ZipRecruiter

Log In

1

Director Demand Generation Jobs (NOW HIRING)

ZeroFox

Director, Demand Generation

Baltimore, MD · On-site

ZeroFox is seeking a strategic, data-driven Director of Demand Generation to lead marketing sourced pipeline and revenue growth through new logo acquisition, customer expansion, partner marketing ...

Recorded Future

Director, Demand Generation

Boston, MA · Hybrid

$167K - $234K/yr

The Director of Demand Generation owns the inbound and digital pipeline motion across our global markets. This role reports to the SVP of Marketing and is accountable for marketing-sourced pipeline ...

Qualio

Director, Demand Generation

Boston, MA

... Director of Demand Generation owns that engine. You design the programs, run the channels, and drive the pipeline coverage that the revenue org depends on. You work in close partnership with the BDR ...

Apply Early

Rethink

Director, Demand Generation

Chicago, IL · On-site +1

The Role We are hiring a Director of Demand Generation to lead the strategy, execution, and team responsible for marketing-sourced pipeline across all three RethinkFirst business units. This is a ...

RethinkFirst

Director, Demand Generation

Chicago, IL · Remote

The Role We are hiring a Director of Demand Generation to lead the strategy, execution, and team responsible for marketing-sourced pipeline across all three RethinkFirst business units. This is a ...

GitGuardian

Director, Demand Generation

Manhattan, NY · On-site

Demand Generation * Own the pipeline engine: set the demand gen strategy across all channels (paid ... and direct outreach programs * Develop the Sales & BDR interface: define how marketing-sourced ...

Recorded Future

Director, Demand Generation

Boston, MA · On-site

$167K - $234K/yr

The Director of Demand Generation owns the inbound and digital pipeline motion across our global markets. This role reports to the SVP of Marketing and is accountable for marketing-sourced pipeline ...

Qualio

Director, Demand Generation

North, SC · On-site

... Director of Demand Generation owns that engine. You design the programs, run the channels, and drive the pipeline coverage that the revenue org depends on. You work in close partnership with the BDR ...

Mondo

Vice President, Demand Generation

Atlanta, GA · On-site

$175K - $200K/yr

Senior Director, Demand Generation, location is Hybrid (Atlanta Metro Area). The start date is ASAP for this permanent position. Job Title: Senior Director, Demand Generation Location-Type: Hybrid ...

Mondo

Vice President, Demand Generation

Atlanta, GA · Hybrid

$175K - $200K/yr

Senior Director, Demand Generation, location is Hybrid (Atlanta Metro Area). The start date is ASAP for this permanent position. Job Title: Senior Director, Demand Generation Location-Type: Hybrid ...

Apply Early

Zelis

Director, Demand Generation Marketing

Atlanta, GA · On-site

Reporting to the SVP of Digital Marketing, the Director of Demand Generation Marketing is a newly created, high-impact role at the intersection of marketing automation, demand generation, and revenue ...

Zelis

Director, Demand Generation Marketing

Boston, MA · On-site

Reporting to the SVP of Digital Marketing, the Director of Demand Generation Marketing is a newly created, high-impact role at the intersection of marketing automation, demand generation, and revenue ...

Zelis

Reporting to the SVP of Digital Marketing, the Director of Demand Generation Marketing is a newly created, high-impact role at the intersection of marketing automation, demand generation, and revenue ...

next page

Showing results 1-20

All JobsDirector Demand Generation Jobs

Director Demand Generation information

See salary details

$39K

$100.9K

$173.5K

How much do director demand generation jobs pay per year?

As of Jul 2, 2026, the average yearly pay for director demand generation in the United States is $100,880.00, according to ZipRecruiter salary data. Most workers in this role earn between $70,000.00 and $131,500.00 per year, depending on experience, location, and employer.

What does a Director of Demand Generation do?

A Director of Demand Generation is responsible for creating and executing strategies to drive awareness, engagement, and lead generation for a company’s products or services. They oversee marketing campaigns, manage inbound and outbound marketing efforts, and collaborate with sales teams to ensure a strong pipeline of qualified leads. Their role involves optimizing digital marketing channels, analyzing campaign performance, and leveraging data-driven insights to improve ROI. Ultimately, they play a key role in increasing revenue by ensuring the business attracts and nurtures the right audience.

What are the key skills and qualifications needed to thrive in the Director Demand Generation position, and why are they important?

To thrive as a Director Demand Generation, you need a deep understanding of digital marketing strategies, data analysis, lead generation, and pipeline management, typically accompanied by a bachelor’s degree in marketing or a related field. Familiarity with marketing automation platforms like HubSpot, Marketo, Salesforce, and certification in digital marketing or analytics tools are highly valued. Strong leadership, cross-functional collaboration, and excellent communication skills set successful candidates apart. These abilities are crucial for designing effective campaigns, optimizing marketing efforts, leading teams, and driving consistent growth in a competitive environment.

What are some typical challenges faced by a Director Demand Generation and how do they overcome them?

Directors of Demand Generation often face challenges like balancing long-term strategy with immediate pipeline results, managing multi-channel campaigns, and aligning marketing efforts with sales objectives. They overcome these obstacles by leveraging data-driven insights, fostering close collaboration between marketing and sales teams, and continuously testing and refining campaigns to maximize ROI. A proactive approach to communication and adaptability to changing market dynamics are also essential. Developing a strong analytical framework and staying updated with industry trends enable directors to tackle obstacles and drive sustained growth.

More about Director Demand Generation jobs
What cities are hiring for Director Demand Generation jobs? Cities with the most Director Demand Generation job openings:
What are the most commonly searched types of Demand Generation jobs? The most popular types of Demand Generation jobs are:
What states have the most Director Demand Generation jobs? States with the most job openings for Director Demand Generation jobs include:
What job categories do people searching Director Demand Generation jobs look for? The top searched job categories for Director Demand Generation jobs are:
Director Demand Generation jobs near you
Infographic showing various Director Demand Generation job openings in the United States as of June 2026, with employment types broken down into 2% As Needed, 72% Full Time, 23% Part Time, and 3% Contract. Highlights an 66% Physical, 2% Hybrid, and 32% Remote job distribution, with an average salary of $100,880 per year, or $48.5 per hour.
Director, Demand Generation

Director, Demand Generation

ZeroFox

Baltimore, MD • On-site

Full-time

Posted 14 days ago

Job description

ZeroFox is seeking a strategic, data-driven Director of Demand Generation to lead marketing sourced pipeline and revenue growth through new logo acquisition, customer expansion, partner marketing, account-based marketing (ABM), and event marketing opportunities. This individual will manage the development and execution of integrated, AI-powered demand generation programs that drive awareness, engagement, pipeline creation, and bookings throughout the buying lifecycle.
Reporting to the EVP of Marketing, the Director of Demand Generation will manage a global team and oversee the full-funnel demand generation strategy, ensuring alignment between marketing investments and measurable performance outcomes. This individual will collaborate closely with Sales, Customer Success, Channel, and the broader Marketing team to accelerate growth and expand revenue impact.
Responsibilities
New Logo Acquisition and ABM
  • Lead the planning, execution, optimization, and reporting of integrated marketing programs spanning awareness, engagement, pipeline creation, opportunity acceleration, and customer expansion.
  • Serve as the primary driver of marketing-sourced and marketing-influenced pipeline opportunities and bookings.
  • Drive new logo acquisition through campaigns and programs such as email marketing, ABM, in-person events, virtual events, partner co-marketing campaigns, and customer expansion campaigns
  • Partner with Sales to optimize lead generation, pipeline velocity, and conversion rates across target segments and regions
  • Evaluate and report on campaign performance and reallocate investments to maximize campaign ROI and revenue impact
  • Develop and lead the ABM strategy, partnering closely with Sales to identify and engage high-value target accounts
  • Collaborate with Product Marketing and Sales leadership to create personalized messaging, content, and campaigns for key accounts and buying committees
  • Measure account progression, engagement, opportunity creation, and revenue contribution across ABM initiatives

Customer, Channel, and Event Marketing
  • Develop customer lifecycle marketing programs that drive engagement, adoption, retention, advocacy, cross-sell, and upsell opportunities
  • Partner with Customer Success and Account Management teams to support expansion pipeline and revenue goals
  • Create customer-focused campaigns that strengthen relationships and increase customer lifetime value
  • Support channel, alliance, technology, and strategic partnerships through joint go-to-market campaigns, co-branded programs, events, and pipeline-generating activities
  • Oversee the global event strategy, including industry conferences, customer events, webinars, roadshows, and partner events
  • Ensure event investments contribute directly to pipeline creation, opportunity acceleration, and revenue growth
  • Build integrated pre-event, onsite, and post-event campaigns that maximize engagement and conversion

Early Adoption of AI Technologies
  • Identify and leverage AI technologies to improve audience targeting, campaign personalization, content creation, and conversion optimization
  • Partner with Marketing Operations and Digital teams to integrate AI capabilities into campaign planning, execution, reporting, and optimization.
  • Build a culture of experimentation and continuous improvement through testing and AI-enabled insights

Collaboration and Team Management
  • Partner with Marketing Operations to optimize lead flow management and campaign execution
  • Collaborate with Product Marketing to ensure campaigns and product launches are differentiated, compelling, and aligned with corporate positioning
  • Work closely with Digital and Web teams to optimize landing page performance, conversion rates, and user journeys across campaigns
  • Establish strong partnerships with Sales leadership to ensure alignment around pipeline targets, account priorities, and revenue outcomes
  • Lead, mentor, and develop a high-performing global demand generation team
  • Establish goals, KPIs, weekly operating rhythms, and performance standards across the team
  • Foster a culture of accountability, innovation, collaboration, and continuous optimization

Requirements
  • 10+ years of B2B SaaS marketing experience, preferably in cybersecurity, that includes leadership responsibility for demand generation and experience owning marketing-sourced pipeline, opportunity creation, and revenue performance metrics
  • Proven track record of exceeding pipeline and bookings targets in high-growth SaaS organizations
  • Expertise in lead acquisition, ABM, digital marketing, customer marketing, partner marketing, and event marketing
  • Strong understanding of marketing operations, attribution, forecasting, analytics, and marketing technology platforms
  • Early adopter of AI technologies to improve marketing effectiveness, efficiency, and revenue outcomes
  • Strong executive presence and ability to influence cross-functional stakeholders across Sales, Marketing, Channel, Customer Success, and executive leadership.
  • Analytical mindset with the ability to translate data into actionable business insights and strategic decisions

Success in This Role
  • Consistently achieve or exceed marketing-sourced pipeline and bookings targets
  • Increase new logo acquisition and accelerate pipeline velocity across target accounts and through campaign and/or event experiences
  • Expand customer revenue through lifecycle, retention, and expansion marketing programs
  • Grow partner-sourced and partner-influenced pipeline contribution
  • Improve campaign efficiency and performance through AI-driven optimization and data-informed decision-making
  • Build and lead a world-class global demand generation organization that serves as a key driver of company growth

Benefits
  • Competitive compensation
  • Community-driven culture with employee events
  • Respectful and nourishing work environment, where every opinion is heard and everyone is encouraged to be an active part of the organizational culture

About us
ZeroFox is on a mission to make the internet safer for all. Innovation is at our core - we are relentless in the pursuit of finding new ways to disrupt external cyber threats on the surface, deep, and dark web. ZeroFox offers the only unified cybersecurity platform combining advanced AI analytics, digital risk and privacy protection, full-spectrum threat intelligence, and a robust portfolio of breach, incident and takedown response capabilities to protect customers from growing threats across the external attack surface. It's a great time to join us in the Fox Den - with fresh private equity funding, expanding investments in AI, a people-first culture, and centers of excellence around the world, we're growing like never before. If you're looking for a mission-oriented, customer-focused, collaborative team and ready to take the fight to the adversary, apply to join us in the Den today.
Equal Opportunity
We aim to build a team that represents a variety of backgrounds, perspectives, and skills. We embrace inclusion and ensure equal employment opportunity without discrimination or harassment based on race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, national origin, marital or domestic/civil partnership status, genetic information, citizenship status, military or veteran status, or any other personal characteristic.

Apply