Officer (CMO), or Digital Strategy Consultant, with salaries often exceeding six figures depending on experience, industry, and location. These positions require advanced skills in data analysis, strategic planning, and leadership, and often involve overseeing large marketing teams or campaigns.

What jobs can I get with a master's in digital marketing?

A master's in digital marketing prepares individuals for roles such as digital marketing manager, social media strategist, content marketing specialist, SEO analyst, and email marketing manager. These positions typically require skills in analytics tools, content creation, and campaign management, often involving certifications like Google Analytics or HubSpot. Graduates can work in various industries including advertising, e-commerce, and media agencies.

Is it worth doing a master's in digital marketing?

A master's in digital marketing can enhance skills in areas like SEO, analytics, and social media management, which are valuable for digital marketing roles. It may also improve job prospects and earning potential, especially when combined with certifications in tools like Google Analytics or AdWords.

What are the key skills and qualifications needed to thrive as a professional with a masters in digital marketing, and why are they important?

To thrive as a professional with a Master's in Digital Marketing, you need a solid understanding of marketing strategy, data analysis, and digital channels, along with an advanced degree in digital marketing or a related field. Familiarity with tools like Google Analytics, SEO/SEM platforms, social media management software, and digital advertising systems is crucial. Creativity, adaptability, and strong communication skills help you craft compelling campaigns and collaborate across teams. These skills and qualifications are vital to effectively engage target audiences and drive measurable business growth in the ever-evolving digital landscape.

What is the difference between Masters In Digital Marketing vs Digital Marketing Specialist?

AspectMasters In Digital MarketingDigital Marketing Specialist
CredentialsGraduate degree in digital marketing or related fieldTypically requires a bachelor's degree, certifications optional
Work EnvironmentAcademic, research, or strategic planning rolesPractical, campaign execution, and content creation
Industry UsageUsed for advanced roles, teaching, or consultingCommonly employed in marketing agencies and companies

Masters In Digital Marketing provides advanced knowledge and strategic skills, often leading to higher-level roles or teaching positions. Digital Marketing Specialists focus on executing campaigns and implementing strategies. Both roles overlap in skills but differ in scope and experience level.

What types of projects or tasks can I expect to work on after earning a masters in digital marketing?

After earning a Masters in Digital Marketing, you can expect to work on a variety of projects such as developing comprehensive digital campaigns, managing social media strategy, analyzing web traffic data, and optimizing search engine performance. You may also collaborate closely with content creators, designers, and sales teams to ensure cohesive brand messaging across all digital platforms. Additionally, you might be responsible for staying up-to-date with the latest digital trends and implementing innovative tools to improve campaign effectiveness. These roles often offer opportunities for advancement into leadership positions, such as digital marketing manager or strategist, as you gain experience.

What is a masters in digital marketing?

A Masters in Digital Marketing is a postgraduate degree focused on the strategies, tools, and techniques used to promote products and services online. The program typically covers topics such as social media marketing, search engine optimization, data analytics, online advertising, and digital consumer behavior. Graduates are equipped with the skills needed to create, manage, and analyze digital marketing campaigns for businesses or organizations. The degree prepares students for a variety of roles in the fast-growing digital marketing sector.
What are popular job titles related to Masters In Digital Marketing jobs in Rochester, NY? For Masters In Digital Marketing jobs in Rochester, NY, the most frequently searched job titles are:
What job categories do people searching Masters In Digital Marketing jobs in Rochester, NY look for? The top searched job categories for Masters In Digital Marketing jobs in Rochester, NY are:
What cities near Rochester, NY are hiring for Masters In Digital Marketing jobs? Cities near Rochester, NY with the most Masters In Digital Marketing job openings:
Masters In Digital Marketing jobs near you
Infographic showing various Masters In Digital Marketing job openings in Rochester, NY as of August 2026, with employment types broken down into 1% Internship, 85% Full Time, 12% Part Time, and 2% Contract. Highlights an 83% Physical, 3% Hybrid, and 14% Remote job distribution, with an average salary of $86,771 per year, or $41.7 per hour.

Senior Director, Brand Marketing

CooperCompanies

Victor, NY • On-site

$176K - $271K/yr

Full-time

Posted 15 days ago

Job description


At CooperVision, a business unit of CooperCompanies (Nasdaq: COO), we're driven by a unified purpose of helping people experience life's beautiful moments. We are connected through our shared values - dedicated, innovative, friendly, partners, and do the right thing. As a leading global manufacturer of contact lenses, we are committed to helping improve the way people see each day. Through our diverse lens portfolio, we tackle the toughest vision challenges - including astigmatism, presbyopia, and childhood myopia. We offer the most complete collection of spherical, toric, and multifocal products available, enabling us to fit 99% of all contact wearers. Learn more at www.coopervision.com
  • This role is not eligible for employer-sponsored work authorization now or in the future. Applicants must be authorized to work in the United States on a permanent and ongoing basis without the need for future sponsorship (i.e., H1B, STEM OPT extensions, TN, etc.)
  • This position requires full-time onsite work (5 days per week) in Victor, NY and is not eligible for relocation assistance.

Job Summary:
The role will be responsible for refining our brand positioning and differentiation, driving integrated marketing campaigns, building brand awareness and affinity and ensuring consistent brand experience across customer touchpoints. The role entails a high level of partnering with sales, customer marketing, professional affairs and other commercial stakeholders such as legal, regulatory, and finance to ensure aligned and comprehensive programs that contribute to CVI Americas commercial outcomes.
Responsibilities
Brand Strategy & Positioning
  • Develop and lead the overall brand strategy, positioning, messaging, and value proposition for a portfolio of four national brands
  • Ensure brand consistency across all marketing channels and customer experiences
  • Lead ongoing brand architecture and portfolio strategy as the business evolves and we launch new products
  • Effectively use market research, competitive analysis, and customer insights to inform strategic decisions

Integrated Marketing
  • Lead the planning and execution of integrated brand campaigns across eye care professional and consumer channels leveraging digital, social, PR, events, partnerships, content, "samples", rebates, and traditional media.
  • Partner with sales teams to create cohesive and impactful go-to-market strategies and lead the Plan-of-Action ("POA") process & plan that delivers strategic and executional excellence in the field.
  • Oversee annual brand planning and campaign calendars

Brand Growth & Performance
  • Establish KPI's to measure brand health, awareness, consideration, preference, and customer sentiment
  • Analyze brand performance and optimize investment based on measurable business outcomes
  • Manage marketing budget and prioritize initiatives to drive revenue and maximize ROI

Team Leadership and Cross-functional Partnership
  • Build, mentor, and inspire a high-performing team of brand marketers
  • Foster a culture of innovation, accountability, collaboration, and continuous improvement
  • Recruit and develop top marketing talent
  • Collaborate closely with global marketing, sales, and other functions to build an impactful US brand plan

Qualifications
Experience:
  • Bachelor's degree required; MBA preferred.
  • Minimum of 10 years progressive brand marketing experience required; demonstrated success building and scaling brands in competitive markets
  • 5+ years managing and developing high-performing teams
  • Prior brand or product marketing leadership experience in B2B2C required.
  • Experience in the vision care category or a similar B2B2C environment would be a plus.
  • CPG marketing/customer marketing would be a strong plus.
  • Bachelor's degree required; MBA preferred.

Knowledge, Skills and Abilities:
  • Strong strategic leadership including ability to develop insight-driven plans that make a difference in the marketplace
  • Strong marketing ability, leveraging insights, creativity and story-telling to elevate the brand and change market behavior while delivering strong ROI
  • Strong analytical skills, using performance metrics to inform both strategy and execution
  • Financial acumen with an ability to lead a P&L

Work Environment:
  • Office-based with some travel to other CVI locations, customer sites and industry events (approximately 15%)
  • Fast-paced and professional office environment

For U.S. locations that require disclosure of compensation, the starting base pay for this role is between $176,625.00 and $271,731.00 per year and may include cost of living adjustments. The actual base pay includes many factors and is subject to change and modification in the future. This position may also be eligible for other types of compensation and benefits.
We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.
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