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Marketing Technology Manager Jobs in Rochester, NY

CallTower, Inc.

Marketing Operations Manager

Rochester, NY · On-site

$91K - $113K/yr

Analytical mindset with expertise in performance metrics and marketing technologies. Ability to manage multiple projects and regional campaigns simultaneously with precision. Benefits: USA Annual ...

CallTower Inc

Marketing Operations Manager

NY · On-site

$91K - $113K/yr

... marketing technologies. • Ability to manage multiple projects and regional campaigns simultaneously with precision. Benefits: USA • Annual market comp evaluation • 85% employer paid medical ...

MACNY's Job Board

Marketing Events Manager

Rochester, NY · On-site

$70K - $90K/yr

We are looking for a highly organized, high-energy Marketing Events Manager to manage our event ... AeroSafe Global stands at the forefront of the industry, providing tech-driven solutions that ...

AeroSafe Global

Marketing Events Manager

Rochester, NY · On-site

... arise. * Tech Savvy: Proficiency with Microsoft Office, project management tools (Asana), and ... marketing/CRM platforms (HubSpot). * Travel: Willingness to travel up to 10% to manage on-site ...

MACNY's Job Board

Marketing Events Manager

Rochester, NY · On-site

$70K - $90K/yr

We are looking for a highly organized, high-energy Marketing Events Manager to manage our event ... Company Profile AeroSafe Global stands at the forefront of the industry, providing tech-driven ...

Monro

Senior Manager of Marketing Operations

Fairport, NY · On-site

$130K - $150K/yr

Marketing Planning & Campaign Management * Lead the end-to-end planning and execution of monthly ... Comfortable working with creative, analytics, merchandising, operations, finance, IT and leadership ...

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All JobsMarketing Technology JobsMarketing Technology Manager JobsMarketing Technology Manager Jobs in Rochester, NY

Marketing Technology Manager information

See Rochester, NY salary details

$32.6K

$82.4K

$143.6K

How much do marketing technology manager jobs pay per year?

As of Aug 29, 2026, the average yearly pay for marketing technology manager in Rochester, NY is $82,375.00, according to ZipRecruiter salary data. Most workers in this role earn between $59,200.00 and $96,700.00 per year, depending on experience, location, and employer.

How does a Marketing Technology Manager typically collaborate with marketing and IT teams to implement new tools or platforms?

A Marketing Technology Manager serves as a vital bridge between marketing and IT departments, ensuring that new tools and platforms align with both marketing goals and technical requirements. They often facilitate discovery sessions with marketers to understand needs, translate those into technical specifications, and work closely with IT for integration, security, and data compliance. Regular communication, cross-functional meetings, and documentation are key to successful collaboration, helping to minimize misunderstandings and ensure smooth rollouts. This collaborative approach not only streamlines project delivery but also fosters a culture of shared ownership and continuous improvement.

What are the key skills and qualifications needed to thrive as a Marketing Technology Manager, and why are they important?

To thrive as a Marketing Technology Manager, you need expertise in digital marketing, data analytics, and project management, often supported by a degree in marketing, computer science, or a related field. Familiarity with marketing automation platforms (like HubSpot or Marketo), CRM systems, and relevant certifications such as Google Analytics or Salesforce are typically required. Strong leadership, problem-solving, and communication skills help you collaborate across departments and drive adoption of new technologies. These skills and qualities are essential for effectively integrating technology solutions that optimize marketing performance and support business growth.

What is the difference between Marketing Technology Manager vs Digital Marketing Specialist?

AspectMarketing Technology ManagerDigital Marketing Specialist
Required CredentialsBachelor's in Marketing, IT, or related field; certifications in marketing automation or analyticsBachelor's in Marketing, Communications, or related field; certifications in digital advertising or social media
Work EnvironmentOversees marketing tech tools, collaborates with IT and marketing teamsExecutes digital campaigns, manages social media, analyzes online metrics
Employer & Industry UsageUsed in marketing departments across various industries to manage tech stacksCommon in marketing agencies and corporate marketing teams for campaign execution

The Marketing Technology Manager focuses on selecting, implementing, and maintaining marketing software and tools, ensuring integration and efficiency. In contrast, the Digital Marketing Specialist primarily executes online campaigns and manages digital content. Both roles require marketing knowledge, but the manager has a broader technical and strategic focus.

What are the most commonly searched types of Marketing Technology jobs in Rochester, NY?

The most popular types of Marketing Technology jobs in Rochester, NY are:

What are popular job titles related to Marketing Technology Manager jobs in Rochester, NY?

For Marketing Technology Manager jobs in Rochester, NY, the most frequently searched job titles are:

What job categories do people searching Marketing Technology Manager jobs in Rochester, NY look for?

The top searched job categories for Marketing Technology Manager jobs in Rochester, NY are:

What cities near Rochester, NY are hiring for Marketing Technology Manager jobs?

Cities near Rochester, NY with the most Marketing Technology Manager job openings:

Marketing Technology Manager jobs near you
Infographic showing various Marketing Technology Manager job openings in Rochester, NY as of August 2026, with employment types broken down into 81% Full Time, 15% Part Time, and 4% Contract. Highlights an 79% Physical, 3% Hybrid, and 18% Remote job distribution, with an average salary of $82,375 per year, or $39.6 per hour.

Marketing Director

Rochester, NY • On-site

Insero Talent Solutions
See more jobs at Insero Talent Solutionsexternal

Full-time

Re-posted 15 days ago

Job description

Insero Talent Solutions has partnered with a flourishing optical company based in Rochester, NY, experiencing substantial growth to recruit a Marketing Director.

Position Summary

The Marketing Director serves as the senior marketing executive and principal advisor to the CEO on all marketing, branding, communications, and customer engagement initiatives. This position develops enterprise marketing strategies that drive revenue growth, strengthen brand equity, support product innovation, expand market share, and enhance customer experience across all business channels.

Scope of Responsibility

The Marketing Director has overall responsibility for corporate marketing strategy, digital transformation, brand management, demand generation, licensing, product marketing, communications, e-commerce marketing, retail marketing, analytics, and marketing technology.

The role leads internal staff and external agencies while partnering with executive leadership to achieve strategic business objectives.

Leadership Responsibilities

  • Serve as the principal marketing advisor to the CEO and executive leadership team.
  • Develop long-range marketing strategies aligned with corporate growth initiatives.
  • Lead enterprise brand architecture across all of the company's brands.
  • Direct integrated marketing strategies across digital, retail, wholesale, healthcare,
  • government, and e-commerce channels.
  • Lead product launch and go-to-market strategies.
  • Oversee digital marketing, SEO, SEM, paid media, content marketing, email marketing,
  • influencer marketing, affiliate marketing, and social media.
  • Lead licensing and strategic brand partnership marketing programs.
  • Direct corporate communications, public relations, executive messaging, and reputation
  • Develop annual marketing budgets and measure ROI, ROAS, CAC, CLV, and other key
  • performance indicators.
  • Champion AI, marketing technology, automation, CRM, analytics, and customer
  • intelligence initiatives.
  • Build, mentor, and lead a high-performing marketing department.

Education

  • Bachelor's degree in Marketing, Business Administration, Communications, Public Relations, or a related field, or an equivalent combination of education and progressively responsible marketing experience. MBA or related graduate degree preferred.

Experience

Required:

  • 10+ years of progressive marketing leadership experience.
  • Executive-level experience developing enterprise marketing strategy.
  • Experience leading multi-brand marketing organizations, digital marketing, budgeting, analytics, and cross-functional initiatives.

Preferred:

  • Manufacturing, optical, healthcare, consumer products, B2B/B2C, e-commerce, and licensed products experience.

Knowledge, Skills & Abilities

  • Enterprise marketing strategy, executive leadership, digital marketing, brand management, licensing, AI-enabled marketing, marketing analytics, financial management, customer insights, public relations, organizational development, strategic partnerships, and executive communication.
  • Oversee agencies, creative partners, vendors, licensors, and strategic partners.
  • Conduct market research, competitive intelligence, pricing analysis, and customer insight initiatives.
  • Engage and strengthen relationships with retail locations, ranging from independent standalone operations to medium and larger-scale businesses. Additionally, develop and execute marketing plans for these locations and collaborate effectively with client marketing representatives to align objectives, share insights, and co-create campaigns that deliver measurable results. Passion for fashion, sports, fandom culture, or entertainment marketing.
  • Drive innovation in omnichannel marketing and customer engagement.