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Mobile App Marketing Jobs in Rutherford, NJ (NOW HIRING)

FreshDirect

Product Manager, Marketing Technology

Bronx, NY · On-site

$125K - $165K/yr

... Mobile app marketing delivery and attribution tools Excellent communication and stakeholder management skills, with the ability to influence at all levels Capable of translating complex business ...

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Mobile App Marketing information

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How much do mobile app marketing jobs pay per hour?

As of Jul 6, 2026, the average hourly pay for mobile app marketing in Rutherford, NJ is $19.69, according to ZipRecruiter salary data. Most workers in this role earn between $17.64 and $18.12 per hour, depending on experience, location, and employer.

What is a Mobile App Marketing job?

A Mobile App Marketing job involves promoting mobile applications to increase downloads, user engagement, and retention. Professionals in this role use various strategies such as App Store Optimization (ASO), paid advertising, social media, influencer partnerships, and email marketing. They analyze user data, track key performance metrics, and optimize campaigns to improve app visibility and user acquisition. The goal is to attract the right audience and maximize the app’s success in a competitive market.

What are the key skills and qualifications needed to thrive in the Mobile App Marketing position, and why are they important?

To thrive in Mobile App Marketing, you need a strong background in digital marketing, data analysis, and user acquisition strategies, often supported by a relevant degree or certification. Expertise in tools such as mobile attribution platforms (like Adjust or AppsFlyer), ad networks, app store optimization (ASO) software, and analytics suites is commonly required. Creativity, strong communication, and the ability to adapt quickly to changing trends are valuable soft skills in this role. These capabilities are crucial for launching successful campaigns, driving app downloads, and maximizing user engagement in a fast-paced, competitive landscape.

What are some common challenges faced in a Mobile App Marketing role?

Professionals in Mobile App Marketing often encounter challenges such as rapidly changing algorithms in app stores, high competition for user attention, and tracking accurate campaign performance across platforms. Staying updated with the latest trends and adapting strategies to new user behaviors or technology updates is a frequent part of the job. Additionally, balancing user acquisition costs with retention and engagement metrics can be complex, requiring collaboration with product, development, and creative teams. Overcoming these challenges is essential to ensuring sustained app growth and achieving marketing objectives.

What cities near Rutherford, NJ are hiring for Mobile App Marketing jobs? Cities near Rutherford, NJ with the most Mobile App Marketing job openings:
Mobile App Marketing jobs near you
Infographic showing various Mobile App Marketing job openings in Rutherford, NJ as of June 2026, with employment types broken down into 100% Full Time. Highlights an 75% In-person, and 25% Hybrid job distribution, with an average salary of $40,945 per year, or $19.7 per hour.
Director, Advertiser Solutions, Mobile App

Director, Advertiser Solutions, Mobile App

PubMatic

New York, NY • On-site

Full-time

Medical, Dental, Vision, Life, PTO

Posted 23 days ago

Job description

About the Role:
This is a revenue-critical, quota-carrying role at the center of PubMatic's Mobile App growth strategy. The Senior Account Executive/Director, Advertiser Solutions - Mobile App is accountable for unlocking and scaling mobile app-specific advertising budgets from brands, in-house buying teams, and agency trading desks, converting that demand into measurable, recurring platform revenue.
This is not just a relationship maintenance role. We are looking for a commercially aggressive, strategically minded seller who can identify and activate net-new mobile app budget, build PMP and PG deal structures that perform, and serve as a field-level advocate connecting buyer feedback directly to Product, Marketing, and GTM leadership.
The right candidate will be a key contributor to PubMatic's Mobile App revenue targets and will participate actively in the cross-functional GTM taskforce driving PMP growth goals.
What You'll Do:
Revenue Generation & Budget Activation
  • Own and exceed a defined revenue quota tied to mobile app advertiser spend on the PubMatic platform.
  • Proactively identify and unlock mobile app-specific advertising budgets within brands' in-house teams and agency holding companies.
  • Build and close PMP, PG, and programmatic direct deals structured around mobile app and mobile gaming inventory.
  • Develop mobile app auction packages and curated marketplace products that create scalable activation pathways for buyers.
  • Maintain a healthy, high-velocity pipeline through disciplined prospecting, forecasting, and deal progression.

Advertiser & Agency Relationship Management
  • Lead new advertiser relationships and expand existing partnerships, with primary focus on in-house buying teams at brands and performance-driven agencies.
  • Identify the right decision-makers within advertiser organizations to pitch PubMatic's mobile app value proposition and accelerate activation decisions.
  • Conduct structured Quarterly Business Reviews with key partners; track delivery against deal commitments and growth targets.
  • Proactively package publisher opportunities that drive incremental yield, aligning buyer need with supply quality.

Cross-Functional Deal Execution & Ramp
  • Collaborate with Product, Product Marketing, Marketing, Customer Success, and the Demand Activation Team to structure, set up, and ramp deals from close through delivery.
  • Serve as the commercial lead in coordinating internal stakeholders to ensure deal execution is seamless and time-to-revenue is minimized.
  • Work with Technical Operations and Publisher Account Management to resolve delivery issues and optimize deal performance in-flight.
  • Partner with local and global Ad Solutions teams to package mobile app inventory effectively for buyer activation.

Market Intelligence & Product Feedback Loop
  • Systematically capture and communicate buyer feedback on what is working and what is not - covering deal structures, inventory quality, targeting capabilities, and platform UX.
  • Translate field intelligence into prioritized, actionable input for Product and Product Marketing to inform the mobile app roadmap.
  • Represent the buyer's perspective in internal planning sessions, ensuring go-to-market strategy reflects real activation barriers and opportunities.

GTM Taskforce Participation
  • Participate as an active member of the cross-functional GTM Tactical Taskforce focused on achieving PubMatic's PMP growth goals within mobile app.
  • Contribute deal insights, activation learnings, and buyer signals to taskforce strategy development.
  • Execute on taskforce-driven initiatives including targeted outreach campaigns, inventory packaging, and advertiser education programs.
  • Attend and represent PubMatic at mobile app and gaming industry events, including marquee conferences, to build pipeline and deepen market knowledge.

Who You Are:
  • 5+ years in sales or business development within the digital advertising ecosystem; relevant backgrounds include SSPs, ad exchanges, DSPs, ad networks, ad agencies, gaming publishers, or mobile app publishers.
  • Demonstrated track record of meeting or exceeding revenue quotas in a direct sales capacity.
  • Solid command of programmatic buying and selling mechanics: pricing models, optimization tactics, audience trends, and buying technologies.
  • Proficiency in Excel with the ability to translate data and analysis into compelling business narratives.
  • Strong presentation and negotiation skills; comfortable engaging from junior practitioners to C-suite.
  • Ability to operate cross-functionally and drive deal execution through internal teams without formal authority.
  • Flexible, start-up mindset with proven success in fast-paced, high-accountability environments.

What Will Make You Stand Out:
  • Pre-existing relationships with in-house buying teams at performance and brand advertisers.
  • Proven track record of packaging and selling mobile app inventory to buyers, with demonstrated PMP or PG deal success.
  • Deep familiarity with advertiser organization structures and activation decision processes specific to mobile app.
  • Experience contributing to GTM strategy or cross-functional growth initiatives, not just executing against them.
  • Understanding of mobile gaming dynamics, in-app monetization models, and mobile-first advertiser KPIs.

Additional Information
Return to Office: PubMatic employees throughout the globe have returned to our offices via a hybrid work schedule (3 days "in office" and 2 days "working remotely") that is intended to maximize collaboration, innovation, and productivity among teams and across functions.
Benefits: Our benefits package includes the best of what leading organizations provide such as, paid leave programs, paid holidays, healthcare, dental and vision insurance, disability and life insurance, commuter benefits, physical and financial wellness programs, unlimited DTO in the US (that we actually require you to use!), reimbursement for mobile and fully stocked pantries plus in-office catered lunches 5 days per week.
Diversity and Inclusion: PubMatic is proud to be an equal opportunity employer; we don't just value diversity, we promote and celebrate it. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status
About PubMatic
PubMatic is one of the world's leading scaled digital advertising platforms, offering more transparent advertising solutions to publishers, media buyers, commerce companies and data owners, allowing them to harness the power and potential of the open internet to drive better business outcomes.
Founded in 2006 with the vision that data-driven decisioning would be the future of digital advertising, we enable content creators to run a more profitable advertising business, which in turn allows them to invest back into the multi-screen and multi-format content that consumers demand.
#LI-HYBRID
Compensation Disclosure
In accordance with applicable law, the below salary range provided is PubMatic's reasonable estimate of the total compensation for this role. New hires and current team members are typically compensated toward the middle of our pay range. The actual amount may vary, based on non-discriminatory factors such as location, experience, knowledge, skills and abilities. In addition to salary PubMatic also offers a bonus, restricted stock units, and a competitive benefits package.
Total Compensation Range
$200,000-$240,000 USD

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