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Demand Generation Manager Jobs in Michigan (NOW HIRING)

Manager, Partner Alliances

Three Rivers, MI · On-site +1

$185K - $230K/yr

... demand generation and delivering partner initiated opportunities * Develop strong relationships ... Manage and resolve escalations allowing the team to stay focused on sales * Build and promote a ...

New

... Demand Generation * Develops content -- case studies, literature, website content, social posts ... Marketing Technology owns CRM discipline, lead routing, and the nurture process that converts that ...

Data Engineer - Resource Demand

Warren, MI · On-site +1

$107K - $129K/yr

... next-generation safety and entertainment features. Every day, our products move millions of ... Experience modernizing resource planning or portfolio management processes by replacing spreadsheet ...

Lead digital marketing strategy, including website content, SEO, PPC, email, social media, and marketing automation to support demand generation * Develop and manage marketing collateral and content ...

Lead digital marketing strategy, including website content, SEO, PPC, email, social media, and marketing automation to support demand generation * Develop and manage marketing collateral and content ...

Senior Marketing Specialist, ABM

Ann Arbor, MI · On-site

$76K - $94K/yr

Cross-functional partnering with Demand Generation, Field Marketing, Sales Development, Sales, and ... Proficient in LinkedIn Campaign Manager, Meta Ads Manager, and programmatic platforms (DV360 or ...

Cultivates partnership and active participation in demand generation strategy development (SMR ... Manages internal and external partners to verify deliverables are executed to support hotel ...

Cultivates partnership and active participation in demand generation strategy development (SMR ... Manages internal and external partners to verify deliverables are executed to support hotel ...

Showing results 41-60

Demand Generation Manager information

See Michigan salary details

$33.6K

$88.4K

$124.6K

How much do demand generation manager jobs pay per year?

As of Aug 16, 2026, the average yearly pay for demand generation manager in Michigan is $88,435.00, according to ZipRecruiter salary data. Most workers in this role earn between $75,000.00 and $104,600.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a demand generation manager?

To thrive as a Demand Generation Manager, you need expertise in digital marketing, lead generation strategies, analytics, and often a degree in marketing or a related field. Familiarity with marketing automation platforms (like HubSpot or Marketo), CRM systems, and data analytics tools is typically required. Strong project management, creativity, and communication skills help you design effective campaigns and collaborate across teams. These competencies ensure the successful creation and execution of campaigns that drive qualified leads and fuel business growth.

What does a demand generation manager do?

A Demand Generation Manager is responsible for creating and executing marketing strategies that drive interest and engagement in a company's products or services. They use a mix of channels such as email marketing, content marketing, events, and digital advertising to generate qualified leads for the sales team. Their goal is to build brand awareness, nurture prospects through the sales funnel, and ultimately increase revenue. Demand Generation Managers often analyze campaign performance to optimize strategies and maximize return on investment.

What are some common challenges faced by demand generation managers when aligning marketing and sales teams?

Demand Generation Managers often encounter challenges in ensuring seamless collaboration between marketing and sales teams, particularly when it comes to lead quality and handoff processes. Differences in lead qualification criteria and communication gaps can create friction, making it essential to establish clear definitions, shared goals, and regular feedback loops. Successful managers foster alignment by implementing joint meetings, shared metrics, and continuous process improvements, ensuring both teams work toward revenue targets and customer acquisition goals together.

What is the difference between Demand Generation Manager vs Marketing Manager?

AspectDemand Generation ManagerMarketing Manager
Primary FocusDriving lead generation and demand creation campaignsOverseeing overall marketing strategies and brand management
Skills & CertificationsDigital marketing, analytics, campaign managementBrand strategy, market research, communication skills
Work EnvironmentMarketing teams, sales alignment, digital platformsBroader marketing departments, cross-functional teams

The Demand Generation Manager primarily focuses on creating targeted campaigns to generate leads and demand for products or services, often working closely with sales teams. In contrast, the Marketing Manager oversees overall marketing strategies, branding, and broader market outreach. While both roles require marketing expertise, the Demand Generation Manager specializes in demand-focused activities, making it a more tactical role within the marketing function.

More about Demand Generation Manager jobs

What are the most commonly searched types of Demand Generation jobs in Michigan?

The most popular types of Demand Generation jobs in Michigan are:

What job categories do people searching Demand Generation Manager jobs in Michigan look for?

The top searched job categories for Demand Generation Manager jobs in Michigan are:

What cities in Michigan are hiring for Demand Generation Manager jobs?

Cities in Michigan with the most Demand Generation Manager job openings:

Infographic showing various Demand Generation Manager job openings in Michigan as of August 2026, with employment types broken down into 1% As Needed, 84% Full Time, 12% Part Time, 1% Temporary, and 2% Contract. Highlights an 93% Physical, 2% Hybrid, and 5% Remote job distribution, with an average salary of $88,435 per year, or $42.5 per hour.

Manager, Partner Alliances

Alteryx

Three Rivers, MI • On-site, Remote

$185K - $230K/yr

Full-time

Medical, Dental, Vision, Retirement

Posted 3 days ago

New


Job description

Meet the Moment with Alteryx

We're living through a once-in-a-generation shift in how work gets done. Data, automation, and AI are quickly becoming the center of every business decision - and Alteryx is leading the transformation.

You'll be working on the challenges that sit at the heart of modern business. No matter your role, the work you do will help organizations move faster, see more clearly, and tackle questions that used to feel impossible.

If you're ready to meet the moment with innovation, curiosity, and excellence, there's a place for you here.

We are looking for a lead-from-the-front leader who can develop and execute an effective channel sales strategy, one that supports Alteryx' growth requirements. This role will be responsible for the expansion of our channel business as well as manage the partnership with our DMRs.

Responsibilities:

  • Lead channel sales team to drive incremental revenue with our value add reseller partners

  • Lead, inspire, and motivate the channel sales team to help them achieve their sales targets

  • Develop and execute an effectively strategy for recruiting, onboarding and developing high performing VAR partners

  • Ensure the channel sales teams forecast is accurately reflected in Salesforce

  • Develop strong relationships with key VAR partners and ensure they are committed certifications, demand generation and delivering partner initiated opportunities

  • Develop strong relationships with key regional Alteryx sales leaders and provide them with insight into the impact the channel business is having on Alteryx' overall business

  • Be an expert in policies and structure of Alteryx partner program

  • Ensure processes are put in place to regularly monitor progress of channel sales team and top partners and implement action plans to ensure achievement of objectives

  • Manage and resolve escalations allowing the team to stay focused on sales

  • Build and promote a cohesive,partner/customer-centricteam with strong internal relationships

Qualifications:

  • Minimum 5 years leadership experience (people management) in either Direct Sales or Channel Sales ideally with an enterprise software company and/or data/analytics software vendor

  • Track record driving business in a dynamic working environment

  • Ability to intelligently recruit and develop top performing Associates

  • Strong business acumen and executive presence

  • Strong written and verbal communication skills, as well as the ability to effectively present to all levels of management

  • Understanding of Salesforce.com, Clari and other key systems

  • Capable of building and maintaining strong relationships with a diverse set of internal and partner constituencies including senior level executives, legal, finance, support, sales, and marketing experts.

  • Relentlessly positive outlook, high energy, enthusiasm, and passion for the business

  • Excellent planning and change management skills

Compensation:

Alteryx is committed to fair, equitable, and transparent compensation. Final compensation is determined by several factors, including but not limited to relevant work experience, education, certifications, skills, and geographic location.
The base salary range for this role in the United States is $110,000-$140,000 with On-Target-Earnings range of $185,000-230,000 (uncapped, plus options)
In addition to base pay and commission eligibility, this role includes clear forms of additional compensation, such as:

  • A monthly Connectivity Plus stipend of $150 to support remote work-related expenses

  • An annual $200 home office reimbursement

Alteryx offers a comprehensive benefits package designed to support your health, financial security, and overall well-being, including:

  • Medical, dental, and vision coverage

  • 401(k) with company match

  • Paid parental leave, caregiver leave, and flexible time off

  • Mental health support and wellness reimbursement

  • Career development and education assistance

#LI-JS1
#LI-REMOTE

Find yourself checking a lot of these boxes but doubting whether you should apply? At Alteryx, we support a growth mindset for our associates through all stages of their careers. If you meet some of the requirements and you share our values, we encourage you to apply. As part of our ongoing commitment to a diverse, equitable, and inclusive workplace, we're invested in building teams with a wide variety of backgrounds, identities, and experiences.

Benefits & Perks:

Alteryx has amazing benefits for all Associates which can be viewed here.

For roles in San Francisco and Los Angeles: Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Alteryx will consider for employment qualified applicants with arrest and conviction records.

This position involves access to software/technology that is subject to U.S. export controls. Any job offer made will be contingent upon the applicant's capacity to serve in compliance with U.S. export controls.