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Demand Generation Manager Jobs (NOW HIRING)

ConnectWise

Demand Generation Manager

OR · On-site +1

The Demand Generation Manager, OT runs go-to-market for the Office Technology (OT) dealer vertical the way a general manager runs a business - owning the pipeline number, the narrative activation ...

Orkes

Demand Generation Manager

$85K - $105K/yr

As a Demand Generation Manager , you will play a critical role in executing and optimizing multi-channel marketing programs to drive awareness, engagement, and pipeline growth. You'll leverage ...

Akkadian Labs

Demand Generation Manager

Hoboken, NJ · On-site +1

Build, manage, and continuously refine orchestrated, account-based and partner-based campaign ... Lead multi-channel demand generation marketing (SEM, paid social, programmatic, retargeting ...

Lumeris

Demand Generation Manager

Demand Generation Manager Position Summary: Lumeris is seeking a Demand Generation Manager to own both Demand Generation and Account-Based Marketing (ABM) initiatives for Tom, our Primary Care as a ...

Nextpoint

Demand Generation Manager

Chicago, IL · Hybrid

$95K - $113K/yr

Demand Generation Manager Reports To: VP of Marketing Location: Chicago, IL (Hybrid, 2-3 days/week onsite) Salary Range: $95,000-$113,000 / year ABOUT NEXTPOINT Nextpoint builds transformative ...

Nextpoint

Demand Generation Manager

Chicago, IL · Hybrid

$95K - $113K/yr

Demand Generation Manager Reports To: VP of Marketing Location: Chicago, IL (Hybrid, 2-3 days/week onsite) Salary Range: $95,000-$113,000 / year ABOUT NEXTPOINT Nextpoint builds transformative ...

Logile, Inc.

Demand Generation Manager

$58K - $73K/yr

For more information, visit www.logile.com About the Role Logile is looking for a Demand Generation Manager to execute integrated marketing programs that drive awareness, engagement, pipeline, and ...

Nextpoint

Demand Generation Manager

Chicago, IL · Hybrid

$95K - $113K/yr

Demand Generation Manager Reports To: VP of Marketing Location: Chicago, IL (Hybrid, 2-3 days/week onsite) Salary Range: $95,000-$113,000 / year ABOUT NEXTPOINT Nextpoint builds transformative ...

Akkadian Labs

Demand Generation Manager

Hoboken, NJ · Remote

Build, manage, and continuously refine orchestrated, account-based and partner-based campaign ... Lead multi-channel demand generation marketing (SEM, paid social, programmatic, retargeting ...

Akkadian Labs

Demand Generation Manager

Hoboken, NJ · Remote

Build, manage, and continuously refine orchestrated, account-based and partner-based campaign ... Lead multi-channel demand generation marketing (SEM, paid social, programmatic, retargeting ...

Bigcommerce

Demand Generation Manager

Austin, TX · On-site

Fluency with feed management, product data, and marketplace selling is a strong advantage. Key Responsibilities * Own the demand generation plan: Develop and execute a data-informed annual strategy ...

Bigcommerce

Demand Generation Manager

Fluency with feed management, product data, and marketplace selling is a strong advantage. Key Responsibilities * Own the demand generation plan: Develop and execute a data-informed annual strategy ...

Hyland

Senior Demand Generation Manager

$132K - $148K/yr

Overview Senior Demand Generation Manager Location: Remote, USA Work Arrangement: Remote About the Role The Senior Demand Generation Manager is responsible for developing and executing integrated ...

22Miles

Demand Generation Manager

Peachtree Corners, GA · On-site

$80K - $90K/yr

As Demand Generation Manager, you will be responsible for creating and executing integrated marketing campaigns that drive qualified leads, accelerate pipeline growth, and support revenue targets.

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Demand Generation Manager information

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$38.5K

$101.5K

$143K

How much do demand generation manager jobs pay per year?

As of Sep 2, 2026, the average yearly pay for demand generation manager in the United States is $101,463.00, according to ZipRecruiter salary data. Most workers in this role earn between $86,000.00 and $120,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a demand generation manager?

To thrive as a Demand Generation Manager, you need expertise in digital marketing, lead generation strategies, analytics, and often a degree in marketing or a related field. Familiarity with marketing automation platforms (like HubSpot or Marketo), CRM systems, and data analytics tools is typically required. Strong project management, creativity, and communication skills help you design effective campaigns and collaborate across teams. These competencies ensure the successful creation and execution of campaigns that drive qualified leads and fuel business growth.

What does a demand generation manager do?

A Demand Generation Manager is responsible for creating and executing marketing strategies that drive interest and engagement in a company's products or services. They use a mix of channels such as email marketing, content marketing, events, and digital advertising to generate qualified leads for the sales team. Their goal is to build brand awareness, nurture prospects through the sales funnel, and ultimately increase revenue. Demand Generation Managers often analyze campaign performance to optimize strategies and maximize return on investment.

What are some common challenges faced by demand generation managers when aligning marketing and sales teams?

Demand Generation Managers often encounter challenges in ensuring seamless collaboration between marketing and sales teams, particularly when it comes to lead quality and handoff processes. Differences in lead qualification criteria and communication gaps can create friction, making it essential to establish clear definitions, shared goals, and regular feedback loops. Successful managers foster alignment by implementing joint meetings, shared metrics, and continuous process improvements, ensuring both teams work toward revenue targets and customer acquisition goals together.

What is the difference between Demand Generation Manager vs Marketing Manager?

AspectDemand Generation ManagerMarketing Manager
Primary FocusDriving lead generation and demand creation campaignsOverseeing overall marketing strategies and brand management
Skills & CertificationsDigital marketing, analytics, campaign managementBrand strategy, market research, communication skills
Work EnvironmentMarketing teams, sales alignment, digital platformsBroader marketing departments, cross-functional teams

The Demand Generation Manager primarily focuses on creating targeted campaigns to generate leads and demand for products or services, often working closely with sales teams. In contrast, the Marketing Manager oversees overall marketing strategies, branding, and broader market outreach. While both roles require marketing expertise, the Demand Generation Manager specializes in demand-focused activities, making it a more tactical role within the marketing function.

Is demand generation a good career?

Demand generation is a growing field within marketing that focuses on creating interest and demand for products or services through strategies like content marketing, email campaigns, and analytics. Demand Generation Managers typically need skills in data analysis, marketing automation tools, and campaign management, making it a viable career path with opportunities for advancement and specialization.
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Demand Generation Manager jobs near you
Infographic showing various Demand Generation Manager job openings in the United States as of August 2026, with employment types broken down into 87% Full Time, 12% Part Time, and 1% Contract. Highlights an 87% Physical, 2% Hybrid, and 11% Remote job distribution, with an average salary of $101,463 per year, or $48.8 per hour.

Demand Generation Manager

ConnectWise

OR • On-site, Remote

Full-time

Posted 16 days ago

ConnectWise rating

8.5

Company rating: 8.5 out of 10

Based on 8 frontline employees who took The Breakroom Quiz

81st of 247 rated software companies

Job description

General Summary: 

The Demand Generation Manager, OT runs go-to-market for the Office Technology (OT) dealer vertical the way a general manager runs a business - owning the pipeline number, the narrative activation, the plan, and how centralized resources (digital, content, paid, outbound, field, and PMM) come together to hit it. This is a GTM ownership role, not a campaign execution role: the Demand Generation Manager owns pipeline creation, campaign strategy, and sales alignment end-to-end, while also activating the large population of dormant dealer program members and building the relationship and event infrastructure that supports both. 

Essential Duties & Responsibilities: 

  • Serve as the single point of accountability for the OT vertical's end-to-end GTM motion: the pipeline number, campaign portfolio, sales feedback loop, and how centralized resources across digital, outbound, content, PMM, and field come together to hit it 
  • Build and run a target account activation motion for the large population of dormant dealer program members, using account-based outreach, content, and education to convert them into active pipeline 
  • Own event strategy and follow-through for OT events: use attendee and account intelligence to prioritize high-value accounts, align on-site messaging with company priorities, and convert post-event follow-up into pipeline. 
  • Partner with Sales and RevOps to build reporting rhythms that track pipeline performance, surface leakage, and drive continuous optimization; maintain tight feedback loops with sales leadership on lead quality and campaign effectiveness. 
  • Act as the internal champion for the OT vertical, attending cross-industry meetings to stay current on the channel, communicating pipeline status and results to leadership, and surfacing gaps in the demand engine with recommendations to close them. 
  • Identify gaps in the demand engine for OT and bring forward recommendations to close them 

Knowledge, Skills, and/or Abilities Required: 

  • Track record of owning pipeline targets in B2B demand generation, with the ability to run both broad demand programs and high touch, account based campaigns within a specialized, relationship driven vertical 
  • Strong cross-functional instincts: you know how to align with Sales, work with PMM and Field Marketing, and get things done without perfect conditions 
  • Experience with event based marketing and turning event presence and attendee intelligence into qualified pipeline 
  • Ability to assess what is working and what is not and drive change with conviction 
  • Hands-on experience with Martech (Salesforce, Marketo or HubSpot, Outreach or similar) and a solid grasp of funnel mechanics 
  • Data-driven mindset: you build reporting as a standard part of your workflow, not an afterthought 

Educational/Vocational/Previous Experience Recommendations: 

  • 6+ years in B2B demand generation with a track record of owning pipeline targets and delivering results, not just executing tasks 
  • Experience marketing to a channel, dealer, or reseller audience, or comfort getting up to speed quickly in a specialized, relationship driven vertical 
  • Experience in a SaaS or IT channel environment strongly preferred 
  • Bachelor's degree in a related field or equivalent work experience 

Working Conditions: 

  • 20-30% travel may be required for OT industry events 
  • Remote or hybrid depending on location 

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