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Senior Director Demand Generation Jobs (NOW HIRING)

Vimly

Director, Demand Generation

Seattle, WA · On-site

$155K/yr

Director Demand Generation (Full Time / Exempt) Who'll You Report To: Chief Executive Officer Vimly is looking for a hands-on marketing leader to build and run demand generation from the ground up.

Vimly

Director, Demand Generation

Seattle, WA · On-site

$150K - $160K/yr

Director Demand Generation(Full Time/Exempt) Who'llYou ReportTo: Chief Executive Officer Vimly is looking for a hands-on marketing leader to build and run demand generation from the ground up.As a ...

Trend Micro

Director, Demand Generation

Austin, TX · Remote

Director, Demand Generation - North America Business Unit (NABU) Location: Remote, US About the Role The Director of Demand Generation owns the inbound demand engine for TrendAI's North America ...

Fiddler

Senior Director Demand Generation

Palo Alto, CA · On-site

Our Purpose At Fiddler, we understand the implications of AI and the impact that it has on human lives. Our company was born with the mission of building trust into AI. The rise of Generative AI and ...

ZeroFox, Inc.

Director, Demand Generation

Baltimore, MD · On-site

$120 - $160/hr

ZeroFox is seeking a strategic, data-driven Director of Demand Generation to lead marketing sourced pipeline and revenue growth through new logo acquisition, customer expansion, partner marketing ...

ZeroFox

Director, Demand Generation

Baltimore, MD · On-site

ZeroFox is seeking a strategic, data-driven Director of Demand Generation to lead marketing sourced pipeline and revenue growth through new logo acquisition, customer expansion, partner marketing ...

ZeroFox

Director, Demand Generation

Baltimore, MD · On-site

$130 - $160/hr

ZeroFox is seeking a strategic, data-driven Director of Demand Generation to lead marketing sourced pipeline and revenue growth through new logo acquisition, customer expansion, partner marketing ...

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Senior Director Demand Generation information

See salary details

$32.5K

$128.3K

$192K

How much do senior director demand generation jobs pay per year?

As of Aug 13, 2026, the average yearly pay for senior director demand generation in the United States is $128,289.00, according to ZipRecruiter salary data. Most workers in this role earn between $103,500.00 and $158,500.00 per year, depending on experience, location, and employer.

How does a senior director demand generation typically collaborate with sales and product teams to drive results?

A Senior Director of Demand Generation works closely with both sales and product teams to align marketing campaigns with business objectives. They regularly meet with sales leaders to ensure that marketing efforts are targeting the right audience and generating high-quality leads. Collaboration with product teams is essential for understanding new features, updates, or launches so that demand generation strategies can be tailored accordingly. This cross-functional teamwork helps ensure a unified go-to-market approach, maximizes ROI, and accelerates revenue growth.

What is the difference between Senior Director Demand Generation vs Director of Marketing?

AspectSenior Director Demand GenerationDirector of Marketing
Primary FocusDriving demand and lead generation strategiesOverseeing overall marketing strategies and brand management
ResponsibilitiesDeveloping campaigns, managing demand programs, analyzing lead metricsBrand positioning, content creation, marketing communications
Required SkillsDemand generation tactics, analytics, digital marketingBrand strategy, content marketing, market research
Work EnvironmentMarketing teams, sales collaboration, data-driven rolesBroader marketing teams, cross-functional coordination

While both roles require marketing expertise, the Senior Director Demand Generation focuses specifically on creating demand and generating leads, whereas the Director of Marketing oversees overall brand and marketing strategies. The demand generation role is more data and campaign execution-oriented, often working closely with sales teams to drive revenue.

What does a senior director demand generation do?

A Senior Director of Demand Generation is responsible for developing and leading strategies to generate and nurture leads, driving revenue growth for a company. They oversee marketing campaigns, manage teams, and use data-driven approaches to attract potential customers throughout the sales funnel. Their role often involves collaborating closely with sales, product, and marketing teams to ensure alignment on goals and optimize the customer acquisition process. In addition, they evaluate and implement marketing technologies and tools to maximize efficiency and effectiveness.

What are the key skills and qualifications needed to thrive as a senior director demand generation, and why are they important?

To thrive as a Senior Director of Demand Generation, you need deep expertise in marketing strategy, lead generation, analytics, and a strong background in B2B or B2C marketing—often supported by a relevant degree and extensive experience. Proficiency with marketing automation platforms (like Marketo or HubSpot), CRM systems (such as Salesforce), and data analytics tools is typically required. Exceptional leadership, cross-functional collaboration, and strong communication skills set top performers apart in this role. These abilities drive successful campaigns, align teams, and ensure measurable growth that supports organizational objectives.
More about Senior Director Demand Generation jobs
What cities are hiring for Senior Director Demand Generation jobs? Cities with the most Senior Director Demand Generation job openings:
What states have the most Senior Director Demand Generation jobs? States with the most job openings for Senior Director Demand Generation jobs include:
What job categories do people searching Senior Director Demand Generation jobs look for? The top searched job categories for Senior Director Demand Generation jobs are:
Senior Director Demand Generation jobs near you
Infographic showing various Senior Director Demand Generation job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 85% Full Time, 12% Part Time, 1% Temporary, and 1% Contract. Highlights an 92% Physical, 3% Hybrid, and 5% Remote job distribution, with an average salary of $128,289 per year, or $61.7 per hour.

Director, Demand Generation

IT Solutions Consulting LLC

Brentwood, TN • On-site, Remote

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 21 days ago

Job description

Description
About ITS:
Do you have the CHOPS? IT Solutions lives its values: Client Success is Our Success, Hungry for the Journey, Ownership Thinking, Passionate Problem Solving, and Surrender the Ego. If your values align, we want you to be a part of a fast-growing Managed Service Provider specializing in providing high-end technology solutions to small and mid-market businesses. IT Solutions is a nationally recognized leader in the IT space, with over 25 years of experience and thousands of satisfied clients. Join and grow with us, as we continue to innovate new ways to help businesses Experience Excellence.
Job Summary: The Director, Demand Generation leads the strategy, execution, and optimization of revenue-focused marketing programs that generate qualified demand, accelerate pipeline creation, and drive growth across new logo acquisition and existing client expansion. This role is responsible for building a modern demand generation engine within a growing MSP/MSSP business, owning integrated campaign strategy, account-based engagement, digital demand programs, marketing automation, lead management, and performance reporting. The Director partners closely with sales leadership, revenue operations, account management, and service line leaders to align marketing efforts directly to pipeline, bookings, and revenue outcomes.
Requirements
Responsibilities:
  • Direct, manage, and oversee the development and execution of demand generation campaigns focused on generating and nurturing qualified leads
  • Establish and execute a comprehensive demand generation strategy aligned to marketing and sales objectives, with a focus on pipeline growth and revenue impact
  • Lead account-based marketing (ABM) strategies to target ICP accounts, activate buying groups, and deliver high-intent engagement
  • Own integrated campaign planning across digital channels, content, events, and outbound programs
  • Optimize marketing programs continuously based on performance data, market conditions, and emerging opportunities
  • Develop and manage marketing automation, lead lifecycle processes, and funnel optimization strategies
  • Define KPIs, forecast lead generation, and build dashboards to monitor and report on performance
  • Lead, mentor, and develop a team of marketing professionals, fostering a collaborative and results-driven environment
  • Analyze campaign effectiveness and ROI, including impact on pipeline, bookings revenue, and conversion metrics
  • Partner cross-functionally with CRO, Sales Teams, Solutions Enablement Team, Finance, and Operational Leadership to ensure alignment on growth priorities
  • Support executive leadership in defining marketing strategy, organizational goals, and long-term growth plans
  • Build and develop a high-performing demand generation team and scalable marketing infrastructure

Knowledge, Skills & Abilities
  • Proven success driving measurable pipeline growth and revenue outcomes
  • Strong knowledge of marketing automation platforms, CRM systems, and analytics tools
  • Experience with funnel management, lead scoring, and buyer journey optimization
  • Demonstrated ability to partner effectively with sales leadership and revenue teams
  • Data-driven mindset with strong analytical and problem-solving skills
  • Hands-on leadership style with the ability to balance strategy and execution
  • Strategic thinker with the ability to translate business goals into actionable marketing plans
  • Strong business acumen and understanding of revenue drivers and sales processes
  • Collaborative leader with influence across cross-functional stakeholders
  • Results-oriented with a focus on accountability and continuous improvement
  • Skilled communicator with the ability to present insights and recommendations to executive leadership

Experience
Experience:
  • 5+ years of B2B marketing experience, with deep expertise in demand generation and account-based marketing
  • Experience in technology services, cybersecurity, MSP, or MSSP environments
  • 1-2 years experience with direct people leadership responsibilities

Certificates, Licenses, Registrations:
  • N/A

Compensation Package
ITS offers a full benefits package, including:
  • Rich Medical and prescription plans
  • Dental & Vision
  • Paid Holidays and Flexible Paid Time Off
  • 401K/401K Roth with Safe Harbor matching
  • Stock Appreciation Rights
  • Company-paid life insurance, long-term and short-term disability insurance
  • Company-paid mental health support & financial wellness services
  • FSA for medical and dependent care
  • HSA option with compatible medical plan
  • Company-paid training, materials, and exams
  • Performance-based bonuses

IT Solutions is an equal employment opportunity employer that provides opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

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