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Vp Demand Generation Jobs (NOW HIRING)

CertiPath Inc

VP Sales & Marketing

Reston, VA · On-site

... demand generation, and market development. What will the Vice President of Sales & Marketing do ... The successful candidate will: * Develop and execute a comprehensive go-to-market strategy ...

AC Lion

VP of Digital Marketing

Dallas, TX · On-site

Vice President, Digital Marketing Our client is seeking a Vice President of Digital Marketing to ... Strong background in performance marketing, demand generation, and digital analytics * Experience ...

Selr LLC

VP Sales

New York, NY · Remote

$260K - $400K/yr

VP Sales Location: New York, NY (Onsite) Compensation: $260,000 base salary, $400,000 OTE Industry ... on demand generation, positioning, and pipeline creation within the retail tech space Collaborate ...

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Vp Demand Generation information

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$43.5K

$157.5K

$277.5K

How much do vp demand generation jobs pay per year?

As of May 28, 2026, the average yearly pay for vp demand generation in the United States is $157,532.00, according to ZipRecruiter salary data. Most workers in this role earn between $115,000.00 and $190,000.00 per year, depending on experience, location, and employer.

What does a VP of Demand Generation do?

A VP of Demand Generation is responsible for developing and executing strategies to drive customer interest, leads, and revenue growth. They oversee marketing campaigns, lead nurturing programs, and analytics to optimize the sales funnel. This role involves collaboration with sales, content, and performance marketing teams to generate high-quality pipeline opportunities. A successful VP of Demand Generation uses data-driven insights and marketing automation to scale growth effectively.

What are the key skills and qualifications needed to thrive in the Vp Demand Generation position, and why are they important?

To thrive as a VP Demand Generation, you should possess expertise in B2B marketing strategy, campaign management, data-driven decision-making, and team leadership, typically supported by a degree in marketing or a related field and relevant experience. Proficiency with marketing automation tools (such as Marketo or HubSpot), CRM platforms (like Salesforce), and analytics software is highly recommended. Outstanding candidates also excel in cross-functional collaboration, strategic thinking, and effective communication. These capabilities are crucial to drive measurable pipeline growth, align marketing and sales teams, and achieve ambitious revenue objectives.

What are the typical daily responsibilities of a VP Demand Generation?

The VP Demand Generation typically oversees the development, execution, and optimization of multi-channel marketing campaigns to drive qualified leads and support sales objectives. Daily responsibilities often include reviewing marketing performance metrics, collaborating with sales and product teams, setting campaign priorities, managing a team of demand generation professionals, and ensuring alignment between marketing initiatives and broader business goals. This role also requires continuously analyzing results to refine strategies, report to executive stakeholders, and stay updated on industry trends. With a hands-on and strategic focus, the VP Demand Generation is pivotal in shaping the company's growth engine.
More about Vp Demand Generation jobs
What cities are hiring for Vp Demand Generation jobs? Cities with the most Vp Demand Generation job openings:
What are the most commonly searched types of Demand Generation jobs? The most popular types of Demand Generation jobs are:
What states have the most Vp Demand Generation jobs? States with the most job openings for Vp Demand Generation jobs include:
What job categories do people searching Vp Demand Generation jobs look for? The top searched job categories for Vp Demand Generation jobs are:
Vp Demand Generation jobs near you
Infographic showing various Vp Demand Generation job openings in the United States as of May 2026, with employment types broken down into 28% Full Time, 68% Part Time, and 4% Contract. Highlights an 70% Physical, 2% Hybrid, and 28% Remote job distribution, with an average salary of $157,532 per year, or $75.7 per hour.
Vice President of Marketing

Vice President of Marketing

SILAC Insurance Company

Salt Lake City, UT • On-site

Full-time

Posted 29 days ago

Job description

Vice President of Marketing
Job Overview: The Vice President of Marketing will lead the execution and performance of the company's marketing strategy, with a focus on driving advisor acquisition, engagement, and premium growth.
This role is responsible for scaling marketing programs, enhancing digital and demand generation capabilities, and ensuring marketing is tightly aligned with sales and distribution objectives. The VP will partner closely with sales, product, and distribution leadership to deliver effective, compliant, and data-driven marketing initiatives.
The ideal candidate is a hands-on, performance-oriented marketing leader with deep experience in financial services and advisor-based distribution models.
Job Details
What You'll Do
Lead & Execute Growth Marketing Strategy
  • Lead execution of the company's marketing strategy aligned with growth and distribution goals.
  • Translate complex annuity products into clear, compelling messaging for financial professionals and their clients.
  • Support positioning of the company within the retirement income and FIA marketplace.

Drive Advisor & Distribution Marketing
  • Develop and scale marketing programs that drive engagement with:
    • Independent insurance agents
    • Registered representatives
    • RIAs
    • IMOs and FMOs
    • Broker-dealers and financial institutions
  • Partner with sales leadership to support advisor recruitment, onboarding, and retention.
  • Build marketing tools and programs that help advisors:
    • Grow their practices
    • Educate clients on retirement income strategies
    • Integrate annuities into holistic financial plans

Lead Digital & Demand Generation
  • Build and optimize digital marketing capabilities, including:
    • Advisor acquisition funnels
    • Marketing automation
    • CRM-driven campaigns
    • Paid media and performance marketing
    • Content and education platforms
  • Own marketing contribution to pipeline, lead generation, and advisor growth.
  • Continuously improve campaign performance through analytics, testing, and optimization.

Product Marketing & Go-to-Market Execution
  • Partner with product and actuarial teams to bring new annuity solutions to market.
  • Execute go-to-market strategies for new products, riders, and index strategies.
  • Develop clear product positioning and competitive differentiation within the FIA market.
  • Support internal training and enablement for sales and distribution teams.

Brand & Communications
  • Support development and consistency of brand positioning across all channels.
  • Oversee marketing communications, PR, and industry presence.
  • Ensure messaging aligns with the company's value proposition and target audiences.

Analytics & Performance Management
  • Establish and manage KPIs aligned with sales growth and distribution expansion.
  • Track marketing performance across campaigns, channels, and advisor engagement.
  • Implement attribution and reporting frameworks to measure ROI and optimize spend.

Team Leadership & Operations
  • Lead and scale a high-performing marketing organization across:
    • Digital marketing
    • Product marketing
    • Brand and creative
    • Distribution marketing
    • Marketing operations and analytics
  • Foster a culture of accountability, collaboration, and continuous improvement.
  • Optimize processes, workflows, and resource allocation to improve efficiency and impact.

Compliance & Regulatory Alignment
  • Ensure all marketing materials meet FINRA, SEC, and state insurance regulatory requirements.
  • Partner with compliance and legal teams to streamline review and approval processes.
  • Maintain strong adherence to insurance marketing standards.

Job Requirements
What You Bring
Experience
  • 10-15+ years of progressive marketing experience in the B2B2C space
  • Demonstrated leadership experience
  • Strong background in financial services, insurance, wealth management, or retirement solutions.
  • Experience marketing through advisor-based distribution channels (IMOs, FMOs, broker-dealers, RIAs).
  • Proven track record of driving measurable growth through marketing programs.
  • Experience working in regulated environments.

Leadership Profile
  • Hands-on, execution-focused marketing leader.
  • Strong operator with the ability to scale programs and teams.
  • Data-driven mindset with a focus on performance and ROI.
  • Effective collaborator across sales, product, and executive stakeholders.
  • Clear communicator with the ability to simplify complex concepts.

Preferred Background
  • Experience within an annuity carrier or retirement income firm.
  • Familiarity with Fixed Index Annuities and related product structures.
  • Experience building or scaling digital marketing capabilities.
  • MBA or advanced business degree preferred.

What Success Looks Like
In this role, you will:
  • Increase advisor recruitment, engagement, and retention
  • Drive measurable growth in marketing-generated pipeline and premium
  • Improve performance of digital and demand generation channels
  • Strengthen alignment between marketing and sales
  • Build a scalable, efficient marketing function that supports continued growth

Why This Role Matters
The retirement landscape is evolving rapidly, with increasing demand for protected growth and guaranteed income solutions. This role plays a key part in accelerating the company's growth by strengthening how we engage financial professionals and bring our solutions to market.
As Vice President of Marketing, you will directly impact advisor adoption, distribution expansion, and overall business performance.

Apply