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Vp Demand Generation Jobs in Michigan (NOW HIRING)

Vice President, Content Marketing

Detroit, MI · On-site

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

The Vice President, Content Marketing is a newly created global leadership role creating and ... demand generation, sales enablement, and customer engagement objectives, ultimately driving ...

VP Supply Chain

Burton, MI

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

VP of Supply Chain Mid-States Bolt amp; Screw , a trusted industrial distributor, is seeking a Vice ... Lead demand forecasting in partnership with Sales and Operations * Manage inventory investment and ...

ForviaHella is seeking our next great Vice President - Components to join our growingproduct team ... generation automotive initiatives. FORVIAHELLA is a listed, international automotive supplier.

Vice President, Engineering

Ann Arbor, MI · On-site

$176K - $227K/yr

As the VP of Engineering at S-Docs, you will be responsible for leading the execution, delivery ... our document generation and e-signature platform. This role serves as a senior leader and key ...

Vice President, Engineering

Ann Arbor, MI · On-site

$176K - $227K/yr

As the VP of Engineering at S-Docs, you will be responsible for leading the execution, delivery ... our document generation and e-signature platform. This role serves as a senior leader and key ...

VP of Marketing

Flint, MI

  • Medical

  • Retirement

  • PTO

Demand Generation & Revenue Marketing * Own end-to-end demand generation strategy across digital, content, events, partner marketing, paid media, ABM, and outbound programs. * Improve pipeline ...

VP of Marketing

Ann Arbor, MI · On-site

  • Medical

  • Retirement

  • PTO

Demand Generation & Revenue Marketing * Own end-to-end demand generation strategy across digital, content, events, partner marketing, paid media, ABM, and outbound programs. * Improve pipeline ...

VP of Marketing

Westland, MI

  • Medical

  • Retirement

  • PTO

Demand Generation & Revenue Marketing * Own end-to-end demand generation strategy across digital, content, events, partner marketing, paid media, ABM, and outbound programs. * Improve pipeline ...

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Showing results 1-20

Vp Demand Generation information

See Michigan salary details

$37.9K

$137.3K

$241.9K

How much do vp demand generation jobs pay per year?

As of Aug 16, 2026, the average yearly pay for vp demand generation in Michigan is $137,304.00, according to ZipRecruiter salary data. Most workers in this role earn between $100,200.00 and $165,600.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive in the VP Demand Generation position, and why are they important?

To thrive as a VP Demand Generation, you should possess expertise in B2B marketing strategy, campaign management, data-driven decision-making, and team leadership, typically supported by a degree in marketing or a related field and relevant experience. Proficiency with marketing automation tools (such as Marketo or HubSpot), CRM platforms (like Salesforce), and analytics software is highly recommended. Outstanding candidates also excel in cross-functional collaboration, strategic thinking, and effective communication. These capabilities are crucial to drive measurable pipeline growth, align marketing and sales teams, and achieve ambitious revenue objectives.

What does a VP Demand Generation do?

A VP of Demand Generation is responsible for developing and executing strategies to drive customer interest, leads, and revenue growth. They oversee marketing campaigns, lead nurturing programs, and analytics to optimize the sales funnel. This role involves collaboration with sales, content, and performance marketing teams to generate high-quality pipeline opportunities. A successful VP of Demand Generation uses data-driven insights and marketing automation to scale growth effectively.

What are the typical daily responsibilities of a VP Demand Generation?

The VP Demand Generation typically oversees the development, execution, and optimization of multi-channel marketing campaigns to drive qualified leads and support sales objectives. Daily responsibilities often include reviewing marketing performance metrics, collaborating with sales and product teams, setting campaign priorities, managing a team of demand generation professionals, and ensuring alignment between marketing initiatives and broader business goals. This role also requires continuously analyzing results to refine strategies, report to executive stakeholders, and stay updated on industry trends. With a hands-on and strategic focus, the VP Demand Generation is pivotal in shaping the company's growth engine.

What are the most commonly searched types of Demand Generation jobs in Michigan?

The most popular types of Demand Generation jobs in Michigan are:

What are popular job titles related to Vp Demand Generation jobs in Michigan?

For Vp Demand Generation jobs in Michigan, the most frequently searched job titles are:

Infographic showing various Vp Demand Generation job openings in Michigan as of August 2026, with employment types broken down into 69% Full Time, 27% Part Time, 1% Temporary, and 3% Contract. Highlights an 66% Physical, 4% Hybrid, and 30% Remote job distribution, with an average salary of $137,304 per year, or $66 per hour.

Vice President, Content Marketing

GXO Logistics

Detroit, MI • On-site

Full-time

Medical, Dental, Vision, Life, Retirement

Re-posted 2 days ago


GXO Logistics rating

7.1

Company rating: 7.1 out of 10

Based on 240 frontline employees who took The Breakroom Quiz

204th of 364 rated logistics


Job description

Logistics at full potential. 

At GXO, we’re constantly looking for talented individuals at all levels who can deliver the caliber of service our company requires. You know that a positive work environment creates happy employees, which boosts productivity and dedication. On our team, you’ll have the support to excel at work and the resources to build a career you can be proud of.

The Vice President, Content Marketing is a newly created global leadership role creating and building a best-in-class content framework and model driving the GXO Customer value proposition & differentiation in the 3PL, contract logistics and warehouse automation spaces.  This role is responsible for building an enterprise-wide content strategy that ensures consistent, high-quality, and performance-driven communications across all marketing channels – the editor and chief of content. 

The Vice President, Content Marketing will establish the content marketing strategy and translate complex business offerings into clear, buyer-centric value and aligns content to demand generation, sales enablement, and customer engagement objectives, ultimately driving measurable pipeline and revenue impact. This is a build, scale, transform and create role that’s critical to driving GXO’s growth agenda. 

Position is hybrid and based out of our GXO office in Charlotte NC, High Point NC, Greenwich CT, Fort Lauderdale FL, or Irving TX.

What you'll do on a typical day:

  • Pipeline creation by aligning content to buyer questions and persona’s; the leader enables demand generation programs that attract and engage qualified prospects, fueling tops of funnel pipeline
  • Conversation improvement through value propositions, ROI focused messaging and proof-based content
  • Ongoing measurement of engagement, pipeline influence, and conversion allows continuous refinement of content to maximize revenue contribution over time
  • Global content creation and budget including any technology to support content creation
  • Building, creating, implementing and designing operational plans
  • Leading change related to content framework and enterprise content strategy;

What you need to succeed at GXO:

At a minimum, you'll need:

  • Bachelor’s degree, or equivalent related work or military experience
  • 10-15 years in Fortune 500 company B2B, journalism background with B2B experience
  • Deep knowledge in buyer intent technology
  • Content Management/Strategy required
  • 3PL Logistics, Warehouse Automation, WMS and appetite/aptitude for AI
  • Travel 20%-30% inclusive of global 

It'd be great if you also have:

  • MBA or Post Graduate Degree
  • Content Marketing Certifications

Pay, benefits and more.

We are eager to attract the best, so we offer competitive compensation and a generous benefits package, including full health insurance (medical, dental and vision), 401(k), life insurance, disability and more.

GXO is a leading provider of cutting-edge supply chain solutions to the most successful companies in the world. We help our customers manage their goods most efficiently using our technology and services. Our greatest strength is our global team – energetic, innovative people of all experience levels and talents who make GXO a great place to work.

We are proud to be an Equal Opportunity employer including Disabled/Veterans.


GXO adheres to CDC, OSHA and state and local requirements regarding COVID safety. All employees and visitors are expected to comply with GXO policies which are in place to safeguard our employees and customers.

All applicants who receive a conditional offer of employment may be required to take and pass a pre-employment drug test.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed. Review GXO's candidate privacy statement here. 


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About GXO Logistics

Sourced by ZipRecruiter

GXO Logistics, located in Greenwich, CT, US, is a global leader in the logistics industry. Specializing in innovative supply chain management, it operates across various sectors including e-commerce, food and beverage, technology, and retail. The company has cemented a notable reputation for providing top-notch outsourcing solutions that equip businesses to respond to market changes quickly and efficiently. Originally part of XPO Logistics, GXO, officially separated and spun off as a unique corporation in 2021, taking with it decades of expertise and a robust client roster. Their mission is to propel businesses forward with cutting-edge logistics and transportation solutions while adhering to their core values of safety always, customer-centric, and inclusive.

Industry

Transportation and warehousing

Company size

10,000+ Employees

Headquarters location

Greenwich, CT, US

Year founded

2021