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Multicultural Marketing Manager Jobs (NOW HIRING)

Gondola

Senior Manager, Marketing (MiLB)

Manhattan, NY · On-site

$110 - $125/hr

# Senior Manager, Marketing (MiLB)## MLB • ### @mlbPosted on 7/14/2026 • Full-time## ## About the ... Hispanic/Latino and multicultural marketing experience preferred; Bilingual Spanish is strongly ...

Emerson

Product Marketing Manager

Rosemont, IL · On-site +1

$80K - $110K/yr

Are you a Product Marketing Manager who is passionate about creating and delivering innovative new ... multicultural teams across the world drive innovation that makes the world healthier, safer ...

Emerson Group

Product Marketing Manager

Rosemont, IL · On-site

$150K/yr

Are you a Product Marketing Manager who is passionate about creating and delivering innovative new ... multicultural teams across the world drive innovation that makes the world healthier, safer ...

Transperfect

Spanish Quality Manager

Milwaukee, WI · On-site

Equipped with a quality management system certified to both the ISO 9001:2008 and EN 15038:2006 ... multicultural marketing, website globalization, subtitling, voiceovers, staffing services ...

Sun Holdings

Marketing Director

Farmers Branch, TX · On-site

Strong understanding of multicultural marketing, especially within Hispanic and Latin American communities * Proven success in building integrated marketing campaigns and managing multi-channel ...

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Multicultural Marketing Manager information

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$33K

$83.5K

$145.5K

How much do multicultural marketing manager jobs pay per year?

As of Aug 15, 2026, the average yearly pay for multicultural marketing manager in the United States is $83,488.00, according to ZipRecruiter salary data. Most workers in this role earn between $60,000.00 and $98,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a multicultural marketing manager, and why are they important?

To thrive as a Multicultural Marketing Manager, you need expertise in marketing strategy, cultural insights, and consumer behavior, often supported by a degree in marketing, communications, or a related field. Familiarity with analytics tools, CRM platforms, and campaign management systems is typically required, along with experience in multicultural or diversity marketing campaigns. Strong interpersonal skills, cultural sensitivity, and creative problem-solving set standout professionals apart in this role. These competencies are crucial for effectively engaging diverse audiences and creating inclusive campaigns that drive business growth.

What is a multicultural marketing manager?

A Multicultural Marketing Manager is a professional responsible for creating and implementing marketing strategies that effectively target and engage diverse cultural groups. They research cultural trends, consumer behaviors, and preferences to tailor campaigns that resonate with various communities. By collaborating with creative, product, and sales teams, they ensure that marketing messages are culturally relevant and sensitive. Their goal is to help organizations reach broader audiences, foster inclusivity, and drive business growth through culturally informed marketing initiatives.

What are some common challenges faced by multicultural marketing managers when developing campaigns?

Multicultural Marketing Managers often encounter the challenge of authentically connecting with diverse audiences while avoiding stereotypes and cultural missteps. Balancing the nuances of different cultures, languages, and traditions requires thorough research and collaboration with community stakeholders. Additionally, these managers must ensure that marketing messages resonate locally while staying consistent with the broader brand strategy, which can involve close coordination with cross-functional teams such as product, creative, and analytics. Staying updated on cultural trends and continuously measuring campaign impact are also key aspects of the role.

What is the difference between Multicultural Marketing Manager vs Marketing Coordinator?

AspectMulticultural Marketing ManagerMarketing Coordinator
CredentialsBachelor's degree in marketing, communications, or related field; experience in multicultural marketingBachelor's degree in marketing, communications, or related field; entry-level experience
Work EnvironmentStrategic planning, campaign management, client interactionAssisting with campaigns, coordinating events, supporting marketing teams
Employer & Industry UsageUsed in companies targeting diverse markets, advertising agencies, corporationsCommon in marketing departments across industries, supporting various campaigns

The Multicultural Marketing Manager focuses on developing and executing marketing strategies tailored to diverse audiences, requiring strategic planning and experience. In contrast, the Marketing Coordinator supports campaign execution and administrative tasks, often at an entry-level. Both roles are essential in marketing teams but differ in responsibilities and experience levels.

What does multicultural marketing mean?

Multicultural marketing is a strategy used by marketing managers to target diverse cultural groups within a population. It involves understanding cultural differences, preferences, and behaviors to create tailored advertising and communication campaigns that resonate with specific communities. This approach often requires cultural competency, research skills, and knowledge of relevant media channels.
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Multicultural Marketing Manager jobs near you
Infographic showing various Multicultural Marketing Manager job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 86% Full Time, 12% Part Time, and 1% Contract. Highlights an 94% Physical, 2% Hybrid, and 4% Remote job distribution, with an average salary of $83,488 per year, or $40.1 per hour.

Influencer Marketing Manager

Ria Money Transfer

Denver, CO • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 8 days ago

Job description

Description
DESCRIPTION
Ria Money Transfer is a business segment of Euronet Worldwide, Inc. (NASDAQ: EEFT). We make it fast, reliable, and affordable for people to send money abroad. Ria has become one of the largest players in traditional remittances, and now we're focused on making online money transfers simple and accessible to everyone.
ABOUT THE ROLE
We are seeking an Influencer Marketing Manager, AMER to build and own Ria Money Transfer's creator partnership program across the diaspora communities we serve in the United States and Canada. Ria moves family money across borders - from immigrant senders in the U.S. and Canada to their loved ones in Latin America, Asia, and Africa - and the people who shape buying decisions in these communities are trusted, culturally embedded creators, not generic finance influencers.
This role owns the full influencer lifecycle: sourcing diaspora and micro-creators corridor by corridor, briefing and negotiating partnerships, running campaigns end to end, and amplifying the best content through paid channels. It is a performance-and-brand hybrid - you will be accountable for acquisition outcomes (cost per acquisition, first transactions), not just reach. The ideal candidate is a bilingual (English/Spanish) marketer who understands that in remittances, cultural credibility and community trust convert far better than raw follower counts.
RESPONSIBILITIES
Creator Strategy & Sourcing (Primary Focus)
  • Own the AMER influencer strategy, calendar, and budget across TikTok, Instagram, and YouTube, mapped to Ria's priority sending communities and corridors (e.g., Mexican, Salvadoran, Colombian, Filipino, Indian diasporas).
  • Source and vet diaspora creators and regional micro-influencers embedded in specific communities - prioritizing audience authenticity, engagement quality, and cultural credibility over follower count.
  • Build and maintain a creator pipeline using influencer relationship management (IRM) platforms; filter on audience demographics, engagement rate, and brand safety.
  • Develop a creator calendar aligned to remittance-driving cultural moments - Día de las Madres, back-to-school, Lunar New Year, Ramadan/Eid, and corridor-specific holidays.

Campaign Execution & Management
  • Translate quarterly growth objectives into clear creator briefs - deliverables, content pillars, messaging, usage-rights windows, and KPI targets.
  • Negotiate rates, usage rights, and contracts; manage 15-30+ concurrent creator relationships and process invoices.
  • Run campaigns end to end, from conception through execution and analysis, coordinating bilingual English/Spanish content in neutral LATAM Spanish.
  • Brief and manage external multicultural and creator agencies where the program scales beyond direct relationships.

Paid Amplification & Performance
  • Coordinate with the paid media team to whitelist and amplify top creator content across Meta, TikTok, and other ad platforms.
  • Source and repurpose creator UGC into reusable performance assets for paid and organic channels.
  • Build and run a performance-influencer / affiliate layer with promo codes and tracked links tied to acquisition outcomes.

Measurement & Collaboration
  • Track and report CAC/CPA, conversions, engagement, and earned media value; attribute via UTMs and unique promo codes.
  • Surface community and creator insights back to the Growth, Brand, and Creative teams.
  • Coordinate with the Community Growth Lead and Payout Marketing teams to align creator activity with grassroots and partner campaigns.

REQUIREMENTS
  • At least 4 years of experience in influencer marketing, social, or creator/talent management, with demonstrated channel ownership.
  • Bilingual English/Spanish with bicultural marketing fluency - able to brief and evaluate content for U.S. Hispanic and broader immigrant audiences.
  • Native fluency across TikTok, Instagram, and YouTube, including their native analytics.
  • Hands-on experience with IRM platforms (CreatorIQ, GRIN, Aspire, Traackr, or similar) and with whitelisting/amplifying creator content through ad platforms.
  • Proven management of $100K+ creator budgets with ROI reporting to leadership.
  • Performance-and-brand orientation - comfortable being held to CAC/CPA, not just awareness metrics.
  • Strong analytical skills; fluent reading dashboards, engagement metrics, and attribution data.
  • Self-starter comfortable building a program where no playbook exists.

PREFERRED
  • Experience in fintech, remittances, or financial-services marketing.
  • Existing relationships with diaspora creators in Ria's priority corridors.
  • Experience managing multicultural marketing agencies.
  • Experience with affiliate/performance-influencer platforms and code-tracked attribution.
  • Familiarity with internal analytics tools such as Amplitude or similar BI dashboards.

PERKS & BENEFITS
  • Medical, Dental & Vision Insurance
  • 401K Plan with Match
  • Employee Stock Purchase Plan
  • Paid Vacation / Sick Leave
  • Hybrid Work Schedule
  • Tuition Assistance
  • Growth Opportunities
  • Corporate gatherings, team bonding events, and much more!

Ria Money Transfer offers a competitive salary and benefits package. The reasonable estimated pay for this role ranges from (USD $120,000 to USD $145,000). Actual compensation is based upon factors such as the candidate's skills, qualifications, and experience. In addition, Ria Money Transfer offers a wide range of best in class, comprehensive and inclusive employee benefits for this role including healthcare, dental and vision benefits, a 401(k) plan, Paid Vacation/Sick Leave and more.
Ria Money Transfer is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Check out our website to learn more about the company at: http://www.riamoneytransfer.com/
The position responsibilities outlined above are intended to define the general contents and requirements to perform this job. It is not to be taken as a complete statement of responsibilities or requirements. This job description does not restrict the Company's right to assign or reassign duties and responsibilities to this job as needed.

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