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Demand Generation Manager Jobs in Michigan (NOW HIRING)

Demand.com

Marketing Director (Remote)

Detroit, MI · Remote

DemandFactor is a data-driven B2B growth and demand-generation company helping brands find, engage ... Manage marketing KPIs, analytics, attribution, and budget * Build and grow the marketing team What ...

Schurz Communications, Inc.

VP of Marketing

Flint, MI

  • Medical

  • Retirement

  • PTO

Demand Generation & Revenue Marketing * Own end-to-end demand generation strategy across digital ... Partner closely with Product Management to develop compelling positioning, messaging, competitive ...

Schurz Communications, Inc.

VP of Marketing

Ann Arbor, MI · On-site

  • Medical

  • Retirement

  • PTO

Demand Generation & Revenue Marketing * Own end-to-end demand generation strategy across digital ... Partner closely with Product Management to develop compelling positioning, messaging, competitive ...

Schurz Communications, Inc.

VP of Marketing

Westland, MI

  • Medical

  • Retirement

  • PTO

Demand Generation & Revenue Marketing * Own end-to-end demand generation strategy across digital ... Partner closely with Product Management to develop compelling positioning, messaging, competitive ...

GlaxoSmithKline

This role leads and develops Account Managers to execute regional business plans, drive demand generation and appropriate product utilization, and achieve sales objectives in a compliant manner. The ...

GSK

Regional Sales Director (MI / IN)

Dearborn, MI · On-site

This role leads and develops Account Managers to execute regional business plans, drive demand generation and appropriate product utilization, and achieve sales objectives in a compliant manner. The ...

Genesys

Field Marketing Manager, West Enterprise

Wyoming, MI

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

Experience with demand generation strategies, lead lifecycle management, and sales alignment * Strong communication and stakeholder management skills across cross-functional teams * Ability to travel ...

Comcast

Sr Director, Marketing

Plymouth, MI · Remote

... demand generation strategies designed to increase qualified pipeline and revenue growth. * Develop and oversee integrated campaigns supporting Ethernet, SD-WAN, Security, Mobility, Managed Services ...

Comcast

Sr Director, Marketing

Royal Oak, MI · Remote

... demand generation strategies designed to increase qualified pipeline and revenue growth. * Develop and oversee integrated campaigns supporting Ethernet, SD-WAN, Security, Mobility, Managed Services ...

Comcast

Sr Director, Marketing

Plymouth, MI · Remote

... demand generation strategies designed to increase qualified pipeline and revenue growth. * Develop and oversee integrated campaigns supporting Ethernet, SD-WAN, Security, Mobility, Managed Services ...

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All JobsDemand Generation JobsDemand Generation Manager JobsDemand Generation Manager Jobs in Michigan

Demand Generation Manager information

See Michigan salary details

$33.6K

$88.4K

$124.6K

How much do demand generation manager jobs pay per year?

As of Aug 16, 2026, the average yearly pay for demand generation manager in Michigan is $88,435.00, according to ZipRecruiter salary data. Most workers in this role earn between $75,000.00 and $104,600.00 per year, depending on experience, location, and employer.

What is the difference between Demand Generation Manager vs Marketing Manager?

AspectDemand Generation ManagerMarketing Manager
Primary FocusDriving lead generation and demand creation campaignsOverseeing overall marketing strategies and brand management
Skills & CertificationsDigital marketing, analytics, campaign managementBrand strategy, market research, communication skills
Work EnvironmentMarketing teams, sales alignment, digital platformsBroader marketing departments, cross-functional teams

The Demand Generation Manager primarily focuses on creating targeted campaigns to generate leads and demand for products or services, often working closely with sales teams. In contrast, the Marketing Manager oversees overall marketing strategies, branding, and broader market outreach. While both roles require marketing expertise, the Demand Generation Manager specializes in demand-focused activities, making it a more tactical role within the marketing function.

What are the key skills and qualifications needed to thrive as a demand generation manager?

To thrive as a Demand Generation Manager, you need expertise in digital marketing, lead generation strategies, analytics, and often a degree in marketing or a related field. Familiarity with marketing automation platforms (like HubSpot or Marketo), CRM systems, and data analytics tools is typically required. Strong project management, creativity, and communication skills help you design effective campaigns and collaborate across teams. These competencies ensure the successful creation and execution of campaigns that drive qualified leads and fuel business growth.

What does a demand generation manager do?

A Demand Generation Manager is responsible for creating and executing marketing strategies that drive interest and engagement in a company's products or services. They use a mix of channels such as email marketing, content marketing, events, and digital advertising to generate qualified leads for the sales team. Their goal is to build brand awareness, nurture prospects through the sales funnel, and ultimately increase revenue. Demand Generation Managers often analyze campaign performance to optimize strategies and maximize return on investment.

What are some common challenges faced by demand generation managers when aligning marketing and sales teams?

Demand Generation Managers often encounter challenges in ensuring seamless collaboration between marketing and sales teams, particularly when it comes to lead quality and handoff processes. Differences in lead qualification criteria and communication gaps can create friction, making it essential to establish clear definitions, shared goals, and regular feedback loops. Successful managers foster alignment by implementing joint meetings, shared metrics, and continuous process improvements, ensuring both teams work toward revenue targets and customer acquisition goals together.
More about Demand Generation Manager jobs

What are the most commonly searched types of Demand Generation jobs in Michigan?

The most popular types of Demand Generation jobs in Michigan are:

What job categories do people searching Demand Generation Manager jobs in Michigan look for?

The top searched job categories for Demand Generation Manager jobs in Michigan are:

What cities in Michigan are hiring for Demand Generation Manager jobs?

Cities in Michigan with the most Demand Generation Manager job openings:

Demand Generation Manager jobs near you
Infographic showing various Demand Generation Manager job openings in Michigan as of August 2026, with employment types broken down into 1% As Needed, 84% Full Time, 12% Part Time, 1% Temporary, and 2% Contract. Highlights an 93% Physical, 2% Hybrid, and 5% Remote job distribution, with an average salary of $88,435 per year, or $42.5 per hour.

Senior Program Manager, Demand Generation

Relativity

Detroit, MI • On-site

$128K - $192K/yr

Other

Re-posted 5 days ago

Job description

Posting Type

Hybrid

Job Overview

Gavel has been acquired by Relativity, the leading legal data intelligence company. Gavel currently operates as a standalone product line within Relativity, with two products: Gavel Workflows, a legal document automation platform for law firms, and Gavel Exec, an AI contract review and drafting tool for in-house legal teams and transactional attorneys.
This role owns all inbound demand generation and marketing-led outbound for both products, driving free trials and demo requests across the full funnel. In the near-term, you will be the only dedicated marketer on the Gavel team: building and running the playbook. You will own the strategy, the tech stack, the channels, and the reporting, and you will advise the CEO and cross-functional leadership on where to invest and why.
This is a high-autonomy role for someone who has operated as a solo marketing function before, thinks in systems, and holds themselves accountable to pipeline and revenue outcomes.

Job Description and Requirements

Role Responsibilities

Demand Generation and Pipeline

  • Define the demand generation strategy across both products and own the outcomes: trials, demos, CAC, ACV, LTV

  • Own andoptimizepaid search and paid social campaigns across Google Ads, Microsoft Ads, Meta, LinkedIn, Reddit, and OpenAI

  • Adviseleadership on funnel health, channel ROI, and investment prioritization

  • Identify, build, and run experiments and big bets to drive step-change growth, from hypothesis to execution and reporting

Website, Content, and SEO

  • Own ourWebflowsite: strategy, page edits, CMS updates, and new page launches

  • Define and drive the SEO and AEO content strategy, including the competitor comparison hub and LLM citation visibility program

  • Run editorial operations for two founderSubstacksand bi-weekly newsletters

  • Oversee contractors for SEO/AEO execution and social content production

CRM, Email, and Lifecycle

  • Own HubSpot as the system of record: contact management, lifecycle stages, routing logic, and lead flow

  • Design and build onboarding, nurture, sales, and marketing email sequences across both products

  • Partner with sales and customer success on pipeline content, outbound sequences, competitive assets, and retention communications

Analytics, Attribution, and Operations

  • Maintain and evolve the marketing attribution model, including cross-functional work with engineering to connect pre-signup session data to revenue outcomes

  • Translate data fromBigQuery, Looker, HubSpot, GA4, and Google Sheets into clear recommendations for leadership

  • Own the fullmartechstack and build AI workflows and automations across your workflow

What We Are Looking For

  • 7 to 10 years of experience in demand generation, growth marketing, or a closely related role at a B2B SaaS company

  • Demonstrated experience as a solo or near-solo marketer who owned strategy and outcomes, not just execution

  • Hands-on paid ownership: you have managed campaigns, made budget and bid decisions, and understood conversion tracking at a technical level

  • Strong HubSpotproficiencyacross sequences, workflows, lifecycle management, and reporting

  • Experience designing and executing SEO or content programs with measurable pipeline impact

  • Comfortable working cross-functionally with engineering and data teams to build marketing infrastructure and translate data fromBigQuery, Looker, HubSpot, GA4, and spreadsheets into investment recommendations

  • AI fluency: you use AI tools as a core part of how you work to build automations, produce content, analyze data, and move faster than a team of one should be able to

  • Strong written communication: you write copy, briefs, and strategic recommendations regularly and well

Preferred Qualifications

  • Experience with AEO, LLM citation optimization, or AI-driven search visibility programs

  • Familiarity withBigQueryor data warehouse tools for marketing attribution

  • Experience inlegaltech, legal operations, or selling to law firms or in-house legal teams

  • Experience building and owning amartechstack from the ground up

Relativity is committed to competitive, fair, and equitable compensation practices.

This position is eligible for total compensation which includes a competitive base salary, an annual performance bonus, and long-term incentives.

The expected salary range for this role is between following values:

$128,000 and $192,000

The final offered salary will be based on several factors, including but not limited to the candidate's depth of experience, skill set, qualifications, and internal pay equity. Hiring at the top end of the range would not be typical, to allow for future meaningful salary growth in this position.

Required Skills:

Content Strategy, Demand Generation Strategy, HubSpot CMS, Marketing Attribution, Marketing Research Strategy, Paid Search Marketing, Sales Enablement, Search Engine Optimization (SEO)

Apply