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Marketing Technology Jobs (NOW HIRING)

Marketing Technology Manager

Palo Alto, CA · On-site +1

$115K - $130K/yr

Marketing Technology Manager Department: Corporate Employment Type: Full Time Location: Remote - USA Compensation: $115,000 - $130,000 / year Description Celebrating 20 years of excellence ...

This role's expertise in marketing technology, analytics and process management is essential for driving the continuous improvement of marketing efforts and contributing to the overall success of the ...

Reporting directly to the Senior Director of Marketing Technology, this role combines technical expertise with strategic collaboration-acting as a bridge between Marketing, IT, and external partners.

Bachelor's degree in Marketing or Marketing Technology discipline and a minimum of 7 years experience in marketing technology, digital marketing, or marketing operations in regulated industries.

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Marketing Technology information

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$15

$29

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How much do marketing technology jobs pay per hour?

As of Jul 14, 2026, the average hourly pay for marketing technology in the United States is $29.98, according to ZipRecruiter salary data. Most workers in this role earn between $19.47 and $37.98 per hour, depending on experience, location, and employer.

What is the difference between Marketing Technology vs Digital Marketing Specialist?

AspectMarketing TechnologyDigital Marketing Specialist
Required CredentialsTechnical skills, certifications in marketing automation, analytics toolsMarketing degree, certifications in digital marketing, SEO, SEM
Work EnvironmentTech-focused teams, marketing operations, data analysisCreative teams, campaign management, content creation
Employer & Industry UsageTech companies, marketing agencies, large enterprisesBrands, advertising agencies, small to medium businesses

Marketing Technology professionals focus on implementing and managing marketing tools and platforms, while Digital Marketing Specialists develop and execute online campaigns. Both roles often collaborate but differ in technical expertise and daily tasks.

How does a Marketing Technology professional typically collaborate with marketing and IT teams?

Marketing Technology professionals serve as vital bridges between marketing and IT teams. They work closely with marketers to understand campaign goals and translate these needs into technical requirements, ensuring marketing tools and platforms are used effectively. Regular collaboration with IT is essential to manage integrations, data security, and troubleshooting. This role often involves leading cross-functional meetings, providing technical training, and fostering a shared understanding of both marketing objectives and technical constraints.

What does a marketing technician do?

A marketing technician supports marketing teams by implementing and managing marketing technology tools, such as customer relationship management (CRM) systems, email marketing platforms, and analytics software. They assist with data analysis, campaign setup, and troubleshooting technical issues to ensure marketing efforts run smoothly. Strong technical skills and familiarity with marketing automation tools are often required for this role.

What is marketing technology?

Marketing technology, often referred to as 'MarTech,' encompasses the tools, software, and platforms that marketers use to plan, execute, and analyze marketing campaigns. This includes solutions for email marketing, customer relationship management (CRM), social media management, analytics, automation, and more. The goal of marketing technology is to improve marketing efficiency, personalize customer experiences, and measure campaign effectiveness. As digital marketing evolves, MarTech has become essential for businesses to stay competitive and data-driven.

What are the key skills and qualifications needed to thrive as a Marketing Technology professional, and why are they important?

To thrive as a Marketing Technology professional, you need a strong understanding of digital marketing strategies, data analysis, and a background in marketing, computer science, or a related field. Expertise in marketing automation platforms (like HubSpot or Marketo), CRM systems, data analytics tools, and certifications such as Google Analytics or Salesforce are highly valued. Strong problem-solving skills, communication, and adaptability help professionals bridge the gap between marketing and IT teams. These skills ensure effective implementation of marketing technologies, data-driven decision making, and seamless campaign execution.

What does a marketing technologist do?

A marketing technologist is responsible for integrating marketing strategies with technology tools, such as marketing automation platforms, analytics, and customer relationship management (CRM) systems. They analyze data, optimize digital campaigns, and ensure marketing technology aligns with business goals, often requiring skills in data analysis, coding, and digital marketing tools.

What is the highest paid marketing job?

The highest paid marketing roles are often executive positions such as Chief Marketing Officer (CMO) or Vice President of Marketing, with salaries reaching into the high six or seven figures depending on the company size and industry. These roles typically require extensive experience, strategic leadership skills, and a strong understanding of digital marketing tools and data analytics.

What kind of jobs in media bring in $150,000 a year?

In media-related marketing technology roles, senior positions such as Director of Marketing Technology, Digital Marketing Director, or Head of Martech can earn $150,000 or more annually. These roles typically require extensive experience, expertise in marketing automation tools, data analysis, and leadership skills, often supported by relevant certifications and a strong understanding of digital platforms.
More about Marketing Technology jobs
What cities are hiring for Marketing Technology jobs? Cities with the most Marketing Technology job openings:
What are the most commonly searched types of Marketing Technology jobs? The most popular types of Marketing Technology jobs are:
What states have the most Marketing Technology jobs? States with the most job openings for Marketing Technology jobs include:
What job categories do people searching Marketing Technology jobs look for? The top searched job categories for Marketing Technology jobs are:
Infographic showing various Marketing Technology job openings in the United States as of July 2026, with employment types broken down into 1% Internship, 89% Full Time, 9% Part Time, and 1% Contract. Highlights an 82% Physical, 2% Hybrid, and 16% Remote job distribution, with an average salary of $62,352 per year, or $30 per hour.
Marketing Technology Engineer

Marketing Technology Engineer

Delta Defense

West Bend, WI • On-site, Remote

Full-time

Re-posted 6 days ago


Job description

Build What Makes Marketing Work Smarter.
At Delta Defense, technology supports a mission much larger than marketing. As a Marketing Technology Engineer, you'll help build the systems that connect millions of responsible Americans with training, education, and resources that help them protect what matters most.
You'll work across customer data, analytics, automation, personalization, experimentation, and attribution-owning the technology that powers meaningful experiences from first touch through long-term member engagement.
If you're looking for a role where you can influence architecture, solve complex data challenges, and see the impact of your work every day, this is an opportunity to build something bigger than campaigns.
While this is not a traditional software engineering role, it requires working knowledge of MarTech concepts such as JSON, dataLayer structures, event schemas, Regex, Liquid or similar templating logic, HTML/CSS, SQL, lightweight JavaScript, APIs, webhooks, and structured customer data.
Essential Duties and Responsibilities:
  • Configure, maintain, and support marketing technology platforms, including marketing automation, CDPs, analytics tools, tag management systems, CMS tools, CRM-connected workflows, testing tools, and affiliate or partner tracking platforms.
  • Implement, validate, and troubleshoot digital tracking across websites, landing pages, campaigns, lead funnels, customer lifecycle touchpoints, affiliate journeys, and sales handoffs.
  • Support event schemas, dataLayer usage, pixels, SDKs, URL parameters, UTM standards, campaign attribution, affiliate tracking parameters, and analytics reporting requirements.
  • Translate business needs into technical requirements, including tracking plans, audience logic, platform configurations, integration requirements, QA plans, and reporting specifications.
  • Validate and troubleshoot JSON payloads, event properties, user traits, lead attributes, webhook data, API responses, destination mappings, and data type issues that impact reporting, activation, personalization, or downstream systems.
  • Build and support audience segments, lifecycle workflows, campaign triggers, personalization rules, suppression logic, lead nurture flows, and data activation workflows across marketing and sales systems.
  • Use practical MarTech technical skills - including Regex, Liquid or similar templating logic, HTML/CSS, light SQL, lightweight JavaScript, and browser developer tools - to support QA, troubleshooting, personalization, campaign rendering, data validation, and platform configuration.
  • Partner with Marketing, Sales, Analytics, Data, Engineering, Product, B2B, affiliate/channel stakeholders, vendors, and IT teams to support lead capture, routing, attribution, customer data activation, and campaign measurement.
  • Create and execute QA plans for tags, events, audiences, campaigns, personalization, links, integrations, consent behavior, attribution parameters, affiliate tracking, lead routing, and reporting outputs.
  • Troubleshoot data discrepancies, broken events, missing traits, malformed payloads, incorrect audience membership, failed destinations, personalization issues, campaign errors, affiliate attribution issues, and reporting anomalies.
  • Support integrations and data flows between marketing platforms, sales systems, analytics tools, CDPs, CRMs, CMS tools, data warehouses, internal systems, and vendor platforms.
  • Maintain clear documentation, including technical requirements, QA checklists, implementation notes, event schemas, data mapping details, troubleshooting guides, and platform support processes.
  • Apply company standards for privacy, consent, suppression, unsubscribe behavior, PII handling, vendor access, data governance, and responsible customer/prospect data use.
  • Use approved AI tools responsibly to improve speed and quality of documentation, troubleshooting, QA planning, technical drafting, analysis, and stakeholder support while validating outputs against source systems, documentation, data, and business context.
  • Identify opportunities to improve data quality, marketing automation, attribution accuracy, platform reliability, campaign execution efficiency, and Marketing Technology team processes.

Skills/Abilities and Education Requirements:
  • Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.
  • A high school diploma or equivalent is required. Bachelor's degree in information systems, marketing technology, analytics, web development, business, computer science, or related field preferred; equivalent experience or certifications may be considered.
  • 3+ years of experience in marketing technology, marketing operations technology, analytics implementation, digital marketing systems, data operations, revenue operations, web technology, or a related technical marketing role.
  • Experience supporting platforms such as Braze, Segment, Google Tag Manager, GA4, Salesforce, CMS tools, A/B testing tools, analytics platforms, affiliate platforms, or similar systems.
  • Experience implementing or maintaining tags, pixels, event schemas, dataLayer events, URL/UTM parameters, campaign attribution, lead source attribution, or analytics instrumentation.
  • Working knowledge of JSON, event payloads, user traits, lead attributes, API responses, webhooks, destination mappings, Regex, Liquid or similar templating logic, HTML/CSS, light SQL, lightweight JavaScript, and browser developer tools.
  • Familiarity with common tracked-event and customer data types, including strings, integers, booleans, arrays, objects, datetimes, and null values.
  • Ability to troubleshoot tracking, campaign, audience, integration, lead routing, attribution, and reporting issues across multiple systems.
  • Ability to translate business requirements into technical specifications, QA plans, tracking requirements, platform configurations, audience logic, and reporting requirements.
  • General understanding of digital marketing, lifecycle marketing, B2B marketing, affiliate marketing, lead generation, attribution, customer engagement, sales enablement, privacy, consent, PII handling, unsubscribe/suppression behavior, vendor access, and responsible customer/prospect data usage.
  • Strong analytical, problem-solving, documentation, communication, and stakeholder-management skills, including the ability to explain technical concepts to non-technical audiences.
  • Ability to work independently and collaboratively in a fast-paced environment with shifting priorities.
  • Demonstrates the Core Values of Delta Defense, LLC.

Salary range $76,000-96,000 based on experience. This role is also bonus-eligible for company incentive plan.
Why Work at Delta Defense?
Because culture matters-and ours is legit.
  • Fast-paced, mission-driven, and genuinely fun
  • #25 on The Wall Street Journal's 2025 Top 100 America's Most Loved Workplaces
  • Newsweek Top 100 America's Most Loved Workplaces (2023 & 2024)
  • Inc. 5000 "Fastest Growing Private Companies" - 14 years in a row

Most importantly, your work here actually matters.
You'll help Americans protect themselves, their families, and their freedoms-every single day.
Learn more & apply here: https://www.deltadefense.com/careers
Delta Defense, LLC is the private company that provides Marketing, Operations and Customer Service for the USCCA. The USCCA safeguards life, freedom, and finances for responsible American gun owners. Learn more about the USCCA at https://www.usconcealedcarry.com/
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Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.