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Remote Demand Generation Manager Jobs in Virginia

Director, Growth Marketing

Hampton, VA ยท Remote

$140K - $160K/yr

Own Demand Generation * Lead strategy and execution across Google & Bing Ads (SEM/PPC), LinkedIn ... Manage keywords, bidding, budgets, landing pages, audience targeting, and campaign performance.

Director, Growth Marketing

Hampton, VA ยท On-site +1

$140K - $160K/yr

Own Demand Generation * Lead strategy and execution across Google & Bing Ads (SEM/PPC), LinkedIn ... Manage keywords, bidding, budgets, landing pages, audience targeting, and campaign performance.

Mastercard Services Marketing is seeking an experienced B2B Field Marketing Manager to help drive North America demand generation, field engagement, and regional campaign execution. This role will ...

MBR Partners are instructed to locate a Strategic Account Manager for our US clients in a remote ... Demand Generation, Pipeline and Opportunity Management * Pipeline growth * Pipeline partnerships ...

Account Manager - Enterprise

Ashburn, VA ยท Remote

$296K - $332K/yr

MBR Partners are instructed to locate a Strategic Account Manager for our US clients in a remote ... Demand Generation, Pipeline and Opportunity Management * Pipeline growth * Pipeline partnerships ...

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Remote Demand Generation Manager information

What is a remote demand generation manager?

A Remote Demand Generation Manager is a marketing professional responsible for creating and executing strategies to generate interest and demand for a company's products or services, all while working remotely. They focus on attracting potential customers, nurturing leads, and driving conversions through channels like email marketing, social media, webinars, and paid advertising. This role requires strong analytical skills, creativity, and the ability to collaborate with sales and marketing teams from a distance. Success is often measured by metrics such as lead volume, lead quality, and overall impact on revenue growth.

How does a remote demand generation manager typically collaborate with sales and marketing teams to drive qualified leads?

As a Remote Demand Generation Manager, you'll frequently coordinate with both sales and marketing teams through virtual meetings, shared project management tools, and regular reporting. Your role involves designing and executing campaigns to attract and nurture leads, then working closely with sales to ensure lead quality and smooth hand-off. You'll also analyze campaign performance data and share insights with both teams to refine strategies. Effective communication and alignment on goals are essential for success, especially in a remote setting where proactive collaboration is key.

How much do demand generation managers make?

Demand generation managers typically earn between $70,000 and $130,000 annually, depending on experience, location, and company size. Senior roles or those with specialized skills in marketing automation tools may have higher salaries, often exceeding $150,000.

What are the key skills and qualifications needed to thrive as a remote demand generation manager, and why are they important?

To thrive as a Remote Demand Generation Manager, you need expertise in digital marketing, lead generation strategies, and a solid understanding of sales funnels, often supported by a degree in marketing or business. Familiarity with marketing automation platforms (like HubSpot or Marketo), CRM systems, and analytics tools is typically required. Exceptional communication, analytical thinking, and strong project management skills help you excel in a remote team environment. These abilities are crucial for driving qualified leads, optimizing campaigns, and ensuring alignment between marketing and sales teams to achieve revenue goals.
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Marketing Manager - Demand Generation, Content & Product Marketing

IOTAP Inc.

Reston, VA โ€ข On-site, Remote

$160K/yr

Other

Re-posted 25 days ago


Job description

Description

IOTAP is the creator of Work 365. Work 365 is a SaaS application for companies generating revenue through a subscription model. Work 365 users are Services companies and Cloud Resellers that are looking to grow their revenue. We have users around the world and global team that supports our customer's needs. We are looking for someone with an imagination that can work in a fast-paced environment, with a global team with plenty of flexibility and opportunity to grow. You will be working with the business leaders to drive outcomes in a fast-growing market.ย 

visit: www.work365apps.comย 


What You'll Do

Demand Generation & Growth Marketing


  • Plan and execute multi-channel marketing campaigns (webinars, LinkedIn, email, paid ads, SEO).
  • Own lead generation-drive inbound traffic, optimize conversion rates, and track campaign ROI.
  • Manageย LinkedIn Ads, Google Ads, and paid media campaigns for maximum effectiveness.
  • Coordinate webinars and external events, driving attendance and engagement.
  • Analyze campaign performance, website traffic, and conversion rates, making data-driven improvements.

Content & Product Marketing

  • Develop and manage blog posts, case studies, whitepapers, email campaigns, and ad copy.
  • Own and execute the social media strategy, primarily focusing on LinkedIn.
  • Craft compelling messaging around Work 365's product features, benefits, and differentiators for IT service providers and Microsoft partners.
  • Work closely with leadership and technical teams to translate product updates into market-ready messaging.
  • Optimize SEO strategy, ensuring high-ranking content that attracts the right audience.

Collaboration & Execution

  • Work with potential external vendors for paid ads, SEO, and content creation, ensuring alignment with company goals.
  • Collaborate with senior leadership (including CMO & technical teams) to refine messaging and marketing strategy.
  • Own marketing automation & CRM workflows in HubSpot to nurture and convert leads.

Continuously track and report on KPIs, refining strategies based on performance insights.ย 

Requirements


  • ย 3-6 years of marketing experience, ideally in B2B SaaS, IT services, or Microsoft partner ecosystems.
  • Proven demand generation experience-running LinkedIn Ads, Google Ads, SEO, and email marketing.
  • Strong content marketing skills, including blog posts, case studies, and email sequences.
  • Experience managing webinars and virtual events, driving engagement and conversions.
  • Hands-on experience with HubSpot (or similar marketing automation tools).
  • Data-driven mindset-able to analyze marketing performance and optimize accordingly.
  • Self-starter, able to execute independently and work cross-functionally.ย ย 

Why Join Us?

Be part of a fast-growing Microsoft CSP and subscription billing company.
Own and shape the marketing strategy-your impact will be visible and measurable.
Competitive salary with growth opportunities based on performance.