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Demand Generation Manager Jobs in Ohio (NOW HIRING)

Hyland

$132K - $148K/yr

Overview Digital Demand Generation Manager Location: Remote, USA Work Arrangement: Remote The Digital Demand Generation Manager is responsible for developing and executing integrated demand ...

Hyland

$200K/yr

Demand generation and pipeline management * Industry/vertical marketing strategy (Insurance, Public Sector, Financial Services preferred) * Digital marketing, integrated campaigns, and ABM * Field ...

Hyland

$279K - $313K/yr

Remote About the Role The VP, Demand Management owns Hyland's domestic demand generation engine - responsible for pipeline creation, progression, and the performance of a globally distributed team of ...

Hyland

$230K/yr

Establish operating rhythms, reporting, and performance tracking to manage pipeline health and ... Lead a team of demand generation and field marketing leaders aligned to Healthcare * Drive ...

switchlist

... demand generation programs and paid marketing from scratch * Responsible for the optimization of website UX and CRO * Contribute to overall marketing, brand, and communications efforts * Manage day ...

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All JobsDemand Generation JobsDemand Generation Manager JobsDemand Generation Manager Jobs in Ohio

Demand Generation Manager information

See Ohio salary details

$36.6K

$96.5K

$135.9K

How much do demand generation manager jobs pay per year?

As of Jul 27, 2026, the average yearly pay for demand generation manager in Ohio is $96,461.00, according to ZipRecruiter salary data. Most workers in this role earn between $81,800.00 and $114,100.00 per year, depending on experience, location, and employer.

Is demand generation a good career?

Demand generation is a valuable career in marketing focused on creating interest and demand for products or services through strategies like content marketing, email campaigns, and analytics. It often requires skills in data analysis, marketing automation tools, and cross-functional collaboration, making it a dynamic and growing field with opportunities for advancement.

What is the difference between Demand Generation Manager vs Marketing Manager?

AspectDemand Generation ManagerMarketing Manager
Primary FocusDriving lead generation and demand creation campaignsOverseeing overall marketing strategies and brand management
Skills & CertificationsDigital marketing, analytics, campaign managementBrand strategy, market research, communication skills
Work EnvironmentMarketing teams, sales alignment, digital platformsBroader marketing departments, cross-functional teams

The Demand Generation Manager primarily focuses on creating targeted campaigns to generate leads and demand for products or services, often working closely with sales teams. In contrast, the Marketing Manager oversees overall marketing strategies, branding, and broader market outreach. While both roles require marketing expertise, the Demand Generation Manager specializes in demand-focused activities, making it a more tactical role within the marketing function.

What is the role of a demand generation manager?

A demand generation manager is responsible for developing and executing marketing strategies to generate interest and demand for a company's products or services. They often utilize digital marketing, content creation, and analytics tools to attract and engage potential customers, aligning campaigns with sales goals. The role requires strong communication skills and knowledge of marketing automation platforms.

How much does a demand gen manager make?

Demand Generation Managers typically earn between $70,000 and $130,000 annually, depending on experience, location, and company size. Senior roles or those with specialized skills in marketing automation tools may have higher salaries, often exceeding $150,000. Compensation can also include bonuses and benefits related to performance and company policies.

What are the key skills and qualifications needed to thrive as a Demand Generation Manager, and why are they important?

To thrive as a Demand Generation Manager, you need expertise in digital marketing, lead generation strategies, analytics, and often a degree in marketing or a related field. Familiarity with marketing automation platforms (like HubSpot or Marketo), CRM systems, and data analytics tools is typically required. Strong project management, creativity, and communication skills help you design effective campaigns and collaborate across teams. These competencies ensure the successful creation and execution of campaigns that drive qualified leads and fuel business growth.

What does a Demand Generation Manager do?

A Demand Generation Manager is responsible for creating and executing marketing strategies that drive interest and engagement in a company's products or services. They use a mix of channels such as email marketing, content marketing, events, and digital advertising to generate qualified leads for the sales team. Their goal is to build brand awareness, nurture prospects through the sales funnel, and ultimately increase revenue. Demand Generation Managers often analyze campaign performance to optimize strategies and maximize return on investment.

What jobs make $3,000 a day?

Demand Generation Managers typically do not earn $3,000 a day; such high daily earnings are more common in executive roles like CEOs, investment bankers, or specialized consultants. These positions often require extensive experience, advanced skills, and sometimes ownership stakes or performance-based bonuses. Most roles in demand generation focus on marketing strategies and lead generation, with salaries generally below this level on a daily basis.

What are some common challenges faced by Demand Generation Managers when aligning marketing and sales teams?

Demand Generation Managers often encounter challenges in ensuring seamless collaboration between marketing and sales teams, particularly when it comes to lead quality and handoff processes. Differences in lead qualification criteria and communication gaps can create friction, making it essential to establish clear definitions, shared goals, and regular feedback loops. Successful managers foster alignment by implementing joint meetings, shared metrics, and continuous process improvements, ensuring both teams work toward revenue targets and customer acquisition goals together.
More about Demand Generation Manager jobs
What are the most commonly searched types of Demand Generation jobs in Ohio? The most popular types of Demand Generation jobs in Ohio are:
What job categories do people searching Demand Generation Manager jobs in Ohio look for? The top searched job categories for Demand Generation Manager jobs in Ohio are:
What cities in Ohio are hiring for Demand Generation Manager jobs? Cities in Ohio with the most Demand Generation Manager job openings:
Demand Generation Manager jobs near you
Infographic showing various Demand Generation Manager job openings in Ohio as of July 2026, with employment types broken down into 59% Full Time, 37% Part Time, and 4% Contract. Highlights an 72% Physical, 1% Hybrid, and 27% Remote job distribution, with an average salary of $96,461 per year, or $46.4 per hour.
Digital Demand Generation Manager

Digital Demand Generation Manager

Hyland

On-site, Remote

$132K - $148K/yr

Full-time

Posted 10 days ago

Job description

Overview
Digital Demand Generation Manager
Location: Remote, USA Work Arrangement: Remote
The Digital Demand Generation Manager is responsible for developing and executing integrated demand generation strategies that create, accelerate, and measure pipeline growth within assigned regions, industries, or market segments. This role owns end-to-end demand generation planning and performance, utilizing a range of marketing levers including digital campaigns, ABM, webinars, nurture programs, partner programs, SDR alignment, content activation, and field marketing integration.
The Digital Demand Generation Manager is accountable for pipeline performance, forecasting, optimization, and revenue impact. This position collaborates closely with Field Marketing, SDR, Product Marketing, Marketing Operations, Web, and Campaign teams to drive measurable business outcomes.
Demand Strategy & Pipeline Ownership
  • Develop and execute demand generation plans aligned to pipeline, revenue, and growth objectives.
  • Own demand strategy for assigned regions, industries, or market segments.
  • Build quarterly and annual pipeline generation plans and proactively identify risks and opportunities.
  • Monitor pipeline health and recommend actions to improve performance and conversion rates.
  • Operate with accountability for measurable pipeline contribution and business outcomes.

Campaign & Program Execution
  • Design and execute integrated demand programs utilizing digital campaigns, webinars, nurture programs, ABM, partner programs, and sales activation motions.
  • Partner with Global Campaigns and internal stakeholders to deploy and optimize campaign playbooks.
  • Leverage AI-enabled tools and automation to improve efficiency, scale, and performance.
  • Activate marketing tactics across the buyer journey to generate and accelerate opportunities.

Sales & Revenue Team Alignment
  • Partner directly with Sales counterparts, SDRs, Account Executives, and Partner teams to align marketing investments with business priorities.
  • Participate in pipeline reviews, forecast discussions, account planning, and quarterly business reviews.
  • Establish strong alignment around target accounts, campaign follow-up, and pipeline progression.

Cross-Functional Partnership
  • Collaborate with Product Marketing, Field Marketing, Marketing Operations, Web, Campaigns, and Corporate Marketing teams to maximize pipeline performance.
  • Translate business priorities into integrated marketing plans and coordinated execution.
  • Influence stakeholders and align teams around shared pipeline goals.

Performance Measurement & Optimization
  • Establish KPIs and reporting frameworks to measure demand generation effectiveness.
  • Analyze campaign, audience, and pipeline performance to identify optimization opportunities.
  • Present insights and recommendations to sales and marketing leadership.
  • Drive continuous improvement through testing, experimentation, and data-driven decision making.

Minimum Qualifications
  • Bachelor's degree or equivalent experience.
  • Five or more years of B2B marketing experience.
  • Three or more years of experience in demand generation, revenue marketing, digital marketing, campaign marketing, or ABM.
  • Proven success partnering with Sales to achieve pipeline and revenue goals.
  • Experience using marketing automation, CRM, analytics, and digital marketing technologies.
  • Strong communication, project management, analytical, and stakeholder management skills.
  • Experience leveraging AI and automation tools to improve marketing effectiveness preferred.
Pay Transparency
The compensation range for this role is $132,334-148,612. Actual compensation will be determined based on experience, qualifications, and other job-related factors in accordance with applicable laws.
About Hyland
Hyland is the pioneer of the Content Innovation Cloud™, delivering ubiquitous enterprise intelligence to organizations with solutions that unlock actionable insights and drive automation.
Trusted by thousands of organizations worldwide, including many of the Fortune 100, Hyland's solutions create the foundation for a connected, agentic enterprise, where teams harness the power of AI to redefine how they operate and engage with those they serve. For additional information on Hyland's platform and services, please visit Hyland.com.
© Hyland. All rights reserved.
About Hyland Life
#HylandLife
Since 1991, it has been Hyland's mission to help our employees, customers and partners exceed their potential with our industry-leading content services platform. Our employees exude a contagious energy and are passionate about what they do - whether it's helping customers succeed, raising up their fellow Hylanders, or engaging in the communities where they live and work.
The #HylandLife hashtag encompasses our employee-centric culture. Our employees live our culture day in and day out by bringing their best self to work. Hyland supports them to do just that through career development resources, wellbeing programs and innovation practices. We thrive on diverse viewpoints and new ideas and believe that a positive, inclusive workplace is imperative to sustainable success.
As we've grown to a company of nearly 4,000 strong, we have the opportunity to make a significant impact on our communities. We strongly support employee initiatives and align our giving campaigns and programs to organizations that are important to them.
Equal Opportunity Statement
Hyland is an equal opportunity employer. We value diversity and are committed to providing an inclusive workplace for all employees and applicants. Employment decisions are made without regard to any characteristic protected by applicable laws and regulations. Information collected during the hiring process is used solely to assess qualifications, verify identity, and comply with legal requirements.

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