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Multicultural Marketing Manager Jobs in Virginia

Crescent

Area Director of Revenue Strategy

Fairfax, VA · On-site

$120K - $140K/yr

Collaborate with property general managers, sales directors, and marketing managers to develop and ... Previous experience working in a diverse and multicultural hospitality environment is preferred.

Crescent

Area Director of Revenue Strategy

Fairfax, VA · On-site

$110K - $125K/yr

Collaborate with property general managers, sales directors, and marketing managers to develop and ... Previous experience working in a diverse and multicultural hospitality environment is preferred.

City of Harrisonburg

Tourism Manager

Harrisonburg, VA

$75K - $85K/yr

... multicultural university city and is home to James Madison University and Eastern Mennonite ... Minimum Qualifications Bachelor's degree with coursework in marketing, tourism and/or hospitality ...

City of Harrisonburg, VA

Tourism Manager

Harrisonburg, VA · On-site

$75K - $85K/yr

... multicultural university city and is home to James Madison University and Eastern Mennonite ... Bachelor's degree with coursework in marketing, tourism and/or hospitality management, public ...

Wingstop

General Manager

Norfolk, VA · On-site

Seeks to build in-house and off-premise sales using approved marketing programs and tools including ... multicultural lines. Ability to establish, maintain and enforce consistently high performance ...

Wingstop

General Manager

Chesapeake, VA · On-site

Seeks to build in-house and off-premise sales using approved marketing programs and tools including ... multicultural lines. Ability to establish, maintain and enforce consistently high performance ...

Wingstop

General Manager

Virginia Beach, VA · On-site

Seeks to build in-house and off-premise sales using approved marketing programs and tools including ... multicultural lines. Ability to establish, maintain and enforce consistently high performance ...

Wingstop

General Manager

Newport News, VA · On-site

Seeks to build in-house and off-premise sales using approved marketing programs and tools including ... multicultural lines. Ability to establish, maintain and enforce consistently high performance ...

Wingstop

General Manager

Norfolk, VA · On-site

Seeks to build in-house and off-premise sales using approved marketing programs and tools including ... multicultural lines. Ability to establish, maintain and enforce consistently high performance ...

Wingstop

General Manager

Virginia Beach, VA · On-site

Seeks to build in-house and off-premise sales using approved marketing programs and tools including ... multicultural lines. Ability to establish, maintain and enforce consistently high performance ...

Wingstop

General Manager

Suffolk, VA · On-site

Seeks to build in-house and off-premise sales using approved marketing programs and tools including ... multicultural lines. Ability to establish, maintain and enforce consistently high performance ...

Wingstop

General Manager

Portsmouth, VA · On-site

Seeks to build in-house and off-premise sales using approved marketing programs and tools including ... multicultural lines. Ability to establish, maintain and enforce consistently high performance ...

Wingstop

General Manager

Virginia Beach, VA · On-site

Seeks to build in-house and off-premise sales using approved marketing programs and tools including ... multicultural lines. Ability to establish, maintain and enforce consistently high performance ...

Wingstop

General Manager

Hampton, VA · On-site

Seeks to build in-house and off-premise sales using approved marketing programs and tools including ... multicultural lines. Ability to establish, maintain and enforce consistently high performance ...

Wingstop

General Manager

Virginia Beach, VA · On-site

Seeks to build in-house and off-premise sales using approved marketing programs and tools including ... multicultural lines. Ability to establish, maintain and enforce consistently high performance ...

Wingstop

General Manager

Portsmouth, VA · On-site

Seeks to build in-house and off-premise sales using approved marketing programs and tools including ... multicultural lines. Ability to establish, maintain and enforce consistently high performance ...

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Showing results 1-20

All JobsMulticultural Marketing JobsMulticultural Marketing Manager JobsMulticultural Marketing Manager Jobs in Virginia

Multicultural Marketing Manager information

See Virginia salary details

$32.7K

$82.8K

$144.3K

How much do multicultural marketing manager jobs pay per year?

As of Aug 11, 2026, the average yearly pay for multicultural marketing manager in Virginia is $82,772.00, according to ZipRecruiter salary data. Most workers in this role earn between $59,500.00 and $97,200.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a multicultural marketing manager, and why are they important?

To thrive as a Multicultural Marketing Manager, you need expertise in marketing strategy, cultural insights, and consumer behavior, often supported by a degree in marketing, communications, or a related field. Familiarity with analytics tools, CRM platforms, and campaign management systems is typically required, along with experience in multicultural or diversity marketing campaigns. Strong interpersonal skills, cultural sensitivity, and creative problem-solving set standout professionals apart in this role. These competencies are crucial for effectively engaging diverse audiences and creating inclusive campaigns that drive business growth.

What is a multicultural marketing manager?

A Multicultural Marketing Manager is a professional responsible for creating and implementing marketing strategies that effectively target and engage diverse cultural groups. They research cultural trends, consumer behaviors, and preferences to tailor campaigns that resonate with various communities. By collaborating with creative, product, and sales teams, they ensure that marketing messages are culturally relevant and sensitive. Their goal is to help organizations reach broader audiences, foster inclusivity, and drive business growth through culturally informed marketing initiatives.

What are some common challenges faced by multicultural marketing managers when developing campaigns?

Multicultural Marketing Managers often encounter the challenge of authentically connecting with diverse audiences while avoiding stereotypes and cultural missteps. Balancing the nuances of different cultures, languages, and traditions requires thorough research and collaboration with community stakeholders. Additionally, these managers must ensure that marketing messages resonate locally while staying consistent with the broader brand strategy, which can involve close coordination with cross-functional teams such as product, creative, and analytics. Staying updated on cultural trends and continuously measuring campaign impact are also key aspects of the role.

What is the difference between Multicultural Marketing Manager vs Marketing Coordinator?

AspectMulticultural Marketing ManagerMarketing Coordinator
CredentialsBachelor's degree in marketing, communications, or related field; experience in multicultural marketingBachelor's degree in marketing, communications, or related field; entry-level experience
Work EnvironmentStrategic planning, campaign management, client interactionAssisting with campaigns, coordinating events, supporting marketing teams
Employer & Industry UsageUsed in companies targeting diverse markets, advertising agencies, corporationsCommon in marketing departments across industries, supporting various campaigns

The Multicultural Marketing Manager focuses on developing and executing marketing strategies tailored to diverse audiences, requiring strategic planning and experience. In contrast, the Marketing Coordinator supports campaign execution and administrative tasks, often at an entry-level. Both roles are essential in marketing teams but differ in responsibilities and experience levels.

What does multicultural marketing mean?

Multicultural marketing is a strategy used by marketing managers to target diverse cultural groups within a population. It involves understanding cultural differences, preferences, and behaviors to create tailored advertising and communication campaigns that resonate with specific communities. This approach often requires cultural competency, research skills, and knowledge of relevant media channels.
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Multicultural Marketing Manager jobs near you
Infographic showing various Multicultural Marketing Manager job openings in Virginia as of June 2026, with employment types broken down into 97% Full Time, 2% Part Time, and 1% Contract. Highlights an 93% Physical, 2% Hybrid, and 5% Remote job distribution, with an average salary of $82,772 per year, or $39.8 per hour.

Marketing Campaign Manager - B2G Progress Federal Solutions

Progress

Vienna, VA • On-site, Remote

$118K - $140K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 10 days ago

Job description

We are Progress (Nasdaq: PRGS) - the trusted provider of software that enables our customers to develop, deploy and manage responsible, AI-powered applications and experiences with agility and ease.
We're proud to have a diverse, global team where we value the individual and enrich our culture by considering varied perspectives because we believe people power progress. Join us as a Business to Government Campaign Manager and help us do what we do best: propelling business forward. This will be a hybrid role working between your home office and our Vienna VA office, supporting our Progress Federal Solutions group.
Progress Federal Solutions is a wholly-owned subsidiary of Progress Software, a publicly held company building products that impact millions of people every day.
Progress Federal Solutions focuses on servicing the U.S. government and public sector. Our primary product is a highly differentiated data management platform that helps our customers on their journey to get more value out of their enterprise data. We enable organizations to integrate all their data and metadata, power transactional and analytical applications, and curate data for machine learning and AI. To learn more visit www.progress.com/federal.
In this role, you will:
  • Devise integrated marketing plans targeting federal agencies, defense and public sector, factoring in customer pain points, procurement cycles, compliance needs, legislative trends, and capture strategy.
  • Collaborate with Corporate Communications for branding, awareness, and thought-leadership campaigns
  • Collaborate with sales, product marketing, government affairs, campaign operations, and external agencies or partners-to build integrated campaign plans, unify messaging, and maximize reuse of assets across programs.
  • Monitor and analyze campaign performance, and continuously optimize tactics, audiences, and channels while reporting pipeline contribution, conversion, and ROI to leadership.
  • Meet pipeline and acquisition targets by leveraging account-based marketing, aligned capture/campaign plays, field events, and other demand-generation tactics specifically tailored for federal audiences.

Your background:
  • 5+ years proven experience in federal marketing, public sector campaigns, or business-to-government (B2G) marketing, including ownership of campaign performance metrics.
  • Strong understanding of federal procurement, compliance regulations, agency missions, and how to translate them into compliant, effective campaign and field strategies.
  • Excellent communication, project management, and data analysis skills, with the ability to manage simultaneous campaigns and field programs end-to-end.
  • Ability to develop creative, differentiated campaign concepts, influence cross-functional teams, and thrive in a fast-paced, highly matrixed environment.
  • US Citizenship required due to federal group and system access areas.

Base Salary Range: $118,150 - $140,000
This position is also eligible to participate in our commission plan. Final base compensation is determined by a number of factors, including but not limited to job-related skills, education, demonstrable experience, and allowance for future and continued salary growth. We also offer a robust benefits package, with details below.
If this sounds like you and fits your experience and career goals, we'd be happy to chat.
What we offer in return is the opportunity to experience a great company culture with wonderful colleagues to learn from and collaborate with and also to enjoy:
  • Medical, dental, vision, life & disability, and financial benefits (including 401(k) retirement savings plan. Tuition Reimbursement program. Additional voluntary benefits including crucial illness/hospital indemnity, identity theft protection, auto & home insurance, legal, and pet insurance.
  • Competitive salary, uncapped commission, and best-in-class Employee Stock Purchase Program (ESPP) with a 27-month lookback
  • Flexible paid vacation time, paid day off for your birthday, and company holidays. A variety of leave plans, including Parental Leave.
  • Employee Assistance Program (EAP) and an employee well-being program focusing on physical, mental, and financial health.

Apply now!
#LI-hybrid
Together, We Make Progress
Progress is an inclusive workplace where opportunities to succeed are available to everyone. As a multicultural company serving a global community, we encourage a wide range of points of view and celebrate our diverse backgrounds. Our unique combination of perspectives inspires innovation, connects us to our customers and positively affects our communities. It is only by working together and learning from each other that we make Progress. Join us!

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