Demand Generation Manager Jobs in Reston, VA (NOW HIRING)

Job Title: Senior Demand Generation ManagerLocation-Type: Remote (Occasional travel)Start Date Is: ASAPDuration: Permanent/Direct HireAnnual Base Salary Range: $110,000 – $135,000Bonus: 10% annual bonus based on individual and company performanceBenefits: Eligible for Health, Dental, Vision, 401K, PTOMust be authorized to work in the U.S. This position is not eligible for sponsorship.

Job Description:Own and optimize the strategy for increasing adoption and transaction volume across a network of government self-service kiosks. This highly analytical growth marketing role combines demand generation, campaign performance analysis, statistical rigor, customer partnership, and multi-channel strategy to determine what drives adoption and translate data into actionable recommendations that increase revenue.

Day-to-Day Responsibilities:

• Own the end-to-end adoption marketing strategy across state and county self-service kiosk locations
• Analyze campaign, customer, and transaction data to identify performance trends, adoption opportunities, and areas for improvement
• Establish baseline adoption and transaction benchmarks and measure performance against growth targets
• Use statistical analysis and research methodologies to test hypotheses and determine whether campaign results are meaningful
• Build and maintain performance reporting that tracks kiosk adoption, campaign attribution, transaction trends, and overall effectiveness
• Translate complex data sets into clear insights and recommendations for senior executives, business leaders, customers, and partners
• Determine the appropriate marketing and channel strategy for individual customer segments and kiosk locations
• Develop and optimize multi-channel campaigns across paid search, social, email, out-of-home, radio, signage, in-store, and other channels
• Conduct A/B testing and continuously optimize campaigns based on measurable performance
• Partner with agencies and internal marketing resources to execute campaigns rather than personally producing every creative deliverable
• Work directly with state and local government customers to develop strategies that increase constituent awareness and kiosk usage
• Partner with retail organizations hosting kiosks to improve signage, placement, promotional activity, and overall transaction volume
• Develop co-marketing programs and scalable marketing toolkits that government and retail partners can deploy
• Research customer behavior, demographic differences, geographic trends, and other factors influencing kiosk adoption
• Present campaign findings, performance results, and strategic recommendations confidently to senior leadership and customer stakeholders
• Continuously challenge assumptions, test new approaches, and adjust strategy based on what the data demonstrates

Minimum Requirements:

• 5-7 years of experience in demand generation, growth marketing, performance marketing, adoption marketing, lifecycle marketing, or a similarly data-driven marketing function
• Strong quantitative and analytical skills with a genuine understanding of statistics
• Advanced comfort working directly with Excel, spreadsheets, and raw data sets
• Ability to personally analyze campaign and transaction data rather than relying solely on pre-built dashboards or analytics teams
• Experience establishing performance baselines, measuring lift, identifying trends, and evaluating campaign effectiveness
• Experience with campaign attribution, conversion or adoption measurement, A/B testing, and ongoing optimization
• Proven ability to translate data into actionable marketing recommendations
• Experience targeting defined customer segments and driving measurable actions, transactions, or behaviors
• Experience developing and optimizing demand generation or growth campaigns across multiple channels
• Strong research skills with the ability to form hypotheses, analyze results, and draw meaningful conclusions
• Ability to distinguish meaningful performance trends from correlation, noise, or inconclusive results
• Experience leveraging agencies, internal marketing teams, and external resources to execute marketing strategies
• Strong customer-facing communication and stakeholder management skills
• Executive presence with the ability to confidently present and defend data-driven recommendations to senior leadership
• Ability to operate effectively in a changing environment without always having a perfect or complete data set
• Bachelor's degree in a field requiring analytical rigor and strong written communication skills

Preferred Qualifications:

• Experience within a highly regulated industry such as financial services, asset management, healthcare, government, or another complex environment
• Experience within consulting or a large, structured organization with rigorous analytical or marketing training
• Formal research experience or experience applying structured research methodologies
• Retail or consumer marketing experience
• Experience with location-based marketing, retail signage, in-store campaigns, or strategies designed to increase foot traffic or transactions
• Experience marketing to highly specific or niche customer segments
• Partner or co-marketing experience with external customers, retailers, agencies, or other third parties
• Experience measuring offline or imperfectly attributable channels such as out-of-home, radio, retail, or in-store marketing
• Experience building marketing enablement materials, playbooks, toolkits, templates, or partner resources
• GovTech, public sector, or civic technology experience
• Experience marketing to diverse constituent or customer populations