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Digital Marketing Associate Jobs in Rochester, NY

CEIPAL

Digital Marketing Manager

Rochester, NY

$60K - $80K/yr

As the driving force behind CEIPAL's Digital Marketing efforts, you will play strategize & execute campaigns into shaping us to be : ● The Next Generation, Artificial Intelligence enabled Talent ...

Paychex

Digital Marketing Strategist

Rochester, NY · On-site +1

$79K - $124K/yr

Overview The Digital Marketing Strategist supports the development and execution of digital campaigns. This role collaborates closely with cross-functional teams across marketing and sales operations ...

Nextiny

Entry Level Digital Marketer

Geneseo, NY · On-site

We are looking for an entry-level Digital Marketer to join our team ... No prior marketing experience is necessary--we are happy to teach the necessary skills to help you ...

Five Star Bank

Growth Marketing Manager

Rochester, NY · On-site

$75K - $100K/yr

Associate Degree in Marketing, Communications or related field * Prior Experience: 10+ years of Marketing experience, including digital marketing, working with content management systems and website ...

Superprof

Digital Marketing Tutoring Jobs

Rochester, NY · On-site

Responsibilities We are looking for students, professionals, retirees or anyone with a passion to share, to join the largest community of teachers worldwide! If you have free time and want to share ...

Superprof

Digital Marketing Tutoring Jobs

Geneseo, NY · On-site

Responsibilities We are looking for students, professionals, retirees or anyone with a passion to share, to join the largest community of teachers worldwide! If you have free time and want to share ...

Park Grove Realty LLC

Marketing Manager

Rochester, NY · On-site

$65K - $80K/yr

Direct digital marketing efforts including website management, SEO/SEM initiatives, internet listing services, digital advertising, and online reputation management. * Develop, monitor, and evaluate ...

Park Grove Realty

Marketing Manager

Rochester, NY · On-site

$65K - $80K/yr

Direct digital marketing efforts including website management, SEO/SEM initiatives, internet listing services, digital advertising, and online reputation management. * Develop, monitor, and evaluate ...

Park Grove Realty

Marketing Manager

Rochester, NY · Hybrid

$65K - $80K/yr

Direct digital marketing efforts including website management, SEO/SEM initiatives, internet listing services, digital advertising, and online reputation management. * Develop, monitor, and evaluate ...

Framing Technology Inc

Marketing Manager

Rochester, NY · Hybrid

$65K - $90K/yr

As our first in-house Marketing Manager, you'll have the opportunity to shape our digital marketing strategy, strengthen our online presence, and drive growth for a leading manufacturer of custom ...

EnthuZiastic

Growth Hacker - Remote

Rochester, NY · On-site

Requirements Digital Marketing Expertise: * Proven experience in digital marketing, with a deep understanding of various marketing channels and tools. Analytical Skills: * Strong analytical and data ...

EnthuZiastic

Growth Hacker - Remote

Geneseo, NY · On-site

Requirements Digital Marketing Expertise: * Proven experience in digital marketing, with a deep understanding of various marketing channels and tools. Analytical Skills: * Strong analytical and data ...

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All JobsDigital Marketing Associate JobsDigital Marketing Associate Jobs in Rochester, NY

Digital Marketing Associate information

See Rochester, NY salary details

$29.6K

$60.9K

$109K

How much do digital marketing associate jobs pay per year?

As of Aug 11, 2026, the average yearly pay for digital marketing associate in Rochester, NY is $60,867.00, according to ZipRecruiter salary data. Most workers in this role earn between $41,900.00 and $70,100.00 per year, depending on experience, location, and employer.

What are some common challenges digital marketing associates face when managing multiple campaigns simultaneously?

Digital Marketing Associates often juggle multiple campaigns across various digital channels, which can lead to challenges in prioritization, time management, and maintaining consistent messaging. Balancing deadlines and adapting to shifting priorities—such as sudden changes in client goals or market trends—requires strong organizational skills and the ability to quickly analyze campaign performance data. Collaborating with designers, copywriters, and other marketing professionals is essential, so clear communication and teamwork are key to ensuring campaigns run smoothly and meet their objectives.

What is the difference between Digital Marketing Associate vs Content Marketing Specialist?

AspectDigital Marketing AssociateContent Marketing Specialist
CredentialsBachelor's degree in marketing, communications, or related fieldBachelor's degree in marketing, communications, or related field
Work EnvironmentMarketing agencies, corporate marketing teams, e-commerce companiesContent creation teams, marketing agencies, corporate marketing departments
Employer & Industry UsageUsed across various industries for digital campaignsFocused on content strategy and creation within marketing teams
Common Search & ComparisonOften compared for entry-level digital marketing rolesCompared for content-focused marketing roles

The Digital Marketing Associate and Content Marketing Specialist roles share similar educational backgrounds and work environments, often overlapping in digital marketing teams. However, the associate focuses on executing digital campaigns, including social media, SEO, and paid ads, while the content specialist emphasizes creating and managing content strategies. Both roles are essential in modern marketing but serve different core functions within the digital marketing ecosystem.

What is a digital marketing associate?

Digital marketing associates create and execute effective online marketing and advertising campaigns. Additional duties vary depending on the client, but often include implementing social media strategies, creating blog posts, and working as part of a team. Experience with search engine optimization (SEO) is a must to help a client’s website rank well on Google and other search engines. Digital marketing associates need strong business, communication, and marketing skills to succeed in this career. They also need a proven track record of successful results from SEO and social marketing campaigns.

More about Digital Marketing Associate jobs
What are the most commonly searched types of Digital Marketing jobs in Rochester, NY? The most popular types of Digital Marketing jobs in Rochester, NY are:
What are popular job titles related to Digital Marketing Associate jobs in Rochester, NY? For Digital Marketing Associate jobs in Rochester, NY, the most frequently searched job titles are:
What job categories do people searching Digital Marketing Associate jobs in Rochester, NY look for? The top searched job categories for Digital Marketing Associate jobs in Rochester, NY are:
What cities near Rochester, NY are hiring for Digital Marketing Associate jobs? Cities near Rochester, NY with the most Digital Marketing Associate job openings:
Digital Marketing Associate jobs near you
Infographic showing various Digital Marketing Associate job openings in Rochester, NY as of August 2026, with employment types broken down into 1% As Needed, 71% Full Time, 26% Part Time, 1% Temporary, and 1% Contract. Highlights an 97% Physical, 1% Hybrid, and 2% Remote job distribution, with an average salary of $60,867 per year, or $29.3 per hour.

Digital Marketing Manager

CEIPAL

Rochester, NY

$60K - $80K/yr

Full-time

Medical, Retirement

Re-posted 16 days ago

Job description

 As the driving force behind CEIPAL’s Digital Marketing efforts, you will play strategize & execute campaigns into shaping us to be :

●      The Next Generation, Artificial Intelligence enabled Talent Acquisition Software platform, rapidly disrupting the recruitment software market

●      The Industry’s top rated, Applicant Tracking System, CRM, and Workforce Management Software

As Digital Marketing Manager you will report to the company’s Chief Marketing Officer and will be at the forefront of CEIPAL’s efforts to disrupt the HR management software market. You will drive the digital marketing strategy and execution with ultimate responsibility for the new business generated by Marketing. You will own the online demand generation budget and be responsible for efficiently deploying it to grow demand and new business, with support from our digital marketing agency and demand gen team. You will research and analyze competitor’s campaigns and obtain insights from customers and industry partners to create a high-impact online demand generation strategy, utilizing the full range of online marketing channels. You will manage the complete marketing conversion funnel and be responsible for tracking, reporting, and optimizing conversions.

Responsibilities:

●      Build and articulate a coherent digital marketing strategy, including budget, channels, and success metrics

●      Oversee and manage the company’s digital marketing efforts

●      Drive execution of the digital marketing strategy, including budget, channels, and reporting

●      Research, discover, test, and optimize new online marketing channels and campaigns

●      Build targeted demand generation campaigns focusing on multiple markets, industries, company sizes, and geographic regions

●      Continuously benchmark the CEIPAL demand generation efforts against competitors and industry best practices, and be at the forefront of modern B2B demand generation

Required Qualifications:

●       5+ years of online marketing demand generation experience

●       An understanding of (and passion for) conversion rate optimization strategies and how to use them to achieve the best ROI

●       An aptitude for seeing the “big picture” and determining the right mix of demand generation strategies

●       Expert understanding of the various digital marketing channels, including SEO, PPC, Paid Social, Email, re-marketing, and software review sites such as Capterra, Software Advice, etc.

●       A solid understanding of technical, on-, and off-page SEO strategies

●       Proven success with developing and implementing demand generation and conversion optimization strategies for the various stages of the Marketing Funnel

●       Expertise managing Hubspot, including report generation, workflows, forms, and conversion tracking

●       Expertise in configuring and using Google Analytics to analyze online behavior, define, and optimize lead conversion paths

●       Team player who excels at cross-group collaboration and problem solving

●       A passion for data, analysis, and statistics

●       Master’s degree in mathematics, statistics, or computer science

Company Description

Over the past 3 years, CEIPAL has emerged as one of the most promising SaaS companies across the globe in HCM (Human Capital Management) Domain. With over 1600+ clients globally, we are fast becoming the de-facto platform for Recruitment and
Staffing firms in the US & across the globe.

Some key stats about the business:
● Serving ~20,000 recruiters a day across the globe
● Supporting ~60,000 employees.
● With for offices, headquartered in Rochester, NY, and development and sales offices in Hyderabad, Chennai, and Noida, India.
● 120 Employees globally & growing at a rapid pace.
● Well capitalized with funding from multiple, reputed PE firms across North America