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Demand Generation Manager Jobs (NOW HIRING)

Spinnaker Support

Demand Generation Manager

We are looking for a data-driven, creative, and execution-focused Demand Generation Manager to own and scale Spinnaker Support's pipeline engine. This is a high-impact, full-funnel role responsible ...

Spinnaker Support

Demand Generation Manager

$115K - $125K/yr

We are looking for a data-driven, creative, and execution-focused Demand Generation Manager to own and scale Spinnaker Support's pipeline engine. This is a high-impact, full-funnel role responsible ...

Parspec

Demand Generation Manager

San Mateo, CA · On-site

The Opportunity Parspec is seeking an experienced Demand Generation Manager to establish and grow our demand generation function. You will be responsible for creating and executing programs that ...

Lytx

Demand Generation Manager

$103K - $131K/yr

Lytx is looking for a results-oriented Demand Generation Manager to plan, execute, and optimize full-funnel, end-to-end campaigns that drive pipeline and revenue growth for Enterprise and Mid-Market ...

KickUp

Demand Generation Manager

Philadelphia, PA · On-site +1

KickUp is looking for an Demand Generation Manager to join a team that is reimagining how school districts grow their most valuable asset: their people. KickUp is on a mission to help every educator ...

Lytx

Demand Generation Manager

$103K - $131K/yr

Lytx is looking for a results-oriented Demand Generation Manager to plan, execute, and optimize full-funnel, end-to-end campaigns that drive pipeline and revenue growth for Enterprise and Mid-Market ...

Bobyard, Inc

Demand Generation Manager

San Francisco, CA · On-site

$115K - $135K/yr

Identify and pitch new channels worth testing, backed by a real case for why What we're looking for * 4+ years running B2B demand generation with a pipeline dollar number you personally owned and can ...

Clients Blackbox, Inc.

Demand Generation Manager

We're going through a massive growth period and looking for a Senior Paid Media Strategist (aka Demand Generation Manager) who owns their accounts end to end. The Opportunity This is not an execution ...

Canals

Demand Generation Manager

Denver, CO · Remote

Manage agencies and outside resources to achieve goals What You'll Bring * 4+ years of experience in demand generation, growth marketing, or campaign management within B2B SaaS * Demonstrated ...

ConnectWise

Demand Generation Manager-Cyber

OR · On-site +1

$110K - $149K/yr

Demand Generation Manager, Cybersecurity and Data Protection ConnectWise is looking for a Demand Generation Manager to own pipeline and revenue growth for our Cybersecurity and Data Protection ...

Canals

Demand Generation Manager

San Francisco, CA · Remote

Manage agencies and outside resources to achieve goals What You'll Bring * 4+ years of experience in demand generation, growth marketing, or campaign management within B2B SaaS * Demonstrated ...

Hyland

Senior Digital Demand Generation Manager

$132K - $148K/yr

Overview Senior Digital Demand Generation Manager Location: Remote, USA Work Arrangement: Remote About the Role The Digital Demand Generation Manager is responsible for developing and executing ...

Canals

Demand Generation Manager

Miami, FL · Remote

Manage agencies and outside resources to achieve goals What You'll Bring * 4+ years of experience in demand generation, growth marketing, or campaign management within B2B SaaS * Demonstrated ...

Rippling

Demand Generation Manager

New York, NY · On-site

$122K - $152K/yr

We're looking for a Demand Generation Manager aligned to the Broker channel to help deepen engagement, drive pipeline, and make Rippling the go-to solution for benefits brokers and their clients. In ...

Canals

Demand Generation Manager

Austin, TX · Remote

Manage agencies and outside resources to achieve goals What You'll Bring * 4+ years of experience in demand generation, growth marketing, or campaign management within B2B SaaS * Demonstrated ...

Canals

Demand Generation Manager

New York, NY · Remote

Manage agencies and outside resources to achieve goals What You'll Bring * 4+ years of experience in demand generation, growth marketing, or campaign management within B2B SaaS * Demonstrated ...

Canals

Demand Generation Manager

New York, NY · On-site

Manage agencies and outside resources to achieve goals What You'll Bring * 4+ years of experience in demand generation, growth marketing, or campaign management within B2B SaaS * Demonstrated ...

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$38.5K

$101.5K

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How much do demand generation manager jobs pay per year?

As of Sep 2, 2026, the average yearly pay for demand generation manager in the United States is $101,463.00, according to ZipRecruiter salary data. Most workers in this role earn between $86,000.00 and $120,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a demand generation manager?

To thrive as a Demand Generation Manager, you need expertise in digital marketing, lead generation strategies, analytics, and often a degree in marketing or a related field. Familiarity with marketing automation platforms (like HubSpot or Marketo), CRM systems, and data analytics tools is typically required. Strong project management, creativity, and communication skills help you design effective campaigns and collaborate across teams. These competencies ensure the successful creation and execution of campaigns that drive qualified leads and fuel business growth.

What does a demand generation manager do?

A Demand Generation Manager is responsible for creating and executing marketing strategies that drive interest and engagement in a company's products or services. They use a mix of channels such as email marketing, content marketing, events, and digital advertising to generate qualified leads for the sales team. Their goal is to build brand awareness, nurture prospects through the sales funnel, and ultimately increase revenue. Demand Generation Managers often analyze campaign performance to optimize strategies and maximize return on investment.

What are some common challenges faced by demand generation managers when aligning marketing and sales teams?

Demand Generation Managers often encounter challenges in ensuring seamless collaboration between marketing and sales teams, particularly when it comes to lead quality and handoff processes. Differences in lead qualification criteria and communication gaps can create friction, making it essential to establish clear definitions, shared goals, and regular feedback loops. Successful managers foster alignment by implementing joint meetings, shared metrics, and continuous process improvements, ensuring both teams work toward revenue targets and customer acquisition goals together.

What is the difference between Demand Generation Manager vs Marketing Manager?

AspectDemand Generation ManagerMarketing Manager
Primary FocusDriving lead generation and demand creation campaignsOverseeing overall marketing strategies and brand management
Skills & CertificationsDigital marketing, analytics, campaign managementBrand strategy, market research, communication skills
Work EnvironmentMarketing teams, sales alignment, digital platformsBroader marketing departments, cross-functional teams

The Demand Generation Manager primarily focuses on creating targeted campaigns to generate leads and demand for products or services, often working closely with sales teams. In contrast, the Marketing Manager oversees overall marketing strategies, branding, and broader market outreach. While both roles require marketing expertise, the Demand Generation Manager specializes in demand-focused activities, making it a more tactical role within the marketing function.

Is demand generation a good career?

Demand generation is a growing field within marketing that focuses on creating interest and demand for products or services through strategies like content marketing, email campaigns, and analytics. Demand Generation Managers typically need skills in data analysis, marketing automation tools, and campaign management, making it a viable career path with opportunities for advancement and specialization.
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Demand Generation Manager jobs near you
Infographic showing various Demand Generation Manager job openings in the United States as of August 2026, with employment types broken down into 87% Full Time, 12% Part Time, and 1% Contract. Highlights an 87% Physical, 2% Hybrid, and 11% Remote job distribution, with an average salary of $101,463 per year, or $48.8 per hour.

Demand Generation Manager

Spinnaker Support

Remote

Full-time

Re-posted 23 days ago

Job description

Spinnaker Support is a global leader in third-party support and managed services for Oracle and SAP software. We help enterprise organizations reduce costs, extend the life of their software investments, and operate with greater certainty. Our marketing team plays a direct role in driving the pipeline that fuels that mission.

We are looking for a data-driven, creative, and execution-focused Demand Generation Manager to own and scale Spinnaker Support's pipeline engine. This is a high-impact, full-funnel role responsible for building and optimizing programs that generate awareness, nurture prospects, and convert marketing-qualified leads into sales opportunities.

You will sit at the intersection of marketing strategy and revenue accountability, working closely with sales, marketing operations, and content to ensure campaigns are targeted, measurable, and tied directly to pipeline outcomes. You are equally comfortable architecting a multi-touch nurture program in a marketing automation platform as you are analyzing funnel performance in Salesforce and presenting insights to leadership.

Responsibilities

Pipeline & Demand Programs

  • Develop, execute, and optimize multi-channel demand generation programs across email, paid media, content syndication, webinars, events, and ABM
  • Own the full marketing funnel from top-of-funnel awareness through MQL-to-SQL handoff, ensuring quality, velocity, and volume
  • Build and manage account-based marketing (ABM) programs targeting enterprise accounts in key verticals and geographies
  • Partner with sales leadership to align on ICP, account tiering, and pipeline coverage goals

Marketing Automation & Operations

  • Own campaign execution and lead management in Pardot, including segmentation, scoring, nurture workflows, and lifecycle programs
  • Maintain data hygiene and lead routing integrity across Pardot and Salesforce
  • Build and manage campaign tracking, UTM frameworks, and attribution models to ensure accurate performance reporting

Analytics & Reporting

  • Own weekly and monthly reporting on pipeline contribution, MQL/SQL volume, conversion rates, CAC, and campaign ROI
  • Build dashboards that give marketing and sales leadership clear visibility into what's working
  • Use data to make proactive optimization decisions -- not just post-mortems

Content & Channel Coordination

  • Partner with content and creative teams to ensure the right assets reach the right audiences at the right funnel stage
  • Manage relationships with paid media agencies or vendors to maximize performance across LinkedIn, Google, and programmatic channels
  • Collaborate with field and partner marketing teams to integrate regional programs into global demand gen strategy

Requirement

  • 5+ years of B2B demand generation or growth marketing experience, ideally within enterprise technology, SaaS, or IT services
  • Hands-on expertise with at least one enterprise marketing automation platform (Pardot, HubSpot, Marketo, Eloqua, or equivalent) -- platform fluency is required; we use Pardotand expect a reasonable ramp
  • Deep proficiency in Salesforce CRM for campaign tracking, lead management, and pipeline reporting
  • Proven track record of building programs that generate measurable pipeline, not just lead volume
  • Strong analytical skills -- comfortable building reports, interpreting funnel data, and presenting insights to senior leaders
  • Experience running ABM programs targeting enterprise accounts
  • Excellent cross-functional communication and project management skills

Preferred

  • Prior experience with Pardot specifically is a plus, but not required -- platform proficiency transfers
  • Experience in third-party software support, managed services, or enterprise IT services
  • Familiarity with intent data platforms (e.g., Bombora, 6sense, Demandbase)
  • Experience managing paid media programs across LinkedIn, Google Ads, and programmatic channels
  • Exposure to content syndication programs and analyst relations (Gartner, Forrester)

Apply