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Director Demand Generation Jobs (NOW HIRING)

Drata Inc

Senior Director, Demand Generation

We are seeking a Senior Director of Demand Generation to lead the strategy, execution, and performance of our demand engine. This role owns pipeline creation across digital, integrated campaigns and ...

Aegis AI

Director Demand Generation

New York, NY · On-site

We're a team of ex-Google engineers who built some of the largest defensive platforms on the planet - Safe Browsing and reCAPTCHA . Now, we're striking out on our own to tackle an even bigger ...

Payliance

Director, Demand Generation & ABM

$145K - $160K/yr

About the Role Payliance is combining Demand Generation and Account-Based Marketing into a single ... launch it. • Direct paid digital strategy (LinkedIn, Google Ads, industry publications ...

Zelis

Director, Demand Generation Marketing

Boston, MA · On-site

Reporting to the SVP of Digital Marketing, the Director of Demand Generation Marketing is a newly created, high-impact role at the intersection of marketing automation, demand generation, and revenue ...

Jobtailor

Director Demand Generation

California, MO · On-site

$110 - $160/hr

* Drive leads to grow market awareness * Partner closely with sales and product teams * Connect top-of-funnel activities with PLG, partner, and enterprise sales channels * Leverage latest technologies ...

Zelis

Director, Demand Generation Marketing

Boston, MA · On-site

Reporting to the SVP of Digital Marketing, the Director of Demand Generation Marketing is a newly created, high-impact role at the intersection of marketing automation, demand generation, and revenue ...

CloudBees

Director Global Demand Generation

Director Global Demand Generation Job Type: Full-time Location: Remote About CloudBees CloudBees helps organizations build, run, and govern software factories, giving enterprises the confidence to ...

VuMedi Inc.

Director of Demand Generation

Oakland, CA · On-site +1

The Director, Demand Generation, defines the strategy and plan to drive qualified pipeline leads and revenue. This is a high-impact role for someone who is deeply operational, highly analytical ...

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Director Demand Generation information

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How much do director demand generation jobs pay per year?

As of Sep 2, 2026, the average yearly pay for director demand generation in the United States is $100,880.00, according to ZipRecruiter salary data. Most workers in this role earn between $70,000.00 and $131,500.00 per year, depending on experience, location, and employer.

What does a director demand generation do?

A Director of Demand Generation is responsible for creating and executing strategies to drive awareness, engagement, and lead generation for a company’s products or services. They oversee marketing campaigns, manage inbound and outbound marketing efforts, and collaborate with sales teams to ensure a strong pipeline of qualified leads. Their role involves optimizing digital marketing channels, analyzing campaign performance, and leveraging data-driven insights to improve ROI. Ultimately, they play a key role in increasing revenue by ensuring the business attracts and nurtures the right audience.

What are the key skills and qualifications needed to thrive as a director demand generation?

To thrive as a Director Demand Generation, you need a deep understanding of digital marketing strategies, data analysis, lead generation, and pipeline management, typically accompanied by a bachelor’s degree in marketing or a related field. Familiarity with marketing automation platforms like HubSpot, Marketo, Salesforce, and certification in digital marketing or analytics tools are highly valued. Strong leadership, cross-functional collaboration, and excellent communication skills set successful candidates apart. These abilities are crucial for designing effective campaigns, optimizing marketing efforts, leading teams, and driving consistent growth in a competitive environment.

What are some typical challenges faced by a director demand generation and how do they overcome them?

Directors of Demand Generation often face challenges like balancing long-term strategy with immediate pipeline results, managing multi-channel campaigns, and aligning marketing efforts with sales objectives. They overcome these obstacles by leveraging data-driven insights, fostering close collaboration between marketing and sales teams, and continuously testing and refining campaigns to maximize ROI. A proactive approach to communication and adaptability to changing market dynamics are also essential. Developing a strong analytical framework and staying updated with industry trends enable directors to tackle obstacles and drive sustained growth.

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Director Demand Generation jobs near you
Infographic showing various Director Demand Generation job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 85% Full Time, 12% Part Time, 1% Temporary, and 1% Contract. Highlights an 91% Physical, 3% Hybrid, and 6% Remote job distribution, with an average salary of $100,880 per year, or $48.5 per hour.

Senior Director, Demand Generation

Drata Inc

Remote

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 25 days ago

Job description

Drata is building the trust layer between great companies - automating compliance, managing risk, and helping organizations prove trust continuously as they scale. We're Dratanauts: a global crew of 600+ professionals united by a culture that rewards integrity, ownership, and raising the bar, no matter where in the world we're working from.
Why Join the Drata Team?
At Drata, you're not maintaining legacy compliance software - you're building the agentic AI platform defining what trust looks like for the next generation of companies. Here's what makes the work itself worth showing up for:
  • Problems without a playbook: You'll work at the edge of AI and security, building agentic governance, continuous compliance, and real-time trust verification to solve problems that don't have an established answer yet. You're writing it as you go.
  • Real ownership, not just process: Our values center on owning outcomes and raising the bar, not checking boxes. You're expected to have opinions and back them.
  • A seat at the table: Your perspective is unique and valued. Open debate and diverse viewpoints are built into how decisions actually get made here, at every level.
  • Growth at rocketship speed: Drata is scaling fast, which means scope grows fast too. High performers get more ownership, visibility, and experience.
  • A crew, not just coworkers: Dratanauts consistently describe a "come as you are" culture with sharp, curious people-the kind of team that makes hard problems genuinely fun to solve. See what they say here and follow us on LinkedIn for company news, employee stories, and career updates.

Job Summary:
We are seeking a Senior Director of Demand Generation to lead the strategy, execution, and performance of our demand engine. This role owns pipeline creation across digital, integrated campaigns and account based programs and is responsible for building a high-performing demand generation system that supports global pipeline generation.
You will be a hands-on leader who actively builds, executes, and optimizes programs across the funnel while advancing how we leverage AI as an integrated system to improve targeting, engagement, and conversion.
What you'll do:
  • End-to-end demand generation strategy across digital, integrated campaigns, and scalable multi-channel programs.
  • Pipeline creation and acceleration aligned to revenue targets.
  • Campaign planning and execution across personas, segments, and buying stages.
  • Budget allocation, channel mix optimization, and performance management.
  • Funnel performance improvements across volume, conversion rates, and pipeline velocity.
  • Alignment with Sales, SDR, RevOps, and Partner teams to ensure pipeline quality and follow-up.
  • Contribution to global pipegen efforts across regions, segments, and go-to-market priorities.

Core Responsibilities
  • Build and execute AI systems for multi-channel demand programs that drive measurable pipeline and revenue.
  • Own digital channel performance and campaign orchestration.
  • Lead testing and optimization strategies across creative, targeting, landing pages, and conversion paths.
  • Partner with content and product marketing to develop high-performing messaging and offers for integrated campaigns.
  • Establish clear reporting on pipeline contribution, ROI, and channel performance.
  • Manage and develop a high-performing demand generation team.

AI as a Demand Generation System
  • Advance our use of AI as a connected system within demand generation, moving beyond individual use cases to more integrated, scalable workflows and agents.
  • Build and optimize AI-driven processes across campaign execution, personalization, lead management, and sales handoff.
  • Partner with RevOps and Marketing Ops to deepen AI integration into core GTM systems such as scoring, routing, enrichment, and forecasting.
  • Identify opportunities to increase efficiency, testing velocity, and conversion through AI-enabled workflows.
  • Ensure AI systems are measurable, repeatable, and tied to pipeline performance and business outcomes.
  • Contribute hands-on to evolving how AI is applied across the demand generation function.

What you'll bring:
  • 8-12+ years in B2B SaaS demand generation or growth marketing, with leadership experience.
  • Proven success driving pipeline through digital, integrated, and multi-channel programs.
  • Strong understanding of funnel dynamics, conversion optimization, and performance analytics.
  • Experience managing budgets and optimizing for ROI across multiple programs.
  • Deep experience partnering with Sales and RevOps in a pipeline-driven organization.

AI & Technical Experience
  • Experience working with AI-driven marketing workflows, systems, or automations in a production environment.
  • Ability to think in systems, including inputs, workflows, outputs, and feedback loops.
  • Familiarity with CRM, marketing automation, and data systems such as Salesforce, HubSpot.
  • Comfort evaluating and operationalizing new approaches that improve performance.

Leadership Profile
  • Strategic and execution-oriented, with a strong operator mindset.
  • Data-driven and focused on measurable business outcomes.
  • Builder mentality with a focus on scalability and efficiency.
  • Strong cross-functional collaborator and communicator.
  • Comfortable operating in an environment that is continuously evolving and improving.

How we support you:At Drata, our people are our strongest advantage-and we prove it with support that exceeds industry standards. Our total rewards package is designed to power your well-being, accelerate your growth, and keep your work-life balance thriving.
Explore how we invest in your Life at Drata.
  • Shared Success: We provide stock equity to ensure that as the company grows, you share directly in that success. Equity gives every employee a sense of ownership and the opportunity to celebrate our wins together-because your contributions don't just support our progress; they help drive our collective success.
  • Health & Wellness: Up to 100% employer-paid premiums for medical, dental, and vision coverage for employees and their dependents, along with comprehensive wellness benefits and healthcare concierge services designed to support your needs beyond traditional insurance.
  • Financial Well-being: A comprehensive suite of financial benefits, including a 401(k) plan, company-paid life and disability insurance, tax-advantaged spending accounts, and a range of discounted voluntary offerings to help you customize and strengthen your overall financial position.
  • Family Support: We want to support you in life's most important moments, so we offer a paid Parental Leave policy, after six months of employment. Employees also receive access to Kindbody fertility and family-building benefits and dedicated leave specialists who help guide you through the entire process.
  • Growth & Development: Generous annual stipends for both professional and personal development, empowering you to invest in your continued growth. You'll also have access to a wide range of internal learning opportunities, ensuring you can build new skills, deepen your expertise, and advance your career with confidence.
  • Time Off & Flexibility: We believe that to do your best work, you should get the time you need for rest, rejuvenation and recovery. Drata offers a flexible vacation policy, paid holidays, and other perks to recharge.

The expected base salary range for this role is between $180,000 - $276,000 and is listed to provide transparency. Actual base pay will vary based on multiple factors - market location, job-related knowledge, skills, experience, and overall alignment to the role.
Candidates shouldn't expect automatic placement at any particular point within the range. Offer amounts are determined by the qualifications each candidate brings to the position. Total compensation may also include equity designed to provide meaningful ownership in the company, as well as health and wellbeing benefits.

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