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Demand Generation Manager Jobs in Michigan (NOW HIRING)

MiBrand

Event Manager

Troy, MI

In this position, you will be responsible for organizing and managing virtual, in-person, and hybrid events that enhance a growth-driven brand, drive demand generation, support ongoing consumer brand ...

MiBrand

Event Manager

Troy, MI · On-site

In this position, you will be responsible for organizing and managing virtual, in-person, and hybrid events that enhance a growth-driven brand, drive demand generation, support ongoing consumer brand ...

Qualys

Channel Account Manager

Detroit, MI · On-site

As a Channel Account Manager, you will play a pivotal role expanding our US partner market through ... Execute on partner program requirements including enablement, demand generation, and joint ...

HexArmor

Footwear End-User Specialist

Grand Rapids, MI · On-site

... managers, contractors, purchasing managers, and business leaders in both field and virtual ... JOB RESPONSIBILITIES End-User Engagement & Demand Generation * Develop relationships with end-users ...

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All JobsDemand Generation JobsDemand Generation Manager JobsDemand Generation Manager Jobs in Michigan

Demand Generation Manager information

See Michigan salary details

$33.6K

$88.4K

$124.6K

How much do demand generation manager jobs pay per year?

As of Aug 16, 2026, the average yearly pay for demand generation manager in Michigan is $88,435.00, according to ZipRecruiter salary data. Most workers in this role earn between $75,000.00 and $104,600.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a demand generation manager?

To thrive as a Demand Generation Manager, you need expertise in digital marketing, lead generation strategies, analytics, and often a degree in marketing or a related field. Familiarity with marketing automation platforms (like HubSpot or Marketo), CRM systems, and data analytics tools is typically required. Strong project management, creativity, and communication skills help you design effective campaigns and collaborate across teams. These competencies ensure the successful creation and execution of campaigns that drive qualified leads and fuel business growth.

What does a demand generation manager do?

A Demand Generation Manager is responsible for creating and executing marketing strategies that drive interest and engagement in a company's products or services. They use a mix of channels such as email marketing, content marketing, events, and digital advertising to generate qualified leads for the sales team. Their goal is to build brand awareness, nurture prospects through the sales funnel, and ultimately increase revenue. Demand Generation Managers often analyze campaign performance to optimize strategies and maximize return on investment.

What are some common challenges faced by demand generation managers when aligning marketing and sales teams?

Demand Generation Managers often encounter challenges in ensuring seamless collaboration between marketing and sales teams, particularly when it comes to lead quality and handoff processes. Differences in lead qualification criteria and communication gaps can create friction, making it essential to establish clear definitions, shared goals, and regular feedback loops. Successful managers foster alignment by implementing joint meetings, shared metrics, and continuous process improvements, ensuring both teams work toward revenue targets and customer acquisition goals together.

What is the difference between Demand Generation Manager vs Marketing Manager?

AspectDemand Generation ManagerMarketing Manager
Primary FocusDriving lead generation and demand creation campaignsOverseeing overall marketing strategies and brand management
Skills & CertificationsDigital marketing, analytics, campaign managementBrand strategy, market research, communication skills
Work EnvironmentMarketing teams, sales alignment, digital platformsBroader marketing departments, cross-functional teams

The Demand Generation Manager primarily focuses on creating targeted campaigns to generate leads and demand for products or services, often working closely with sales teams. In contrast, the Marketing Manager oversees overall marketing strategies, branding, and broader market outreach. While both roles require marketing expertise, the Demand Generation Manager specializes in demand-focused activities, making it a more tactical role within the marketing function.

More about Demand Generation Manager jobs

What are the most commonly searched types of Demand Generation jobs in Michigan?

The most popular types of Demand Generation jobs in Michigan are:

What job categories do people searching Demand Generation Manager jobs in Michigan look for?

The top searched job categories for Demand Generation Manager jobs in Michigan are:

What cities in Michigan are hiring for Demand Generation Manager jobs?

Cities in Michigan with the most Demand Generation Manager job openings:

Demand Generation Manager jobs near you
Infographic showing various Demand Generation Manager job openings in Michigan as of August 2026, with employment types broken down into 1% As Needed, 84% Full Time, 12% Part Time, 1% Temporary, and 2% Contract. Highlights an 93% Physical, 2% Hybrid, and 5% Remote job distribution, with an average salary of $88,435 per year, or $42.5 per hour.

Product Marketing Manager - Public Safety

Tyler Technologies, Inc.

Troy, MI

$146K/yr

Full-time

Re-posted 3 days ago

Tyler Technologies rating

9.3

Company rating: 9.3 out of 10

Based on 20 frontline employees who took The Breakroom Quiz

14th of 244 rated software companies

Job description

Description
As a Product Marketing Manager (PMM), you will drive business growth by defining go-to-market strategies for software solutions, including market assessment, competitive positioning, pricing/packaging, and value propositions.
 
You will deliver market, buyer, and competitive insights; support positioning for existing and new solutions; and partner cross-functionally to execute product launches and evaluate growth initiatives.
You will succeed in this role by building strong cross-functional partnerships, applying sound business judgment, and influencing stakeholders at all levels to drive outcomes.  
Responsibilities
  •  Maintain a deep understanding of the markets and position with actionable insights:
    • Monitor, collect, and synthesize key market, buyer, product, and competitive insights and trends from multiple sources.
    • Maintain Market Assessment deliverables: sizing & segmentation, addressable market analysis, competitive analysis, differentiation 
  • Collaborate across teams to align go-to-market strategies 
  • Participate in cross-functional product launch activities, helping to define product positioning, compelling messages, packaging, pricing.  
    • Partner with stakeholders to achieve operational readiness, sales enablement, demand generation and metrics. 
  • Influence product direction & product market fit 
  • Partner with leadership to identify revenue growth opportunities, their scope, risks, and financial justifications.  
  • Partner with the sales enablement function by helping customer-facing teams to understand new products and functionality to promote sales, adoption, and strong references. 
  • Work with business leadership and software partners to establish business arrangements and maintain strong working relationships. 
Qualifications
  • Bachelor's degree in business, management, marketing, finance, or other related discipline. MBA preferred.
  • 5+ years' product marketing or similar experience in the software market, ideally for the public sector; SaaS experience preferred.
  • Ability to travel (up to 20% travel) is expected for customer engagement, industry events, and collaboration across Tyler teams. 

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