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Demand Generation Manager Jobs (NOW HIRING)

Curana Health, Inc.

For more information about our company, visit CuranaHealth.com Summary The Curana Health Marketing Team is hiring a Demand Generation Manager to drive growth through data-driven, targeted marketing ...

Curana Health, Inc.

Demand Generation Manager

$100K - $127K/yr

For more information about our company, visit CuranaHealth.com Summary The Curana Health Marketing Team is hiring a Demand Generation Manager to drive growth through data-driven, targeted marketing ...

GroundTruth

Demand Generation Manager

New York, NY · Remote

As Demand Generation Manager, you'll own the paid channels and nurture programs that create market interest and translate that into pipeline. This is a high-ownership role. You'll work directly with ...

Distro

Demand Generation Manager

Duluth, GA

Position Summary The Senior Marketing Manager, Demand Generation will focus on demand generation activities to help drive quality leads for sales that generate revenue. This position requires a ...

TRG Screen

At TRG Screen, we're not just redefining how organizations manage their subscription expenses - we ... As our first dedicated Demand Generation hire, you will own our Account-Based Marketing (ABM ...

ApartmentIQ

Demand Generation Manager

Madison, WI · On-site

The Role As the Demand Generation Manager, you'll own and execute the day-to-day programs that power our modern demand engine, helping us scale and compete head-on with the biggest names across our ...

New

Distro

Demand Generation Manager

Duluth, GA · On-site

Position Summary The Senior Marketing Manager, Demand Generation will focus on demand generation activities to help drive quality leads for sales that generate revenue. This position requires a ...

Pendo

Sr. Demand Generation Manager

San Francisco, CA · On-site

Sr. Demand Generation Manager The Team + The Role Pendo's demand marketing team builds campaigns that create and accelerate pipeline for the sales organization. The team develops sharp product ...

DeepJudge

Demand Generation Manager

New York, NY · On-site +1

$103K - $126K/yr

DeepJudge is looking for a senior Demand Generation Manager to own and scale pipeline creation across channels and campaigns. This role reports to the Director of Marketing and sits at the ...

DeepJudge

Demand Generation Manager

New York, NY · On-site +1

$103K - $126K/yr

DeepJudge is looking for a senior Demand Generation Manager to own and scale pipeline creation across channels and campaigns. This role reports to the Director of Marketing and sits at the ...

Sitecore

Demand Generation Manager

Salem, NH · On-site

As a Demand Generation Manager, you'll play a critical role in driving pipeline growth through strategic, audience-first campaigns. You will lead integrated, full-funnel campaign strategies from ...

TRG Screen

Demand Generation Manager

At TRG Screen, we're not just redefining how organizations manage their subscription expenses - we ... As our first dedicated Demand Generation hire, you will own our Account-Based Marketing (ABM ...

Canals

Demand Generation Manager

Denver, CO · Remote

Manage agencies and outside resources to achieve goals What You'll Bring * 4+ years of experience in demand generation, growth marketing, or campaign management within B2B SaaS * Demonstrated ...

Canals

Demand Generation Manager

San Francisco, CA

Manage agencies and outside resources to achieve goals What You\'ll Bring * 4+ years of experience in demand generation, growth marketing, or campaign management within B2B SaaS * Demonstrated ...

Imply

Demand Generation Manager (Remote)

Burlingame, CA · Remote

$100K - $135K/yr

The Role: We're looking for a Demand Generation Manager who knows how to build pipeline and has the strategic and creative chops to do it well. You'll own campaign strategy and execution from end to ...

Canals

Demand Generation Manager

San Francisco, CA · Remote

Manage agencies and outside resources to achieve goals What You'll Bring * 4+ years of experience in demand generation, growth marketing, or campaign management within B2B SaaS * Demonstrated ...

Canals

Demand Generation Manager

Seattle, WA · Remote

Manage agencies and outside resources to achieve goals What You'll Bring * 4+ years of experience in demand generation, growth marketing, or campaign management within B2B SaaS * Demonstrated ...

Canals

Demand Generation Manager

Austin, TX · Remote

Manage agencies and outside resources to achieve goals What You'll Bring * 4+ years of experience in demand generation, growth marketing, or campaign management within B2B SaaS * Demonstrated ...

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All JobsDemand Generation Manager Jobs

Demand Generation Manager information

See salary details

$38.5K

$101.5K

$143K

How much do demand generation manager jobs pay per year?

As of Jul 1, 2026, the average yearly pay for demand generation manager in the United States is $101,463.00, according to ZipRecruiter salary data. Most workers in this role earn between $86,000.00 and $120,000.00 per year, depending on experience, location, and employer.

Is demand generation a good career?

Demand generation is a valuable career in marketing focused on creating interest and demand for products or services through strategies like content marketing, email campaigns, and analytics. It often requires skills in data analysis, marketing automation tools, and cross-functional collaboration, making it a dynamic and growing field with opportunities for advancement.

What is the difference between Demand Generation Manager vs Marketing Manager?

AspectDemand Generation ManagerMarketing Manager
Primary FocusDriving lead generation and demand creation campaignsOverseeing overall marketing strategies and brand management
Skills & CertificationsDigital marketing, analytics, campaign managementBrand strategy, market research, communication skills
Work EnvironmentMarketing teams, sales alignment, digital platformsBroader marketing departments, cross-functional teams

The Demand Generation Manager primarily focuses on creating targeted campaigns to generate leads and demand for products or services, often working closely with sales teams. In contrast, the Marketing Manager oversees overall marketing strategies, branding, and broader market outreach. While both roles require marketing expertise, the Demand Generation Manager specializes in demand-focused activities, making it a more tactical role within the marketing function.

What is the role of a demand generation manager?

A demand generation manager is responsible for developing and executing marketing strategies to generate interest and demand for a company's products or services. They often utilize digital marketing, content creation, and analytics tools to attract and engage potential customers, aligning campaigns with sales goals. The role requires strong communication skills and knowledge of marketing automation platforms.

How much does a demand gen manager make?

Demand Generation Managers typically earn between $70,000 and $130,000 annually, depending on experience, location, and company size. Senior roles or those with specialized skills in marketing automation tools may have higher salaries, often exceeding $150,000. Compensation can also include bonuses and benefits related to performance and company policies.

What are the key skills and qualifications needed to thrive as a Demand Generation Manager, and why are they important?

To thrive as a Demand Generation Manager, you need expertise in digital marketing, lead generation strategies, analytics, and often a degree in marketing or a related field. Familiarity with marketing automation platforms (like HubSpot or Marketo), CRM systems, and data analytics tools is typically required. Strong project management, creativity, and communication skills help you design effective campaigns and collaborate across teams. These competencies ensure the successful creation and execution of campaigns that drive qualified leads and fuel business growth.

What does a Demand Generation Manager do?

A Demand Generation Manager is responsible for creating and executing marketing strategies that drive interest and engagement in a company's products or services. They use a mix of channels such as email marketing, content marketing, events, and digital advertising to generate qualified leads for the sales team. Their goal is to build brand awareness, nurture prospects through the sales funnel, and ultimately increase revenue. Demand Generation Managers often analyze campaign performance to optimize strategies and maximize return on investment.

What jobs make $3,000 a day?

Demand Generation Managers typically do not earn $3,000 a day; such high daily earnings are more common in executive roles like CEOs, investment bankers, or specialized consultants. These positions often require extensive experience, advanced skills, and sometimes ownership stakes or performance-based bonuses. Most roles in demand generation focus on marketing strategies and lead generation, with salaries generally below this level on a daily basis.

What are some common challenges faced by Demand Generation Managers when aligning marketing and sales teams?

Demand Generation Managers often encounter challenges in ensuring seamless collaboration between marketing and sales teams, particularly when it comes to lead quality and handoff processes. Differences in lead qualification criteria and communication gaps can create friction, making it essential to establish clear definitions, shared goals, and regular feedback loops. Successful managers foster alignment by implementing joint meetings, shared metrics, and continuous process improvements, ensuring both teams work toward revenue targets and customer acquisition goals together.
More about Demand Generation Manager jobs
What cities are hiring for Demand Generation Manager jobs? Cities with the most Demand Generation Manager job openings:
What are the most commonly searched types of Demand Generation jobs? The most popular types of Demand Generation jobs are:
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What job categories do people searching Demand Generation Manager jobs look for? The top searched job categories for Demand Generation Manager jobs are:
Demand Generation Manager jobs near you
Infographic showing various Demand Generation Manager job openings in the United States as of June 2026, with employment types broken down into 50% Full Time, 47% Part Time, and 3% Contract. Highlights an 66% Physical, 2% Hybrid, and 32% Remote job distribution, with an average salary of $101,463 per year, or $48.8 per hour.
Demand Generation Manager

Demand Generation Manager

Curana Health, Inc.

On-site

Full-time

Posted 11 days ago

Curana Health rating

7.7

Company rating: 7.7 out of 10

Based on 6 frontline employees who took The Breakroom Quiz

Job description

 

At Curana Health, we're on a mission to radically improve the health, happiness, and dignity of older adults-and we're looking for passionate people to help us do it.

As a national leader in value-based care, we offer senior living communities and skilled nursing facilities a wide range of solutions (including on-site primary care services, Accountable Care Organizations, and Medicare Advantage Special Needs Plans) proven to enhance health outcomes, streamline operations, and create new financial opportunities.

Founded in 2021, we've grown quickly-now serving 200,000+ seniors in 1,500+ communities across 32 states. Our team includes more than 1,000 clinicians alongside care coordinators, analysts, operators, and professionals from all backgrounds, all working together to deliver high-quality, proactive solutions for senior living operators and those they care for.

If you're looking to make a meaningful impact on the senior healthcare landscape, you're in the right place-and we look forward to working with you.

For more information about our company, visit CuranaHealth.com

Summary

The Curana Health Marketing Team is hiring a Demand Generation Manager to drive growth through data-driven, targeted marketing campaigns. This is a highly impactful individual contributor role where you will own campaign execution, performance tracking, and channel strategy. This role is ideal for someone who enjoys both strategy and hands-on execution in a fast-paced, growth-focused environment.

In this role, you will build and run paid digital campaigns, lead targeted outreach to high-value accounts, and create clear reporting to measure performance and drive continuous improvement. You will work closely with Business Development, Partner Success, and Clinical Operations to turn marketing efforts into measurable business impact.

Essential Duties & Responsibilities
  • Own paid digital campaigns across LinkedIn, programmatic channels, and industry publications
  • Build and run targeted campaigns focused on high-value accounts (ABM)
  • Set up and manage systems to track and report on paid marketing performance
  • Manage relationships with marketing and advertising partners to ensure campaigns run effectively
  • Build and grow a social influencer program, including healthcare providers and caregiver content creators
  • Track and report on key demand generation metrics (leads, engagement, pipeline impact) on a regular basis
  • Coordinate speaker submissions and participation for industry conferences
  • Partner with Business Development to ensure leads are routed, scored, and followed up effectively
  • Create clear monthly and quarterly reports for marketing and executive leadership
Qualifications
  • Bachelor's degree in Marketing, Business, Communications, or related field (or equivalent experience) 
  • 5-8 years of experience in demand generation, growth marketing, or B2B marketing within healthcare or another relevant regulated industry is required
  • Hands-on experience running paid digital campaigns (LinkedIn, programmatic, paid search)
  • Experience executing targeted marketing campaigns for specific accounts or customer segments
  • Experience building or scaling content programs, including SEO (bonus if familiar with AI-driven or evolving search strategies)
  • Comfortable using AI tools for content, research, and insights, while knowing when human judgment is needed
  • Experience managing marketing or media partnerships with a focus on measurable results
  • Highly organized and able to manage multiple projects at once
  • Self-starter who thrives in an autonomous environment
  • Ability to travel occasionally (up to 15%) for partnership activations and team meetings
Employment Type: FULL_TIME

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