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Director Demand Generation Jobs (NOW HIRING)

CloudBees

Director Global Demand Generation

$175K - $195K/yr

Director Global Demand Generation Job Type: Full-time Location: Remote About CloudBees CloudBees enables enterprises to deliver scalable, compliant, and secure software, empowering developers to do ...

VuMedi Inc.

Director of Demand Generation

Oakland, CA · On-site +1

The Director, Demand Generation, defines the strategy and plan to drive qualified pipeline leads and revenue. This is a high-impact role for someone who is deeply operational, highly analytical ...

Demand Factor

Director of Demand Generation

Miami, FL · On-site +1

Precision-targeted outreach for high-value accounts. - Demand Generation: Custom programs built to fill every stage of your pipeline. - Lead Nurturing: Strategic engagement sequences to move ...

Demand Factor

Director of Demand Generation

Miami, FL · On-site +1

Precision-targeted outreach for high-value accounts. - Demand Generation: Custom programs built to fill every stage of your pipeline. - Lead Nurturing: Strategic engagement sequences to move ...

LawLytics

Demand Generation Director

Tucson, AZ · Remote

We are ready to hire a been-there-done-that demand generation professional to bring awareness of LawLytics to small law firm owners everywhere to save them from the alternatives while helping us grow ...

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How much do director demand generation jobs pay per year?

As of Jun 11, 2026, the average yearly pay for director demand generation in the United States is $100,880.00, according to ZipRecruiter salary data. Most workers in this role earn between $70,000.00 and $131,500.00 per year, depending on experience, location, and employer.

What does a Director of Demand Generation do?

A Director of Demand Generation is responsible for creating and executing strategies to drive awareness, engagement, and lead generation for a company’s products or services. They oversee marketing campaigns, manage inbound and outbound marketing efforts, and collaborate with sales teams to ensure a strong pipeline of qualified leads. Their role involves optimizing digital marketing channels, analyzing campaign performance, and leveraging data-driven insights to improve ROI. Ultimately, they play a key role in increasing revenue by ensuring the business attracts and nurtures the right audience.

What are the key skills and qualifications needed to thrive in the Director Demand Generation position, and why are they important?

To thrive as a Director Demand Generation, you need a deep understanding of digital marketing strategies, data analysis, lead generation, and pipeline management, typically accompanied by a bachelor’s degree in marketing or a related field. Familiarity with marketing automation platforms like HubSpot, Marketo, Salesforce, and certification in digital marketing or analytics tools are highly valued. Strong leadership, cross-functional collaboration, and excellent communication skills set successful candidates apart. These abilities are crucial for designing effective campaigns, optimizing marketing efforts, leading teams, and driving consistent growth in a competitive environment.

What are some typical challenges faced by a Director Demand Generation and how do they overcome them?

Directors of Demand Generation often face challenges like balancing long-term strategy with immediate pipeline results, managing multi-channel campaigns, and aligning marketing efforts with sales objectives. They overcome these obstacles by leveraging data-driven insights, fostering close collaboration between marketing and sales teams, and continuously testing and refining campaigns to maximize ROI. A proactive approach to communication and adaptability to changing market dynamics are also essential. Developing a strong analytical framework and staying updated with industry trends enable directors to tackle obstacles and drive sustained growth.

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Director Demand Generation jobs near you
Infographic showing various Director Demand Generation job openings in the United States as of June 2026, with employment types broken down into 73% Full Time, 24% Part Time, and 3% Contract. Highlights an 67% Physical, 1% Hybrid, and 32% Remote job distribution, with an average salary of $100,880 per year, or $48.5 per hour.
3500.0042 - Director - Demand Generation

3500.0042 - Director - Demand Generation

8x8, Inc.

San Jose, CA

Full-time

Posted 6 days ago

Job description

Company Description

PLEASE APPLY BY COPYING AND PASTING THE FOLLOWING LINK TO YOUR WEB BROWSER: https://workforcenow.adp.com/jobs/apply/posting.html?client=8x8&jobId=79085&lang=en_US

**DO NOT APPLY DIRECTLY TO THIS JOB POSTING. PLEASE USE THE LINK ABOVE**


8x8 (Nasdaq: EGHT) was selected by Forbes as the 10th best performing stock, 8x8 ranked No. 10 on the Forbes list of 20 Fast Growing Tech Stars. Additionally Forbes selected 8x8 the 23rd best small company based on Growth and Financial Performance, 8x8 Ranks 23rd on Top 100 List and 10th on List of Fast Growing Tech Stars.

8x8 is the one connection businesses need to experience the unique capabilities of advanced VoIP communications. We offer voice, video, mobile and unified communications solutions for small-to medium businesses and distributed enterprises. Our business services integrate advanced phone services, contact center solutions, web conferencing, powerful online productivity tools and flexible service plans. 8x8 services are affordable as well as easy to setup and use.

Job Description

 PLEASE APPLY BY COPYING AND PASTING THE FOLLOWING LINK TO YOUR WEB BROWSER: https://workforcenow.adp.com/jobs/apply/posting.html?client=8x8&jobId=79085&lang=en_US

**DO NOT APPLY DIRECTLY TO THIS JOB POSTING. PLEASE USE THE LINK ABOVE**


PLEASE NOTE: PRIORITY WILL BE GIVEN TO LOCAL CANDIDATES (LOCAL IS CONSIDERED WITHIN 50 MILES OF SAN JOSE, CA).  

Company: 8x8, Inc.
Location: USA - CA - San Jose
Functional Area: Marketing
Employment Type: Regular, Full-time
Title: Director - Demand Generation
Job ID #: 3500.0042

8x8 is a publicly traded company in north San Jose. We are seeking a smart, driven marketing leader who loves to drive the demand generation engine for a fast growing company. You should have a firm grasp of the art and science behind brand and marketing. You will be responsible for developing integrated campaigns strategies to support customer acquisition through lead generation and qualification. You will generate creative campaigns, define an integrated marketing program, and drive all activities needed to execute. This is an exciting rote where you'll need data and analysis chops, excellent communication skills and executive presence, and a strong desire to develop and execute marketing plans to help 8x8 grow and achieve its revenue goals.

The role will report to the Vice President, Marketing

Key Responsibilities:

  • Lead our demand generation planning efforts, including the overall strategy, producing new and nurtured lead generation goals and forecasts, setting the budget spend priorities, and measuring overall results against plans
  • Develop campaign strategies that leverage the full scope of marketing programs, including online, tradeshow and CIO events, email nurturing programs, telemarketing, advertising and more
  • Work with a cross-functional team to develop targeted content assets
  • Manage the lead qualification process using predictive lead scoring and managing a Sales/Lead Development Team refine end-to-end campaign and lead management processes
  • Own the conceptualization of demand creation, nurturing and scoring strategy (explicit and implicit scoring techniques to prioritize leads for the sales teams)
  • Systematically monitor and analyze performance against lead and other marketing goals and over past performance and continually drive Marketing ROI to optimize program and ongoing growth, looking for areas for additional investment in time and money
  • Ensure 8x8 campaigns are creative, compelling, carry a consistent message, and amplify the brand
  • Collaborate with Strategy and Product marketing to develop the right overall integrated campaign strategy and plans. This includes key marketing themes, messages, offers and mediums for promotions throughout the year
  • Manage the team of Lead Generation Managers and the Sales Development Representatives. This is an exciting and growing team and will serve as the hub for Marketing & Sales opportunities that drive new revenue
Qualifications
  • Strong strategic thinking, tying lead generation activities to overall company go-to-market strategy
  • Minimum of 5 years' experience in lead generation and demand creation in high tech
  • Prior demand generation experience targeting mid-market/enterprise companies in the software or SAAS industries
  • Strong business and marketing acumen and results oriented
  • Highly knowledgeable about marketing automation systems (preferable Marketo)
  • Experience partnering with Sales on pipeline development
  • Highly self-motivated contributor with proven track record of results
  • Personal drive to push your career forward

If you're an experienced marketer on your way up, creative, analytical, detail-oriented and comfortable working in a fast-paced environment, we'd love to talk to you.

Additional Information

 PLEASE APPLY BY COPYING AND PASTING THE FOLLOWING LINK TO YOUR WEB BROWSER: https://workforcenow.adp.com/jobs/apply/posting.html?client=8x8&jobId=79085&lang=en_US

**DO NOT APPLY DIRECTLY TO THIS JOB POSTING. PLEASE USE THE LINK ABOVE**

Notice to Search Firms and Staffing Agencies

 
8x8, Inc. maintains an approved supplier list based on current skill set and technology requirements. Therefore, our supplier base is limited to our specific hiring needs in a given business cycle. 8x8, Inc. does not accept resumes from unapproved suppliers. Any resumes received from unapproved suppliers will be considered unsolicited and 8x8, Inc. will not be obligated to pay a referral fee.

All your information will be kept confidential according to EEO guidelines.

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