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Account Based Marketing Manager Jobs (NOW HIRING)

Software Technology Inc

Marketing Manager

Vienna, VA · Remote

Account Based Marketing Manager Location: Initial Remote (DC/VA locations) Duration: Fulltime Reporting to the Director of Product Marketing, the ABM Manager will have direct responsibility for ...

Software Technology Inc

Marketing Manager

Vienna, VA · On-site

Account Based Marketing Manager Location: Initial Remote (DC/VA locations) Duration: Fulltime Reporting to the Director of Product Marketing, the ABM Manager will have direct responsibility for ...

Superhuman

Senior Account Based Marketing Manager

Managers will determine in-person time according to business needs. About Superhuman Grammarly is ... account-based marketing or ABX. * Demonstrated experience owning 1:1 and 1:few ABX programs at a ...

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Account Based Marketing Manager information

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$31K

$65.4K

$104.5K

How much do account based marketing manager jobs pay per year?

As of Jul 13, 2026, the average yearly pay for account based marketing manager in the United States is $65,432.00, according to ZipRecruiter salary data. Most workers in this role earn between $48,500.00 and $76,500.00 per year, depending on experience, location, and employer.

What does an Account Based Marketing (ABM) Manager do?

An Account Based Marketing Manager is responsible for developing and executing highly targeted marketing strategies tailored to specific, high-value accounts. They work closely with sales and marketing teams to identify target accounts, create personalized campaigns, and measure the effectiveness of their efforts. The goal is to drive engagement, build relationships, and ultimately generate revenue from these key accounts. ABM Managers rely on data and analytics to optimize campaigns and ensure alignment between marketing and sales objectives.

What are the key skills and qualifications needed to thrive as an Account Based Marketing Manager, and why are they important?

To thrive as an Account Based Marketing (ABM) Manager, you need expertise in B2B marketing strategy, data analysis, and campaign management, often supported by a marketing degree or related experience. Familiarity with ABM platforms (like Demandbase or Terminus), CRM systems (such as Salesforce), and marketing automation tools (like Marketo or HubSpot) is typically required. Strong collaboration, communication, and project management skills help you coordinate with sales teams and personalize outreach for target accounts. These competencies are crucial for designing effective ABM campaigns that drive engagement, alignment, and revenue growth from high-value clients.

What are some common challenges faced by Account Based Marketing Managers when aligning sales and marketing teams?

Account Based Marketing (ABM) Managers often encounter challenges in aligning sales and marketing teams due to differing priorities, communication gaps, and varying definitions of target accounts. Success in this role depends on fostering strong collaboration through regular meetings, shared goals, and clear communication about account strategies and progress. Building trust and maintaining transparency are key to ensuring both teams work together effectively to drive targeted engagement and achieve revenue objectives.

What is the difference between Account Based Marketing Manager vs Content Marketing Manager?

AspectAccount Based Marketing ManagerContent Marketing Manager
Primary FocusTargeted account engagement and personalized campaignsCreating and distributing valuable content to attract audiences
Skills & CertificationsMarketing automation, CRM, data analysisContent creation, SEO, storytelling
Work EnvironmentSales and marketing alignment, B2B focusMarketing teams, digital platforms
Industry UsageCommon in B2B tech, SaaS, enterprise servicesUsed across B2B and B2C sectors

The main difference between an Account Based Marketing Manager and a Content Marketing Manager lies in their focus. The ABM Manager concentrates on personalized, account-specific campaigns to target high-value clients, often working closely with sales teams. In contrast, the Content Marketing Manager develops broad content strategies aimed at attracting and engaging a wider audience. Both roles require marketing expertise but differ in their approach and objectives within the marketing ecosystem.

More about Account Based Marketing Manager jobs
What cities are hiring for Account Based Marketing Manager jobs? Cities with the most Account Based Marketing Manager job openings:
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Account Based Marketing Manager jobs near you
Infographic showing various Account Based Marketing Manager job openings in the United States as of July 2026, with employment types broken down into 86% Full Time, 10% Part Time, and 4% Contract. Highlights an 91% Physical, 2% Hybrid, and 7% Remote job distribution, with an average salary of $65,432 per year, or $31.5 per hour.
Sr. Account Based Marketing Manager

Sr. Account Based Marketing Manager

KMS Technology

Atlanta, GA • On-site

$100K - $130K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 28 days ago

Job description

KMS is seeking a results-driven Account-Based Marketing (ABM) Manager to design and execute high-impact ABM programs for strategic customers. This role combines strategic thinking with hands-on execution to drive measurable business outcomes through targeted marketing initiatives.
The Sr. Account-Based Marketing Manager will own the end-to-end execution of territory ABM programs, working backwards from customer needs to create data-driven, multi-channel campaigns that accelerate pipeline and revenue growth for strategic accounts. This role requires strong project management skills, analytical capabilities, and the ability to influence cross-functional stakeholders.
Key job responsibilities
  • Design and execute account-specific ABM campaigns (1:1) that drive measurable business impact
  • Build and maintain strong relationships with sales teams to understand account priorities and translate them into effective marketing programs
  • Analyze customer data, buying signals, and market trends to inform campaign strategy and optimization
  • Create and implement multi-channel programs (events, digital, direct) that deliver personalized customer experiences
  • Partner with Growth marketing teams to ensure ABM programs complement broader field marketing efforts
  • Drive operational excellence through standardized processes, documentation, and best practices
  • Track and report on program performance, using data to optimize and scale successful approaches
  • Manage program budgets effectively, demonstrating frugality while maximizing impact

A day in the life
  • Pipeline influence and revenue contribution from ABM accounts
  • Account engagement metrics
  • Sales team satisfaction scores
  • Program execution quality and timeliness
  • Process improvement and best practice contributions

Requirements
  • 7+ years of professional, non-internship marketing experience
  • Experience with Excel or Google Sheets (data manipulation, charts, and pivot tables)
  • Experience building, executing, and scaling cross-functional marketing programs
  • Experience in a business-to-business (B2B) environment, high-tech products/services
  • Experience working with marketing tools including CRM, and marketing automation platforms

Benefits
Why Join KMS
This is a unique opportunity to help shape a high-growth AI and data transformation practice while building one of KMS Technology's most strategic ecosystem partnerships. You will work alongside executive leadership and play a pivotal role in driving market impact, revenue growth, and ecosystem influence.
Why You'll Love It Here
KMS has been named a Best Place to Work by the Atlanta Business Chronicle and a thirteenth-time Best & Brightest Company to Work For®. We offer:
  • 100% company-paid Medical, Dental & Vision insurance
  • 401(k) with generous company match
  • Pre-tax FSA options
  • Employer Paid Short Term Disability, Long Term Disability, and Basic Life Insurance
  • Self-managed Unlimited PTO + Paid Parental Leave
  • Remote/hybrid flexibility
  • Opportunities for career growth, mentorship, and leadership
  • Target OTE is $100,000 - $130,000 annually

If you thrive in high-stakes conversations, love solving business-critical challenges, and want to help sell services that truly drive impact-we want to meet you.
KMS Technology is proud to be an equal opportunity employer. We value diverse perspectives and are committed to building an inclusive environment for all employees. We do not discriminate in hiring or any employment decision based on race, color, genetic profile, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), martial status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other characteristics protected by law.

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