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Vp Bank Marketing Jobs (NOW HIRING)

Apex Bank

VP Bank Operations

Knoxville, TN · On-site

$1.0K - $100K/yr

The VP of Deposit Operations is responsible for overseeing the day-to-day back office functions of the bank's deposit and digital operations department. This role ensures accurate, efficient, timely ...

Midwest BankCentre

VP, Deposit Operations

Saint Louis, MO · On-site

$180 - $250/hr

As a key member of the Bank Operations leadership team, the VP, Deposit Operations provides ... Partner with senior leadership, Marketing, Technology, Risk, and Compliance to align operational ...

Great American Group

Vice President, Marketing

Dallas, TX · On-site

$150 - $210/hr

Vice President, Marketing Full Time US 6 days ago Requisition ID: 1069 Vice President, Marketing GA ... banking, restructuring advisory, and real estate services. With more than 50 years of experience ...

TBK Bank, SSB

VP, Banking Products

Dallas, TX · On-site

$130 - $180/hr

Join TBK Bank!**At TBK Bank, a subsidiary of Triumph, we're a team of passionate, driven ... Risk, Compliance, Marketing, and Distribution · Influence outcomes in a highly matrixed ...

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$176.7K

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How much do vp bank marketing jobs pay per year?

As of Aug 22, 2026, the average yearly pay for vp bank marketing in the United States is $176,675.00, according to ZipRecruiter salary data. Most workers in this role earn between $137,000.00 and $205,000.00 per year, depending on experience, location, and employer.

What is a VP Bank Marketing?

A VP Bank Marketing job involves leading a bank's marketing strategy to drive customer acquisition, brand awareness, and product promotion. This role oversees marketing campaigns, digital strategy, customer research, and partnerships to enhance the bank's market presence. The VP collaborates with cross-functional teams, aligning marketing initiatives with business goals while ensuring regulatory compliance. Strong leadership, data-driven decision-making, and financial industry expertise are essential for success in this role.

What are the key skills and qualifications needed to thrive in the VP Bank Marketing position, and why are they important?

To thrive as a VP of Bank Marketing, you need deep expertise in strategic marketing, financial services, and data-driven decision-making, typically supported by a bachelor’s or master’s degree in marketing, finance, or a related field. Familiarity with CRM platforms, digital analytics tools like Google Analytics, and industry certifications such as AMA Professional Certified Marketer are highly advantageous. Exceptional leadership, communication, and collaboration skills help you inspire teams and coordinate with cross-functional departments. These abilities are essential for driving effective marketing initiatives, achieving business goals, and maintaining regulatory compliance in a competitive banking environment.

What are the common challenges faced by a VP of Bank Marketing and how can they be addressed?

A VP of Bank Marketing often faces challenges such as adapting to rapidly changing digital marketing trends, ensuring marketing compliance within strict regulatory frameworks, and demonstrating clear ROI on campaigns. Success in this role requires staying up-to-date with industry developments, working closely with legal and compliance teams, and implementing robust performance measurement tools. Strong leadership and the ability to foster innovation within the marketing team also help navigate market shifts and customer expectations. Addressing these challenges involves continuous learning and proactive collaboration with both internal stakeholders and external partners. By tackling these issues head-on, a VP of Bank Marketing ensures effective brand positioning and growth for the bank.

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Vp Bank Marketing jobs near you
Infographic showing various Vp Bank Marketing job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 88% Full Time, 10% Part Time, and 1% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution, with an average salary of $176,675 per year, or $84.9 per hour.

Global Investment Bank Marketing, Vice President

JPMorgan Chase & Co.

Manhattan, NY • On-site

$133K - $190K/yr

Full-time

Medical, Retirement

Posted 3 days ago

New

JPMorgan Chase & Co. rating

8.0

Company rating: 8.0 out of 10

Based on 495 frontline employees who took The Breakroom Quiz

71st of 171 rated banks

Job description


Drive meaningful impact at one of the world's most respected financial institutions, where your marketing expertise will directly shape how J.P. Morgan's investment banking business connects with clients, competitors, and the broader market. This is a rare opportunity to sit at the intersection of finance and creativity - translating complex business priorities into compelling, integrated marketing strategies that resonate globally.
As a Global Investment Bank Marketing, Vice President at JPMorganChase within the Commercial & Investment Bank Global Marketing and Communications group, you will serve as a strategic marketing partner to investment banking teams - including industry coverage and product groups spanning mergers and acquisitions, capital markets, and corporate finance advisory. You will own the development and execution of integrated marketing campaigns, drive competitive and industry intelligence, and produce content that elevates J.P. Morgan's brand across internal and external audiences. This is a high-visibility, fast-paced role that demands both strategic thinking and hands-on execution, offering exceptional career growth within a globally connected marketing organization.
Job responsibilities
  • Partner with investment banking teams to develop and execute strategic, integrated marketing plans and programs that align with business priorities and drive measurable outcomes
  • Assess competitor activity, industry developments, and market trends to inform marketing strategies that strengthen and protect the J.P. Morgan brand
  • Create and manage content - including videos, podcasts, and articles - in close collaboration with business stakeholders to support investment banking product and industry teams
  • Design and implement internal and external campaigns that leverage all distribution channels, including client newsletters, web, and social platforms, to maximize content reach and audience engagement
  • Collaborate with Corporate Brand and global finance operations teams to ensure brand guidelines are consistently upheld across all marketing templates and collateral
  • Partner with agencies, vendors, and internal stakeholders globally to deliver campaign materials on time and within budget
  • Work with Legal and Compliance teams across regions to secure approvals for all marketing activity prior to launch and upon completion
  • Coordinate with a global network of marketing colleagues to align sector, regional, and local activity with consistent, on-brand messaging
  • Produce campaign recaps and quarterly performance reports that incorporate data, analytics, and digital assets to communicate marketing impact and highlight key wins
  • Review campaign performance with the data and analytics team in real time to optimize programs and apply learnings to future initiatives, building best practices across the team
  • Lead kick-off and debrief meetings for all programs to ensure alignment across internal communications, content, web, social, production, legal, and compliance stakeholders

Required qualifications, capabilities, and skills
  • Formal training or certification on Marketing Strategy concepts and 7+ years applied experience
  • In-depth knowledge of investment banking products, client segments, and the broader industry landscape
  • Demonstrated experience developing and managing end-to-end marketing projects and processes, including budget management from planning through invoicing and tracking
  • Strong analytical capabilities with the ability to synthesize information quickly, identify trends, and translate insights into actionable marketing strategies
  • Exceptional written and verbal communication skills, including the ability to develop executive-level presentations using Microsoft PowerPoint
  • Proven track record of partnering with and influencing senior leaders and cross-functional stakeholders in a complex, matrixed organization
  • Strong project and time management skills with the ability to manage multiple concurrent projects across shifting priorities and deadlines
  • Experience coordinating logistics for content production, including podcast recordings, video shoots, and stakeholder scheduling

Preferred qualifications, capabilities, and skills
  • Prior experience in investment banking marketing or financial services marketing
  • Strong interest in and familiarity with digital and content marketing strategies and emerging distribution channels
  • Experience working with global marketing teams across multiple regions and lines of business
  • Familiarity with marketing project management tools and workflow platforms
  • Demonstrated ability to apply a data-driven approach to campaign optimization and performance reporting

About Us
JPMorganChase, one of the oldest financial institutions, offers innovative financial solutions to millions of consumers, small businesses and many of the world's most prominent corporate, institutional and government clients under the J.P. Morgan and Chase brands. Our history spans over 200 years and today we are a leader in investment banking, consumer and small business banking, commercial banking, financial transaction processing and asset management.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
JPMorgan Chase & Co. is an Equal Opportunity Employer, including Disability/Veterans
About the Team
J.P. Morgan's Commercial & Investment Bank is a global leader across banking, markets, securities services and payments. Corporations, governments and institutions throughout the world entrust us with their business in more than 100 countries. The Commercial & Investment Bank provides strategic advice, raises capital, manages risk and extends liquidity in markets around the world.

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