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Senior Director Demand Generation Jobs (NOW HIRING)

GitGuardian

Director, Demand Generation

Manhattan, NY · On-site

Operate as a senior GTM partner: work closely with the VP of GTM, Sales leadership, and RevOps to ... demand generation, growth, or integrated marketing leadership * Background in the cybersecurity ...

Qualio

Director, Demand Generation

North, SC · On-site

... Director of Demand Generation owns that engine. You design the programs, run the channels, and drive the pipeline coverage that the revenue org depends on. You work in close partnership with the BDR ...

AEG

Senior Director, Demand and Growth

Dallas, TX · On-site

Senior Director, Demand and Growth Reports To: Sr. Vice President, TOCA Soccer Location: Dallas, TX ... Up to 25% About the Role The next generation of sports brands will not be built through traditional ...

CloudBees

Director Global Demand Generation

$175K - $195K/yr

Director Global Demand Generation Job Type: Full-time Location: Remote About CloudBees CloudBees enables enterprises to deliver scalable, compliant, and secure software, empowering developers to do ...

VuMedi Inc.

Director of Demand Generation

Oakland, CA · On-site +1

The Director, Demand Generation, defines the strategy and plan to drive qualified pipeline leads and revenue. This is a high-impact role for someone who is deeply operational, highly analytical ...

Icertis

Senior Director, Global Demand Generation

$228K/yr

Reporting to the VP of Demand Generation, this leader will own the strategy, execution, and ... Experience with gifting/direct mail platforms (Sendoso, Postal) for personalized engagement.

Alloy

Senior Demand Generation Manager

New York, NY

Reporting to the Director, Demand Generation, you'll sit at the center of campaign activation, partnering with Marketing, Sales, Customer Success and RevOps to execute programs across lifecycle, paid ...

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Senior Director Demand Generation information

See salary details

$32.5K

$128.3K

$192K

How much do senior director demand generation jobs pay per year?

As of Jun 13, 2026, the average yearly pay for senior director demand generation in the United States is $128,289.00, according to ZipRecruiter salary data. Most workers in this role earn between $103,500.00 and $158,500.00 per year, depending on experience, location, and employer.

How does a Senior Director of Demand Generation typically collaborate with sales and product teams to drive results?

A Senior Director of Demand Generation works closely with both sales and product teams to align marketing campaigns with business objectives. They regularly meet with sales leaders to ensure that marketing efforts are targeting the right audience and generating high-quality leads. Collaboration with product teams is essential for understanding new features, updates, or launches so that demand generation strategies can be tailored accordingly. This cross-functional teamwork helps ensure a unified go-to-market approach, maximizes ROI, and accelerates revenue growth.

What is the difference between Senior Director Demand Generation vs Director of Marketing?

AspectSenior Director Demand GenerationDirector of Marketing
Primary FocusDriving demand and lead generation strategiesOverseeing overall marketing strategies and brand management
ResponsibilitiesDeveloping campaigns, managing demand programs, analyzing lead metricsBrand positioning, content creation, marketing communications
Required SkillsDemand generation tactics, analytics, digital marketingBrand strategy, content marketing, market research
Work EnvironmentMarketing teams, sales collaboration, data-driven rolesBroader marketing teams, cross-functional coordination

While both roles require marketing expertise, the Senior Director Demand Generation focuses specifically on creating demand and generating leads, whereas the Director of Marketing oversees overall brand and marketing strategies. The demand generation role is more data and campaign execution-oriented, often working closely with sales teams to drive revenue.

What does a Senior Director of Demand Generation do?

A Senior Director of Demand Generation is responsible for developing and leading strategies to generate and nurture leads, driving revenue growth for a company. They oversee marketing campaigns, manage teams, and use data-driven approaches to attract potential customers throughout the sales funnel. Their role often involves collaborating closely with sales, product, and marketing teams to ensure alignment on goals and optimize the customer acquisition process. In addition, they evaluate and implement marketing technologies and tools to maximize efficiency and effectiveness.

What are the key skills and qualifications needed to thrive as a Senior Director of Demand Generation, and why are they important?

To thrive as a Senior Director of Demand Generation, you need deep expertise in marketing strategy, lead generation, analytics, and a strong background in B2B or B2C marketing—often supported by a relevant degree and extensive experience. Proficiency with marketing automation platforms (like Marketo or HubSpot), CRM systems (such as Salesforce), and data analytics tools is typically required. Exceptional leadership, cross-functional collaboration, and strong communication skills set top performers apart in this role. These abilities drive successful campaigns, align teams, and ensure measurable growth that supports organizational objectives.
More about Senior Director Demand Generation jobs
What cities are hiring for Senior Director Demand Generation jobs? Cities with the most Senior Director Demand Generation job openings:
What states have the most Senior Director Demand Generation jobs? States with the most job openings for Senior Director Demand Generation jobs include:
What job categories do people searching Senior Director Demand Generation jobs look for? The top searched job categories for Senior Director Demand Generation jobs are:
Senior Director Demand Generation jobs near you
Infographic showing various Senior Director Demand Generation job openings in the United States as of June 2026, with employment types broken down into 85% Full Time, 13% Part Time, 1% Temporary, and 1% Contract. Highlights an 87% Physical, 5% Hybrid, and 8% Remote job distribution, with an average salary of $128,289 per year, or $61.7 per hour.

Director, Demand Generation

GitGuardian

Manhattan, NY • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 2 days ago

Job description

This role is hybrid for NYC. All other locations are not being considered at this time.
About GitGuardian
GitGuardian is a global cybersecurity scale-up. The company is based in Paris, New-York City, Boston.
Among our early investors who saw our market value proposition, are the co-founder of GitHub, Scott Chacon, along with Solomon Hykes, Docker's co-founder. American and European top-tier VC firms have also invested in GitGuardian.
GitGuardian leads the way in Non-Human Identity security, offering end-to-end solutions from secrets detection in code, productivity tools and environments to strong remediation, observability and proactive prevention of leaks. Our solutions are already used by more than 600K developers worldwide!
About your team and your mission
This is a high-ownership role at the center of GitGuardian's growth story. You'll report directly to the CMO and lead a cross-functional team spanning Demand Generation, Field Marketing, and GTM Engineering: the three functions that together drive pipeline, activate the market, and keep our go-to-market engine running efficiently.
GitGuardian operates internationally. North America is our largest market, but we also have a strong traction in western and northern Europe. You'll work in close alignment with the VP of GTM based in New York, and with our VP of Sales in Paris, sitting at the intersection of marketing strategy and revenue execution.
This is not a role for someone who wants to manage programs at arm's length. You'll be expected to set the direction, build the systems, develop the team, and hold the pipeline number.
Your main responsibilities will be in 4 key areas:
Demand Generation
  • Own the pipeline engine: set the demand gen strategy across all channels (paid, organic, ABM, PLG-to-enterprise motions) and hold the team accountable to pipeline targets
  • Lead ABM at scale: build and refine account-based programs targeting F500 and mid-market enterprise accounts across key verticals, in close partnership with Sales and RevOps
  • Drive channel efficiency: continuously optimize spend allocation, CAC, and funnel conversion across paid digital, content syndication, webinars, and direct outreach programs
  • Develop the Sales & BDR interface: define how marketing-sourced leads are handed off, nurtured, and followed up, ensuring tight alignment with the BDR team on SLAs and qualification criteria

Field Marketing
  • Own the event strategy and execution: set the portfolio of events (owned, sponsored, partner-led) that generate pipeline and build brand presence in the US security market, including flagship events like RSA, Black Hat, ISACs, and GitGuardian-hosted practitioner events
  • Activate regional GTM: deploy field programs that support territory-level sales goals, from executive dinners and lunch & learns to hands-on security workshops
  • Build a community presence: develop relationships with the practitioner communities (DevSecOps, AppSec, IAM) that GitGuardian serves, in partnership with the Content and Brand team

GTM Engineering
  • Lead GTM tech stack decisions: in partnership with RevOps, own the tooling layer that powers marketing execution: intent data, enrichment, automation, and attribution infrastructure
  • Drive GTM efficiency: identify and eliminate friction in the lead and account journey from first touch to SQL, using data and tooling as force multipliers
  • Enable AI-powered GTM programs: leverage the emerging stack of AI-native GTM tools to scale personalization, outreach quality, and campaign velocity

Leadership & Strategy
  • Own the growth roadmap: translate the company's ARR ambitions into a quarterly marketing plan with clear investments, expected returns, and accountability mechanisms
  • Develop the team: manage, coach, and recruit across Demand Gen, Field Marketing, and GTM Engineering; build a team that can scale with the company
  • Report to the CMO and executive committee: present pipeline performance, channel effectiveness, and strategic recommendations at the executive level; bring both numbers and judgment to the table
  • Operate as a senior GTM partner: work closely with the VP of GTM, Sales leadership, and RevOps to align on targets, account priorities, and quarterly plays
About you
Here's what we consider essential for success in this role:
  • 10+ years of experience in B2B marketing, with a meaningful portion in demand generation, growth, or integrated marketing leadership
  • Background in the cybersecurity industry, or a closely adjacent technical category
  • Proven track record owning pipeline targets: you've had a number, you've hit it, and you can explain how
  • Experience managing cross-functional marketing teams, including demand gen and field; bonus if you've managed technical marketers or GTM engineers
  • Deep understanding of enterprise GTM motions: multi-touch ABM, sales-marketing alignment, BDR programs, and the full funnel from intent signal to closed deal
  • High business acumen: you think in terms of revenue, not activities; you're comfortable in a room with the VP of Sales or CFO
  • Hands-on and strategic in equal measure: you can set a six-month roadmap and then roll up your sleeves to unblock a campaign launch the next morning

The following skills would strengthen your application but aren't required:
  • Experience marketing to both technical and executive audiences
  • Familiarity with AppSec or IAM tooling landscape
  • GTM engineering fluency: you've worked directly with tools like Clay, HubSpot, or custom automation stacks
  • Prior experience at a company scaling to $100M+ ARR in the enterprise market
  • International team management experience
The interview process
At GitGuardian, we are committed to building a diverse, equitable and inclusive workforce.
We will ask for your gender on the application page to help us understand the diversity of our applicant pool and to track our progress in attracting and hiring a diverse workforce. The information is optional and will not be disclosed to the hiring manager or the interview team and will not be considered in the hiring process. We appreciate your willingness to share this with us so that we can continue to improve our diversity and inclusion efforts.
1. First Screening Video Call
2. Interview with the CMO
3. Strategic business case
4.1 Final interview with the CEO
4.2 References check
Benefits
  • 25 days of PTO (employees are strongly encouraged to use all of it!)
  • 10 public holidays
  • ♂ Health, Dental & Vision insurance (80% coverage), for individuals and their families
  • Short term & long term disability insurance (100% paid)
  • Travel policy including to our annual off-sites ('23 was South of France!)
  • Up to $300 towards your home office set-up
  • Monthly remote work stipend $70
  • Complimentary access to Talk Space
  • Referral bonus of $4000 for any new Guardians we might hire thanks to you
  • Pre-tax commuter plan access
  • 401(k) with Empower - 3% match!

The salary range for this position is expected to be $220-$250K per year. Actual compensation will be determined on factors such as location, relevant experience, skills, and other qualifications. Additional compensation may include equity, and/or other benefits.
GitGuardian is an equal opportunity employer committed to encouraging and celebrating its diverse and inclusive workforce. We're building an employee experience that includes appreciation, belonging, growth, and purpose for everyone.
We welcome all without regard to age, race, color, religion, gender identity and expression, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, citizenship, national origin, disability, military status, veteran status, political affiliation, or any other protected characteristics. All aspects of employment will be solely based on merit and qualifications related to professional competence. GitGuardian operates on a principle of mutual respect and acceptance, and every employee must follow GitGuardian's anti-harassment and anti-discrimination company policies.
Join Us !
Team Marketing Locations New York City Remote status Hybrid Employment type Full-time

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