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Multicultural Marketing Jobs in California (NOW HIRING)

H/L Agency

Sr. Strategist

Oakland, CA · On-site

$139K - $180K/yr

As a member of the multicultural marketing team, you'll partner with account, creative, media, social, and production teams to help shape culturally relevant work and support the development of ...

Transperfect

Project Coordinator

San Francisco, CA · On-site

... multicultural marketing, website globalization, subtitling, voiceovers, staffing services, multicultural marketing, training and learning, and legal support services. TransPerfect also offers a suite ...

IW Group

Account Supervisor

San Francisco, CA · On-site

$90 - $100/hr

IW Group is the leading multicultural advertising and marketing agency with offices in Los Angeles, San Francisco, and New York. Named Ad Age's 2025 Multicultural Agency of the Year and recognized by ...

Iw-Group-In

Account Supervisor

San Francisco, CA · On-site

$90 - $100/hr

IW Group is the leading multicultural advertising and marketing agency with offices in Los Angeles, San Francisco, and New York. Named Ad Age's 2025 Multicultural Agency of the Year and recognized by ...

Chedraui USA

Senior Graphic Designer

Commerce, CA · On-site

$70.30 - $90/hr

Five years of graphic design experience within an in‑house creative team, advertising agency, retail organization, consumer brand, or multicultural marketing environment. * Strong knowledge of ...

Smart and Final

Senior Graphic Designer

Commerce, CA · On-site

$70K - $90K/yr

Five years of graphicdesign experience within an in-house creative team, advertising agency, retailorganization, consumer brand, or multicultural marketing environment. * Strong knowledge ...

Chedraui USA

Senior Graphic Designer

Commerce, CA · On-site

$70K - $90K/yr

Five years of graphicdesign experience within an in-house creative team, advertising agency, retailorganization, consumer brand, or multicultural marketing environment. * Strong knowledge ...

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Showing results 1-20

All JobsMulticultural Marketing JobsMulticultural Marketing Jobs in California

Multicultural Marketing information

See California salary details

$32.6K

$82.4K

$143.6K

How much do multicultural marketing jobs pay per year?

As of Aug 22, 2026, the average yearly pay for multicultural marketing in California is $82,395.00, according to ZipRecruiter salary data. Most workers in this role earn between $59,200.00 and $96,700.00 per year, depending on experience, location, and employer.

What is multicultural marketing?

Multicultural marketing is a strategy that targets and tailors marketing campaigns to specific cultural, ethnic, or demographic groups within a broader population. It focuses on understanding the unique values, languages, customs, and behaviors of these groups to create more relevant and effective messaging. This approach helps brands connect with diverse audiences, build brand loyalty, and expand their market reach by respecting and addressing cultural differences.

What are the key skills and qualifications needed to thrive in multicultural marketing?

Success in Multicultural Marketing requires a deep understanding of diverse cultures, strong market research abilities, and a relevant degree in marketing, communications, or related fields. Familiarity with analytics tools, social media platforms, and multicultural consumer insights software is often necessary. Exceptional communication, cultural sensitivity, and adaptability are crucial soft skills for building authentic connections with diverse audiences. These competencies are vital to creating effective, inclusive campaigns that resonate across cultural boundaries and drive business growth.

How does a multicultural marketing professional typically collaborate with other departments within a company?

Multicultural marketing professionals frequently work closely with teams such as product development, sales, and customer insights to ensure campaigns are culturally relevant and resonate with diverse audiences. They may participate in cross-departmental meetings to align messaging and strategy, and often provide guidance on cultural nuances to avoid missteps. This collaborative approach helps create cohesive campaigns that effectively engage target demographics and drive business goals.

What is the difference between Multicultural Marketing vs Content Marketing?

AspectMulticultural MarketingContent Marketing
Required CredentialsMarketing degree, cultural competency certificationsMarketing or communications degree, writing skills
Work EnvironmentAdvertising agencies, corporate marketing teamsDigital platforms, media companies, brands
Employer & Industry UsageUsed to target diverse audiences in various industriesUsed across industries to attract and engage audiences
Search & Comparison IntentUnderstanding niche marketing strategiesLearning about content creation and distribution

Multicultural Marketing focuses on tailoring campaigns to diverse cultural groups, emphasizing cultural insights and sensitivity. Content Marketing involves creating valuable content to attract and retain audiences across platforms. While both roles require marketing expertise, Multicultural Marketing emphasizes cultural understanding, whereas Content Marketing centers on content creation and strategy.

What are the most commonly searched types of Multicultural Marketing jobs in California?

The most popular types of Multicultural Marketing jobs in California are:

What are popular job titles related to Multicultural Marketing jobs in California?

For Multicultural Marketing jobs in California, the most frequently searched job titles are:

What job categories do people searching Multicultural Marketing jobs in California look for?

The top searched job categories for Multicultural Marketing jobs in California are:

What cities in California are hiring for Multicultural Marketing jobs?

Cities in California with the most Multicultural Marketing job openings:

Multicultural Marketing jobs near you
Infographic showing various Multicultural Marketing job openings in California as of August 2026, with employment types broken down into 1% Internship, 90% Full Time, 8% Part Time, and 1% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution, with an average salary of $82,395 per year, or $39.6 per hour.

Sr. Strategist

H/L Agency

Oakland, CA • On-site

$139K - $180K/yr

Full-time

Re-posted 22 days ago

Job description

Bring Culture, Insights, and Strategy Together
At H/L, we believe meaningful marketing begins with understanding people - their experiences, behaviors, communities, and culture. We are looking for a Senior Strategist to help bring these perspectives into integrated campaigns for automotive, lifestyle, insurance, and other consumer brands.
Working closely with the Director of Multicultural Marketing, this role will help translate cultural and consumer insights into strategic recommendations, campaign approaches, and meaningful brand experiences across channels. The ideal candidate brings experience in strategy, communications planning, or integrated marketing and knows how to connect insights, creativity, and collaboration to develop work that resonates with diverse audiences.
As a member of the multicultural marketing team, you'll partner with account, creative, media, social, and production teams to help shape culturally relevant work and support the development of impactful client solutions.
This is a hybrid role, with both office-based work at the H/L Oakland, CA office and remote work.
Your Role and Impact
Creating Connections Through Culture
  • Partner with multicultural marketing leadership to support strategic development across client work
  • Bring cultural insights and audience understanding into campaign recommendations and brand storytelling
  • Collaborate with cross-functional teams to develop integrated marketing solutions across channels
  • Contribute to proactive planning and opportunities that strengthen multicultural thinking across the agency
  • Help deliver meaningful work across consumer categories and brands

Develop Strategic Thinking
  • Partner with the Director of Multicultural Marketing to develop strategic briefs, messaging frameworks, and campaign points of view that connect business goals with consumer needs. Translate cultural, behavioral, and audience insights into actionable recommendations
  • Identify opportunities to strengthen brand relevance through culturally informed strategies

Shape Integrated Campaigns
  • Help bring culturally relevant campaigns to life by collaborating with creative, media, social, production, and account teams across brand, social, influencer, experiential, and media channels.
  • Partner with cross-functional teams to bring strategic ideas from concept through execution
  • Help build connected storytelling approaches across paid, owned, earned, and social platforms

Drive Insights & Optimization
  • Analyze audience, media, and campaign performance insights to identify opportunities for improvement
  • Apply cultural, audience, and performance insights to inform recommendations, optimize campaign approaches, and uncover opportunities to strengthen brand connections.
  • Stay connected to evolving cultural trends, consumer behaviors, and platform dynamics

Strengthen Client & Agency Impact
  • Support day-to-day strategy development across campaigns and initiatives by helping translate direction, insights, and objectives into actionable recommendations
  • Collaborate with cross-functional teams to ensure multicultural considerations are thoughtfully integrated into both multicultural and broader market opportunities
  • Support proactive planning efforts that strengthen culturally relevant work across the agency
  • Partner with the Director of Multicultural Marketing to support strategic planning and campaign development
  • Contribute cultural and audience perspectives to client conversations, campaign planning, and agency initiatives

Your Strategic Expertise
We're looking for someone with hands-on experience in strategy, cultural insights, and integrated marketing who can translate consumer understanding into actionable recommendations and impactful campaign approaches.
You have:
  • 5+ years of experience in strategy, communications planning, brand planning, or integrated marketing within an advertising, media, or creative agency environment
  • Experience developing strategic recommendations, briefs, and campaign frameworks
  • Strong understanding of multicultural audiences, including AACM, ACM, and HCM communities, at local and national levels
  • Ability to connect qualitative and quantitative insights to meaningful marketing strategies
  • Experience collaborating with creative and media teams throughout campaign development
  • Strong understanding of media ecosystems, audience segmentation, platform behaviors, and performance metrics
  • Strong communication and presentation skills

Preferred Experience
You may also bring:
  • Experience with automotive, lifestyle, QSR, retail, insurance, or other consumer brands
  • Experience navigating cultural nuance, identity dynamics, and acculturation
  • Experience working across both multicultural and general market campaigns

Bonus Experience
  • Spanish-language fluency or additional multilingual capabilities
  • Ability to support primary research in brand studies and consumer behavior

Join Us!
If you're passionate about bringing cultural insights, strategic thinking, and strong collaboration together to create meaningful marketing experiences, we'd love to hear from you. Join a team where you'll help shape impactful work, partner across disciplines, and contribute to campaigns that connect brands with diverse audiences.
For SF Bay Area / California-based candidates: H/L provides projected compensation ranges for each position as an estimate of the company's reasonable pay range for the role. The salary range for this position is expected to be between 90,000 - 115,000 annually. Actual compensation offered to a successful candidate will be determined based on a variety of factors, including the scope and responsibilities of the role, the candidate's experience and qualifications, budget considerations, internal pay equity, geographic location, and market compensation data for similar positions. Compensation for the candidates outside of California is based on the same factors and varies by geographic area.
About H/L Agency
Since 1985, H/L has been fiercely independent and making Momentum. Our strengths include local and national media activations, creative development, insights and analytics, full-scale digital and video production, multicultural marketing, and PR.
We're headquartered in Oakland, California, with people in 20 states and offices in Atlanta, Miami, Phoenix, and St. Louis. What unites H/Lers across the country is a common drive-to pioneer new ways to push clients' businesses forward and serve the communities we call home. Learn more at www.hl.agency.
H/L participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. only after a job offer is accepted and Form I-9 is completed. For more information on E-Verify, please refer to the following attachments: EVerify Participation & IER Right to Work.

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