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Marketing Technology Jobs (NOW HIRING)

Extraco Banks

Marketing Technology Specialist

Waco, TX · On-site

What You'll Do Marketing Technology Management * Implement, configure, and maintain marketing platforms including HubSpot Marketing Automation, email marketing tools, analytics platforms, and the ...

Extraco Banks

Marketing Technology Specialist

Waco, TX · On-site

Extraco Banks is seeking a technically skilled, analytical, and innovation-driven Marketing Technology Specialist to manage and optimize their marketing technology stack. The role involves supporting ...

1-800-Flowers

Director, Marketing Technology

Jericho, NY · On-site

$140K - $150K/yr

About the Role The Director, Marketing Technology is a strategic and highly technical leader responsible for architecting, scaling, and optimizing the MarTech ecosystem that powers customer ...

1-800-Flowers

Director, Marketing Technology

Medford, OR · On-site

$140K - $150K/yr

About the Role The Director, Marketing Technology is a strategic and highly technical leader responsible for architecting, scaling, and optimizing the MarTech ecosystem that powers customer ...

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Marketing Technology information

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How much do marketing technology jobs pay per hour?

As of Aug 28, 2026, the average hourly pay for marketing technology in the United States is $29.98, according to ZipRecruiter salary data. Most workers in this role earn between $19.47 and $37.98 per hour, depending on experience, location, and employer.

What is marketing technology?

Marketing technology, often referred to as 'MarTech,' encompasses the tools, software, and platforms that marketers use to plan, execute, and analyze marketing campaigns. This includes solutions for email marketing, customer relationship management (CRM), social media management, analytics, automation, and more. The goal of marketing technology is to improve marketing efficiency, personalize customer experiences, and measure campaign effectiveness. As digital marketing evolves, MarTech has become essential for businesses to stay competitive and data-driven.

How does a Marketing Technology professional typically collaborate with marketing and IT teams?

Marketing Technology professionals serve as vital bridges between marketing and IT teams. They work closely with marketers to understand campaign goals and translate these needs into technical requirements, ensuring marketing tools and platforms are used effectively. Regular collaboration with IT is essential to manage integrations, data security, and troubleshooting. This role often involves leading cross-functional meetings, providing technical training, and fostering a shared understanding of both marketing objectives and technical constraints.

What are the key skills and qualifications needed to thrive as a Marketing Technology professional?

To thrive as a Marketing Technology professional, you need a strong understanding of digital marketing strategies, data analysis, and a background in marketing, computer science, or a related field. Expertise in marketing automation platforms (like HubSpot or Marketo), CRM systems, data analytics tools, and certifications such as Google Analytics or Salesforce are highly valued. Strong problem-solving skills, communication, and adaptability help professionals bridge the gap between marketing and IT teams. These skills ensure effective implementation of marketing technologies, data-driven decision making, and seamless campaign execution.

What is the difference between Marketing Technology vs Digital Marketing Specialist?

AspectMarketing TechnologyDigital Marketing Specialist
Required CredentialsTechnical skills, certifications in marketing automation, analytics toolsMarketing degree, certifications in digital marketing, SEO, SEM
Work EnvironmentTech-focused teams, marketing operations, data analysisCreative teams, campaign management, content creation
Employer & Industry UsageTech companies, marketing agencies, large enterprisesBrands, advertising agencies, small to medium businesses

Marketing Technology professionals focus on implementing and managing marketing tools and platforms, while Digital Marketing Specialists develop and execute online campaigns. Both roles often collaborate but differ in technical expertise and daily tasks.

Does marketing technology pay well?

Marketing technology professionals often earn competitive salaries, especially those with skills in data analysis, marketing automation tools, and digital platforms. Salaries vary based on experience, location, and certifications, with roles in larger companies or tech hubs typically offering higher pay.

What does a marketing technologist do?

A marketing technologist is responsible for integrating marketing strategies with technology tools, such as customer relationship management (CRM) systems, marketing automation platforms, and analytics software. They analyze data, implement digital marketing solutions, and ensure technology aligns with marketing goals to improve campaign effectiveness. Strong technical skills, knowledge of marketing tools, and problem-solving abilities are essential for this role.
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Cities with the most Marketing Technology job openings:

What are the most commonly searched types of Marketing Technology jobs?

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What states have the most Marketing Technology jobs?

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The top searched job categories for Marketing Technology jobs are:

Marketing Technology jobs near you
Infographic showing various Marketing Technology job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 80% Full Time, 16% Part Time, and 3% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution, with an average salary of $62,352 per year, or $30 per hour.

Marketing Technology Specialist

VisionPoint Marketing

Raleigh, NC • Remote

Full-time

Re-posted 12 days ago

Job description

About VisionPoint Marketing

VisionPoint Marketing is on a mission to become higher education’s most trusted enrollment marketing partner. As a full-service agency, we collaborate with colleges and universities nationwide to strengthen brands, accelerate marketing performance, and drive measurable enrollment growth. Our award-winning work is showcased on national conference stages, but our greatest pride is making life easier—and more successful—for our client partners. Headquartered in Raleigh, NC, we operate as a remote-first company with VisionPointers across every U.S. time zone, while offering hybrid and in-person options for those near our headquarters.

The Role

We are looking for a Marketing Technology Specialist to build the technical solutions that power digital marketing across our client portfolio.

This role sits at the intersection of development, analytics, paid media, and marketing operations. You’ll solve technical marketing challenges by building lightweight applications, connecting platforms through APIs, implementing advanced measurement and analytics solutions, and creating automation that helps our teams work smarter. If you enjoy making systems work better together, solving complex implementation problems, and building practical tools that have real business impact, we’d love to meet you.

What You’ll DoBuild Marketing Technology Solutions
  • Custom Tool Development: Design, build, and maintain lightweight applications and utilities using JavaScript, Node.js, and AWS that improve agency operations and client marketing performance.
  • Workflow Automation: Create reusable automation, reporting and analysis tools, and operational solutions that reduce manual effort and improve efficiency across teams.
  • Solution Architecture: Evaluate technical challenges and determine the right solution—whether that’s a cloud application, API integration, Google Sheets workflow, reporting dashboard, or automation platform.
Integrations & Technical Implementation
  • Marketing Platform Integrations: Build and maintain integrations between websites, advertising platforms, analytics tools, reporting systems, and CRM environments using REST APIs, webhooks, SFTP, and other data exchange methods.
  • Client Implementation Support: Collaborate with client marketing, analytics, and engineering teams to define integration requirements, coordinate technical implementation, validate data flows, and resolve deployment issues.
  • Advanced Measurement: Implement server-side tracking solutions, conversion APIs, and custom event collection to support reliable attribution and marketing measurement.
  • Platform Extensions: Extend marketing platforms with custom JavaScript, Node.js services, and lightweight cloud applications that go beyond standard platform capabilities.
  • Technical Troubleshooting: Diagnose and resolve complex tracking, attribution, integration, and data flow issues across interconnected marketing systems.
Measurement & Reporting
  • Tracking Validation: Partner with the Analytics team to ensure tracking implementations are accurate, complete, and producing reliable marketing data.
  • Reporting Solutions: Build dashboards and reporting experiences using platforms like Looker Studio, Google Sheets, TapClicks, or similar tools that help internal teams and clients understand marketing performance.
  • Data Transformation: Connect, clean, and organize marketing data from multiple platforms to create scalable reporting and decision-making tools.
Cross-Functional Collaboration
  • Technical Partner: Serve as the primary technical resource for the Paid Media team while partnering closely with Analytics, Strategy, CRM, and Web teams.
  • Client Technical Consulting: Partner directly with clients to understand business and technical requirements, explain complex implementation concepts, guide technical decision-making, and coordinate successful integrations across client and agency teams.
  • Implementation Consulting: Translate campaign objectives and business requirements into scalable technical solutions and advise internal teams on implementation approaches and technical feasibility.
  • Continuous Innovation: Stay current on emerging marketing technologies, server-side measurement, AI-assisted development, and new integration opportunities that improve agency capabilities.
Who You Are

Must-Have Technical Skills

  • Marketing Measurement: Hands-on experience with Google Analytics 4 (GA4), Google Tag Manager (GTM), and modern server-side tracking technologies such as Meta Conversions API, Google Enhanced Conversions, LinkedIn Conversions API, or similar solutions.
  • Application Development: Experience building technical solutions using JavaScript and Node.js, including deploying or supporting cloud-hosted applications (AWS preferred).
  • Systems Integration: Strong understanding of REST APIs, webhooks, SFTP, and other integration methods used to connect marketing platforms and business systems.
  • Reporting & Automation: Experience building workflow automation, reporting solutions, or operational tools using Google Sheets, Looker Studio, TapClicks, Zapier, or similar platforms.
  • Problem Solving: Ability to troubleshoot complex data flows, translate business requirements into practical technical solutions, and navigate interconnected marketing systems.

Background & Experience

  • Agency Experience (preferred): Comfortable supporting multiple clients with varying marketing technology stacks and implementation requirements.
  • CRM Integration Experience: Familiarity with marketing data integrations involving CRM platforms and lead management workflows.
  • Modern Development Practices: Experience using Git/GitHub and AI-assisted development tools such as Cursor, Claude Code, Codex, or GitHub Copilot to accelerate development while applying sound engineering judgment.
  • Privacy Awareness: Familiarity with consent management platforms and privacy-conscious marketing implementations.
Our Tech Stack
  • Marketing Measurement: GA4, Google Tag Manager, Server-Side Tracking, Meta Conversions API, Google Enhanced Conversions
  • Development: JavaScript, Node.js, AWS
  • Integrations: REST APIs, Webhooks, SFTP
  • Reporting & Automation: Google Sheets, Looker Studio, TapClicks, Zapier

A Quick Note 

Research shows that people from underrepresented identities often hesitate to apply for job opportunities if they feel they do not fulfill all of the listed qualifications. VisionPoint Marketing is committed to building a diverse and inclusive work environment and believes that skills are cultivated through a range of experiences. Even if your past work doesn't meet all of the preferred qualifications, we still encourage you to apply if you are enthusiast