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Mobile App Marketing Jobs (NOW HIRING)

Macy's

Sr. Strategy Lead, Mobile App

Manhattan, NY · On-site

$129K - $216K/yr

Bridge Marketing & Product: Collaborate with product managers, UX, and engineering to translate ... Proven experience driving mobile app growth and engagement through data-driven strategy, user ...

Macy's

Sr. Strategy Lead, Mobile App

Manhattan, NY

$129K - $216K/yr

Bridge Marketing & Product: Collaborate with product managers, UX, and engineering to translate ... Proven experience driving mobile app growth and engagement through data-driven strategy, user ...

FAT Brands Inc

Digital Marketing Manager

Atlanta, GA · On-site

$90K - $125K/yr

Lead loyalty and mobile app marketing strategy -- offers, rewards, member journeys, and engagement initiatives -- to drive member acquisition, retention, frequency, and sales growth. * Build, QA, and ...

Liftoff

Lead Product Marketing Manager

$157K/yr

Liftoff is a leading AI-powered performance marketing platform for the mobile app economy. Our end-to-end technology stack helps app marketers acquire and retain high-value users, while enabling ...

Outpatient, Inc

Digital Marketing Coordinator

Diablo, CA · On-site

$53K - $69K/yr

Outpatient App is available on any mobile device (iOS/Android/Web), tablet or computer web browser ... JOB SUMMARY If you're enthusiastic about social media, communications and online marketing, we ...

Outpatient, Inc.

Digital Marketing Coordinator

Danville, CA · On-site

$52K - $68K/yr

Outpatient App is available on any mobile device (iOS/Android/Web), tablet or computer web browser ... JOB SUMMARY If you're enthusiastic about social media, communications and online marketing, we ...

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How much do mobile app marketing jobs pay per hour?

As of Jul 17, 2026, the average hourly pay for mobile app marketing in the United States is $19.31, according to ZipRecruiter salary data. Most workers in this role earn between $17.31 and $17.79 per hour, depending on experience, location, and employer.

What is a Mobile App Marketing job?

A Mobile App Marketing job involves promoting mobile applications to increase downloads, user engagement, and retention. Professionals in this role use various strategies such as App Store Optimization (ASO), paid advertising, social media, influencer partnerships, and email marketing. They analyze user data, track key performance metrics, and optimize campaigns to improve app visibility and user acquisition. The goal is to attract the right audience and maximize the app’s success in a competitive market.

What are the key skills and qualifications needed to thrive in the Mobile App Marketing position, and why are they important?

To thrive in Mobile App Marketing, you need a strong background in digital marketing, data analysis, and user acquisition strategies, often supported by a relevant degree or certification. Expertise in tools such as mobile attribution platforms (like Adjust or AppsFlyer), ad networks, app store optimization (ASO) software, and analytics suites is commonly required. Creativity, strong communication, and the ability to adapt quickly to changing trends are valuable soft skills in this role. These capabilities are crucial for launching successful campaigns, driving app downloads, and maximizing user engagement in a fast-paced, competitive landscape.

What are some common challenges faced in a Mobile App Marketing role?

Professionals in Mobile App Marketing often encounter challenges such as rapidly changing algorithms in app stores, high competition for user attention, and tracking accurate campaign performance across platforms. Staying updated with the latest trends and adapting strategies to new user behaviors or technology updates is a frequent part of the job. Additionally, balancing user acquisition costs with retention and engagement metrics can be complex, requiring collaboration with product, development, and creative teams. Overcoming these challenges is essential to ensuring sustained app growth and achieving marketing objectives.

More about Mobile App Marketing jobs
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What states have the most Mobile App Marketing jobs? States with the most job openings for Mobile App Marketing jobs include:
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Mobile App Marketing jobs near you
Mobile App Marketing Program Manager AO7177519

Mobile App Marketing Program Manager AO7177519

BTI Solutions

Plano, TX

Full-time

Posted 13 days ago

Job description

Mobile App Marketing Program Manager AO7177519

Program Manager - Shop App Push Notifications
Top skills:
1. Project Management: Strong organizational and multitasking skills to manage multiple campaigns and stakeholders effectively.
2. Data-Driven Decision Making: Proficiency in analyzing performance metrics and using insights to optimize campaigns.
3. Communication & Collaboration: Excellent verbal and written communication skills to coordinate with cross-functional teams and craft compelling notification content.
Schedule: Fully onsite
KEY RESPONSIBILITES/REQUIREMENTS:
Key Responsibilities
Strategy & Planning: Develop and implement a comprehensive push notification strategy aligned with business goals, user segmentation, and personalization.
Execution & Optimization: Oversee the end-to-end process of push notification campaigns, including content creation, A/B testing, scheduling, and performance tracking.
Cross-functional Collaboration: Work closely with marketing, product, engineering, and design teams to ensure seamless execution and alignment with broader app initiatives.
Data Analysis & Reporting: Monitor KPIs (open rates, click-through rates, conversion rates) and leverage insights to refine strategies and improve performance.
Compliance & Best Practices: Ensure all push notifications adhere to industry best practices, privacy regulations, and company policies.
Education Requirement
Bachelor's degree in Marketing, Business, Communications, or a related field.
Years of Experience
5+ years of experience in digital marketing, product management, or a related role, with at least 2 years focused on push notifications or mobile app engagement.
Preferred Qualifications
Experience with push notification platforms (e.g., Firebase, Braze, OneSignal).
Familiarity with user segmentation and personalization techniques.
Knowledge of A/B testing methodologies and tools.

Why work at BTI?

We're committed to creating a workplace where employees feel valued, supported, and empowered to grow. Our team benefits from competitive compensation, comprehensive health and wellness offerings, and opportunities for professional development. We are proud to be an equal opportunity employer and make all employment decisions without regard to race, color, religion, sex (including pregnancy, sexual orientation, and gender identity), national origin, age, disability, genetic information, veteran status, or any other legally protected status.

We comply with all applicable federal, state, and local employment laws, including those related to fair hiring practices, pay transparency, workplace safety, and reasonable accommodations. We are dedicated to maintaining an inclusive environment where everyone has the opportunity to succeed and contribute meaningfully.

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