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Demand Generation Manager Jobs in Virginia (NOW HIRING)

shrm

Senior Specialist, Demand Generation

Alexandria, VA · Hybrid

$83K - $103K/yr

Reporting to the Manager, Demand Generation, this role operates at the intersection of data, automation, and campaign strategy, ensuring programs run seamlessly across channels and platforms. As part ...

SHRM

Senior Specialist, Demand Generation

Alexandria, VA · Hybrid

$83K - $103K/yr

Reporting to the Manager, Demand Generation, this role operates at the intersection of data, automation, and campaign strategy, ensuring programs run seamlessly across channels and platforms. As part ...

KnowBe4

Demand Generation Intern

Arlington, VA · Hybrid

The Demand Generation Intern will support the Global Demand team with internal and 3rd party ... Create and manage campaign tracking links in our UTM database to ensure proper tracking of ...

MBO Partners

Marketing Engagement Manager

Ashburn, VA · On-site

Demand Generation & Campaigns * Build and execute targeted demand generation campaigns across digital channels to support enterprise sales and cross-sell/upsell motions. * Manage campaign planning ...

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Demand Generation Manager information

See Virginia salary details

$38.2K

$100.6K

$141.8K

How much do demand generation manager jobs pay per year?

As of Jul 27, 2026, the average yearly pay for demand generation manager in Virginia is $100,593.00, according to ZipRecruiter salary data. Most workers in this role earn between $85,300.00 and $119,000.00 per year, depending on experience, location, and employer.

Is demand generation a good career?

Demand generation is a valuable career in marketing focused on creating interest and demand for products or services through strategies like content marketing, email campaigns, and analytics. It often requires skills in data analysis, marketing automation tools, and cross-functional collaboration, making it a dynamic and growing field with opportunities for advancement.

What is the difference between Demand Generation Manager vs Marketing Manager?

AspectDemand Generation ManagerMarketing Manager
Primary FocusDriving lead generation and demand creation campaignsOverseeing overall marketing strategies and brand management
Skills & CertificationsDigital marketing, analytics, campaign managementBrand strategy, market research, communication skills
Work EnvironmentMarketing teams, sales alignment, digital platformsBroader marketing departments, cross-functional teams

The Demand Generation Manager primarily focuses on creating targeted campaigns to generate leads and demand for products or services, often working closely with sales teams. In contrast, the Marketing Manager oversees overall marketing strategies, branding, and broader market outreach. While both roles require marketing expertise, the Demand Generation Manager specializes in demand-focused activities, making it a more tactical role within the marketing function.

What is the role of a demand generation manager?

A demand generation manager is responsible for developing and executing marketing strategies to generate interest and demand for a company's products or services. They often utilize digital marketing, content creation, and analytics tools to attract and engage potential customers, aligning campaigns with sales goals. The role requires strong communication skills and knowledge of marketing automation platforms.

How much does a demand gen manager make?

Demand Generation Managers typically earn between $70,000 and $130,000 annually, depending on experience, location, and company size. Senior roles or those with specialized skills in marketing automation tools may have higher salaries, often exceeding $150,000. Compensation can also include bonuses and benefits related to performance and company policies.

What are the key skills and qualifications needed to thrive as a Demand Generation Manager, and why are they important?

To thrive as a Demand Generation Manager, you need expertise in digital marketing, lead generation strategies, analytics, and often a degree in marketing or a related field. Familiarity with marketing automation platforms (like HubSpot or Marketo), CRM systems, and data analytics tools is typically required. Strong project management, creativity, and communication skills help you design effective campaigns and collaborate across teams. These competencies ensure the successful creation and execution of campaigns that drive qualified leads and fuel business growth.

What does a Demand Generation Manager do?

A Demand Generation Manager is responsible for creating and executing marketing strategies that drive interest and engagement in a company's products or services. They use a mix of channels such as email marketing, content marketing, events, and digital advertising to generate qualified leads for the sales team. Their goal is to build brand awareness, nurture prospects through the sales funnel, and ultimately increase revenue. Demand Generation Managers often analyze campaign performance to optimize strategies and maximize return on investment.

What jobs make $3,000 a day?

Demand Generation Managers typically do not earn $3,000 a day; such high daily earnings are more common in executive roles like CEOs, investment bankers, or specialized consultants. These positions often require extensive experience, advanced skills, and sometimes ownership stakes or performance-based bonuses. Most roles in demand generation focus on marketing strategies and lead generation, with salaries generally below this level on a daily basis.

What are some common challenges faced by Demand Generation Managers when aligning marketing and sales teams?

Demand Generation Managers often encounter challenges in ensuring seamless collaboration between marketing and sales teams, particularly when it comes to lead quality and handoff processes. Differences in lead qualification criteria and communication gaps can create friction, making it essential to establish clear definitions, shared goals, and regular feedback loops. Successful managers foster alignment by implementing joint meetings, shared metrics, and continuous process improvements, ensuring both teams work toward revenue targets and customer acquisition goals together.
More about Demand Generation Manager jobs
What are the most commonly searched types of Demand Generation jobs in Virginia? The most popular types of Demand Generation jobs in Virginia are:
What job categories do people searching Demand Generation Manager jobs in Virginia look for? The top searched job categories for Demand Generation Manager jobs in Virginia are:
What cities in Virginia are hiring for Demand Generation Manager jobs? Cities in Virginia with the most Demand Generation Manager job openings:
Demand Generation Manager jobs near you
Infographic showing various Demand Generation Manager job openings in Virginia as of July 2026, with employment types broken down into 60% Full Time, 36% Part Time, and 4% Contract. Highlights an 72% Physical, 1% Hybrid, and 27% Remote job distribution, with an average salary of $100,593 per year, or $48.4 per hour.
Demand Generation Specialist

Demand Generation Specialist

Bloomberg Industry Group

Arlington, VA • On-site

$100K - $120K/yr

Full-time

Posted 16 days ago

Job description

The Demand Generation Specialist is responsible for executing and optimizing multichannel campaigns that drive pipeline and bookings. This role partners closely with Sales and Marketing stakeholders to execute ICP-focused campaigns that contribute to revenue goals and provide strategic support for marketing campaigns.
Key Responsibilities:
  • Execute end-to-end demand generation campaigns across digital, content, events, and other channels to drive new business and expansion pipeline
  • Analyze customer segments, channel metrics, and campaign performance data to inform targeting, campaign programs and tactics.
  • Manage campaign timelines, tactics, and budgets to ensure programs are delivered on time and meet performance expectations
  • Collaborate with cross-functional teams (Sales, Sales Enablement, Product Marketing, Content) to align messaging, targeting, and execution
  • Optimize channel mix and campaign performance using data-driven insights to maximize ROI and pipeline impact
  • Monitor, measure, and report on campaign KPIs, including pipeline contribution and conversion rates.
  • Continuously test and refine campaigns (A/B testing, segmentation, messaging) to improve effectiveness
  • Partner with Sales to ensure alignment on lead quality, follow-up, and funnel progression
  • Partner with Sales Enablement on collateral design, post-campaign activity and lead nurturing tactics.
  • Support forecasting efforts by providing campaign performance insights and pipeline projections

You need to have:
  • Bachelor's degree in Marketing or related field, or equivalent work experience
  • 5-7 years of marketing or related experience
  • Proven experience independently owning and executing multi-channel demand generation campaigns that drive measurable pipeline impact
  • Strong analytical skills with experience using data to inform targeting, segmentation, and campaign optimization
  • Experience managing campaign performance metrics, including pipeline contribution and ROI
  • Ability to collaborate effectively with Sales and cross-functional stakeholders to drive alignment and results
  • Experience working in a results-driven, performance-oriented environment with accountability for meeting targets

Compensation Range:
$100,000.00-$120,000.00
Placement in the salary range will be decided upon completion of the interview process. Salary determination will be determined based on factors including but not limited to relevant experience, demonstrated skills related to the requirements of the role, education, certifications, and geographic location.
Equal Opportunity
Bloomberg Industry Group maintains a continuing policy of non-discrimination in employment. It is Bloomberg Industry Group's policy to provide equal opportunity and access for all persons, and the Company is committed to attracting, retaining, developing, and promoting the most qualified individuals without regard to age, ancestry, color, gender identity or expression, genetic predisposition or carrier status, marital status, national or ethnic origin, race, religion or belief, sex, sexual orientation, sexual and other reproductive health decisions, parental or caring status, physical or mental disability, pregnancy or maternity/parental leave, protected veteran status, status as a victim of domestic violence, or any other classification protected by applicable law ("Protected Characteristic"). Bloomberg prohibits treating applicants or employees less favorably in connection with the terms and conditions of employment, in all phases of the employment process, because of one or more Protected Characteristics ("Discrimination").

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