ZipRecruiter

Log In

1

Demand Generation Manager Jobs in Reston, VA (NOW HIRING)

MBO Partners

Marketing Engagement Manager

Ashburn, VA · On-site

Demand Generation & Campaigns * Build and execute targeted demand generation campaigns across digital channels to support enterprise sales and cross-sell/upsell motions. * Manage campaign planning ...

Demand.com

Marketing Director (Remote)

Washington, DC · Remote

DemandFactor is a data-driven B2B growth and demand-generation company helping brands find, engage ... Manage marketing KPIs, analytics, attribution, and budget * Build and grow the marketing team What ...

Cloudforce

Senior Director of Marketing

National Harbor, MD · On-site

$150K - $175K/yr

Directly manage demand generation functions, including email marketing, event marketing, relevant agencies, and future demand generation hires. * Build a high-performing, pipeline-oriented team with ...

MBO Partners

Marketing Engagement Manager

Ashburn, VA · On-site

Build and execute targeted demand generation campaigns across digital channels to support enterprise sales and cross-sell/upsell motions. * Manage campaign planning, audience segmentation, and ...

Cloudforce

Email Marketing Manager

National Harbor, MD · On-site

$90K - $115K/yr

This is a strategic, hands-on role for someone who understands how email drives demand generation ... Manage the HubSpot email template library, ensuring templates are on-brand, mobile-optimized, and ...

Cloudforce

Email Marketing Manager

National Harbor, MD · On-site

$90K - $115K/yr

This is a strategic, hands-on role for someone who understands how email drives demand generation ... Manage the HubSpot email template library, ensuring templates are on-brand, mobile-optimized, and ...

Cloudforce

Email Marketing Manager

National Harbor, MD · On-site

$90K - $115K/yr

This is a strategic, hands-on role for someone who understands how email drives demand generation ... Manage the HubSpot email template library, ensuring templates are on-brand, mobile-optimized, and ...

Expereo

Field Marketing Manager - US

Reston, VA · On-site

Manage the Demand Generation funnel in region working very closely with the Demand Generation team and Sales Leaders to review Demand performance for the region, ensure MQLs are followed up, feedback ...

Expereo

Field Marketing Manager - US

Reston, VA · On-site

Manage the Demand Generation funnel in region working very closely with the Demand Generation team and Sales Leaders to review Demand performance for the region, ensure MQLs are followed up, feedback ...

OpenText

Product Marketing Manager

Gaithersburg, MD · On-site

$166K/yr

... demand generation teams • Support go-to-market strategies that enable financial institutions and ... management, corporate-to-bank connectivity and B2B payment modernization, including regulatory ...

OpenText

Product Marketing Manager

Gaithersburg, MD · On-site

$166K/yr

... demand generation teams Support go-to-market strategies that enable financial institutions and ... management, corporate-to-bank connectivity and B2B payment modernization, including regulatory ...

MasterCard

B2B Field Marketing Manager

Arlington, VA · Remote

Mastercard Services Marketing is seeking an experienced B2B Field Marketing Manager to help drive North America demand generation, field engagement, and regional campaign execution. This role will ...

previous pagenext page

Showing results 21-40

All JobsDemand Generation JobsDemand Generation Manager JobsDemand Generation Manager Jobs in Reston, VA

Demand Generation Manager information

See Reston, VA salary details

$40.7K

$107.2K

$151.1K

How much do demand generation manager jobs pay per year?

As of Aug 21, 2026, the average yearly pay for demand generation manager in Reston, VA is $107,230.00, according to ZipRecruiter salary data. Most workers in this role earn between $90,900.00 and $126,800.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a demand generation manager?

To thrive as a Demand Generation Manager, you need expertise in digital marketing, lead generation strategies, analytics, and often a degree in marketing or a related field. Familiarity with marketing automation platforms (like HubSpot or Marketo), CRM systems, and data analytics tools is typically required. Strong project management, creativity, and communication skills help you design effective campaigns and collaborate across teams. These competencies ensure the successful creation and execution of campaigns that drive qualified leads and fuel business growth.

What does a demand generation manager do?

A Demand Generation Manager is responsible for creating and executing marketing strategies that drive interest and engagement in a company's products or services. They use a mix of channels such as email marketing, content marketing, events, and digital advertising to generate qualified leads for the sales team. Their goal is to build brand awareness, nurture prospects through the sales funnel, and ultimately increase revenue. Demand Generation Managers often analyze campaign performance to optimize strategies and maximize return on investment.

What are some common challenges faced by demand generation managers when aligning marketing and sales teams?

Demand Generation Managers often encounter challenges in ensuring seamless collaboration between marketing and sales teams, particularly when it comes to lead quality and handoff processes. Differences in lead qualification criteria and communication gaps can create friction, making it essential to establish clear definitions, shared goals, and regular feedback loops. Successful managers foster alignment by implementing joint meetings, shared metrics, and continuous process improvements, ensuring both teams work toward revenue targets and customer acquisition goals together.

What is the difference between Demand Generation Manager vs Marketing Manager?

AspectDemand Generation ManagerMarketing Manager
Primary FocusDriving lead generation and demand creation campaignsOverseeing overall marketing strategies and brand management
Skills & CertificationsDigital marketing, analytics, campaign managementBrand strategy, market research, communication skills
Work EnvironmentMarketing teams, sales alignment, digital platformsBroader marketing departments, cross-functional teams

The Demand Generation Manager primarily focuses on creating targeted campaigns to generate leads and demand for products or services, often working closely with sales teams. In contrast, the Marketing Manager oversees overall marketing strategies, branding, and broader market outreach. While both roles require marketing expertise, the Demand Generation Manager specializes in demand-focused activities, making it a more tactical role within the marketing function.

Is demand generation a good career?

Demand generation is a growing field within marketing that focuses on creating interest and demand for products or services through strategies like content marketing, email campaigns, and analytics. Demand Generation Managers typically need skills in data analysis, marketing automation tools, and campaign management, making it a viable career path with opportunities for advancement and specialization.
More about Demand Generation Manager jobs

What job categories do people searching Demand Generation Manager jobs in Reston, VA look for?

The top searched job categories for Demand Generation Manager jobs in Reston, VA are:

What cities near Reston, VA are hiring for Demand Generation Manager jobs?

Cities near Reston, VA with the most Demand Generation Manager job openings:

Demand Generation Manager jobs near you
Infographic showing various Demand Generation Manager job openings in Reston, VA as of August 2026, with employment types broken down into 1% As Needed, 83% Full Time, 15% Part Time, and 1% Contract. Highlights an 93% Physical, 3% Hybrid, and 4% Remote job distribution, with an average salary of $107,230 per year, or $51.6 per hour.

Marketing Manager - Demand Generation, Content & Product Marketing

IOTAP Inc.

Reston, VA • On-site, Remote

$160K/yr

Full-time

Re-posted 12 days ago

Job description

Description

IOTAP is the creator of Work 365. Work 365 is a SaaS application for companies generating revenue through a subscription model. Work 365 users are Services companies and Cloud Resellers that are looking to grow their revenue. We have users around the world and global team that supports our customer's needs. We are looking for someone with an imagination that can work in a fast-paced environment, with a global team with plenty of flexibility and opportunity to grow. You will be working with the business leaders to drive outcomes in a fast-growing market. 

visit: www.work365apps.com 


What You'll Do

Demand Generation & Growth Marketing


  • Plan and execute multi-channel marketing campaigns (webinars, LinkedIn, email, paid ads, SEO).
  • Own lead generation-drive inbound traffic, optimize conversion rates, and track campaign ROI.
  • Manage LinkedIn Ads, Google Ads, and paid media campaigns for maximum effectiveness.
  • Coordinate webinars and external events, driving attendance and engagement.
  • Analyze campaign performance, website traffic, and conversion rates, making data-driven improvements.

Content & Product Marketing

  • Develop and manage blog posts, case studies, whitepapers, email campaigns, and ad copy.
  • Own and execute the social media strategy, primarily focusing on LinkedIn.
  • Craft compelling messaging around Work 365's product features, benefits, and differentiators for IT service providers and Microsoft partners.
  • Work closely with leadership and technical teams to translate product updates into market-ready messaging.
  • Optimize SEO strategy, ensuring high-ranking content that attracts the right audience.

Collaboration & Execution

  • Work with potential external vendors for paid ads, SEO, and content creation, ensuring alignment with company goals.
  • Collaborate with senior leadership (including CMO & technical teams) to refine messaging and marketing strategy.
  • Own marketing automation & CRM workflows in HubSpot to nurture and convert leads.

Continuously track and report on KPIs, refining strategies based on performance insights. 

Requirements


  •  3-6 years of marketing experience, ideally in B2B SaaS, IT services, or Microsoft partner ecosystems.
  • Proven demand generation experience-running LinkedIn Ads, Google Ads, SEO, and email marketing.
  • Strong content marketing skills, including blog posts, case studies, and email sequences.
  • Experience managing webinars and virtual events, driving engagement and conversions.
  • Hands-on experience with HubSpot (or similar marketing automation tools).
  • Data-driven mindset-able to analyze marketing performance and optimize accordingly.
  • Self-starter, able to execute independently and work cross-functionally.  

Why Join Us?

Be part of a fast-growing Microsoft CSP and subscription billing company.
Own and shape the marketing strategy-your impact will be visible and measurable.
Competitive salary with growth opportunities based on performance.

Apply