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Multicultural Marketing Jobs (NOW HIRING)

The Director of Marketing focuses on multicultural marketing; targeted fan growth across youth, women, multicultural, and international audiences; and select brand, community, and retail initiatives.

... multicultural marketing, website globalization, subtitling, voiceovers, staffing services, multicultural marketing, training and learning, and legal support services. TransPerfect also offers a suite ...

... multicultural marketing, website globalization, subtitling, voiceovers, staffing services, multicultural marketing, training and learning, and legal support services. TransPerfect also offers a suite ...

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Multicultural Marketing information

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$33K

$83.5K

$145.5K

How much do multicultural marketing jobs pay per year?

As of Jun 6, 2026, the average yearly pay for multicultural marketing in the United States is $83,488.00, according to ZipRecruiter salary data. Most workers in this role earn between $60,000.00 and $98,000.00 per year, depending on experience, location, and employer.

How does a multicultural marketing professional typically collaborate with other departments within a company?

Multicultural marketing professionals frequently work closely with teams such as product development, sales, and customer insights to ensure campaigns are culturally relevant and resonate with diverse audiences. They may participate in cross-departmental meetings to align messaging and strategy, and often provide guidance on cultural nuances to avoid missteps. This collaborative approach helps create cohesive campaigns that effectively engage target demographics and drive business goals.

What is multicultural marketing?

Multicultural marketing is a strategy that targets and tailors marketing campaigns to specific cultural, ethnic, or demographic groups within a broader population. It focuses on understanding the unique values, languages, customs, and behaviors of these groups to create more relevant and effective messaging. This approach helps brands connect with diverse audiences, build brand loyalty, and expand their market reach by respecting and addressing cultural differences.

What is the difference between Multicultural Marketing vs Content Marketing?

AspectMulticultural MarketingContent Marketing
Required CredentialsMarketing degree, cultural competency certificationsMarketing or communications degree, writing skills
Work EnvironmentAdvertising agencies, corporate marketing teamsDigital platforms, media companies, brands
Employer & Industry UsageUsed to target diverse audiences in various industriesUsed across industries to attract and engage audiences
Search & Comparison IntentUnderstanding niche marketing strategiesLearning about content creation and distribution

Multicultural Marketing focuses on tailoring campaigns to diverse cultural groups, emphasizing cultural insights and sensitivity. Content Marketing involves creating valuable content to attract and retain audiences across platforms. While both roles require marketing expertise, Multicultural Marketing emphasizes cultural understanding, whereas Content Marketing centers on content creation and strategy.

What are the key skills and qualifications needed to thrive in Multicultural Marketing, and why are they important?

Success in Multicultural Marketing requires a deep understanding of diverse cultures, strong market research abilities, and a relevant degree in marketing, communications, or related fields. Familiarity with analytics tools, social media platforms, and multicultural consumer insights software is often necessary. Exceptional communication, cultural sensitivity, and adaptability are crucial soft skills for building authentic connections with diverse audiences. These competencies are vital to creating effective, inclusive campaigns that resonate across cultural boundaries and drive business growth.
More about Multicultural Marketing jobs
What cities are hiring for Multicultural Marketing jobs? Cities with the most Multicultural Marketing job openings:
What are the most commonly searched types of Multicultural Marketing jobs? The most popular types of Multicultural Marketing jobs are:
What states have the most Multicultural Marketing jobs? States with the most job openings for Multicultural Marketing jobs include:
Infographic showing various Multicultural Marketing job openings in the United States as of May 2026, with employment types broken down into 91% Full Time, and 9% Part Time. Highlights an 83% Physical, 3% Hybrid, and 14% Remote job distribution, with an average salary of $83,488 per year, or $40.1 per hour.

Coordinator, Multicultural Marketing

NBCUniversal

Los Angeles, CA โ€ข Hybrid

$45K - $63K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 4 days ago


Job description

Company Description

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation. Visit www.nbcuniversal.com for more information.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Job Description

The Multicultural Marketing team is part of the marketing department of Universal Pictures. The team is responsible for engaging across all disciplines of film marketing to identify, refine, develop, and integrate strategies and tactics to enhance and enrich outreach to Hispanic, African American, and Asian American audiences.

The Creative Coordinator, Multicultural Marketing & Creative will be responsible for executing projects as it pertains to the creative output of the department. Exceptional communication skills are crucial in order to interact across multiple disciplines within Universal Picturesโ€™ marketing department to help support efforts targeting the multicultural audience. The successful candidate will be highly organized, adaptable and demonstrate initiative.ย  Individuals must be able to efficiently handle a workload with many changing deadlines and priorities. The position will report to the VP, Multicultural Marketing & Creative.

Essentialย Responsibilities:

  • Manage the creative process and deadlines for multicultural campaigns across linear, digital, integrated marketing, and Symphony, including but not limited to dub orders, narration, feature links, print requests, toolkit adaptations, and trafficking instructions
  • Guide and facilitate AV materials through the finishing process with the marketing postproduction department; administer asset delivery and distribution for Domestic, Symphony, and Puerto Rico campaigns
  • Develop Spanish translations for trailers, television/digital spots, custom materials, billboards, outdoor, companion banners, and other creative assets
  • Maintain internal reporting logs and shared drives of creative assets in real time
  • Fulfill team requests for creative materials, including print, translations/transcriptions, presentation decks, pitching links, social copy, etc.
  • Populate asset trackers for media agencies and Symphony partners with assigned spots, platform-specific details, flight dates, asset links, and post copy for media placements
  • Traffic and track materials through network, legal, or guild clearances and approvals as needed
  • Maintain cross-departmental alignment on trailer launch logistics and strategies
  • Source social creative for Universal Latino handles
  • Lead the campaign topline report related to creative, integrated, and Symphony activations
  • Handle administrative tasks such as scheduling (internal and external), agendas, meeting notes, expenses, and prepping creative materials for meetings
  • Assist with event organization and logistics, including special shoots and creative content days
  • Stay current on trends and platforms to contribute creative recommendations for campaign concepts and
Qualifications
  • 1+ years of experience in the entertainment industry, specifically in marketing
  • Working knowledge of Microsoft Office software, Airtable, and/or Trello
  • Must be bilingual with advanced proficiency in both written and verbal Spanish

Desired Characteristics:

  • Personable, highly energetic, organized, and self-starting, with strong attention to detail
  • Strong written and verbal communication skills
  • Experience in multicultural marketing
  • Experience in creative advertising, digital media, and/or traditional media
  • Bachelorโ€™s degree

Additional Requirements:

  • Hybrid: This position has been designated as hybrid, contributing from the office a minimum of four days per week (M-Th).ย  The Company reserves the right to change in-office requirements at any time.

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.

Salary range: $60,000-65,000 (paid hourly)


Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

NBCUniversal will consider for employment qualified applicants with criminal histories, or arrest or conviction records, in a manner consistent with relevant legal requirements, including the City of Los Angeles' Fair Chance Initiative For Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, where applicable.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to AccessibilitySupport@nbcuni.com.