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Overnight Demand Generation Manager Jobs in Virginia

Comply

VP, Demand Generation

Arlington, VA · On-site

$155K - $185K/yr

... manage regulatory obligations, mitigate risk, and scale with efficiency and confidence. Comply ... Comply is looking for a VP of Demand Generation to lead our enterprise pipeline engine. This is a ...

Comply

VP, Demand Generation

Arlington, VA · On-site

$155 - $185/hr

... manage regulatory obligations, mitigate risk, and scale with efficiency and confidence. Comply ... Comply is looking for a VP of Demand Generation to lead our enterprise pipeline engine. This is a ...

New

MBO Partners

Marketing Engagement Manager

Ashburn, VA · On-site

Demand Generation & Campaigns * Build and execute targeted demand generation campaigns across digital channels to support enterprise sales and cross-sell/upsell motions. * Manage campaign planning ...

MBO Partners

Marketing Engagement Manager

Ashburn, VA · On-site

Build and execute targeted demand generation campaigns across digital channels to support enterprise sales and cross-sell/upsell motions. * Manage campaign planning, audience segmentation, and ...

Expereo

Field Marketing Manager - US

Reston, VA · On-site

Manage the Demand Generation funnel in region working very closely with the Demand Generation team and Sales Leaders to review Demand performance for the region, ensure MQLs are followed up, feedback ...

Expereo

Field Marketing Manager - US

Reston, VA · On-site

Manage the Demand Generation funnel in region working very closely with the Demand Generation team and Sales Leaders to review Demand performance for the region, ensure MQLs are followed up, feedback ...

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Overnight Demand Generation Manager information

What is the difference between Overnight Demand Generation Manager vs Demand Generation Specialist?

AspectOvernight Demand Generation ManagerDemand Generation Specialist
CredentialsTypically requires a bachelor's degree in marketing, business, or related field; certifications like HubSpot or Marketo are commonSimilar educational background; certifications also valued but less often required
Work EnvironmentLeads strategic planning, manages campaigns, and oversees team activities, often in a corporate marketing departmentExecutes specific campaigns, analyzes data, and supports demand generation efforts, often in a marketing team
Industry UsageUsed across industries with a focus on demand creation and lead generation strategiesCommonly used in marketing teams to support demand generation initiatives

The Overnight Demand Generation Manager focuses on strategic planning and team leadership in demand creation, often overseeing campaigns and managing resources. In contrast, the Demand Generation Specialist executes campaigns and analyzes results to support demand efforts. Both roles require similar skills and certifications but differ in scope and responsibilities.

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Overnight Demand Generation Manager jobs near you

Demand Generation Specialist

Bloomberg Industry Group

Arlington, VA • On-site

$100K - $120K/yr

Full-time

Re-posted 12 days ago

Job description

The Demand Generation Specialist is responsible for executing and optimizing multichannel campaigns that drive pipeline and bookings. This role partners closely with Sales and Marketing stakeholders to execute ICP-focused campaigns that contribute to revenue goals and provide strategic support for marketing campaigns.
Key Responsibilities:
  • Execute end-to-end demand generation campaigns across digital, content, events, and other channels to drive new business and expansion pipeline
  • Analyze customer segments, channel metrics, and campaign performance data to inform targeting, campaign programs and tactics.
  • Manage campaign timelines, tactics, and budgets to ensure programs are delivered on time and meet performance expectations
  • Collaborate with cross-functional teams (Sales, Sales Enablement, Product Marketing, Content) to align messaging, targeting, and execution
  • Optimize channel mix and campaign performance using data-driven insights to maximize ROI and pipeline impact
  • Monitor, measure, and report on campaign KPIs, including pipeline contribution and conversion rates.
  • Continuously test and refine campaigns (A/B testing, segmentation, messaging) to improve effectiveness
  • Partner with Sales to ensure alignment on lead quality, follow-up, and funnel progression
  • Partner with Sales Enablement on collateral design, post-campaign activity and lead nurturing tactics.
  • Support forecasting efforts by providing campaign performance insights and pipeline projections

You need to have:
  • Bachelor's degree in Marketing or related field, or equivalent work experience
  • 5-7 years of marketing or related experience
  • Proven experience independently owning and executing multi-channel demand generation campaigns that drive measurable pipeline impact
  • Strong analytical skills with experience using data to inform targeting, segmentation, and campaign optimization
  • Experience managing campaign performance metrics, including pipeline contribution and ROI
  • Ability to collaborate effectively with Sales and cross-functional stakeholders to drive alignment and results
  • Experience working in a results-driven, performance-oriented environment with accountability for meeting targets

Compensation Range:
$100,000.00-$120,000.00
Placement in the salary range will be decided upon completion of the interview process. Salary determination will be determined based on factors including but not limited to relevant experience, demonstrated skills related to the requirements of the role, education, certifications, and geographic location.
Equal Opportunity
Bloomberg Industry Group maintains a continuing policy of non-discrimination in employment. It is Bloomberg Industry Group's policy to provide equal opportunity and access for all persons, and the Company is committed to attracting, retaining, developing, and promoting the most qualified individuals without regard to age, ancestry, color, gender identity or expression, genetic predisposition or carrier status, marital status, national or ethnic origin, race, religion or belief, sex, sexual orientation, sexual and other reproductive health decisions, parental or caring status, physical or mental disability, pregnancy or maternity/parental leave, protected veteran status, status as a victim of domestic violence, or any other classification protected by applicable law ("Protected Characteristic"). Bloomberg prohibits treating applicants or employees less favorably in connection with the terms and conditions of employment, in all phases of the employment process, because of one or more Protected Characteristics ("Discrimination").

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