The job outlook for digital marketing professionals is slightly better than the average profession. According to the Bureau of Labor Statistics, job demand in the overall field of marketing should increase by 10% by 2026. That increase is above the average for all careers. According to the Online Marketing Institute, employers have the most need for qualified marketing analytics specialists, mobile marketing professionals, content marketing experts, and social media marketers. Most of the demand for marketing professionals is for internet and website marketing, search engine marketing, and social media marketing and engagement.