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Director Of Demand Generation Jobs (NOW HIRING)

Decisions

Head of Demand Generation

Virginia Beach, VA · On-site +1

Lead and develop 1 direct report today, with the opportunity to take on broader team leadership ... A record of building and improving scalable demand generation processes, including campaign ...

Addepar

Director, Head of Demand Generation

New York, NY · On-site

$189K - $236K/yr

The Role We are seeking a Head of Demand Generation to own our full revenue marketing engine and lead our demand generation and digital marketing initiatives globally. Reporting directly to the Chief ...

Decisions

Head of Demand Generation

Virginia Beach, VA · On-site

$150 - $230/hr

Lead and develop 1 direct report today, with the opportunity to take on broader team leadership ... A record of building and improving scalable demand generation processes, including campaign ...

A-LIGN External

Demand Generation Manager

Reports to Director of Demand Generation Pay Classification Full-Time, Exempt Responsibilities * Own end-to-end execution of paid media programs across key demand channels, including paid search ...

Addepar

Director, Head of Demand Generation

New York, NY · On-site

$189K - $236K/yr

The Role We are seeking a Head of Demand Generation to own our full revenue marketing engine and lead our demand generation and digital marketing initiatives globally. Reporting directly to the Chief ...

A-LIGN External

Demand Generation Manager

OR · On-site +1

Reports to Director of Demand Generation Pay Classification Full-Time, Exempt Responsibilities * Own end-to-end execution of paid media programs across key demand channels, including paid search ...

CentralReach

Demand Generation Manager

Holmdel, NJ · Hybrid

This role will report into the Director of Demand Generation and Marketing Ops. Key Accountabilities: * Define strategy for, manage, and optimize the execution of demand generation campaigns across ...

Aptiv

Director, Demand Generation

San Diego, CA · On-site

Director, Demand Generation About the Role We are looking for a Director of Demand Generation to build and lead an always-on, signal-driven demand engine that grows marketing led pipeline and revenue ...

Aptiv PLC

Director, Demand Generation

San Diego, CA · On-site

Director, Demand Generation About the Role We are looking for a Director of Demand Generation to build and lead an always-on, signal-driven demand engine that grows marketing led pipeline and revenue ...

Apple

Director, Demand Generation - Apple Ads

Cupertino, CA · On-site

$268K - $428K/yr

Apple Ads is looking for a Director of Demand Generation. This role will be responsible for defining and executing our global B2B acquisition, engagement, and pipeline growth strategies. This leader ...

Zyte

WI · On-site

$120 - $180/hr

At Zyte, the Head of Demand Generation owns the engine that turns marketing investment into ... Run campaigns in direct support of outbound efforts from the sales team, coordinating cadence and ...

Everfox

Director, Demand Generation

Herndon, VA · On-site

The Director of Demand Generation leads the strategy, development, and execution of integrated marketing campaigns that build awareness, engage priority audiences, generate qualified demand, and fuel ...

Outpost

Head of Demand Generation

Austin, TX · On-site

$140 - $190/hr

HEAD OF DEMAND GENERATION Hey, I'm Ari Bixhorn, and I lead marketing at Outpost. I'm looking for a ... You'll build and run multi-channel campaigns across email, various ad platforms, direct mail, and ...

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Director Of Demand Generation information

What does a director of demand generation do?

A Director of Demand Generation is responsible for developing and executing strategies to create interest in a company’s products or services, ultimately driving qualified leads and revenue growth. They oversee marketing campaigns, manage lead-generation programs, and analyze data to optimize effectiveness. This role often involves close collaboration with sales, marketing, and product teams to ensure alignment on goals and messaging. The Director also manages budgets, evaluates marketing technologies, and leads a team of demand generation professionals.

How does a director of demand generation typically collaborate with sales and product teams to achieve revenue goals?

A Director of Demand Generation works closely with both sales and product teams to align marketing campaigns with business objectives and drive qualified leads through the sales funnel. Regular strategy sessions and feedback loops help ensure that marketing efforts address the needs of sales, such as targeting the right buyer personas or adjusting messaging for new product features. By sharing insights from campaign performance and customer data, the Director helps the product team refine offerings and supports sales with actionable leads, fostering a collaborative environment focused on revenue growth.

What are the key skills and qualifications needed to thrive as a director of demand generation, and why are they important?

To thrive as a Director of Demand Generation, you need expertise in digital marketing, lead generation strategies, analytics, and typically a bachelor’s degree in marketing or a related field. Familiarity with marketing automation platforms (such as HubSpot or Marketo), CRM systems, and data analytics tools is essential. Strong leadership, strategic thinking, and excellent communication skills help drive team performance and cross-departmental collaboration. These skills and qualities are crucial for executing effective campaigns, achieving revenue targets, and aligning marketing efforts with business goals.

What is the difference between Director Of Demand Generation vs Marketing Manager?

AspectDirector Of Demand GenerationMarketing Manager
Primary FocusDriving demand and lead generation strategiesOverseeing marketing campaigns and brand awareness
ResponsibilitiesDeveloping demand programs, managing teams, analyzing metricsExecuting marketing campaigns, managing content, coordinating events
Required SkillsDemand generation tactics, data analysis, leadershipContent creation, campaign management, communication
Work EnvironmentFast-paced, data-driven, cross-functional teamsCreative, strategic, collaborative teams

The Director Of Demand Generation focuses on creating strategies to generate leads and demand for products or services, often leading specialized teams. In contrast, the Marketing Manager handles broader marketing campaigns and brand initiatives. Both roles require marketing expertise, but the demand generation director emphasizes data-driven demand tactics, making their skill sets complementary yet distinct.

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Director Of Demand Generation jobs near you
Infographic showing various Director Of Demand Generation job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 85% Full Time, 12% Part Time, 1% Temporary, and 1% Contract. Highlights an 91% Physical, 3% Hybrid, and 6% Remote job distribution.

Head of Demand Generation

Cogent-Security

San Francisco, CA • On-site

$180 - $270/hr

Other

Posted 22 days ago

Job description

Role Overview

Cogent is building autonomous cyber defense with AI agents that help security teams move from finding risk to actually fixing it. We are hiring a Head of Demand Generation to lead all pipeline-generating functions across marketing, including digital, partner, and field, and sales development.

This person will report into the Head of Growth, who owns revenue marketing and revenue operations: full-funnel revenue management in close partnership with Sales. Within that model, the Head of Demand Generation owns the front end of the revenue engine: creating, converting, and scaling qualified pipeline.

This is a senior player-coach role with room to create immediate leverage. In the first three months, you will sharpen the FY27 demand model, launch the first integrated plays, and start building your team across field/channel and digital/content so Cogent can scale pipeline with far more leverage.

Role ResponsibilitiesStrategy: Pipeline Planning

  • Own the pipeline generation plan across targets, source mix, budget, quarterly plays, and operating cadence.

  • Define the Lead to SQL model, including lead capture, routing, follow-up, nurture, recycle, and conversion expectations.

  • Translate ICP, account signals, category trends, partner opportunities, and sales feedback into campaigns and target-account plays.

  • Partner with Growth, Finance, Sales, RevOps, Partnerships, and Product Marketing on pipeline coverage, weighted rollover, conversion assumptions, CAC/payback, and net-new pipeline gaps.

Execution: Demand Programs

  • Scale field and channel as a core pipeline engine: repeatable event formats, regional plans, account targeting, rep/partner workflows, follow-up SLAs, and event-to-meeting reporting.

  • Build digital/content, inbound, nurture, and paid motions that amplify field/channel before, during, and after programs.

  • Turn tech alliances, channel partners, co-marketing, and co-sell motions into qualified pipeline with the internal Partnerships team.

  • Build ABM and whale-hunting plays for named accounts, including competitive replacement, category education, executive outreach, and sales follow-up.

  • Own outbound strategy: where we focus, what we test, how we message, and how outbound connects to the broader demand engine. The SDR Lead owns outbound execution.

Optimization: Funnel Performance

  • Partner with RevOps, Finance, Sales, SDR, and Partnerships to understand where the funnel is working and where it is breaking.

  • Track source performance, spend efficiency, conversion rates, follow-up quality, sales acceptance, stage progression, partner contribution, sourced/influenced pipeline, ROI, and pipeline coverage.

  • Run a weekly operating loop that tells the team what to scale, what to stop, what to fix, and what to test next.

What We Are Looking For

  • 10+ years in B2B demand generation, growth, or integrated revenue marketing, ideally in enterprise cybersecurity, infrastructure, or technical SaaS.

  • Experience owning pipeline creation targets, budget, source mix, and funnel conversion in partnership with Sales and Finance.

  • Proven ability to build a demand generation function, not just run campaigns.

  • AI-native marketer who uses agents and automation to increase speed and quality across account research, personalization, campaign production, nurture, reporting, and experimentation.

  • Strong command of field and channel program execution, sales development partnership, ABM, digital, content, webinars, partner programs, customer marketing, and executive programs.

  • Experience building demand for enterprise sales motions with technical buyers, economic buyers, long sales cycles, and multi-threaded account strategies.

  • High judgment around quality: you know the difference between activity, meetings, Sales-accepted meetings, SQLs, qualified pipeline, and revenue.

  • Comfort working inside a Growth function that owns revenue marketing and revenue operations, partnering directly with Sales, SDR, RevOps, Finance, Product Marketing, Product, Partnerships, and executive leadership.

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