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Digital Marketing Jobs in Rochester, NY (NOW HIRING)

CEIPAL

Digital Marketing Manager

Rochester, NY

$60K - $80K/yr

  • Medical

  • Retirement

As the driving force behind CEIPAL's Digital Marketing efforts, you will play strategize & execute campaigns into shaping us to be : ● The Next Generation, Artificial Intelligence enabled Talent ...

Nextiny

Entry Level Digital Marketer

Geneseo, NY · On-site

We are looking for an entry-level Digital Marketer to join our team ... No prior marketing experience is necessary--we are happy to teach the necessary skills to help you ...

CGI Digital

Digital Account Manager

Rochester, NY · On-site

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

Small and local businesses deserve digital marketing that truly moves the needle and that's where you come in. If you've managed SMB accounts before and love turning insights into action, this role ...

Superprof

Digital Marketing Tutoring Jobs

Rochester, NY · On-site

Responsibilities We are looking for students, professionals, retirees or anyone with a passion to share, to join the largest community of teachers worldwide! If you have free time and want to share ...

Superprof

Digital Marketing Tutoring Jobs

Geneseo, NY · On-site

Responsibilities We are looking for students, professionals, retirees or anyone with a passion to share, to join the largest community of teachers worldwide! If you have free time and want to share ...

Pwc

Social Media Marketing Senior Associate

Rochester, NY · On-site

$55K - $187K/yr

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

Responsibilities - Developing and implementing digital marketing strategies to engage target audiences effectively - Managing and optimizing social media platforms to enhance brand presence and ...

Five Star Bank

Growth Marketing Manager

Rochester, NY · On-site

$75K - $100K/yr

Keep the Company current on the latest traditional and digital marketing trends and evaluate emerging technologies. * Demonstrate the standards and principles of the Five Star Bank experience in ...

Park Grove Realty

Marketing Manager

Rochester, NY · Hybrid

$65K - $80K/yr

Direct digital marketing efforts including website management, SEO/SEM initiatives, internet listing services, digital advertising, and online reputation management. * Develop, monitor, and evaluate ...

CAMPBELL OIL COMPANY INC

Coordinator, Marketing

Rochester, NY · On-site

$41K - $57K/yr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

This position helps coordinate campaigns, promotional materials, digital content, community ... The Marketing Coordinator works closely with leadership, operations teams, vendors, and external ...

PuroClean

Social Media Experiment 2026

Rochester, NY · On-site +1

$4.8K/mo

  • Medical

  • Retirement

As a Digital Marketing Manager at Google, you will play a crucial role in shaping and executing data-driven marketing strategies that support the growth of our global client base. You will be ...

PuroClean

Social Media Executive 2026

Rochester, NY · On-site

$2.9K/mo

  • Medical

  • Dental

  • Retirement

As a Digital Marketing Manager at Google, you will play a crucial role in shaping and executing data-driven marketing strategies that support the growth of our global client base. You will be ...

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All JobsDigital Marketing JobsDigital Marketing Jobs in Rochester, NY

Digital Marketing information

See Rochester, NY salary details

$36K

$86.6K

$136.7K

How much do digital marketing jobs pay per year?

As of Aug 18, 2026, the average yearly pay for digital marketing in Rochester, NY is $86,589.00, according to ZipRecruiter salary data. Most workers in this role earn between $67,600.00 and $98,700.00 per year, depending on experience, location, and employer.

What is digital marketing?

Digital marketing refers to the use of digital channels, such as websites, social media, email, search engines, and mobile apps, to promote products or services. It involves strategies like content marketing, search engine optimization (SEO), pay-per-click advertising, and social media marketing to reach and engage target audiences online. Digital marketing allows businesses to measure results in real-time, target specific demographics, and optimize campaigns for better performance. It is essential for organizations looking to grow their presence and compete in today’s digital-first marketplace.

What are the qualifications to get a job in digital marketing?

The qualifications and skills that you need to start a career in digital marketing depend on the duties and responsibilities of your position. Employers at digital marketing agencies may seek a degree in marketing or advertising. Writers, graphic designers, and web design professionals should earn a degree in their area of specialization. You can also pursue a postsecondary certificate from a community college. There are professional certifications as well, such as the Digital Marketing Certification from the American Marketing Association. You should maintain a portfolio of work to show employers.

What are the key skills and qualifications needed to thrive as a digital marketing professional, and why are they important?

To thrive as a Digital Marketing professional, you need expertise in content creation, SEO/SEM strategies, analytics, and a solid understanding of marketing fundamentals, often supported by a degree in marketing or relevant certifications. Familiarity with tools like Google Analytics, social media platforms, email marketing software, and advertising platforms such as Google Ads or Facebook Ads Manager is essential. Creativity, adaptability, and strong communication skills help you effectively engage audiences and collaborate across teams. These abilities are crucial for driving online brand growth, measuring campaign performance, and adapting to the fast-changing digital landscape.

What are some common challenges digital marketing professionals face when adapting to new platforms or technologies?

Digital marketing professionals often encounter challenges when integrating new platforms or technologies, such as staying updated with rapidly evolving algorithms, learning new tools efficiently, and ensuring consistent brand messaging across diverse channels. Adapting quickly while maintaining campaign effectiveness requires ongoing learning and flexibility. Collaborating closely with other team members, such as content creators and data analysts, helps ensure smooth adoption and maximizes the potential of new digital solutions.

What is the difference between Digital Marketing vs Content Marketing?

AspectDigital MarketingContent Marketing
FocusBroad online promotion strategies including SEO, PPC, email, social mediaCreating and distributing valuable content to attract and engage audiences
SkillsSEO, SEM, analytics, social media managementContent creation, storytelling, copywriting
Work EnvironmentDigital agencies, marketing departments, freelanceContent teams, marketing agencies, in-house marketing
CertificationsGoogle Ads, HubSpot, Facebook BlueprintContent marketing certifications, HubSpot, Content Marketing Institute

Digital Marketing encompasses a wide range of online promotional tactics, while Content Marketing specifically focuses on creating valuable content to attract and retain audiences. Both roles often overlap but serve different strategic purposes within digital campaigns.

Can I start digital marketing with no experience?

Digital marketing is accessible to beginners, and many entry-level roles do not require prior experience. Gaining skills in areas like social media, SEO, and analytics through online courses or certifications can help you start a career in this field. Practical experience, such as internships or personal projects, also enhances employability.

Is digital marketing a good job?

Digital marketing is a growing field offering opportunities in areas such as content creation, social media management, and data analysis. It often requires skills in SEO, analytics tools, and communication, with roles available in various industries and flexible schedules. Job satisfaction depends on individual interests and career goals.

What do digital marketing jobs do?

Digital marketing jobs involve creating and managing online campaigns to promote products or services, using tools like social media, email, search engines, and analytics. Professionals in this field develop content, optimize websites, and analyze data to improve marketing effectiveness and reach target audiences.
More about Digital Marketing jobs

What are the most commonly searched types of Digital Marketing jobs in Rochester, NY?

The most popular types of Digital Marketing jobs in Rochester, NY are:

What are popular job titles related to Digital Marketing jobs in Rochester, NY?

For Digital Marketing jobs in Rochester, NY, the most frequently searched job titles are:

What job categories do people searching Digital Marketing jobs in Rochester, NY look for?

The top searched job categories for Digital Marketing jobs in Rochester, NY are:

What cities near Rochester, NY are hiring for Digital Marketing jobs?

Cities near Rochester, NY with the most Digital Marketing job openings:

Digital Marketing jobs near you
Infographic showing various Digital Marketing job openings in Rochester, NY as of August 2026, with employment types broken down into 95% Full Time, and 5% Part Time. Highlights an 85% In-person, 5% Hybrid, and 10% Remote job distribution, with an average salary of $86,589 per year, or $41.6 per hour.

Digital Marketing Manager

CEIPAL

Rochester, NY

$60K - $80K/yr

Full-time

Medical, Retirement

Re-posted 23 days ago

Job description

 As the driving force behind CEIPAL’s Digital Marketing efforts, you will play strategize & execute campaigns into shaping us to be :

●      The Next Generation, Artificial Intelligence enabled Talent Acquisition Software platform, rapidly disrupting the recruitment software market

●      The Industry’s top rated, Applicant Tracking System, CRM, and Workforce Management Software

As Digital Marketing Manager you will report to the company’s Chief Marketing Officer and will be at the forefront of CEIPAL’s efforts to disrupt the HR management software market. You will drive the digital marketing strategy and execution with ultimate responsibility for the new business generated by Marketing. You will own the online demand generation budget and be responsible for efficiently deploying it to grow demand and new business, with support from our digital marketing agency and demand gen team. You will research and analyze competitor’s campaigns and obtain insights from customers and industry partners to create a high-impact online demand generation strategy, utilizing the full range of online marketing channels. You will manage the complete marketing conversion funnel and be responsible for tracking, reporting, and optimizing conversions.

Responsibilities:

●      Build and articulate a coherent digital marketing strategy, including budget, channels, and success metrics

●      Oversee and manage the company’s digital marketing efforts

●      Drive execution of the digital marketing strategy, including budget, channels, and reporting

●      Research, discover, test, and optimize new online marketing channels and campaigns

●      Build targeted demand generation campaigns focusing on multiple markets, industries, company sizes, and geographic regions

●      Continuously benchmark the CEIPAL demand generation efforts against competitors and industry best practices, and be at the forefront of modern B2B demand generation

Required Qualifications:

●       5+ years of online marketing demand generation experience

●       An understanding of (and passion for) conversion rate optimization strategies and how to use them to achieve the best ROI

●       An aptitude for seeing the “big picture” and determining the right mix of demand generation strategies

●       Expert understanding of the various digital marketing channels, including SEO, PPC, Paid Social, Email, re-marketing, and software review sites such as Capterra, Software Advice, etc.

●       A solid understanding of technical, on-, and off-page SEO strategies

●       Proven success with developing and implementing demand generation and conversion optimization strategies for the various stages of the Marketing Funnel

●       Expertise managing Hubspot, including report generation, workflows, forms, and conversion tracking

●       Expertise in configuring and using Google Analytics to analyze online behavior, define, and optimize lead conversion paths

●       Team player who excels at cross-group collaboration and problem solving

●       A passion for data, analysis, and statistics

●       Master’s degree in mathematics, statistics, or computer science

Company Description

Over the past 3 years, CEIPAL has emerged as one of the most promising SaaS companies across the globe in HCM (Human Capital Management) Domain. With over 1600+ clients globally, we are fast becoming the de-facto platform for Recruitment and
Staffing firms in the US & across the globe.

Some key stats about the business:
● Serving ~20,000 recruiters a day across the globe
● Supporting ~60,000 employees.
● With for offices, headquartered in Rochester, NY, and development and sales offices in Hyderabad, Chennai, and Noida, India.
● 120 Employees globally & growing at a rapid pace.
● Well capitalized with funding from multiple, reputed PE firms across North America