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Account Based Marketing Manager Jobs (NOW HIRING)

Auditdata AS

We are seeking a Marketing Manager based in the US (East Coast preferred) to lead marketing efforts ... While Account-Based Marketing (ABM) is central, you will be a true jack-of-all-trades - equally ...

Imprivata

Growth Marketing Manager, ABM

Waltham, MA · On-site

Lead the strategy, execution, and optimization of account-based marketing (ABM) and paid ... Manage paid media budgets, agency relationships, and marketing technology investments while staying ...

Tecan

Marketing Manager

Morgan Hill, CA · Remote

$100K - $125K/yr

Design and implement integrated marketing campaigns, including Account-Based Marketing (ABM ... Manage assigned marketing budgets and maximize return on investment. * Measure campaign performance ...

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Account Based Marketing Manager information

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$104.5K

How much do account based marketing manager jobs pay per year?

As of Aug 6, 2026, the average yearly pay for account based marketing manager in the United States is $65,432.00, according to ZipRecruiter salary data. Most workers in this role earn between $48,500.00 and $76,500.00 per year, depending on experience, location, and employer.

What does an account based marketing manager do?

An Account Based Marketing Manager is responsible for developing and executing highly targeted marketing strategies tailored to specific, high-value accounts. They work closely with sales and marketing teams to identify target accounts, create personalized campaigns, and measure the effectiveness of their efforts. The goal is to drive engagement, build relationships, and ultimately generate revenue from these key accounts. ABM Managers rely on data and analytics to optimize campaigns and ensure alignment between marketing and sales objectives.

What are the key skills and qualifications needed to thrive as an account based marketing manager?

To thrive as an Account Based Marketing (ABM) Manager, you need expertise in B2B marketing strategy, data analysis, and campaign management, often supported by a marketing degree or related experience. Familiarity with ABM platforms (like Demandbase or Terminus), CRM systems (such as Salesforce), and marketing automation tools (like Marketo or HubSpot) is typically required. Strong collaboration, communication, and project management skills help you coordinate with sales teams and personalize outreach for target accounts. These competencies are crucial for designing effective ABM campaigns that drive engagement, alignment, and revenue growth from high-value clients.

What are some common challenges faced by account based marketing managers when aligning sales and marketing teams?

Account Based Marketing (ABM) Managers often encounter challenges in aligning sales and marketing teams due to differing priorities, communication gaps, and varying definitions of target accounts. Success in this role depends on fostering strong collaboration through regular meetings, shared goals, and clear communication about account strategies and progress. Building trust and maintaining transparency are key to ensuring both teams work together effectively to drive targeted engagement and achieve revenue objectives.

What is the difference between Account Based Marketing Manager vs Content Marketing Manager?

AspectAccount Based Marketing ManagerContent Marketing Manager
Primary FocusTargeted account engagement and personalized campaignsCreating and distributing valuable content to attract audiences
Skills & CertificationsMarketing automation, CRM, data analysisContent creation, SEO, storytelling
Work EnvironmentSales and marketing alignment, B2B focusMarketing teams, digital platforms
Industry UsageCommon in B2B tech, SaaS, enterprise servicesUsed across B2B and B2C sectors

The main difference between an Account Based Marketing Manager and a Content Marketing Manager lies in their focus. The ABM Manager concentrates on personalized, account-specific campaigns to target high-value clients, often working closely with sales teams. In contrast, the Content Marketing Manager develops broad content strategies aimed at attracting and engaging a wider audience. Both roles require marketing expertise but differ in their approach and objectives within the marketing ecosystem.

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What cities are hiring for Account Based Marketing Manager jobs? Cities with the most Account Based Marketing Manager job openings:
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Account Based Marketing Manager jobs near you
Infographic showing various Account Based Marketing Manager job openings in the United States as of July 2026, with employment types broken down into 87% Full Time, 9% Part Time, and 4% Contract. Highlights an 90% Physical, 3% Hybrid, and 7% Remote job distribution, with an average salary of $65,432 per year, or $31.5 per hour.

Account-Based Marketing Manager (Hearing Care Practice Management) - NA

Auditdata AS

On-site, Remote

Full-time

Posted 29 days ago

Job description

About the role:
We are seeking a Marketing Manager based in the US (East Coast preferred) to lead marketing efforts in the US and Canada. You will drive brand awareness, demand generation, and pipeline for our Practice Management Software among private hearing care practices and enterprise hearing retailers. Reporting to the Marketing team in Copenhagen (a small, collaborative group of 3), you will work closely with a growing North American sales and business development team.
This is a hands-on, versatile role in a scrappy environment. While Account-Based Marketing (ABM) is central, you will be a true jack-of-all-trades - equally comfortable crafting personalized ABM campaigns as you are writing compelling copy, proofreading assets, developing messaging, or supporting day-to-day marketing execution. Occasional travel to Copenhagen HQ and North American industry events is expected.
Location & Travel: US-based (East Coast preferred for time zone alignment). Occasional travel to Copenhagen and North American events. Right to work in the US required.
What you'll own:
  • Own ABM Strategy & Execution:
    • Build and continuously refine the target account list with Sales leadership, segmenting into 1:1, 1:few, and broader tiers.
    • Design and run personalized 1:1 and 1:few ABM plays - including account-specific value propositions, custom content, intent-led nurturing, executive engagement, and direct mail/gifting - to drive engagement, qualification, opportunity creation, and post-sale expansion for high-value accounts.
  • Orchestrate Cross-Functional Alignment: Partner deeply with Sales teams on account planning, joint outreach, meeting generation, and pipeline acceleration. Lead cross-functional efforts around named accounts and establish the operating rhythm that keeps marketing, sales, and customer success aligned.
  • Measurement & Impact: Implement a robust measurement framework to track and prove ABM effectiveness, including account-level engagement, pipeline influenced/sourced, deal velocity, win rates, and ACV lift.
  • Establish Market Presence:
    • Position Auditdata Manage as the go-to PMS solution for operational efficiency, reduced admin burden, and enhanced clinical care.
    • Create messaging and account-specific narratives that resonate with practice owners, administrators, and C-suite buyers at enterprise hearing retailers.
  • Full-Spectrum Marketing:
    • Execute across the marketing mix - content creation, copywriting, proofreading, campaign development, sales collateral, webinars, email nurturing, performance tracking, and more.
    • In a lean team, you'll own projects end-to-end.
  • Field Marketing & Events: Lead high-value moments such as executive roundtables, customer advisory boards, and key industry events (e.g., AAA) as project manager for major initiatives.
  • Tech Stack & Optimization:
    • Select, implement, and optimize our ABM tech stack (intent data, account engagement platforms, marketing automation, and attribution tools) in collaboration with MarOps.
    • Analyze performance and iterate quickly.
  • Collaboration: Work hand-in-hand with the Copenhagen marketing team (including Product Marketing and Content) for global consistency while driving North American priorities.
Your profile:
  • ABM Expertise (Core): 6+ years of B2B marketing experience, with at least 3 years hands-on running 1:1 and 1:few Account-Based Marketing programs for enterprise accounts.
  • Proven track record of measurable pipeline and revenue impact from named accounts, with the ability to discuss specific plays, results, and learnings.
  • Versatile Hands-On Marketer: Bias for execution in fast-paced, resource-constrained environments. Skilled in copywriting, messaging, content strategy, proofreading, digital campaigns, sales enablement, and moving fluidly between strategy and tactical delivery.
  • Partnership & Communication: Strong ability to collaborate with Sales and global teams. Excellent stakeholder communication in English, including with senior executives across time zones.
  • Skills & Tools: Strong command of ABM tech stack (e.g., intent data platforms like 6sense or Demandbase, account engagement, marketing automation, attribution). Familiarity with CRM (e.g., Salesforce), MAS (Marketing Automation Software like HubSpot), and analytics. Comfortable choosing tools and driving adoption.
  • Results-Driven & Scrappy Mindset: Thrives in high-ownership, scale-up settings. Proactive, data-oriented, and able to deliver impact with limited resources.
  • Industry Experience (Highly Preferred): Deep knowledge of the hearing care/audiology sector or other adjacent MedTech relevant industries. Prior experience marketing to hearing aid dispensers, private practices, audiology clinics, or enterprise hearing retailers - ideally gained at a large hearing aid manufacturer, hearing care network, or B2B company serving this space. You understand the buyer journey, practice management challenges, and competitive landscape.
  • Familiarity with HubSpot.
Why Join Us?
  • Play a pivotal role in expanding a proven European success story into the North American market.
  • Work on a mission-critical product that helps hearing care professionals spend less time on admin and more time delivering excellent patient care.
  • Join a collaborative, international team with a scale-up culture - your impact will be immediate and visible.
  • A global team that spans Denmark, Ukraine, UK, Poland, Canada, Australia, USA, and more.

Feels like it's a perfect match to you?
We look forward to your application! (please submit your English CV)
Auditdata is an equal opportunity employer that is committed to create diverse work environment free of discrimination and harassment. We make recruiting decisions based on your experience and skills.

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