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Demand Generation Manager Jobs in Michigan (NOW HIRING)

Demand.com

Marketing Director (Remote)

Detroit, MI · Remote

DemandFactor is a data-driven B2B growth and demand-generation company helping brands find, engage ... Manage marketing KPIs, analytics, attribution, and budget * Build and grow the marketing team What ...

THOMSON REUTERS

Customer Data Analyst

Ann Arbor, MI · Hybrid

Own the end-to-end delivery of audience segmentation requests from Demand Generation teams, managing intake through Workfront, scoping requirements, building segments in Treasure Data, and activating ...

Future Energy

Revenue Marketing Manager

Troy, MI · On-site

... demand generation and campaign execution. Proven track record of owning and executing marketing ... Experience managing marketing agencies and external creative resources. Proficiency with Zoho CRM, ...

MiBrand

Event Manager

Troy, MI

In this position, you will be responsible for organizing and managing virtual, in-person, and hybrid events that enhance a growth-driven brand, drive demand generation, support ongoing consumer brand ...

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Demand Generation Manager information

See Michigan salary details

$33.6K

$88.4K

$124.6K

How much do demand generation manager jobs pay per year?

As of Jul 27, 2026, the average yearly pay for demand generation manager in Michigan is $88,435.00, according to ZipRecruiter salary data. Most workers in this role earn between $75,000.00 and $104,600.00 per year, depending on experience, location, and employer.

Is demand generation a good career?

Demand generation is a valuable career in marketing focused on creating interest and demand for products or services through strategies like content marketing, email campaigns, and analytics. It often requires skills in data analysis, marketing automation tools, and cross-functional collaboration, making it a dynamic and growing field with opportunities for advancement.

What is the difference between Demand Generation Manager vs Marketing Manager?

AspectDemand Generation ManagerMarketing Manager
Primary FocusDriving lead generation and demand creation campaignsOverseeing overall marketing strategies and brand management
Skills & CertificationsDigital marketing, analytics, campaign managementBrand strategy, market research, communication skills
Work EnvironmentMarketing teams, sales alignment, digital platformsBroader marketing departments, cross-functional teams

The Demand Generation Manager primarily focuses on creating targeted campaigns to generate leads and demand for products or services, often working closely with sales teams. In contrast, the Marketing Manager oversees overall marketing strategies, branding, and broader market outreach. While both roles require marketing expertise, the Demand Generation Manager specializes in demand-focused activities, making it a more tactical role within the marketing function.

What is the role of a demand generation manager?

A demand generation manager is responsible for developing and executing marketing strategies to generate interest and demand for a company's products or services. They often utilize digital marketing, content creation, and analytics tools to attract and engage potential customers, aligning campaigns with sales goals. The role requires strong communication skills and knowledge of marketing automation platforms.

How much does a demand gen manager make?

Demand Generation Managers typically earn between $70,000 and $130,000 annually, depending on experience, location, and company size. Senior roles or those with specialized skills in marketing automation tools may have higher salaries, often exceeding $150,000. Compensation can also include bonuses and benefits related to performance and company policies.

What are the key skills and qualifications needed to thrive as a Demand Generation Manager, and why are they important?

To thrive as a Demand Generation Manager, you need expertise in digital marketing, lead generation strategies, analytics, and often a degree in marketing or a related field. Familiarity with marketing automation platforms (like HubSpot or Marketo), CRM systems, and data analytics tools is typically required. Strong project management, creativity, and communication skills help you design effective campaigns and collaborate across teams. These competencies ensure the successful creation and execution of campaigns that drive qualified leads and fuel business growth.

What does a Demand Generation Manager do?

A Demand Generation Manager is responsible for creating and executing marketing strategies that drive interest and engagement in a company's products or services. They use a mix of channels such as email marketing, content marketing, events, and digital advertising to generate qualified leads for the sales team. Their goal is to build brand awareness, nurture prospects through the sales funnel, and ultimately increase revenue. Demand Generation Managers often analyze campaign performance to optimize strategies and maximize return on investment.

What jobs make $3,000 a day?

Demand Generation Managers typically do not earn $3,000 a day; such high daily earnings are more common in executive roles like CEOs, investment bankers, or specialized consultants. These positions often require extensive experience, advanced skills, and sometimes ownership stakes or performance-based bonuses. Most roles in demand generation focus on marketing strategies and lead generation, with salaries generally below this level on a daily basis.

What are some common challenges faced by Demand Generation Managers when aligning marketing and sales teams?

Demand Generation Managers often encounter challenges in ensuring seamless collaboration between marketing and sales teams, particularly when it comes to lead quality and handoff processes. Differences in lead qualification criteria and communication gaps can create friction, making it essential to establish clear definitions, shared goals, and regular feedback loops. Successful managers foster alignment by implementing joint meetings, shared metrics, and continuous process improvements, ensuring both teams work toward revenue targets and customer acquisition goals together.
More about Demand Generation Manager jobs
What are the most commonly searched types of Demand Generation jobs in Michigan? The most popular types of Demand Generation jobs in Michigan are:
What are popular job titles related to Demand Generation Manager jobs in Michigan? For Demand Generation Manager jobs in Michigan, the most frequently searched job titles are:
What job categories do people searching Demand Generation Manager jobs in Michigan look for? The top searched job categories for Demand Generation Manager jobs in Michigan are:
What cities in Michigan are hiring for Demand Generation Manager jobs? Cities in Michigan with the most Demand Generation Manager job openings:
Demand Generation Manager jobs near you
Infographic showing various Demand Generation Manager job openings in Michigan as of July 2026, with employment types broken down into 59% Full Time, 37% Part Time, and 4% Contract. Highlights an 72% Physical, 1% Hybrid, and 27% Remote job distribution, with an average salary of $88,435 per year, or $42.5 per hour.
Cross-Tier Demand Generation Lead

Cross-Tier Demand Generation Lead

Stellantis

Auburn Hills, MI • On-site

Full-time

Posted yesterday

Stellantis rating

7.5

Company rating: 7.5 out of 10

Based on 130 frontline employees who took The Breakroom Quiz

15th of 44 rated automakers

Job description

We are seeking a Cross-Tier Demand Generation & Experience Strategist to own the end-to-end strategy and execution of demand generation across our digital ecosystem-from Tier 1 through Tier 3. This role sits at the intersection of UX strategy, customer journey mapping, and performance marketing, with a primary focus on driving high-quality leads, optimizing low-funnel actions, and enabling seamless, qualified handoffs to dealers.
This role is responsible for designing and operationalizing connected, conversion-focused experiences that naturally guide users through the funnel-from awareness to consideration to action-while ensuring Tier 1 (brand) and Tier 3 (dealer) experiences work together as a single, cohesive demand engine.
You will partner closely with site, analytics, media, agencies, CRM and dealer teams to translate customer behavior and business goals into scalable demand generation strategies that drive measurable outcomes.
In short, this role is the strategic owner of: How customers move through the digital funnel - and how effectively that movement turns into real, qualified demand for dealers.
Key Responsibilities include but not limited to:
Demand Generation Strategy:
  • Own and evolve cross-tier (and channel) demand generation strategies that drive lead volume, lead quality, and conversion performance
  • Define and optimize low-funnel actions across T1 and T3, including lead forms, CTAs, dealer handoffs, and conversion paths
  • Develop frameworks for natural funnel progression, ensuring users are guided intuitively from discovery to high-intent actions

T1 / T3 Lead Form Generation:
  • Own the strategy and optimization of lead form experiences across Tier 1 and Tier 3
  • Define lead form best practices, including nomenclature testing, form variations, IU optimizations and field variations
  • Ensure lead forms are aligned with customer intent, channel context, and downstream dealer needs

Connecting T1 and T3 Experiences:
  • Serve as the strategic owner of connected cross-tier journeys, ensuring brand and dealer experiences feel unified, not fragmented
  • Align content, UX patterns, and conversion mechanics across tiers to support a seamless shopper experience
  • Translate media and acquisition strategies into on-site experiences that maximize conversion and lead quality

UX Strategy & Customer Journey Mapping:
  • Lead UX strategy for demand-focused journeys, ensuring experiences are frictionless, intuitive, and conversion-optimized
  • Create customer journey maps and funnel models that connect brand-level engagement (T1) to dealer-level conversion (T3)
  • Identify key behavioral moments and drop-off points and translate insights into UX and functional improvements

Insight-Driven Optimization:
  • Use analytics, testing, and behavioral data to continuously optimize funnel performance
  • Closely partner with Test-and-Learn lead on A/B and multivariant testing agendas focused on conversion rates, form completion, and lead quality
  • Partner with media and performance teams to close the loop between acquisition and on-site behavior

Cross-Functional Leadership:
  • Act as the connective tissue between UX, product, analytics, IT, and dealer teams
  • Translate demand generation strategy into clear business requirements and UX direction
  • Ensure delivery aligns with conversion goals, UX best practices, and business priorities

Key Competencies:
  • Demand-focused strategist with strong execution skills
  • Deep understanding of UX as a growth and conversion lever
  • Data-driven, performance-oriented mindset
  • Strong systems thinker who connects brand, product, and sales
  • Skilled at translating customer behavior into business impact

Basic Qualifications:
  • Bachelor's degree
  • 10 years in digital strategy, demand generation, UX, product, or performance marketing roles
  • Proven success driving lead generation and low-funnel performance
  • Strong experience with customer journey mapping, funnel optimization, and conversion strategy
  • Hands-on experience with lead forms, CRO, testing platforms, analytics, and CDPs
  • Strong understanding of UX principles applied to performance and demand outcomes
  • Excellent stakeholder management and cross-functional communication skills

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