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Director Of Demand Generation Saas Jobs (NOW HIRING)

Element451

Director of Demand Generation

Director of Demand Generation Element451 is seeking a Director of Demand Generation to lead and execute initiatives across our marketing organization as we scale our modern SaaS platform serving ...

Flosum

Director of Demand Generation (US)

We're a high-growth SaaS company trusted by architects, admins, and CIOs worldwide. If you thrive ... About You We are seeking a Director of Demand Generation to drive demand generation, pipeline ...

NovoEd, Inc.

Director of Demand Generation

... direct line to leadership and a true seat at the strategy table. What Will You Do? Own the Demand ... Experience & Skills Required * 7+ years of B2B SaaS demand generation experience, with at least 2 ...

Voxel Labs, Inc

Director of Demand Generation

Chicago, IL · On-site

$120K - $180K/yr

About The Role Reporting directly to the CMO, the Director of Demand Generation is a senior, hands ... Industrial or enterprise SaaS background preferred - experience marketing complex technology ...

NovoEd, Inc.

Director of Demand Generation

... direct line to leadership and a true seat at the strategy table. What Will You Do? Own the Demand ... Experience & Skills Required * 7+ years of B2B SaaS demand generation experience, with at least 2 ...

Personetics

Director of Demand Generation

Manhattan, NY · On-site

$140K - $170K/yr

About the position: We're looking for a Director of Demand Generation to own pipeline creation end ... Requirements: * 10-15+ years in B2B demand generation, preferably in SaaS or fintech * Proven ...

In Tandem

Director of Demand Generation

Minneapolis, MN · On-site +1

$160K - $180K/yr

Director of Demand Generation Department: Marketing Employment Type: Permanent - Full Time Location ... Bonus: familiarity with the family law ecosystem, legal tech / SaaS, CLE or professional-education ...

VuMedi Inc.

Director of Demand Generation

Oakland, CA · On-site +1

The Director, Demand Generation, defines the strategy and plan to drive qualified pipeline leads ... SaaS, media, or healthcare company. * Track record running integrated campaigns targeting ...

Pindrop

Director of Demand Generation

OR · On-site +1

WHAT YOU'LL DO As Director of Demand Generation , you will own Pindrop's marketing-sourced pipeline ... YOUR SKILL-SET Must-haves: * 10+ years in B2B SaaS demand generation or growth marketing, with 3+ ...

New

Demand Factor

Director of Demand Generation

Miami, FL · On-site +1

Precision-targeted outreach for high-value accounts. - Demand Generation: Custom programs built to fill every stage of your pipeline. - Lead Nurturing: Strategic engagement sequences to move ...

Higgsfield AI

Director of Demand Generation

$210K - $260K/yr

Higgsfield AI is seeking a Head of Demand Generation to build and scale our global demand ... a high-growth SaaS or AI company. * Proven track record of building programs that generate ...

BM Digital

Director of Demand Generation

Austin, TX · On-site +1

We are hiring a Director of Demand Generation to build and own that system. What You'll Own Build ... Experience in agencies, professional services, SaaS, martech, advertising, or adjacent industries

Fictiv

Director of Demand Generation

$155K - $185K/yr

Impact in This Role As the Director of Demand Generation with MISUMI Americas, you will oversee the demand generation strategy and acquisition engine, in close partnership with the Director of ...

Demand Factor

Director of Demand Generation

Miami, FL · On-site +1

Precision-targeted outreach for high-value accounts. - Demand Generation: Custom programs built to fill every stage of your pipeline. - Lead Nurturing: Strategic engagement sequences to move ...

Personetics

Director of Demand Generation

Manhattan, NY · On-site +1

$140K - $170K/yr

About the position We're looking for a Director of Demand Generation to own pipeline creation end ... SaaS or fintech * Proven people-management experience, with a track record of leading and ...

Fictiv

Director of Demand Generation

San Francisco, CA

$155K - $185K/yr

Impact in This Role As the Director of Demand Generation with MISUMI Americas, you will oversee the demand generation strategy and acquisition engine, in close partnership with the Director of ...

Fictiv

Director of Demand Generation

$155K - $185K/yr

Impact in This Role As the Director of Demand Generation with MISUMI Americas, you will oversee the demand generation strategy and acquisition engine, in close partnership with the Director of ...

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Director Of Demand Generation Saas information

What does a director of demand generation do in SaaS?

A Director of Demand Generation in a SaaS (Software as a Service) company is responsible for creating and executing strategies to drive awareness, interest, and qualified leads for the company's products. They oversee marketing campaigns across various channels, including digital advertising, email, content marketing, and events, to attract and engage potential customers. Their goal is to increase pipeline growth and revenue by ensuring that the sales team has a steady flow of high-quality leads. This role often involves analyzing campaign performance, collaborating with sales and product teams, and optimizing marketing tactics for better results.

What are the key skills and qualifications needed to thrive as a director of demand generation in SaaS?

To thrive as a Director of Demand Generation in SaaS, you need expertise in digital marketing strategy, lead generation, and data-driven decision-making, typically supported by a bachelor’s degree in marketing, business, or a related field. Familiarity with marketing automation platforms (like HubSpot or Marketo), CRM systems (such as Salesforce), and analytics tools is crucial, along with certifications in digital marketing being advantageous. Strong leadership, analytical thinking, and excellent communication skills help drive cross-functional initiatives and inspire high-performing teams. These skills ensure effective pipeline growth, alignment between marketing and sales, and scalable acquisition strategies in a competitive SaaS environment.

What are some common challenges faced by a director of demand generation in SaaS, and how can they be addressed?

A Director of Demand Generation in a SaaS environment often faces challenges such as aligning marketing and sales teams, optimizing lead quality versus quantity, and keeping up with rapidly changing digital marketing trends. Effectively addressing these issues requires clear communication channels, regular cross-functional meetings, and the adoption of data-driven strategies to measure campaign performance. Additionally, leveraging marketing automation tools and consistently refining buyer personas helps ensure that efforts are both targeted and scalable.

What is the difference between Director Of Demand Generation Saas vs Demand Generation Manager?

AspectDirector Of Demand Generation SaasDemand Generation Manager
ResponsibilitiesOversees overall demand generation strategy, manages teams, and aligns marketing with sales goalsExecutes demand generation campaigns, manages specific channels, and supports lead generation efforts
Required SkillsStrategic planning, leadership, data analysis, SaaS industry knowledgeCampaign management, digital marketing, analytics, content creation
Experience & CredentialsProven experience in SaaS marketing, leadership roles, often a bachelor’s or master’s degreeExperience in marketing roles, familiarity with SaaS products, relevant certifications

The main difference is that the Director Of Demand Generation Saas focuses on strategic leadership and managing demand generation teams within SaaS companies, while the Demand Generation Manager handles the execution of specific campaigns and tactics. The director role involves higher-level planning and cross-department coordination, whereas the manager role is more execution-focused.

Is demand generation a good career?

Demand generation is a valuable career in marketing and SaaS, focusing on creating interest and leads for products or services. It often involves skills in digital marketing, analytics, and tools like marketing automation platforms, making it a strategic and growing field with strong job prospects.
Infographic showing various Director Of Demand Generation Saas job openings in the United States as of August 2026, with employment types broken down into 2% As Needed, 83% Full Time, 12% Part Time, 1% Temporary, and 2% Contract. Highlights an 91% Physical, 3% Hybrid, and 6% Remote job distribution.

Director of Demand Generation

Element451

Remote

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 24 days ago

Job description

Director of Demand Generation
Element451 is seeking a Director of Demand Generation to lead and execute initiatives across our marketing organization as we scale our modern SaaS platform serving higher education. This role will own the strategy, structure, and performance of demand generation-building scalable programs that drive pipeline, accelerate revenue, and strengthen our market presence.
This leader will bring a modern, data-driven approach to demand generation, leveraging AI tools, experimentation, and digital channels to move faster, test continuously, and maximize marketing impact.
What You'll Do
  • Own the growth marketing and demand generation strategy across digital channels, media, campaigns, and lifecycle marketing to drive qualified pipeline and revenue growth
  • Overhaul and scale existing demand programs, introducing modern frameworks, experimentation, and performance-driven marketing practices
  • Manage and optimize a ~$1.5M annual paid media budget, working closely with external media agency partners to maximize performance across channels
  • Develop and execute integrated campaigns across paid media, digital channels, and marketing automation platforms
  • Partner with product marketing and brand marketing to translate positioning and messaging into high-performing demand campaigns
  • Define and track pipeline targets and campaign performance goals, using data to continuously optimize channel mix and ROI
  • Lead campaign experimentation across digital channels, media buying, and emerging AI-driven marketing workflows
  • Work cross-functionally with sales and revenue teams to ensure strong marketing-to-sales alignment and pipeline quality
  • Manage marketing technology and reporting workflows, including CRM and marketing automation platforms (HubSpot experience preferred)
What Success Looks Like (First 6-12 Months)
  • Establish a clear, scalable growth marketing strategy aligned to pipeline and revenue goals
  • Improve campaign performance and channel efficiency, demonstrating measurable ROI on marketing spend
  • Successfully manage and optimize a $1.5M paid media budget with clear performance reporting and forecasting
  • Launch high-performing campaigns that increase qualified pipeline generation and lead quality
  • Implement improved reporting, dashboards, and attribution to help leadership understand marketing impact
Who You Are
  • 6-8+ years of experience in growth marketing, demand generation or performance marketing, ideally within a B2B SaaS company
  • A strategic demand leader, not just a campaign executor-you've built or scaled demand generation functions before
  • Deep expertise across digital channels, paid media, lifecycle marketing, and campaign optimization
  • Strong experience managing marketing budgets and performance targets, including working with media agency partners
  • Highly data-driven with the ability to analyze campaign performance and continuously optimize marketing investment
  • Comfortable operating in modern marketing environments that use automation, AI, and experimentation
  • Experience working with CRM and marketing automation platforms (HubSpot strongly preferred)
  • Collaborative and cross-functional, able to work closely with sales, product marketing, and leadership
Why Element451
Element451 helps colleges and universities modernize how they enroll, engage, and support students. Internally, we apply the same mindset to how we operate - using technology, automation, and AI to work smarter, move faster, and scale impact without unnecessary complexity.
Product marketing plays a central role in how we translate product value into growth. This role offers real ownership, influence, and the opportunity to define how modern product marketing is practiced inside a scaling SaaS company.
Element451 is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
We're driven by our values!
  • Impactful, not Immediate - We prioritize meaningful, long-term outcomes.
  • Progress before Perfection - We take action and learn as we go.
  • Learners before Masters - Curiosity and humility fuel our growth.
  • Together, not Alone - Collaboration is our superpower.
  • Customer Success, not Support - We're partners in our clients' outcomes.
Perks & Benefits
  • 20 PTO days + 10 company holidays
  • Comprehensive health, dental, and vision coverage
  • 401(k) with 4% employer match
  • Modern tech + opportunity to work with AI-driven tools
  • Fast-moving, mission-driven culture
  • High-impact work that improves access to higher education

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