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Senior Director Demand Generation Jobs (NOW HIRING)

Aptiv PLC

Director, Demand Generation

San Diego, CA · On-site

Director, Demand Generation About the Role We are looking for a Director of Demand Generation to build and lead an always-on, signal-driven demand engine that grows marketing led pipeline and revenue ...

Meal Ticket

We are seeking a hands-on Director, Demand Generation to lead and execute our go-to-market engine, driving scalable pipeline growth through a high-leverage mix of strategy, campaign execution, and ...

Aptiv

Director, Demand Generation

San Diego, CA · On-site

Director, Demand Generation About the Role We are looking for a Director of Demand Generation to build and lead an always-on, signal-driven demand engine that grows marketing led pipeline and revenue ...

Meal Ticket

Director, Demand Generation

Philadelphia, PA · On-site

$180K - $230K/yr

We are seeking a hands-on Director, Demand Generation to lead and execute our go-to-market engine, driving scalable pipeline growth through a high-leverage mix of strategy, campaign execution, and ...

Vimly

Director, Demand Generation

Seattle, WA · On-site

$150K - $160K/yr

Director Demand Generation(Full Time/Exempt) Who'llYou ReportTo: Chief Executive Officer Vimly is looking for a hands-on marketing leader to build and run demand generation from the ground up.As a ...

Qualio

Director, Demand Generation

Boston, MA · On-site

... Director of Demand Generation owns that engine. You design the programs, run the channels, and drive the pipeline coverage that the revenue org depends on. You work in close partnership with the BDR ...

ZeroFox

$150 - $200/hr

ZeroFox is seeking a strategic, data-driven Director of Demand Generation to lead marketing sourced pipeline and revenue growth through new logo acquisition, customer expansion, partner marketing ...

Pipl

Director Demand Generation

We are seeking a strategic and results-oriented Director of Demand Generation to lead our global demand generation strategy and execution for a fast-growing fraud prevention technology company. This ...

ZeroFox

Director, Demand Generation

Baltimore, MD · On-site

$130 - $160/hr

ZeroFox is seeking a strategic, data-driven Director of Demand Generation to lead marketing sourced pipeline and revenue growth through new logo acquisition, customer expansion, partner marketing ...

Vanco Payments

Director, Demand Generation

... with the SVP of Customer Success to stand up the cross-sell motion into our installed base ... direct our paid media agency and our SEO vendor. We also have a fractional demand generation ...

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Senior Director Demand Generation information

See salary details

$32.5K

$128.3K

$192K

How much do senior director demand generation jobs pay per year?

As of Sep 6, 2026, the average yearly pay for senior director demand generation in the United States is $128,289.00, according to ZipRecruiter salary data. Most workers in this role earn between $103,500.00 and $158,500.00 per year, depending on experience, location, and employer.

What does a senior director demand generation do?

A Senior Director of Demand Generation is responsible for developing and leading strategies to generate and nurture leads, driving revenue growth for a company. They oversee marketing campaigns, manage teams, and use data-driven approaches to attract potential customers throughout the sales funnel. Their role often involves collaborating closely with sales, product, and marketing teams to ensure alignment on goals and optimize the customer acquisition process. In addition, they evaluate and implement marketing technologies and tools to maximize efficiency and effectiveness.

How does a senior director demand generation typically collaborate with sales and product teams to drive results?

A Senior Director of Demand Generation works closely with both sales and product teams to align marketing campaigns with business objectives. They regularly meet with sales leaders to ensure that marketing efforts are targeting the right audience and generating high-quality leads. Collaboration with product teams is essential for understanding new features, updates, or launches so that demand generation strategies can be tailored accordingly. This cross-functional teamwork helps ensure a unified go-to-market approach, maximizes ROI, and accelerates revenue growth.

What are the key skills and qualifications needed to thrive as a senior director demand generation, and why are they important?

To thrive as a Senior Director of Demand Generation, you need deep expertise in marketing strategy, lead generation, analytics, and a strong background in B2B or B2C marketing—often supported by a relevant degree and extensive experience. Proficiency with marketing automation platforms (like Marketo or HubSpot), CRM systems (such as Salesforce), and data analytics tools is typically required. Exceptional leadership, cross-functional collaboration, and strong communication skills set top performers apart in this role. These abilities drive successful campaigns, align teams, and ensure measurable growth that supports organizational objectives.

What is the difference between Senior Director Demand Generation vs Director of Marketing?

AspectSenior Director Demand GenerationDirector of Marketing
Primary FocusDriving demand and lead generation strategiesOverseeing overall marketing strategies and brand management
ResponsibilitiesDeveloping campaigns, managing demand programs, analyzing lead metricsBrand positioning, content creation, marketing communications
Required SkillsDemand generation tactics, analytics, digital marketingBrand strategy, content marketing, market research
Work EnvironmentMarketing teams, sales collaboration, data-driven rolesBroader marketing teams, cross-functional coordination

While both roles require marketing expertise, the Senior Director Demand Generation focuses specifically on creating demand and generating leads, whereas the Director of Marketing oversees overall brand and marketing strategies. The demand generation role is more data and campaign execution-oriented, often working closely with sales teams to drive revenue.

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Cities with the most Senior Director Demand Generation job openings:

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Senior Director Demand Generation jobs near you
Infographic showing various Senior Director Demand Generation job openings in the United States as of August 2026, with employment types broken down into 100% Full Time. Highlights an 50% In-person, and 50% Remote job distribution, with an average salary of $128,289 per year, or $61.7 per hour.

Director, Demand Generation

Aptiv PLC

San Diego, CA • On-site

Full-time

Medical, Dental, Vision, Life, Retirement

Posted 13 days ago

Key responsibilities

  • Build and lead an always-on, signal-based demand engine that detects in-market accounts and buying groups using intent data and triggers real-time activation.

  • Own website conversion efforts to turn site traffic into qualified pipeline through conversion rate optimization and conversational experiences.

  • Design and operate AI-executable workflows across the marketing technology stack to automate processes and modernize demand generation activities.

Job description

Director, Demand Generation
About the Role
We are looking for a Director of Demand Generation to build and lead an always-on, signal-driven demand engine that grows marketing led pipeline and revenue, with a clear mandate to make inbound our primary source of pipeline. We see a leader who moves the function beyond forms and MQLs to real-time detection of in-market accounts and buying groups, who creates website traffic, converts that into pipeline, and who uses modern tooling to operate demand generation faster, smarter, and at greater scale than we do today.
The ideal candidate pairs deep demand generation and marketing operations experience with a GTM engineering mindset: someone who designs executable workflows, is fluent in modern signal and orchestration tools, and ties every dollar of activity to pipeline and revenue conversion against our ideal customer profile (ICP).
Key Responsibilities
• Make inbound our primary pipeline source. Own the strategy to shift the pipeline mix from outbound to inbound over time, growing website-sourced and inbound pipeline into the dominant driver of revenue.
• Build and lead an always-on, signal-based demand engine. Detect in-market accounts and buying groups using first, second, and third-party intent data, and trigger real-time activation rather than relying on forms and MQLs alone.
• Own website conversion. Turn more site traffic into qualified pipeline through conversion rate optimization and Qualified (Piper AI SDR and conversational experiences), in close partnership with the Content and Web teams.
• Champion AI across the function. Use AI to automate enrichment, audience building, personalization, follow-up, research, and reporting, freeing the team to focus on strategy and high-value accounts.
• Own AI discoverability. Ensure Wind River is found, retrieved, and cited by AI search and LLM assistants (ChatGPT, Gemini, AI overviews) through structured, RAG-ready content, because buyers now research with AI before they ever reach our site.
• Operate as a GTM engineer. Design and run AI-executable workflows and orchestration across the martech stack, building repeatable systems instead of one-off campaigns.
• Own and modernize the marketing technology stack, including Marketo, Salesforce, DemandBase, Qualified, and Clari. Use DemandBase for enrichment, intent, and account prioritization, and evolve the stack with modern signal, ABM, and orchestration tools.
• Orchestrate multi-channel execution around account signals and ICP priorities, not calendar-based campaign volume. Weight investment toward inbound (SEO and AI discoverability, organic content, website conversion, webinars), and use paid and outbound to support pipeline rather than carry it.
• Partner with RevOps and Sales to make Clari shared full-funnel infrastructure for marketing, not just sales. Use it for marketing-sourced and influenced pipeline visibility, stage-by-stage conversion, and forecasting marketing's contribution to revenue, and tap conversation intelligence for voice-of-customer and competitive messaging.
• Measure outcomes, not activity. Report on inbound-sourced pipeline, buying-group influence, website conversion, conversion through every stage of the funnel, and AI discoverability. Automate scorecards and Tableau dashboards, and run experiments with clear success and kill criteria.
• Partner with sales operations to define SLAs and optimize lead-to-account routing and follow-up.
• Align cross-functionally with Sales, Product Marketing, Industry Marketing, Partner Marketing, and the Content and Web teams to focus demand generation on the highest-value opportunities.
• Lead, coach, and upskill a team of 5 including demand generation specialists and managers and marketing operations.
Qualifications
• 10+ years in B2B demand generation, digital, or growth marketing, with at least 5 years in a leadership role.
• Proven track record of influencing pipeline and revenue growth in complex, multi-stakeholder B2B sales cycles, ideally by growing inbound and website-sourced pipeline.
• Demonstrated use of AI and signal-based tools in demand generation: intent data, ABM platforms (preferably DemandBase), enrichment tools (DemandBase and ZoomInfo), website conversion tools (Qualified or similar), and AI content and workflow tools. Comfort prompting and applying AI to GTM workflows.
• Deep expertise in marketing automation (Marketo preferred), CRM (Salesforce), and digital advertising platforms.
• Experience using a revenue platform such as Clari for full-funnel pipeline analytics and marketing attribution.
• Track record improving website conversion and inbound demand through SEO, CRO, and organic content.
• Understanding of AI and LLM discoverability and how buyers research through AI assistants and AI overviews.
• GTM engineering mindset: workflow design, systems thinking, data modeling, and a bias for automation over added headcount.
• Strong analytical skills and the ability to turn data into decisions that improve conversion and pipeline contribution.
• Experience aligning with sales operations on SLAs and lead handoff.
• Ability to collaborate across product marketing, industry marketing, partner marketing, content and web, sales, and Aptiv.
• Excellent leadership, project management, and stakeholder communication skills, with a bias for execution and results.
Why Join Us?
• Build a modern, AI-first, inbound-led demand engine and shape how a market leader in intelligent systems goes to market.
• Lead a high-impact team in a fast-moving, collaborative marketing and sales organization.
• Influence strategy and execution at a leadership level, with visibility across Wind River and Aptiv.
• Competitive compensation, benefits, and career growth.
If you are excited to drive revenue through an AI-driven, inbound-led demand generation strategy and to lead a high-performing team, we would love to hear from you.
Join us at Wind River, where we're not just shaping technology; we're shaping the future of a safer, more connected world. Your journey to make a meaningful impact begins here.
APPLICANT PRIVACY NOTICE:
Your privacy is of the utmost importance to us. At Wind River, we strictly adhere to all applicable data privacy laws. Please review Wind River's Applicant Privacy Notice, which can be found here.
Wind River is an Equal Opportunity Employer with a commitment to diversity. We prohibit discrimination based on race, color, religion, gender, national origin, age, disability, veteran status, marital status, pregnancy, gender expression or identity, sexual orientation or any other legally protected status.
Compensation
The salary range for this role's listed grade level is between $200,000-230,000 + 25% annual bonus incentive. Salary ranges are determined through interviews and a review of the education, experience, knowledge, skills, location, and abilities of the applicant, and equity with other team members. Employees in this role are also eligible for the following benefits in accordance with the terms of the Company's plans: health, dental, vision insurance, life insurance, flex time off, eligibility to enroll in 401k, and 12 paid holidays.
Privacy Notice - Active Candidates: https://www.aptiv.com/privacy-notice-active-candidates
Aptiv is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, gender identity, sexual orientation, disability status, protected veteran status or any other characteristic protected by law.

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