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Demand Generation Manager Jobs in Michigan (NOW HIRING)

Accordant

As a Marketing Specialist, Demand Generation at Accordant, you will drive revenue growth by ... In this role, you will manage campaigns from strategy through execution and reporting, partnering ...

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Demand.com

Marketing Director (Remote)

Detroit, MI · Remote

DemandFactor is a data-driven B2B growth and demand-generation company helping brands find, engage ... Manage marketing KPIs, analytics, attribution, and budget * Build and grow the marketing team What ...

Schurz Communications, Inc.

VP of Marketing

Detroit, MI · On-site

$180 - $200/hr

Demand Generation & Revenue Marketing * Own end-to-end demand generation strategy across digital ... Partner closely with Product Management to develop compelling positioning, messaging, competitive ...

Medbio, Inc.

Marketing Director

Grand Rapids, MI · On-site

$140 - $190/hr

Proven leadership experience managing marketing teams and external agency partners. Demonstrated success developing differentiated positioning and demand generation programs that contribute to ...

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Demand Generation Manager information

See Michigan salary details

$33.6K

$88.4K

$124.6K

How much do demand generation manager jobs pay per year?

As of Aug 23, 2026, the average yearly pay for demand generation manager in Michigan is $88,435.00, according to ZipRecruiter salary data. Most workers in this role earn between $75,000.00 and $104,600.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a demand generation manager?

To thrive as a Demand Generation Manager, you need expertise in digital marketing, lead generation strategies, analytics, and often a degree in marketing or a related field. Familiarity with marketing automation platforms (like HubSpot or Marketo), CRM systems, and data analytics tools is typically required. Strong project management, creativity, and communication skills help you design effective campaigns and collaborate across teams. These competencies ensure the successful creation and execution of campaigns that drive qualified leads and fuel business growth.

What does a demand generation manager do?

A Demand Generation Manager is responsible for creating and executing marketing strategies that drive interest and engagement in a company's products or services. They use a mix of channels such as email marketing, content marketing, events, and digital advertising to generate qualified leads for the sales team. Their goal is to build brand awareness, nurture prospects through the sales funnel, and ultimately increase revenue. Demand Generation Managers often analyze campaign performance to optimize strategies and maximize return on investment.

What are some common challenges faced by demand generation managers when aligning marketing and sales teams?

Demand Generation Managers often encounter challenges in ensuring seamless collaboration between marketing and sales teams, particularly when it comes to lead quality and handoff processes. Differences in lead qualification criteria and communication gaps can create friction, making it essential to establish clear definitions, shared goals, and regular feedback loops. Successful managers foster alignment by implementing joint meetings, shared metrics, and continuous process improvements, ensuring both teams work toward revenue targets and customer acquisition goals together.

What is the difference between Demand Generation Manager vs Marketing Manager?

AspectDemand Generation ManagerMarketing Manager
Primary FocusDriving lead generation and demand creation campaignsOverseeing overall marketing strategies and brand management
Skills & CertificationsDigital marketing, analytics, campaign managementBrand strategy, market research, communication skills
Work EnvironmentMarketing teams, sales alignment, digital platformsBroader marketing departments, cross-functional teams

The Demand Generation Manager primarily focuses on creating targeted campaigns to generate leads and demand for products or services, often working closely with sales teams. In contrast, the Marketing Manager oversees overall marketing strategies, branding, and broader market outreach. While both roles require marketing expertise, the Demand Generation Manager specializes in demand-focused activities, making it a more tactical role within the marketing function.

Is demand generation a good career?

Demand generation is a growing field within marketing that focuses on creating interest and demand for products or services through strategies like content marketing, email campaigns, and analytics. Demand Generation Managers typically need skills in data analysis, marketing automation tools, and campaign management, making it a viable career path with opportunities for advancement and specialization.
More about Demand Generation Manager jobs

What are the most commonly searched types of Demand Generation jobs in Michigan?

The most popular types of Demand Generation jobs in Michigan are:

What job categories do people searching Demand Generation Manager jobs in Michigan look for?

The top searched job categories for Demand Generation Manager jobs in Michigan are:

What cities in Michigan are hiring for Demand Generation Manager jobs?

Cities in Michigan with the most Demand Generation Manager job openings:

Demand Generation Manager jobs near you
Infographic showing various Demand Generation Manager job openings in Michigan as of August 2026, with employment types broken down into 82% Full Time, 13% Part Time, 2% Temporary, 2% Contract, and 1% Nights. Highlights an 81% Physical, 2% Hybrid, and 17% Remote job distribution, with an average salary of $88,435 per year, or $42.5 per hour.

Demand Generation Manager, SaaS: Great Opportunity!

Nbutexas

Northville, MI • On-site

$110 - $140/hr

Other

Posted 5 days ago

Job description

An established and growing Accounting Technology firm is looking for aDEMAND GENERATION MANAGERto join the team and make an immediate impact by executing integrated campaigns in the GTM space with a focus on marketing technology and automation.

The idealDEMAND GENERATION MANAGERwill bring 4+ years of experience in SaaS B2B marketing tech, the ability to work independently to execute campaigns, and a passion for marketing technology.

This is a hybrid role, 4 days are expected in office.

DEMAND GENERATION MANAGER RESPONSIBILITIES
  • Take ownership for the execution of demand generation campaigns across multiple channels in a collaborative environment.
  • Oversee lead forecasting, paid media, and additional multi-channel marketing programs.
  • Manage & improve marketing tech stack.
DEMAND GENERATION MANAGER REQUIREMENTS
  • Bachelor degree and 7+ years of B2B SaaS marketing experience.
  • Proficiency in marketing technology, particularly automation platforms to include Marekto, Pardot, & HubSpot. Ai experience a major plus.
  • Proven collaborative project management experience.
DEMAND GENERATION MANAGER SALARY & BENEFITS
  • Competitive salary.
  • Excellent benefits.
  • Growth potential.
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