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Demand Generation Marketing Jobs (NOW HIRING)

Front Door Defense

$200 - $250/hr

Director, Digital Demand Generation & Growth Marketing - Remote Eligible Build and optimize a revenue-focused digital demand engine across paid channels and campaigns Location: Camden, New Jersey ...

Corbin Advisors

$125 - $150/hr

Director, Marketing and Demand Generation Full Time Professional Farmington, CT, US 30+ days ago Requisition ID: 1054 Salary Range: $115,000.00 To $150,000.00 Annually We are seeking a seasoned ...

Aidaptive

Marketing & Demand Generation

Demand Generation responsibilities include: * Develop strategies and tactics to spread the word about our company and drive qualified traffic to our organization * Own the implementation of marketing ...

Financialnarrative

$125 - $150/hr

Demand Generation, Senior Marketing Manager FundGuard is seeking a Senior Manager of Demand Generation Marketing to own and execute global programs that drive pipeline growth. Reporting to the Global ...

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Demand Generation Marketing information

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$84.3K

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How much do demand generation marketing jobs pay per year?

As of Sep 8, 2026, the average yearly pay for demand generation marketing in the United States is $84,316.00, according to ZipRecruiter salary data. Most workers in this role earn between $67,500.00 and $100,000.00 per year, depending on experience, location, and employer.

What is demand generation marketing?

A Demand Generation Marketing job focuses on creating and executing strategies to attract and nurture potential customers, ultimately driving revenue growth. It involves a mix of content marketing, paid advertising, email campaigns, SEO, and lead nurturing to generate high-quality leads. Professionals in this role work closely with sales teams to align marketing efforts with business goals. They analyze data, optimize campaigns, and leverage marketing automation tools to improve conversion rates. The goal is to build brand awareness, engage prospects, and drive demand for a company’s products or services.

What does a demand generation marketing professional do?

In a Demand Generation Marketing role, your daily activities often include planning and executing multi-channel campaigns, analyzing performance metrics, developing content, and managing lead generation funnels. You'll work closely with sales, product, and creative teams to align campaign strategies and ensure a consistent message across all touchpoints. Monitoring and optimizing campaigns using automation and analytics platforms is also a key part of the job. Staying proactive with A/B testing and adapting tactics based on data is essential to maximize results.

What are the key skills and qualifications needed for demand generation marketing?

To thrive in Demand Generation Marketing, you need expertise in campaign strategy, lead nurturing, analytics, and digital marketing, often supported by a degree in marketing or a related field. Familiarity with marketing automation platforms (like HubSpot, Marketo, or Pardot), CRM systems, and certifications in digital marketing or analytics are highly valued. Strong communication, project management, and analytical thinking are essential soft skills for success in this role. These skills and qualities are crucial for developing effective campaigns that attract leads, optimize conversion rates, and drive measurable business growth.

Is demand generation marketing a good career?

Demand generation marketing is a growing field that focuses on creating interest and demand for products or services through strategies like content marketing, email campaigns, and analytics. It often requires skills in digital marketing tools, data analysis, and campaign management, making it a valuable career path with opportunities for advancement. The role can be rewarding for those interested in strategic marketing and data-driven decision making.

What are the most in demand demand generation marketing jobs?

The most in-demand demand generation marketing jobs include roles such as Demand Generation Manager, Digital Marketing Manager, and Marketing Automation Specialist. These positions often require skills in lead generation, content marketing, and proficiency with tools like HubSpot or Marketo. Demand for these roles is driven by companies focusing on inbound marketing and data-driven strategies.

What is an example of demand generation marketing?

Demand generation marketing involves creating awareness and interest in a company's products or services to attract potential customers. An example is running targeted content marketing campaigns, such as webinars or whitepapers, to engage prospects and nurture leads through marketing automation tools. Demand generation specialists often analyze data to optimize strategies and measure campaign effectiveness.
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Demand Generation Marketing jobs near you
Infographic showing various Demand Generation Marketing job openings in the United States as of September 2026, with employment types broken down into 1% Internship, 89% Full Time, 9% Part Time, and 1% Contract. Highlights an 83% Physical, 2% Hybrid, and 15% Remote job distribution, with an average salary of $84,316 per year, or $40.5 per hour.

Director, Digital Demand Generation & Growth Marketing Growth

Front Door Defense

On-site

$200 - $250/hr

Other

Posted 25 days ago

Job description

Director, Digital Demand Generation & Growth Marketing - Remote Eligible Build and optimize a revenue-focused digital demand engine across paid channels and campaigns

Location: Camden, New Jersey

About The Role Director Of Digital Demand Generation & Growth Marketing

VAST Data is the AI Operating System company, redefining how organizations build and operate intelligent systems at scale.

As enterprises, AI-native companies, and cloud providers move from isolated models to fully operational AI systems, the need for a unified data and compute platform has become mission-critical.

About the Role

We're looking for a Director of Digital Demand Generation & Growth Marketing to lead our Paid Media and Campaigns team and build a modern, AI-powered demand engine.

This is a revenue-first leadership role responsible for generating qualified pipeline through digital marketing. You'll own strategy, execution, and optimization across paid channels and integrated campaigns, partnering closely with Sales, Marketing, and Revenue Operations to accelerate growth.

Success in this role is measured by business outcomes and not marketing activity.

Responsibilities

  • Own digital demand generation strategy across paid media and integrated campaigns.
  • Lead and develop the Paid Media, Campaign and Content Operations team.
  • Drive net new lead generation, marketing-sourced pipeline, and revenue contribution.
  • Optimize the entire demand funnel from Lead → MQL → SQO, improving conversion rates and pipeline velocity.
  • Manage paid acquisition across Search, LinkedIn, Display, YouTube, and emerging channels.
  • Lead the Content Operations function to ensure content lifecycle management, CMS governance, and repurposing workflows are optimized to fuel paid media and campaign performance.
  • Build a culture of testing, measurement, and continuous optimization using data and attribution.
  • Partner cross-functionally with Product Marketing, Field and Event Marketing Managers, Comms and Marketing Operations to maximize pipeline impact.
  • Leverage AI and automation to improve campaign execution, lead management, and marketing efficiency.

AI Experience

We're looking for a leader who understands how AI is transforming demand generation. Experience building or deploying agentic AI solutions is highly desirable, including systems that autonomously optimize paid campaigns, recommend budget allocation, improve lead routing, identify funnel bottlenecks, and create closed-loop optimization between marketing performance and CRM data.

Success Metrics

  • Net new qualified leads
  • Marketing-sourced pipeline
  • Pipeline contribution to revenue
  • Lead → MQL → SQO conversion rates
  • Pipeline velocity
  • Paid media efficiency and ROI

Requirements

  • 10+ years in B2B demand generation, growth marketing, or performance marketing.
  • 5+ years leading high-performing marketing teams.
  • Proven track record driving measurable pipeline and revenue through paid media and integrated campaigns.
  • Strong analytical and attribution skills with experience optimizing complex marketing funnels.
  • Experience with modern marketing technology and CRM platforms.
  • Experience applying AI to demand generation workflows; hands-on experience with agentic AI or autonomous marketing systems is a strong plus.
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