demand generation
San Francisco, CA · On-site
This role is ideal for a marketing professional with strong expertise in campaign marketing , lifecycle marketing , and integrated demand generation strategies who thrives in a fast-paced, growth ...
demand generation
San Francisco, CA · On-site
This role is ideal for a marketing professional with strong expertise in campaign marketing , lifecycle marketing , and integrated demand generation strategies who thrives in a fast-paced, growth ...
Demand Generation Manager
Chicago, IL · Remote
Medical
Dental
Vision
PTO
About SmarkLabs At SmarkLabs, we specialize in elevating B2B companies through tailored marketing strategies, cutting-edge content, demand generation, and innovative web and creative solutions. Our ...
Quick apply
Demand Generation Manager
Chicago, IL · Remote
Medical
Dental
Vision
PTO
About SmarkLabs At SmarkLabs, we specialize in elevating B2B companies through tailored marketing strategies, cutting-edge content, demand generation, and innovative web and creative solutions. Our ...
Senior Manager, Demand Generation & Marketing Operations
Seattle, WA · On-site +1
Medical
Dental
Vision
Retirement
Publish the marketing scorecard and report program performance to the wider business. (30%) Demand Generation Programs & Campaigns * Plan, build, launch, and report on integrated campaigns that pull ...
New
Senior Manager, Demand Generation & Marketing Operations
Seattle, WA · On-site +1
Medical
Dental
Vision
Retirement
Publish the marketing scorecard and report program performance to the wider business. (30%) Demand Generation Programs & Campaigns * Plan, build, launch, and report on integrated campaigns that pull ...
New
Demand Generation Manager
Richardson, TX · On-site +1
Medical
Dental
Vision
Life
Retirement
PTO
With a focus on marketing lead to sales lead conversion, this role will work closely with other Marketing team members to get the most out of all our programs. What You'll Do Demand Generation ...
Demand Generation Manager
Richardson, TX · On-site +1
Medical
Dental
Vision
Life
Retirement
PTO
With a focus on marketing lead to sales lead conversion, this role will work closely with other Marketing team members to get the most out of all our programs. What You'll Do Demand Generation ...
Director, Marketing Demand Generation
Medical
Dental
Vision
The Director, Digital Demand Generation is a senior leader within the Digital Marketing Center of Excellence, accountable for defining and governing BD's global demand generation capability. The role ...
Director, Marketing Demand Generation
Medical
Dental
Vision
The Director, Digital Demand Generation is a senior leader within the Digital Marketing Center of Excellence, accountable for defining and governing BD's global demand generation capability. The role ...
Director, Marketing Demand Generation
Franklin Lakes, NJ · On-site
Medical
Dental
Vision
Life
The Director, Digital Demand Generation is a senior leader within the Digital Marketing Center of Excellence, accountable for defining and governing BD's global demand generation capability. The role ...
Director, Marketing Demand Generation
Franklin Lakes, NJ · On-site
Medical
Dental
Vision
Life
The Director, Digital Demand Generation is a senior leader within the Digital Marketing Center of Excellence, accountable for defining and governing BD's global demand generation capability. The role ...
You will be responsible for developing and implementing multi-channel marketing campaigns to ... Demand Generation Strategy and Execution: * Develop, implement, and manage well targeted demand ...
Quick apply
You will be responsible for developing and implementing multi-channel marketing campaigns to ... Demand Generation Strategy and Execution: * Develop, implement, and manage well targeted demand ...
Demand Generation Lead
New York, NY · On-site
$185K - $225K/yr
Medical
Dental
Vision
Retirement
About the role Our Marketing team shapes how the world sees and experiences Attio. We think ... We're looking for a Demand Generation Lead to own one of Attio's most important growth ...
Demand Generation Lead
New York, NY · On-site
$185K - $225K/yr
Medical
Dental
Vision
Retirement
About the role Our Marketing team shapes how the world sees and experiences Attio. We think ... We're looking for a Demand Generation Lead to own one of Attio's most important growth ...
Be Seen First
Generation Demand Specialist
Des Moines, IA · On-site
$55K - $70K/yr
Medical
Dental
Vision
Life
Retirement
PTO
Bachelor's degree preferred * 1-3 years of hands-on experience in demand generation, marketing operations, or digital marketing * HubSpot proficiency -- you've built workflows, managed lists, and run ...
Quick apply
Be Seen First
Generation Demand Specialist
Des Moines, IA · On-site
$55K - $70K/yr
Medical
Dental
Vision
Life
Retirement
PTO
Bachelor's degree preferred * 1-3 years of hands-on experience in demand generation, marketing operations, or digital marketing * HubSpot proficiency -- you've built workflows, managed lists, and run ...
Marketing Employment Type: Full Time Location: Remote Description We're hiring a Demand Generation Manager to scale marketing programs and further enable the growth of ZBD's business development ...
Marketing Employment Type: Full Time Location: Remote Description We're hiring a Demand Generation Manager to scale marketing programs and further enable the growth of ZBD's business development ...
Demand Generation Manager
Hoboken, NJ · On-site +1
Medical
Dental
Vision
Life
Retirement
PTO
Marketing & Campaign Management * Build, manage, and continuously refine orchestrated, account ... Lead multi-channel demand generation marketing (SEM, paid social, programmatic, retargeting ...
Demand Generation Manager
Hoboken, NJ · On-site +1
Medical
Dental
Vision
Life
Retirement
PTO
Marketing & Campaign Management * Build, manage, and continuously refine orchestrated, account ... Lead multi-channel demand generation marketing (SEM, paid social, programmatic, retargeting ...
Demand Generation Manager
Hoboken, NJ · Remote
Medical
Dental
Vision
Life
Retirement
PTO
Marketing & Campaign Management * Build, manage, and continuously refine orchestrated, account ... Lead multi-channel demand generation marketing (SEM, paid social, programmatic, retargeting ...
Demand Generation Manager
Hoboken, NJ · Remote
Medical
Dental
Vision
Life
Retirement
PTO
Marketing & Campaign Management * Build, manage, and continuously refine orchestrated, account ... Lead multi-channel demand generation marketing (SEM, paid social, programmatic, retargeting ...
Demand Generation Senior Manager
Mountain View, CA · On-site +1
You will be responsible for developing and implementing multi-channel marketing campaigns to ... Demand Generation Strategy and Execution: * Develop, implement, and manage well targeted demand ...
Demand Generation Senior Manager
Mountain View, CA · On-site +1
You will be responsible for developing and implementing multi-channel marketing campaigns to ... Demand Generation Strategy and Execution: * Develop, implement, and manage well targeted demand ...
Demand Generation Manager
Hoboken, NJ · Remote
Medical
Dental
Vision
Life
Retirement
PTO
Marketing & Campaign Management * Build, manage, and continuously refine orchestrated, account ... Lead multi-channel demand generation marketing (SEM, paid social, programmatic, retargeting ...
Quick apply
Demand Generation Manager
Hoboken, NJ · Remote
Medical
Dental
Vision
Life
Retirement
PTO
Marketing & Campaign Management * Build, manage, and continuously refine orchestrated, account ... Lead multi-channel demand generation marketing (SEM, paid social, programmatic, retargeting ...
Demand Generation Senior Manager
Mountain View, CA · On-site
$140K/yr
You will be responsible for developing and implementing multi-channel marketing campaigns to ... Demand Generation Strategy and Execution: * Develop, implement, and manage well targeted demand ...
Demand Generation Senior Manager
Mountain View, CA · On-site
$140K/yr
You will be responsible for developing and implementing multi-channel marketing campaigns to ... Demand Generation Strategy and Execution: * Develop, implement, and manage well targeted demand ...
Demand Generation Manager
Denver, CO · On-site
$115K - $125K/yr
Medical
Dental
Vision
Retirement
PTO
Reporting directly to the Head of Marketing, you will play a critical role in shaping our demand generation strategy, managing marketing operations and automation, and ensuring seamless execution ...
Quick apply
Demand Generation Manager
Denver, CO · On-site
$115K - $125K/yr
Medical
Dental
Vision
Retirement
PTO
Reporting directly to the Head of Marketing, you will play a critical role in shaping our demand generation strategy, managing marketing operations and automation, and ensuring seamless execution ...
Demand Generation Manager
Denver, CO · On-site
$115K - $125K/yr
Medical
Dental
Vision
Retirement
PTO
Reporting directly to the Head of Marketing, you will play a critical role in shaping our demand generation strategy, managing marketing operations and automation, and ensuring seamless execution ...
Demand Generation Manager
Denver, CO · On-site
$115K - $125K/yr
Medical
Dental
Vision
Retirement
PTO
Reporting directly to the Head of Marketing, you will play a critical role in shaping our demand generation strategy, managing marketing operations and automation, and ensuring seamless execution ...
Demand Generation Manager
Medical
Dental
Vision
Life
Retirement
PTO
About the Role The Demand Generation Manager works to execute Marketing activities and drive pipeline growth through the development, execution, and optimization of demand generation programs. In ...
Demand Generation Manager
Medical
Dental
Vision
Life
Retirement
PTO
About the Role The Demand Generation Manager works to execute Marketing activities and drive pipeline growth through the development, execution, and optimization of demand generation programs. In ...
Director of Growth Marketing
$180K - $210K/yr
Medical
Dental
Vision
Retirement
PTO
As Director of Growth Marketing, you will drive demand generation, marketing operations, and events, support the programs, infrastructure, and team that turn market interest into qualified ...
Director of Growth Marketing
$180K - $210K/yr
Medical
Dental
Vision
Retirement
PTO
As Director of Growth Marketing, you will drive demand generation, marketing operations, and events, support the programs, infrastructure, and team that turn market interest into qualified ...
Demand Generation Manager
Richardson, TX · Remote
Medical
Dental
Vision
Life
Retirement
PTO
With a focus on marketing lead to sales lead conversion, this role will work closely with other Marketing team members to get the most out of all our programs. What You'll Do Demand Generation ...
Quick apply
Demand Generation Manager
Richardson, TX · Remote
Medical
Dental
Vision
Life
Retirement
PTO
With a focus on marketing lead to sales lead conversion, this role will work closely with other Marketing team members to get the most out of all our programs. What You'll Do Demand Generation ...
Demand Generation Marketing information
See salary details
$33K - $43K
11% of jobs
$43K - $53.1K
5% of jobs
$53.1K - $63.1K
3% of jobs
$66.8K is the 25th percentile. Wages below this are outliers.
$63.1K - $73.2K
16% of jobs
The median wage is $80.6K / yr.
$73.2K - $83.2K
20% of jobs
$83.2K - $93.3K
15% of jobs
$96.5K is the 75th percentile. Wages above this are outliers.
$93.3K - $103.3K
15% of jobs
$103.3K - $113.4K
7% of jobs
$113.4K - $123.4K
2% of jobs
$123.4K - $133.5K
4% of jobs
$133.5K - $143.5K
1% of jobs
$33K
$84.3K
$143.5K
How much do demand generation marketing jobs pay per year?
As of Aug 16, 2026, the average yearly pay for demand generation marketing in the United States is $84,316.00, according to ZipRecruiter salary data. Most workers in this role earn between $67,500.00 and $100,000.00 per year, depending on experience, location, and employer.
What is demand generation marketing?
A Demand Generation Marketing job focuses on creating and executing strategies to attract and nurture potential customers, ultimately driving revenue growth. It involves a mix of content marketing, paid advertising, email campaigns, SEO, and lead nurturing to generate high-quality leads. Professionals in this role work closely with sales teams to align marketing efforts with business goals. They analyze data, optimize campaigns, and leverage marketing automation tools to improve conversion rates. The goal is to build brand awareness, engage prospects, and drive demand for a company’s products or services.
What are the key skills and qualifications needed for demand generation marketing?
To thrive in Demand Generation Marketing, you need expertise in campaign strategy, lead nurturing, analytics, and digital marketing, often supported by a degree in marketing or a related field. Familiarity with marketing automation platforms (like HubSpot, Marketo, or Pardot), CRM systems, and certifications in digital marketing or analytics are highly valued. Strong communication, project management, and analytical thinking are essential soft skills for success in this role. These skills and qualities are crucial for developing effective campaigns that attract leads, optimize conversion rates, and drive measurable business growth.
What does a demand generation marketing professional do?
In a Demand Generation Marketing role, your daily activities often include planning and executing multi-channel campaigns, analyzing performance metrics, developing content, and managing lead generation funnels. You'll work closely with sales, product, and creative teams to align campaign strategies and ensure a consistent message across all touchpoints. Monitoring and optimizing campaigns using automation and analytics platforms is also a key part of the job. Staying proactive with A/B testing and adapting tactics based on data is essential to maximize results.
More about Demand Generation Marketing jobs
What cities are hiring for Demand Generation Marketing jobs?
Cities with the most Demand Generation Marketing job openings:
What are the most commonly searched types of Demand Generation Marketing jobs?
The most popular types of Demand Generation Marketing jobs are:
What states have the most Demand Generation Marketing jobs?
States with the most job openings for Demand Generation Marketing jobs include:
What job categories do people searching Demand Generation Marketing jobs look for?
The top searched job categories for Demand Generation Marketing jobs are:
- Remote Demand Generation Manager
- Senior Specialist Demand Generation Manager
- Demand Generation Marketing Associate
- Demand Generation Marketing Specialist
- Lead Generation Marketing Manager
- Commission Demand Generation Manager
- Freelance Demand Generation Marketing
- Marketo Campaign
- Modern Marketing Concepts
- Virtual Demand Generation Marketing
Full-time
Posted 17 days ago
Job description
'
: - ( - )
Experience: 7+ yrs
Location: San Francisco, California, United States, Bay Area
Job Type: Full-time
We are seeking an experienced Demand Generation Manager to lead strategic marketing initiatives that accelerate pipeline growth, customer acquisition, and revenue generation. This role is ideal for a marketing professional with strong expertise in campaign marketing, lifecycle marketing, and integrated demand generation strategies who thrives in a fast-paced, growth-oriented environment.
As a Demand Generation Manager, you will be responsible for developing and executing multi-channel campaigns that engage prospects across every stage of the buyer journey. Working closely with Product Marketing, Sales, Growth, Content, and Marketing Operations teams, you will optimize customer acquisition programs, improve lead quality, and drive measurable business outcomes through data-driven marketing initiatives. This position requires a strategic mindset, strong analytical capabilities, and a passion for creating scalable marketing programs that deliver predictable pipeline growth.
Requirements
Key Responsibilities
: - ( - )
Experience: 7+ yrs
Location: San Francisco, California, United States, Bay Area
Job Type: Full-time
We are seeking an experienced Demand Generation Manager to lead strategic marketing initiatives that accelerate pipeline growth, customer acquisition, and revenue generation. This role is ideal for a marketing professional with strong expertise in campaign marketing, lifecycle marketing, and integrated demand generation strategies who thrives in a fast-paced, growth-oriented environment.
As a Demand Generation Manager, you will be responsible for developing and executing multi-channel campaigns that engage prospects across every stage of the buyer journey. Working closely with Product Marketing, Sales, Growth, Content, and Marketing Operations teams, you will optimize customer acquisition programs, improve lead quality, and drive measurable business outcomes through data-driven marketing initiatives. This position requires a strategic mindset, strong analytical capabilities, and a passion for creating scalable marketing programs that deliver predictable pipeline growth.
Requirements
Key Responsibilities
- Develop and execute comprehensive demand generation strategies that drive qualified pipeline, customer acquisition, and revenue growth.
- Plan, launch, and optimize integrated campaign marketing initiatives across digital, email, paid media, webinars, events, content, and partner channels.
- Design and manage lifecycle marketing programs that nurture prospects from awareness through conversion, onboarding, expansion, and retention.
- Collaborate with Product Marketing and Sales teams to align messaging, campaign objectives, and go-to-market initiatives.
- Build audience segmentation strategies and personalized customer journeys that improve engagement and conversion rates.
- Monitor campaign performance, attribution, funnel metrics, and pipeline contribution while continuously optimizing marketing ROI.
- Conduct A/B testing across messaging, creative assets, landing pages, email campaigns, and customer journeys to improve campaign effectiveness.
- Partner with Marketing Operations to optimize CRM, marketing automation, lead scoring, and campaign reporting processes.
- Manage campaign budgets, forecasting, performance dashboards, and executive reporting while identifying opportunities for growth.
- Stay current with evolving marketing technologies, customer engagement trends, and best practices to continuously enhance demand generation performance.
- 7+ years of experience in Demand Generation, Campaign Marketing, Lifecycle Marketing, or Growth Marketing within B2B SaaS or technology organizations.
- Proven success building and executing integrated marketing campaigns that generate measurable pipeline and revenue growth.
- Strong expertise in campaign marketing, customer lifecycle management, lead nurturing, and multi-channel marketing strategies.
- Hands-on experience with CRM and marketing automation platforms such as Salesforce, HubSpot, Marketo, Pardot, or similar technologies.
- Strong analytical mindset with experience interpreting campaign data, attribution models, funnel performance, and marketing KPIs.
- Experience collaborating closely with Sales, Product Marketing, Revenue Operations, and Executive Leadership.
- Excellent project management, communication, stakeholder management, and cross-functional collaboration skills.
- Ability to manage multiple high-impact initiatives while balancing strategic planning with operational execution.
- Strong understanding of customer segmentation, personalization, conversion optimization, and marketing experimentation.
- Passion for building scalable demand generation programs that create exceptional customer experiences while driving sustainable business growth.