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Website Marketing Manager Jobs (NOW HIRING)

blueStone

ECommerce Marketing Manager

Chicago, IL · On-site

Company Description Bluestone Executive Search has been retained by a National Retailer looking for an innovative Ecommerce Marketing Manager to propel their Website marketing, Email and Social Media ...

Auberge Collection

Marketing Manager

Park City, UT · On-site

Support digital and website marketing efforts, including online reputation management, asset and copy development for website and ads * Daily maintenance and updating of website * Manage the email ...

Goldener Hirsch

Marketing Manager

Park City, UT

Support digital and website marketing efforts, including online reputation management, asset and copy development for website and ads * Daily maintenance and updating of website * Manage the email ...

Auberge Collection

Marketing Manager

Park City, UT · On-site

Support digital and website marketing efforts, including online reputation management, asset and copy development for website and ads * Daily maintenance and updating of website * Manage the email ...

Megatel Homes

Marketing Specialist

Dallas, TX · On-site

$60/hr

Manage, maintain, and replenish inventory of marketing collateral. * Learn and become proficient with company and industry software tools. * Update the company website, marketing materials, and field ...

RSA Conference LLC

Email & Web Specialist

Boston, MA · On-site +1

$90K - $110K/yr

You'll work closely with the Email Marketing Manager and Website Marketing Manager. What You'll Do Email Development (HubSpot) * Build emails in HubSpot using established templates while ensuring ...

Poppy Bank

Marketing Manager

Santa Rosa, CA · On-site

$100K - $120K/yr

This position manages all other personnel in the marketing department and requires exposure to ... In coordination with marketing consultants, update content on the Bank's website, internet ...

Poppy Bank

Marketing Manager

Santa Rosa, CA · On-site

$100K - $120K/yr

This position manages all other personnel in the marketing department and requires exposure to ... In coordination with marketing consultants, update content on the Bank's website, internet ...

RSA Conference

Email & Web Specialist

Boston, MA · Remote

You'll work closely with the Email Marketing Manager and Website Marketing Manager. What You'll Do Email Development (HubSpot) * Build emails in HubSpot using established templates while ensuring ...

Poppy Bank

Marketing Manager

Santa Rosa, CA · On-site

$100K - $120K/yr

This position manages all other personnel in the marketing department and requires exposure to ... In coordination with marketing consultants, update content on the Bank's website, internet ...

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Website Marketing Manager information

See salary details

$29K

$90.8K

$135.5K

How much do website marketing manager jobs pay per year?

As of Jun 12, 2026, the average yearly pay for website marketing manager in the United States is $90,838.00, according to ZipRecruiter salary data. Most workers in this role earn between $72,500.00 and $107,000.00 per year, depending on experience, location, and employer.

What is the difference between Website Marketing Manager vs Digital Marketing Specialist?

AspectWebsite Marketing ManagerDigital Marketing Specialist
Primary FocusOversees website strategy, content, and user experienceExecutes digital campaigns across channels like social media, email, and search
Skills & CertificationsSEO, analytics, project management, CMS proficiencySEO, PPC, social media marketing, analytics tools
Work EnvironmentCollaborates with web developers, content teams, and marketingWorks across multiple digital channels with marketing teams
Industry UsageCommon in e-commerce, media, and corporate websitesUsed across various industries for online marketing efforts

The Website Marketing Manager primarily focuses on managing and optimizing a company's website to enhance user experience and drive conversions. In contrast, the Digital Marketing Specialist executes campaigns across multiple digital channels. Both roles require similar skills like SEO and analytics but differ in scope and daily responsibilities.

What does a Website Marketing Manager do?

A Website Marketing Manager is responsible for developing and executing strategies to drive traffic, engagement, and conversions on a company's website. They analyze web analytics, optimize content and SEO, coordinate marketing campaigns, and collaborate with designers and developers to improve the user experience. Their goal is to maximize online visibility, attract target audiences, and support business growth through effective digital marketing initiatives.

What does a web marketing manager do?

A web marketing manager develops and implements online marketing strategies to increase website traffic, brand awareness, and sales. They analyze digital campaign performance, manage content, and utilize tools like SEO, SEM, and analytics platforms to optimize marketing efforts.

How does a Website Marketing Manager typically collaborate with other departments to achieve business goals?

A Website Marketing Manager regularly works with cross-functional teams such as content creators, designers, developers, and sales staff to implement marketing campaigns and optimize the website for user engagement and conversions. They coordinate with designers to ensure brand consistency, collaborate with developers to implement tracking and technical SEO improvements, and share insights with sales to align web strategies with lead generation targets. Effective communication and project management skills are essential, as the role often involves managing multiple projects and stakeholders simultaneously. This collaborative approach ensures that website marketing efforts are aligned with broader business objectives.

Which pays more, HR or marketing?

For a Website Marketing Manager, salaries generally tend to be higher than those in HR, especially in roles requiring digital skills, data analysis, and marketing tools. Compensation varies by industry, experience, and location, but marketing roles often offer higher pay due to their focus on revenue generation and strategic impact.

What's the average salary of a Marketing Manager?

The average salary of a Marketing Manager varies by location and experience but typically ranges from $65,000 to $135,000 annually. In the context of website marketing, managers with digital skills and certifications may earn toward the higher end of this range.

What are the key skills and qualifications needed to thrive as a Website Marketing Manager, and why are they important?

To thrive as a Website Marketing Manager, you need expertise in digital marketing strategies, SEO/SEM, and data analysis, typically supported by a degree in marketing or related fields. Familiarity with tools such as Google Analytics, content management systems (CMS), and marketing automation platforms is essential. Strong project management, creativity, and leadership skills help you stand out by effectively coordinating campaigns and collaborating across teams. These competencies drive website traffic, improve conversion rates, and ensure successful online brand presence.

What is a typical PMM salary?

A Website Marketing Manager's salary typically ranges from $60,000 to $120,000 annually, depending on experience, location, and company size. Professionals with certifications in digital marketing tools or analytics may command higher salaries, and roles often require skills in SEO, content strategy, and data analysis.
More about Website Marketing Manager jobs
What cities are hiring for Website Marketing Manager jobs? Cities with the most Website Marketing Manager job openings:
What states have the most Website Marketing Manager jobs? States with the most job openings for Website Marketing Manager jobs include:
What job categories do people searching Website Marketing Manager jobs look for? The top searched job categories for Website Marketing Manager jobs are:
Website Marketing Manager jobs near you
Infographic showing various Website Marketing Manager job openings in the United States as of June 2026, with employment types broken down into 67% Full Time, and 33% Part Time. Highlights an 92% Physical, 2% Hybrid, and 6% Remote job distribution, with an average salary of $90,838 per year, or $43.7 per hour.
Digital Marketing Manager - Website

Digital Marketing Manager - Website

ECPI University

Virginia Beach, VA • On-site

Full-time

Medical, Dental, Retirement, PTO

Posted 2 days ago

ECPI University rating

5.7

Company rating: 5.7 out of 10

Based on 14 frontline employees who took The Breakroom Quiz

501st of 536 rated colleges and universities

Job description

This is not a remote position. This position will be based in our University Administration office located at 5555 Greenwich Road, Virginia Beach, VA 23462
Position Summary
Are you seeking a career at a university that promotes the enhancement of each student's professional and personal life through education? Then a career as a Website Marketing Manager with ECPI University may be for you!
The Website Marketing Manager is responsible for planning, executing, analyzing and optimizing the university's websites. In this role, you will focus on optimizing key sections of our websites (e.g. homepage, college pages, programs and other landing pages) as part of ECPI University's overall efforts to enhance brand awareness, engagement and enrollment. You will focus on delivering a clean digital experience that showcases university programs, and helps visitors to discover, research and initiate their educational journey with us.
You will work closely with marketing channel leads and align website content with the marketing calendar to support programs and campaigns. This role will also partner with developers, designers and analysts to improve the user experience.
The ideal candidate will be strategic and highly capable of testing, learning and making data-driven decisions to support the university's goals. We are seeking someone who is driven, well-organized and highly collaborative.
Primary Responsibilities
  • Take primary responsibility for overall website performance, including engagement and inquiry conversion.
  • Manage the website content calendar, ensuring support around peak seasons and key events for the university.
  • Manage the day-to-day operations of ECPI University's websites, ensuring functionality, usability, and consistency across all platforms.
  • Oversee design, structure, and content updates to support marketing, admissions, and academic initiatives.
  • Work closely with internal stakeholders to integrate the websites into CRM and Lifecycle campaigns.
  • Plan and implement site improvements, new features, and navigation structures to enhance the user experience.
  • Analyze website and campaign performance to generate insights and incorporate into future planning.
  • Ensure compliance with accessibility standards (ADA) and adherence to branding and design guidelines.
  • Support search engine optimization (SEO) and web analytics strategies through effective content management and coding practices.
  • Create and manage workflows that balance strategic priorities with intake requests from various stakeholders.
  • Stay current with industry trends, emerging web technologies, and higher education best practices.

Education/Experience
  • Bachelor's degree in Marketing, Communications or related field
  • Minimum 3-5 years' experience in website marketing management, with demonstrated success.
  • Experience managing websites using content management systems (WordPress preferred).

Skills/Abilities
  • Detail-oriented with strong organizational skills and the ability to multitask and meet deadlines required
  • Excellent problem-solving, communication, and collaboration abilities.
  • Ability to balance analytical thinking with good design aesthetics
  • Proficiency in Google Analytics required (Google Analytics Certification preferred)
  • Knowledge of SEO principles, and best practices required
  • Strong presentation skills with the ability to gain alignment on recommendations
  • Understanding of layout principles, responsive design, and user experience (UX) concepts.

Why Join ECPI?
  • Shape the digital front door for thousands of students.
  • Play a key role in transitioning to modern platforms and technologies.
  • Collaborative, mission-driven culture.
  • Competitive salary plus full benefits.

Benefits of Employment
ECPI University provides comprehensive benefits to full-time employees, some of which are highlighted below:
  • Tuition scholarship program available to full-time employees and their immediate family members after 90 days of employment
  • Competitive compensation and medical/dental benefit plans
  • PTO and holiday pay
  • 401(k) participation with possible employer contributions

ECPI University is proud to be an Equal Opportunity Employer.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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