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Demand Generation Manager Jobs in Ada, MI (NOW HIRING)

Medbio, Inc.

Marketing Director

Grand Rapids, MI · On-site

$150 - $200/hr

Proven leadership experience managing marketing teams and external agency partners. Demonstrated success developing differentiated positioning and demand generation programs that contribute to ...

HexArmor

Footwear End-User Specialist

Grand Rapids, MI · On-site

... managers, contractors, purchasing managers, and business leaders in both field and virtual ... JOB RESPONSIBILITIES End-User Engagement & Demand Generation * Develop relationships with end-users ...

HexArmor

Footwear End-User Specialist

Grand Rapids, MI · On-site

... managers, contractors, purchasing managers, and business leaders in both field and virtual ... JOB RESPONSIBILITIES End-User Engagement & Demand Generation * Develop relationships with end-users ...

MM Services II

VP Sales & Marketing

Grand Rapids, MI · On-site

WHAT we do is manage the technology lifecycle from end to end. From repair and refurbishment to ... demand generation, lead generation, events, and other programs designed to create qualified ...

Rehmann

Marketing Specialist

Grand Rapids, MI · On-site

Execute multi-channel campaigns and manage content development to drive engagement and awareness * Partner with demand generation and digital teams to ensure campaigns align to priority audiences and ...

BODY20 Cascade

Studio Manager

Grand Rapids, MI · On-site

$45K - $55K/yr

Ensure necessary staffing levels to satisfy studio demand while remaining within the studio budget ... Comfortable and effective with organic, lead generation for potential membership * Business ...

BODY20

Studio Manager

Grand Rapids, MI · On-site

$45K - $55K/yr

Ensure necessary staffing levels to satisfy studio demand while remaining within the studio budget ... Comfortable and effective with organic, lead generation for potential membership * Business ...

Brunswick

Sr. Key Account Manager, Amazon

Lowell, MI · On-site

... generation technologies that transform experiences on the water and beyond. Brunswick believes ... Collaborate with Demand Planning, Replenishment, and Operations teams to ensure inventory ...

OWL Services

Journeyman Electrician

Grand Rapids, MI · On-site

$26.75 - $36.50/hr

This is an excellent opportunity for an electrician who wants to build specialized, in-demand ... management and service provider to retail, commercial, fleet, aviation and marine, and emergency ...

OWL Services

Journeyman Electrician

Wyoming, MI · On-site

$36 - $40/hr

This is an excellent opportunity for an electrician who wants to build specialized, in-demand ... management and service provider to retail, commercial, fleet, aviation and marine, and emergency ...

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Demand Generation Manager information

See Ada, MI salary details

$37.8K

$99.5K

$140.3K

How much do demand generation manager jobs pay per year?

As of Sep 8, 2026, the average yearly pay for demand generation manager in Ada, MI is $99,543.00, according to ZipRecruiter salary data. Most workers in this role earn between $84,400.00 and $117,700.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a demand generation manager?

To thrive as a Demand Generation Manager, you need expertise in digital marketing, lead generation strategies, analytics, and often a degree in marketing or a related field. Familiarity with marketing automation platforms (like HubSpot or Marketo), CRM systems, and data analytics tools is typically required. Strong project management, creativity, and communication skills help you design effective campaigns and collaborate across teams. These competencies ensure the successful creation and execution of campaigns that drive qualified leads and fuel business growth.

What does a demand generation manager do?

A Demand Generation Manager is responsible for creating and executing marketing strategies that drive interest and engagement in a company's products or services. They use a mix of channels such as email marketing, content marketing, events, and digital advertising to generate qualified leads for the sales team. Their goal is to build brand awareness, nurture prospects through the sales funnel, and ultimately increase revenue. Demand Generation Managers often analyze campaign performance to optimize strategies and maximize return on investment.

What are some common challenges faced by demand generation managers when aligning marketing and sales teams?

Demand Generation Managers often encounter challenges in ensuring seamless collaboration between marketing and sales teams, particularly when it comes to lead quality and handoff processes. Differences in lead qualification criteria and communication gaps can create friction, making it essential to establish clear definitions, shared goals, and regular feedback loops. Successful managers foster alignment by implementing joint meetings, shared metrics, and continuous process improvements, ensuring both teams work toward revenue targets and customer acquisition goals together.

What is the difference between Demand Generation Manager vs Marketing Manager?

AspectDemand Generation ManagerMarketing Manager
Primary FocusDriving lead generation and demand creation campaignsOverseeing overall marketing strategies and brand management
Skills & CertificationsDigital marketing, analytics, campaign managementBrand strategy, market research, communication skills
Work EnvironmentMarketing teams, sales alignment, digital platformsBroader marketing departments, cross-functional teams

The Demand Generation Manager primarily focuses on creating targeted campaigns to generate leads and demand for products or services, often working closely with sales teams. In contrast, the Marketing Manager oversees overall marketing strategies, branding, and broader market outreach. While both roles require marketing expertise, the Demand Generation Manager specializes in demand-focused activities, making it a more tactical role within the marketing function.

Is demand generation a good career?

Demand generation is a growing field within marketing that focuses on creating interest and demand for products or services through strategies like content marketing, email campaigns, and analytics. Demand Generation Managers typically need skills in data analysis, marketing automation tools, and campaign management, making it a viable career path with opportunities for advancement and specialization.
More about Demand Generation Manager jobs

What job categories do people searching Demand Generation Manager jobs in Ada, MI look for?

The top searched job categories for Demand Generation Manager jobs in Ada, MI are:

What cities near Ada, MI are hiring for Demand Generation Manager jobs?

Cities near Ada, MI with the most Demand Generation Manager job openings:

Demand Generation Manager jobs near you

Marketing Director

Medbio, Inc.

Grand Rapids, MI • On-site

$150 - $200/hr

Other

Posted 20 days ago

Job description

  • Job Category: Customer Service , Management , Marketing , Sales
  • Schedule: 1st Shift , Full-Time
  • Location: Clinton Twp, MI , Grand Rapids, MI , Orchard Park, NY , Schoolcraft, MI

The Director of Marketing will lead Medbio’s marketing strategy and execution, strengthening the company’s position in priority healthcare markets and building a measurable, pull-based engine for qualified growth. This role is accountable for positioning, digital marketing, demand generation, content development, and sales enablement, ensuring that marketing investments translate into target-account engagement, qualified pipeline, and revenue opportunities. The Director of Marketing will lead the internal marketing function and external agency partners, collaborating with sales, technical, and operational leaders to translate Medbio’s capabilities and customer outcomes into a differentiated market presence.

Major Duties and Responsibilities:

  • Lead Medbio’s marketing function and agency partners, building organizational capability in strategic positioning, demand generation, content development, and customer engagement.
  • Define and execute an integrated marketing strategy aligned with Medbio’s commercial growth goals, ideal customer profile, and priority markets.
  • Own Medbio’s market positioning, value proposition, messaging architecture, and brand standards across all customer touchpoints.
  • Build a pull-based demand generation engine that attracts and engages targeted Healthcare OEMs and creates qualified commercial opportunities.
  • Lead digital marketing across the website, SEO and paid search, LinkedIn, email, account-based marketing, retargeting, and marketing automation.
  • Partner with Sales to define target accounts, lead qualification criteria, CRM handoff processes, and shared funnel metrics from initial engagement through opportunity creation.
  • Develop a disciplined content strategy and editorial calendar that delivers technical case studies, application stories, thought leadership, videos, and sales collateral on schedule.
  • Partner with Sales, Technical Sales, Engineering, and Operations to translate complex manufacturing capabilities into compelling customer value and quantified proof.
  • Improve Medbio’s website experience, search and AI discoverability, market-specific content, calls to action, and conversion paths based on buyer needs and performance data.
  • Lead customer, market, and competitive research to identify buyer needs, industry trends, whitespace, and opportunities to differentiate Medbio.
  • Develop integrated plans for industry events and conferences, including pre-event targeting, on-site activation, content, and disciplined post-event conversion.
  • Own marketing budgets, agency scopes, project plans, and performance dashboards, continuously reallocating resources based on qualified pipeline, conversion, and return on investment.

Organizational Relationships:

The Director of Marketing reports directly to the Chief Commercial Officer and provides leadership and direction to the Marketing Manager.

Experience and/or Educational Requirements:

  • 10–15 years of progressive B2B marketing experience, preferably within medical devices, life sciences, contract manufacturing, or another complex technical industry.
  • Proven leadership experience managing marketing teams and external agency partners.
    Demonstrated success developing differentiated positioning and demand generation programs that contribute to qualified pipeline and revenue.
  • Strong command of digital marketing, content strategy, SEO/SEM, account-based marketing, CRM, and marketing automation.
  • Exceptional writing, storytelling, analytical, and presentation skills with the ability to translate technical detail into compelling business value.
  • Bachelor’s degree in Marketing, Business, Communications, or a related field required; advanced degree preferred

Physical Requirements:

Must be able to perform the standard practices required in this type of role within the industry, including travel (20–30%) to customer sites, industry events, and Medbio facilities.

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