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Account Based Marketing Manager Jobs (NOW HIRING)

ConnectWise

Account Based Marketing Manager

Account-Based Marketing (ABM) Manager We're looking for an experienced ABM Manager to design and execute targeted marketing strategies for our highest-priority accounts. In this role, you'll partner ...

Relay

Account Based Marketing Manager

Raleigh, NC

We are looking for a strategic, results-driven Account Based Marketing (ABM) Manager to lead and scale our ABM program. As a founding member of this function, you will own our ABM strategy and ...

Relay

Account Based Marketing Manager

Raleigh, NC · On-site

We are looking for a strategic, results-driven Account Based Marketing (ABM) Manager to lead and scale our ABM program. As a founding member of this function, you will own our ABM strategy and ...

Superhuman

Senior Account Based Marketing Manager

Managers will determine in-person time according to business needs. About Superhuman Grammarly is ... account-based marketing or ABX. * Demonstrated experience owning 1:1 and 1:few ABX programs at a ...

Software Technology Inc

Marketing Manager

Vienna, VA · On-site

Account Based Marketing Manager Location: Initial Remote (DC/VA locations) Duration: Fulltime Reporting to the Director of Product Marketing, the ABM Manager will have direct responsibility for ...

Smartsheet

Global Account Based Marketing Director

For over 20 years, Smartsheet has empowered teams to manage work seamlessly and scale solutions ... The Global Account Based Marketing Director will lead the overall ABM strategy to drive pipeline ...

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Account Based Marketing Manager information

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$31K

$65.4K

$104.5K

How much do account based marketing manager jobs pay per year?

As of Jul 14, 2026, the average yearly pay for account based marketing manager in the United States is $65,432.00, according to ZipRecruiter salary data. Most workers in this role earn between $48,500.00 and $76,500.00 per year, depending on experience, location, and employer.

What does an Account Based Marketing (ABM) Manager do?

An Account Based Marketing Manager is responsible for developing and executing highly targeted marketing strategies tailored to specific, high-value accounts. They work closely with sales and marketing teams to identify target accounts, create personalized campaigns, and measure the effectiveness of their efforts. The goal is to drive engagement, build relationships, and ultimately generate revenue from these key accounts. ABM Managers rely on data and analytics to optimize campaigns and ensure alignment between marketing and sales objectives.

What are the key skills and qualifications needed to thrive as an Account Based Marketing Manager, and why are they important?

To thrive as an Account Based Marketing (ABM) Manager, you need expertise in B2B marketing strategy, data analysis, and campaign management, often supported by a marketing degree or related experience. Familiarity with ABM platforms (like Demandbase or Terminus), CRM systems (such as Salesforce), and marketing automation tools (like Marketo or HubSpot) is typically required. Strong collaboration, communication, and project management skills help you coordinate with sales teams and personalize outreach for target accounts. These competencies are crucial for designing effective ABM campaigns that drive engagement, alignment, and revenue growth from high-value clients.

What are some common challenges faced by Account Based Marketing Managers when aligning sales and marketing teams?

Account Based Marketing (ABM) Managers often encounter challenges in aligning sales and marketing teams due to differing priorities, communication gaps, and varying definitions of target accounts. Success in this role depends on fostering strong collaboration through regular meetings, shared goals, and clear communication about account strategies and progress. Building trust and maintaining transparency are key to ensuring both teams work together effectively to drive targeted engagement and achieve revenue objectives.

What is the difference between Account Based Marketing Manager vs Content Marketing Manager?

AspectAccount Based Marketing ManagerContent Marketing Manager
Primary FocusTargeted account engagement and personalized campaignsCreating and distributing valuable content to attract audiences
Skills & CertificationsMarketing automation, CRM, data analysisContent creation, SEO, storytelling
Work EnvironmentSales and marketing alignment, B2B focusMarketing teams, digital platforms
Industry UsageCommon in B2B tech, SaaS, enterprise servicesUsed across B2B and B2C sectors

The main difference between an Account Based Marketing Manager and a Content Marketing Manager lies in their focus. The ABM Manager concentrates on personalized, account-specific campaigns to target high-value clients, often working closely with sales teams. In contrast, the Content Marketing Manager develops broad content strategies aimed at attracting and engaging a wider audience. Both roles require marketing expertise but differ in their approach and objectives within the marketing ecosystem.

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Account Based Marketing Manager jobs near you
Infographic showing various Account Based Marketing Manager job openings in the United States as of July 2026, with employment types broken down into 86% Full Time, 10% Part Time, and 4% Contract. Highlights an 91% Physical, 2% Hybrid, and 7% Remote job distribution, with an average salary of $65,432 per year, or $31.5 per hour.
Account Based Marketing Manager

Account Based Marketing Manager

ConnectWise

Remote

Full-time

Re-posted yesterday

ConnectWise rating

8.5

Company rating: 8.5 out of 10

Based on 8 frontline employees who took The Breakroom Quiz

69th of 209 rated software companies

Job description

ConnectWise is an industry and Global leading software company with over 3,000 colleagues in North America, EMEA and APAC. As a community-driven software company dedicated to the success of technology solution providers, our suite helps over 45,000 of our partners manage their businesses better, sell more efficiently, automate service delivery, and remotely control technology so they can consistently deliver amazing customer experiences.
Our company is powered by our connections, our colleagues, and our community. And, we accept all kinds.
Game-changers, innovators, culture-lovers-and humankind.
We invite discovery and debate. We recognize key moments as milestones.
We see you and value you for your unique contributions. Our inclusive, positive culture lays the foundation to ensure every colleague is valued for their perspectives and skills, giving you the choice of how YOU make a difference.
Curious? Read this opportunity to learn how YOU can make a difference at ConnectWise!
Account-Based Marketing (ABM) Manager
We're looking for an experienced ABM Manager to design and execute targeted marketing strategies for our highest-priority accounts. In this role, you'll partner closely with Sales, Demand Generation, and Digital teams to drive pipeline growth through personalized, multi-channel campaigns.
What You'll Do:
  • Design and execute ABM plays across acquisition, competitive displacement, and named accounts
  • Build and manage tiered target account lists using data sources like Demandbase, ZoomInfo, and intent signals
  • Translate strategy into clear, actionable weekly plans (accounts, plays, owners)
  • Orchestrate multi-channel campaigns including paid media, outbound sequences, direct mail, events, and executive roundtables
  • Partner cross-functionally with Sales, SDRs, Demand Gen, and Digital teams to drive coordinated account engagement
  • Map buying committees within target accounts to refine messaging and outreach
  • Own reporting on pipeline sourced/influenced, account engagement, and campaign performance

What We're Looking For:
  • Required: Experience in B2B marketing and Account-Based Marketing (ABM)
  • Strong collaboration skills and experience partnering with Sales
  • Data-driven mindset with experience using intent data and marketing platforms
  • Ability to manage multiple campaigns and translate strategy into execution

Working Conditions:
  • Onsite, hybrid, or remote depending on location
  • 0-10% travel required

ConnectWise is an Equal Opportunity Employer, dedicated to building a diverse and inclusive workforce and providing a workplace free from discrimination and harassment. ConnectWise provides equal employment opportunities to all employees and applicants without regard to race, ethnicity, color, religion, age, sex (including pregnancy), sexual orientation, gender, gender identity or expression, ancestry, national origin, citizenship status, physical or mental disability, genetic information, military/veteran status, marital status, familial or parental status, or any other characteristic or status protected by applicable federal, state and local laws.
The statements above are intended to describe the general nature and level of work being performed by individuals assigned to this job. Other duties may be assigned as needed. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions of the job and/or to receive other benefits and privileges of employment. If you need a reasonable accommodation for any part of the application and hiring process, please contact us at talentacquisition@connectwise.com or 1-800-671-6898.

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