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Senior Director Demand Generation Jobs (NOW HIRING)

Mondo

Vice President, Demand Generation

Atlanta, GA · Hybrid

$175K - $200K/yr

Senior Director, Demand Generation, location is Hybrid (Atlanta Metro Area). The start date is ASAP for this permanent position. Job Title: Senior Director, Demand Generation Location-Type: Hybrid ...

CPI Security

Director, Demand Generation

Charlotte, NC · On-site

DIRECTOR, DEMAND GENERATION - CPI SECURITY Position Summary Reporting to the Chief Marketing Officer (CMO), the Director, Demand Generation will lead strategic demand generation, lead nurture, and ...

Upshop

Director, Demand Generation

Miami, FL

Role Overview The Director, Demand Generation owns the strategy, execution, and continuous improvement of Upshop's global demand generation engine. This role is accountable for driving high-quality ...

Upshop

Director, Demand Generation

Miami, FL · On-site

Role Overview The Director, Demand Generation owns the strategy, execution, and continuous improvement of Upshop's global demand generation engine. This role is accountable for driving high-quality ...

Ziply Fiber

Director, Demand Generation

Kirkland, WA · Remote

$127K - $164K/yr

Director, Demand Generation Base Salary: $127,485 to $164,450 annually DOE Bonus: Target annual bonus Benefits: Medical, dental, vision, 401k, flexible spending account, paid sick leave and paid time ...

Ziply Fiber

Director, Demand Generation

Kirkland, WA · On-site

$127K - $164K/yr

Director, Demand Generation Base Salary: $127,485 to $164,450 annually DOE Bonus: Target annual bonus Benefits: Medical, dental, vision, 401k, flexible spending account, paid sick leave and paid time ...

Ziply Fiber

Director, Demand Generation

Kirkland, WA · Remote

$127K - $164K/yr

Director, Demand Generation Base Salary: $127,485 to $164,450 annually DOE Bonus: Target annual bonus Benefits: Medical, dental, vision, 401k, flexible spending account, paid sick leave and paid time ...

Recorded Future

Director, Demand Generation

Boston, MA · Hybrid

$167K - $234K/yr

The Director of Demand Generation owns the inbound and digital pipeline motion across our global ... This role reports to the SVP of Marketing and is accountable for marketing-sourced pipeline ...

Recorded Future

Director, Demand Generation

Boston, MA · On-site

$167K - $234K/yr

The Director of Demand Generation owns the inbound and digital pipeline motion across our global ... This role reports to the SVP of Marketing and is accountable for marketing-sourced pipeline ...

RethinkFirst

Director, Demand Generation

Chicago, IL · Remote

The Role We are hiring a Director of Demand Generation to lead the strategy, execution, and team responsible for marketing-sourced pipeline across all three RethinkFirst business units. This is a ...

New

Qualio

Director, Demand Generation

Boston, MA

... Director of Demand Generation owns that engine. You design the programs, run the channels, and drive the pipeline coverage that the revenue org depends on. You work in close partnership with the BDR ...

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Senior Director Demand Generation information

See salary details

$32.5K

$128.3K

$192K

How much do senior director demand generation jobs pay per year?

As of Jun 13, 2026, the average yearly pay for senior director demand generation in the United States is $128,289.00, according to ZipRecruiter salary data. Most workers in this role earn between $103,500.00 and $158,500.00 per year, depending on experience, location, and employer.

How does a Senior Director of Demand Generation typically collaborate with sales and product teams to drive results?

A Senior Director of Demand Generation works closely with both sales and product teams to align marketing campaigns with business objectives. They regularly meet with sales leaders to ensure that marketing efforts are targeting the right audience and generating high-quality leads. Collaboration with product teams is essential for understanding new features, updates, or launches so that demand generation strategies can be tailored accordingly. This cross-functional teamwork helps ensure a unified go-to-market approach, maximizes ROI, and accelerates revenue growth.

What is the difference between Senior Director Demand Generation vs Director of Marketing?

AspectSenior Director Demand GenerationDirector of Marketing
Primary FocusDriving demand and lead generation strategiesOverseeing overall marketing strategies and brand management
ResponsibilitiesDeveloping campaigns, managing demand programs, analyzing lead metricsBrand positioning, content creation, marketing communications
Required SkillsDemand generation tactics, analytics, digital marketingBrand strategy, content marketing, market research
Work EnvironmentMarketing teams, sales collaboration, data-driven rolesBroader marketing teams, cross-functional coordination

While both roles require marketing expertise, the Senior Director Demand Generation focuses specifically on creating demand and generating leads, whereas the Director of Marketing oversees overall brand and marketing strategies. The demand generation role is more data and campaign execution-oriented, often working closely with sales teams to drive revenue.

What does a Senior Director of Demand Generation do?

A Senior Director of Demand Generation is responsible for developing and leading strategies to generate and nurture leads, driving revenue growth for a company. They oversee marketing campaigns, manage teams, and use data-driven approaches to attract potential customers throughout the sales funnel. Their role often involves collaborating closely with sales, product, and marketing teams to ensure alignment on goals and optimize the customer acquisition process. In addition, they evaluate and implement marketing technologies and tools to maximize efficiency and effectiveness.

What are the key skills and qualifications needed to thrive as a Senior Director of Demand Generation, and why are they important?

To thrive as a Senior Director of Demand Generation, you need deep expertise in marketing strategy, lead generation, analytics, and a strong background in B2B or B2C marketing—often supported by a relevant degree and extensive experience. Proficiency with marketing automation platforms (like Marketo or HubSpot), CRM systems (such as Salesforce), and data analytics tools is typically required. Exceptional leadership, cross-functional collaboration, and strong communication skills set top performers apart in this role. These abilities drive successful campaigns, align teams, and ensure measurable growth that supports organizational objectives.
More about Senior Director Demand Generation jobs
What cities are hiring for Senior Director Demand Generation jobs? Cities with the most Senior Director Demand Generation job openings:
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What job categories do people searching Senior Director Demand Generation jobs look for? The top searched job categories for Senior Director Demand Generation jobs are:
Senior Director Demand Generation jobs near you
Infographic showing various Senior Director Demand Generation job openings in the United States as of June 2026, with employment types broken down into 85% Full Time, 13% Part Time, 1% Temporary, and 1% Contract. Highlights an 87% Physical, 5% Hybrid, and 8% Remote job distribution, with an average salary of $128,289 per year, or $61.7 per hour.
Vice President, Demand Generation

Vice President, Demand Generation

Mondo

Atlanta, GA • Hybrid

$175K - $200K/yr

Full-time

Medical, Dental, Vision, Retirement

Posted yesterday

Job description

Apply now: Senior Director, Demand Generation, location is Hybrid (Atlanta Metro Area). The start date is ASAP for this permanent position.

Job Title: Senior Director, Demand Generation
Location-Type: Hybrid Onsite in Atlanta Metro Area, GA
Start Date Is: ASAP
Duration: Permanent
Compensation Range: $175,000 – $200,000 base bonus equity eligible

Job Description:
The client is seeking a results-driven Senior Director of Demand Generation to lead and scale a full-funnel B2B SaaS demand generation engine focused on pipeline growth, customer expansion, and revenue impact across multiple products and channels.

Day-to-Day Responsibilities:

  • Own and scale the full-funnel demand generation strategy across inbound, outbound, digital, events, webinars, and channel marketing
  • Drive measurable pipeline growth and revenue contribution targets
  • Partner closely with Sales and executive leadership on funnel metrics, attribution, forecasting, and GTM alignment
  • Lead customer marketing and cross-sell initiatives to increase retention and expansion revenue
  • Support new product launches and multi-product GTM initiatives
  • Evaluate and optimize CAC, ROI, and channel performance across campaigns
  • Manage and mentor a growing team of 4–5 marketing professionals
  • Oversee digital marketing efforts including SEO, SEM, GEO, webinars, and paid campaigns
  • Build scalable processes and reporting frameworks leveraging marketing automation and CRM platforms
  • Present performance insights and recommendations to executive stakeholders

Minimum Requirements:

  • 10-15 years of professional experience in a B2B SaaS demand generation role (primary focus and titles must be demand generation)
  • 3–5 years owning pipeline and revenue generation metrics
  • 2–3 years of recent people management experience
  • Proven success driving pipeline growth in high-growth or PE-backed environments
  • Strong understanding of MQL, SAL, SQL, CAC, attribution, and revenue funnel optimization
  • Experience managing digital channels including SEO, SEM, paid advertising, webinars, and channel marketing
  • Expertise with marketing automation and CRM tools such as HubSpot and Salesforce
  • Strong executive communication and stakeholder management skills
  • Experience building and developing high-performing teams
  • Data-driven mindset with strong focus on ROI and measurable business impact
Preferred Qualifications:
  • Fintech or accounting software industry experience
  • Experience marketing to CFOs, Controllers, or finance/accounting personas
  • Exposure to international marketing initiatives
  • Experience supporting product launches or multi-product platforms
  • Desire to grow into a future CMO leadership role

Benefits:

  • Client Health, Vision, and Dental coverage
  • Annual employee development stipend
  • Sabbatical program after 5 years of service
  • 401(k) with employer matching
  • Free gym membership at Atlanta HQ
  • Parental leave benefits
  • Fertility and adoption assistance
  • Annual tutoring stipend for children
  • Potential equity participation program