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Virtual Demand Generation Marketing Jobs in Reston, VA

Senior Manager, Demand Generation

Washington, DC · On-site

$140K - $180K/yr

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

Senior Manager, Demand Generation Location: Washington, DC; (Hybrid, after 60 days in-person ... Events & Field Manager, Sr. Partner Marketing Manager, and Regional Coordinators Typical Work Hours ...

Senior Manager, Demand Generation

Washington, DC · On-site

$140K - $180K/yr

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

Senior Manager, Demand Generation Location: Washington, DC; (Hybrid, after 60 days in-person ... Events & Field Manager, Sr. Partner Marketing Manager, and Regional Coordinators Typical Work Hours ...

Partnership Marketing Manager

National Harbor, MD · On-site

$95K - $120K/yr

  • Medical

  • Dental

  • Life

  • Retirement

  • PTO

Partner with Demand Generation, Marketing Operations, and RevOps to define target audiences, messaging, offers, tracking, lead routing, follow-up, attribution, and pipeline reporting. * Build ...

Partnership Marketing Manager

National Harbor, MD

$95K - $120K/yr

  • Medical

  • Dental

  • Life

  • Retirement

  • PTO

Partner with Demand Generation, Marketing Operations, and RevOps to define target audiences, messaging, offers, tracking, lead routing, follow-up, attribution, and pipeline reporting. * Build ...

Senior Demand Generation Manager

Centreville, VA · Remote

$110K - $135K/yr

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

This highly analytical growth marketing role combines demand generation, campaign performance analysis, statistical rigor, customer partnership, and multi-channel strategy to determine what drives ...

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Showing results 1-20

Virtual Demand Generation Marketing information

See Reston, VA salary details

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$34

$58

How much do virtual demand generation marketing jobs pay per hour?

As of Aug 17, 2026, the average hourly pay for virtual demand generation marketing in Reston, VA is $34.01, according to ZipRecruiter salary data. Most workers in this role earn between $22.50 and $45.00 per hour, depending on experience, location, and employer.

What is the difference between Virtual Demand Generation Marketing vs Virtual Content Marketing Specialist?

AspectVirtual Demand Generation MarketingVirtual Content Marketing Specialist
Primary FocusGenerating leads and demand through campaigns and outreachCreating and managing content to attract and engage audiences
Skills & CertificationsMarketing automation, analytics, campaign managementContent creation, SEO, copywriting
Work EnvironmentRemote marketing teams, digital platformsRemote content teams, editorial platforms
Industry UsageMarketing departments, B2B/B2C companiesContent agencies, marketing teams

Virtual Demand Generation Marketing focuses on creating demand and generating leads through targeted campaigns, while Virtual Content Marketing Specialists concentrate on producing engaging content to attract audiences. Both roles often collaborate but serve different strategic purposes within marketing teams.

Is demand generation a good career?

Demand generation is a valuable career in marketing focused on creating interest and leads for products or services, often requiring skills in digital marketing, analytics, and content creation. It offers opportunities for growth in tech and B2B industries, with roles involving marketing automation tools and data analysis. The field can be rewarding for those interested in strategic planning and measurable results.

What are the most commonly searched types of Demand Generation Marketing jobs in Reston, VA?

The most popular types of Demand Generation Marketing jobs in Reston, VA are:

What are popular job titles related to Virtual Demand Generation Marketing jobs in Reston, VA?

For Virtual Demand Generation Marketing jobs in Reston, VA, the most frequently searched job titles are:

What job categories do people searching Virtual Demand Generation Marketing jobs in Reston, VA look for?

The top searched job categories for Virtual Demand Generation Marketing jobs in Reston, VA are:

What cities near Reston, VA are hiring for Virtual Demand Generation Marketing jobs?

Cities near Reston, VA with the most Virtual Demand Generation Marketing job openings:

Director, Digital Demand Generation & Growth Marketing

Drive Capital

Lorton, VA • On-site

$150 - $230/hr

Other

This job post has expired today. Applications are no longer accepted.


Job description

Director, Digital Demand Generation & Growth Marketing
  • Marketing
  • East Coast, United States
Description

VAST Data is the AI Operating System company, redefining how organizations build and operate intelligent systems at scale.

As enterprises, AI-native companies, and cloud providers move from isolated models to fully operational AI systems, the need for a unified data and compute platform has become mission-critical.

About the Role

We're looking for a Director of Digital Demand Generation & Growth Marketing to lead our Paid Media and Campaigns team and build a modern, AI-powered demand engine.

This is a revenue-first leadership role responsible for generating qualified pipeline through digital marketing. You'll own strategy, execution, and optimization across paid channels and integrated campaigns, partnering closely with Sales, Marketing, and Revenue Operations to accelerate growth.

Success in this role is measured by business outcomes and not marketing activity.

Responsibilities

  • Own digital demand generation strategy across paid media and integrated campaigns.
  • Lead and develop the Paid Media, Campaign and Content Operations team.
  • Drive net new lead generation, marketing-sourced pipeline, and revenue contribution.
  • Optimize the entire demand funnel from Lead to MQL to SQO, improving conversion rates and pipeline velocity.
  • Manage paid acquisition across Search, LinkedIn, Display, YouTube, and emerging channels.
  • Lead the Content Operations function to ensure content lifecycle management, CMS governance, and repurposing workflows are optimized to fuel paid media and campaign performance.
  • Build a culture of testing, measurement, and continuous optimization using data and attribution.
  • Partner cross-functionally with Product Marketing, Field and Event Marketing Managers, Comms and Marketing Operations to maximize pipeline impact.
  • Leverage AI and automation to improve campaign execution, lead management, and marketing efficiency.

AI Experience

We're looking for a leader who understands how AI is transforming demand generation. Experience building or deploying agentic AI solutions is highly desirable, including systems that autonomously optimize paid campaigns, recommend budget allocation, improve lead routing, identify funnel bottlenecks, and create closed-loop optimization between marketing performance and CRM data.

Success Metrics

  • Net new qualified leads
  • Marketing-sourced pipeline
  • Pipeline contribution to revenue
  • Lead to MQL to SQO conversion rates
  • Pipeline velocity
  • Paid media efficiency and ROI
Requirements
  • 10+ years in B2B demand generation, growth marketing, or performance marketing.
  • 5+ years leading high-performing marketing teams.
  • Proven track record driving measurable pipeline and revenue through paid media and integrated campaigns.
  • Strong analytical and attribution skills with experience optimizing complex marketing funnels.
  • Experience with modern marketing technology and CRM platforms.
  • Experience applying AI to demand generation workflows; hands-on experience with agentic AI or autonomous marketing systems is a strong plus.
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