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Marketing Technology information

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$15

$29

$60

How much do marketing technology jobs pay per hour?

As of Jun 14, 2026, the average hourly pay for marketing technology in the United States is $29.98, according to ZipRecruiter salary data. Most workers in this role earn between $19.47 and $37.98 per hour, depending on experience, location, and employer.

What is the difference between Marketing Technology vs Digital Marketing Specialist?

AspectMarketing TechnologyDigital Marketing Specialist
Required CredentialsTechnical skills, certifications in marketing automation, analytics toolsMarketing degree, certifications in digital marketing, SEO, SEM
Work EnvironmentTech-focused teams, marketing operations, data analysisCreative teams, campaign management, content creation
Employer & Industry UsageTech companies, marketing agencies, large enterprisesBrands, advertising agencies, small to medium businesses

Marketing Technology professionals focus on implementing and managing marketing tools and platforms, while Digital Marketing Specialists develop and execute online campaigns. Both roles often collaborate but differ in technical expertise and daily tasks.

What is the most paying job in marketing?

The highest-paying roles in marketing typically include Chief Marketing Officer (CMO), Vice President of Marketing, and Director of Marketing, with salaries often exceeding six figures. These positions require extensive experience, strategic leadership skills, and often advanced degrees or certifications in marketing or business management.

How does a Marketing Technology professional typically collaborate with marketing and IT teams?

Marketing Technology professionals serve as vital bridges between marketing and IT teams. They work closely with marketers to understand campaign goals and translate these needs into technical requirements, ensuring marketing tools and platforms are used effectively. Regular collaboration with IT is essential to manage integrations, data security, and troubleshooting. This role often involves leading cross-functional meetings, providing technical training, and fostering a shared understanding of both marketing objectives and technical constraints.

What does a marketing technician do?

A marketing technician supports marketing teams by implementing and managing marketing technology tools, such as customer relationship management (CRM) systems, email marketing platforms, and analytics software. They often handle data analysis, campaign setup, and technical troubleshooting to ensure marketing efforts run smoothly and effectively.

What is marketing technology?

Marketing technology, often referred to as 'MarTech,' encompasses the tools, software, and platforms that marketers use to plan, execute, and analyze marketing campaigns. This includes solutions for email marketing, customer relationship management (CRM), social media management, analytics, automation, and more. The goal of marketing technology is to improve marketing efficiency, personalize customer experiences, and measure campaign effectiveness. As digital marketing evolves, MarTech has become essential for businesses to stay competitive and data-driven.

What is a marketing technology job?

A marketing technology job involves managing and implementing digital tools and platforms that support marketing strategies, such as customer relationship management (CRM) systems, marketing automation, and analytics software. Professionals in this field often have skills in data analysis, software integration, and digital marketing to optimize campaigns and improve customer engagement.

What are the key skills and qualifications needed to thrive as a Marketing Technology professional, and why are they important?

To thrive as a Marketing Technology professional, you need a strong understanding of digital marketing strategies, data analysis, and a background in marketing, computer science, or a related field. Expertise in marketing automation platforms (like HubSpot or Marketo), CRM systems, data analytics tools, and certifications such as Google Analytics or Salesforce are highly valued. Strong problem-solving skills, communication, and adaptability help professionals bridge the gap between marketing and IT teams. These skills ensure effective implementation of marketing technologies, data-driven decision making, and seamless campaign execution.

What does a marketing technologist do?

A marketing technologist is responsible for integrating marketing strategies with technology tools, such as marketing automation platforms, analytics, and customer relationship management (CRM) systems. They analyze data, implement digital marketing solutions, and ensure technology aligns with marketing goals, often requiring skills in data analysis, coding, and project management.
More about Marketing Technology jobs
What cities are hiring for Marketing Technology jobs? Cities with the most Marketing Technology job openings:
What are the most commonly searched types of Marketing Technology jobs? The most popular types of Marketing Technology jobs are:
What states have the most Marketing Technology jobs? States with the most job openings for Marketing Technology jobs include:
What job categories do people searching Marketing Technology jobs look for? The top searched job categories for Marketing Technology jobs are:
Infographic showing various Marketing Technology job openings in the United States as of June 2026, with employment types broken down into 50% Full Time, and 50% Part Time. Highlights an 100% In-person job distribution, with an average salary of $62,352 per year, or $30 per hour.
Marketing Technology Coordinator

Marketing Technology Coordinator

Holland & Knight

Tampa, FL • On-site

$80K - $120K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 27 days ago


Holland & Knight rating

8.9

Company rating: 8.9 out of 10

Based on 5 frontline employees who took The Breakroom Quiz

5th of 17 rated law firms


Job description

We are a Firm where people truly believe in what they do and strive to achieve the highest standards of performance and success.

This position may be based in our global operations center in Tampa, FL, or in Dallas.

General Description:
We are seeking a Marketing Technology Coordinator to join our team. The Marketing Technology Coordinator is a key member of the Marketing Technology Operations Team, supporting the implementation, optimization, and ongoing success of the firm's marketing technology platforms. This role serves as a subject matter expert in Litera Foundation, QorusDocs, and InterAction, partnering closely with the Business Development & Marketing team to support firmwide initiatives.

The Coordinator leads efforts to capture, maintain, and improve client and matter experience data in collaboration with Practice Development professionals. Working across marketing teams, this role analyzes platform data, produces actionable reports, and helps establish best practices to maximize the value of the firm's marketing data and technology investments.

Key Responsibilities and Essential Job Functions:

  • Leverage firm technology such as Litera Foundation (experience management), InterAction (contact relationship management), and QorusDocs (proposal generation) to document and track marketing activity.
  • Participate in project teams to recommend, develop and implement enhancements to the marketing technology stack and related systems.
  • Assist with testing of new releases and enhancements to drive adoption of the system. Serves as point of contact with technical resources to ensure daily functioning of certain systems.
  • Day-to-day administration of the Firm's experience management platform, including the management of data quality. Collaborate with Practice Development teams to ensure matter experience is captured and accurately categorized in the system.
  • Develop, support, and maintain content to assist Practice Development teams, including RFP and pitch templates, graphical slides and other collateral, league table and Chambers templates, and other Foundation output assets.
  • Collaborate with key stakeholders to gather and translate their needs into actionable solutions that leverage technology and strengthen the firm's data strategy.
  • Support power users by researching, analyzing, and preparing reports on client, matter, relationships, and firm experience and expertise to support the firm's business development and strategic initiatives.
  • Establish standard metrics reporting and analyze trends to measure effectiveness of various marketing and business development activities.
  • Expected to maintain a regular and predictable work schedule and full attention to and engagement in work activities on behalf of the firm during business hours unless otherwise approved or required by applicable law.
  • Special projects and duties as assigned.

Required Skills:

  • Strong working knowledge of and familiarity with legal clients and markets. Prior law firm or professional services firm experience is preferred.
  • Proficient in legal technology such as experience or expertise systems, workflow systems, project management, and practice management tools. Experience documenting and communicating processes and workflows.
  • Exceptional proficiency working with Microsoft Office Suite, or Microsoft 365 especially PowerPoint and Word styles and Microsoft VisualBasic for Office. Experience with PowerBI is a plus.
  • Ability to develop effective and collaborative relationships with various teams, lawyers, firm administrative departments, and vendors.
  • Champion for change management, process improvement, user adoption, and the constant evolution of complex data strategies and needs.
  • Demonstrated ability to manage multiple complex assignments with competing deadlines and priorities under minimal direct supervision. Experience managing projects from inception through planning, execution, and delivery phases.

Required Qualifications & Education:

  • Bachelor's degree in relevant field
  • 3-5 years of experience

Physical Requirements:

  • Ability to sit or stand for extended periods of time.
  • Moderate or advanced keyboard usage.

This position may be filled in District of Columbia. The base salary range for this position is $80,000/yr - $120,000/yr. This range may not be applicable to other locations. An individual's actual compensation will depend on the individual's qualifications and experience. In addition to the base compensation, Holland & Knight provides bonus opportunities and an exceptional benefits package.

Benefits: Our goal is to promote a work environment in which individuals have access to the resources they need to be their best both professionally and personally, which includes resources that encourage individuals to focus on their health and well-being.

Below are the benefits we offer: comprehensive medical (PPO and HDHPs), dental and vision plans including coverage for domestic partners; life and AD&D insurance; short and long term disability insurance; tax-advantaged accounts for health care expenses, including FSAs and HSAs; FSAs for dependent care; health advocacy services; behavioral health and counseling resources for all family members; 401(k); profit sharing; backup dependent care; senior care planning support; resources for individuals with development disabilities and their caregivers; and paid holidays and other paid time off, including paid leave for new parents.

Holland & Knight is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion, sex (including pregnancy, childbirth or related conditions, transgender status, and sexual orientation), national origin, age, disability, genetic information, veteran status or any other factor prohibited by law.

Applicants who are interested in applying for a position and require an accommodation during the process should contact ApplicantAccommodations@hklaw.com.

Personal Information collected from applicants will be used for the purpose of processing the application throughout any recruitment or employment process, as well as inclusion in a personnel file. Categories of data collected may include name, address, phone numbers, email, Social Security Number, and signature. Holland & Knight may collect further information if you consent to a background check. This includes criminal background, employment, and certifications. Please visit Legal Information Portal for Holland & Knight LLP's privacy policies.