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Mobile App Marketing Jobs (NOW HIRING)

Sr. Strategy Lead, Mobile App

Manhattan, NY

$129K - $216K/yr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Bridge Marketing & Product: Collaborate with product managers, UX, and engineering to translate ... Proven experience driving mobile app growth and engagement through data-driven strategy, user ...

Sr. Strategy Lead, Mobile App

Manhattan, NY · On-site

$129K - $216K/yr

  • Medical

  • Retirement

  • PTO

Bridge Marketing & Product: Collaborate with product managers, UX, and engineering to translate ... Proven experience driving mobile app growth and engagement through data-driven strategy, user ...

Lead Product Marketing Manager

$157K/yr

  • Medical

  • Dental

  • Vision

Liftoff is a leading AI-powered performance marketing platform for the mobile app economy. Our end-to-end technology stack helps app marketers acquire and retain high-value users, while enabling ...

Digital Marketing Coordinator

Diablo, CA · On-site

$53K - $69K/yr

Outpatient App is available on any mobile device (iOS/Android/Web), tablet or computer web browser ... JOB SUMMARY If you're enthusiastic about social media, communications and online marketing, we ...

Experience with ASO tools (App Annie, Sensor Tower, AppTweak, Mobile Action, etc.). * Strong ... Familiarity with mobile app marketing, UA campaigns, and SEO principles (a plus). We may use ...

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Mobile App Marketing information

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$5

$19

$32

How much do mobile app marketing jobs pay per hour?

As of Aug 14, 2026, the average hourly pay for mobile app marketing in the United States is $19.31, according to ZipRecruiter salary data. Most workers in this role earn between $17.31 and $17.79 per hour, depending on experience, location, and employer.

What is a mobile app marketing?

A Mobile App Marketing job involves promoting mobile applications to increase downloads, user engagement, and retention. Professionals in this role use various strategies such as App Store Optimization (ASO), paid advertising, social media, influencer partnerships, and email marketing. They analyze user data, track key performance metrics, and optimize campaigns to improve app visibility and user acquisition. The goal is to attract the right audience and maximize the app’s success in a competitive market.

What are the key skills and qualifications needed to thrive in mobile app marketing?

To thrive in Mobile App Marketing, you need a strong background in digital marketing, data analysis, and user acquisition strategies, often supported by a relevant degree or certification. Expertise in tools such as mobile attribution platforms (like Adjust or AppsFlyer), ad networks, app store optimization (ASO) software, and analytics suites is commonly required. Creativity, strong communication, and the ability to adapt quickly to changing trends are valuable soft skills in this role. These capabilities are crucial for launching successful campaigns, driving app downloads, and maximizing user engagement in a fast-paced, competitive landscape.

What are some common challenges faced in a mobile app marketing role?

Professionals in Mobile App Marketing often encounter challenges such as rapidly changing algorithms in app stores, high competition for user attention, and tracking accurate campaign performance across platforms. Staying updated with the latest trends and adapting strategies to new user behaviors or technology updates is a frequent part of the job. Additionally, balancing user acquisition costs with retention and engagement metrics can be complex, requiring collaboration with product, development, and creative teams. Overcoming these challenges is essential to ensuring sustained app growth and achieving marketing objectives.

More about Mobile App Marketing jobs

What cities are hiring for Mobile App Marketing jobs?

Cities with the most Mobile App Marketing job openings:

What states have the most Mobile App Marketing jobs?

States with the most job openings for Mobile App Marketing jobs include:

Infographic showing various Mobile App Marketing job openings in the United States as of August 2026, with employment types broken down into 50% Full Time, and 50% Part Time. Highlights an 100% In-person job distribution, with an average salary of $40,165 per year, or $19.3 per hour.

Product Management, Director, Mobile App Channel (Marketing Cloud)

Salesforce, Inc.

Seattle, WA • On-site

$197.30 - $313.70/hr

Other

Medical, Dental, Vision, Life, Retirement

Posted 29 days ago


Salesforce rating

8.1

Company rating: 8.1 out of 10

Based on 58 frontline employees who took The Breakroom Quiz

112th of 244 rated software companies


Job description

## Product Management, Director, Mobile App Channel (Marketing Cloud)Applyremote type: Office Tech-Flexiblelocations: Washington - Seattletime type: Full timeposted on: Posted Todayjob requisition id: JR349809*To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.*Job CategoryProductJob Details****About Salesforce****Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.## The ExperienceYou'll lead Product Management for our Mobile App channel within Salesforce Marketing Cloud. This team helps brands talk to their customers right inside mobile apps — through push notifications, in-app messages, mobile wallet passes, and more.As Director, you'll set the vision for how we become the best mobile app marketing platform out there. You'll work with a talented team of product managers, engineers, designers, and data scientists. You'll also partner closely with companies like Apple and Google to bring new mobile features to our customers first.This role sits at the intersection of mobile technology and marketing — helping the world's biggest brands create amazing experiences on the devices people use most.This is a hybrid work environment based in Seattle, WA.## What You’ll Actually Be Doing* Set the direction, develop requirements and take features to market. Define what our mobile app product should look like in 1, 3, and 5 years. Build a roadmap that keeps us ahead of the competition.* Partner externally. Work directly with mobile OS providers and technology partners to unlock new capabilities and deepen our feature set.* Ship great products. Prioritize what we build, work with engineering to deliver it, and measure how well it performs for customers.* Lead the AI strategy for Mobile App Experiences space across Salesforce, driving conversations and AI created and built experiences within the mobile app.* Know the market. Stay on top of changes in mobile — new OS releases, SDK updates, privacy shifts, and what competitors are doing.* Talk to customers and drive adoption. Understand what marketers need, what frustrates them, and where we can make their lives easier.* What you'll gain: Deep expertise at the cutting edge of mobile marketing, executive visibility across Salesforce, and the chance to shape a product used by thousands of global brands.## You’re Our Person If...* You have 5+ years in product management, with at least 3 years leading other PM in a non-people leadership role.* You understand the mobile device and OS landscape (iOS, Android, app store rules, platform changes).* You have hands-on experience with mobile app product management and design including adoption and communication strategies — push notifications, in-app messaging, behavioral events, or mobile SDKs.* You know how SDKs work inside branded mobile apps and can talk fluently with technical partners.* You've worked with external partners (like Apple, Google, or other platform providers) to shape product direction.* You can explain complex technical ideas in simple terms to customers, executives, and cross-functional teams.* You have a track record of shipping products that customers love.* You have fluency using Claude and other AI tools to create competitive analysis, rapid prototypes, requirements and documents.* Able to travel up to 25%, including internationally (release planning, customer engagements/events).* A related technical degree required.## Even Better If...* You have experience with mobile wallet (Apple Wallet, Google Wallet) or Live Activities.* You've worked in marketing technology, CRM, or customer engagement platforms before.* You understand behavioral event tracking and how it drives personalization.* You've built or managed products at a platform/ecosystem level (APIs, SDKs, developer tools).* You have experience in a fast-moving enterprise SaaS environment.Unleash Your PotentialWhen you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and *be your best*, and our AI agents accelerate your impact so you can *do your best*. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.AccommodationsIf you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form.Please note that Salesforce uses artificial intelligence (AI) tools to help our recruiters assess and evaluate candidates’ resumes and qualifications throughout the recruiting process. Humans will always make any candidate selection and hiring decisions. Please see our Candidate Privacy Statement for more information about how we use your personal data and your rights, including with regard to use of AI tools and opt out options.Posting StatementSalesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.### ### ### ### At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions.The typical base salary range for this position is $197,300 - $313,700 annually. #J-18808-Ljbffr

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