ZipRecruiter

Log In

1

Demand Generation Marketing Manager Jobs in Reston, VA

Cloudforce

Partnership Marketing Manager

National Harbor, MD · On-site

$95K - $120K/yr

  • Medical

  • Dental

  • Life

  • Retirement

  • PTO

Partner with Demand Generation, Marketing Operations, and RevOps to define target audiences ... Strong project management skills, with the ability to coordinate multiple stakeholders, deadlines ...

Cloudforce

Partnership Marketing Manager

National Harbor, MD

$95K - $120K/yr

  • Medical

  • Dental

  • Life

  • Retirement

  • PTO

Partner with Demand Generation, Marketing Operations, and RevOps to define target audiences ... Strong project management skills, with the ability to coordinate multiple stakeholders, deadlines ...

Monex USA

Senior Manager, Demand Generation

Washington, DC · On-site

$140K - $180K/yr

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

Senior Manager, Demand Generation Location: Washington, DC; (Hybrid, after 60 days in-person ... Events & Field Manager, Sr. Partner Marketing Manager, and Regional Coordinators Typical Work Hours ...

Monex

Senior Manager, Demand Generation

Washington, DC · On-site

$140K - $180K/yr

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

Senior Manager, Demand Generation Location: Washington, DC; (Hybrid, after 60 days in-person ... Events & Field Manager, Sr. Partner Marketing Manager, and Regional Coordinators Typical Work Hours ...

Gartner

Marketing Manager

Arlington, VA · On-site

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

Design, manage and execute integrated, multi-channel marketing campaigns and content marketing ... Lead demand generation marketing activity, cascading and activating the sales organization against ...

Mondo

Senior Demand Generation Manager

Centreville, VA · Remote

$110K - $135K/yr

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

Senior Demand Generation Manager Location-Type: Remote (Occasional travel) Start Date Is: ASAP ... This highly analytical growth marketing role combines demand generation, campaign performance ...

Cloudforce

Email Marketing Manager

National Harbor, MD · On-site

$90K - $115K/yr

Job Title: Email Marketing Manager Location: National Harbor, MD (Hybrid) Type: Full Time ... This is a strategic, hands-on role for someone who understands how email drives demand generation ...

Cloudforce

Email Marketing Manager

National Harbor, MD · On-site

$90K - $115K/yr

  • Medical

  • Dental

  • Life

  • Retirement

  • PTO

Job Title: Email Marketing Manager Location: National Harbor, MD (Hybrid) Type: Full Time ... This is a strategic, hands-on role for someone who understands how email drives demand generation ...

Cloudforce

Email Marketing Manager

National Harbor, MD

$90K - $115K/yr

  • Medical

  • Dental

  • Life

  • Retirement

  • PTO

Job Title: Email Marketing Manager Location: National Harbor, MD (Hybrid) Type: Full Time ... This is a strategic, hands-on role for someone who understands how email drives demand generation ...

next page

Showing results 1-20

All JobsDemand Generation Marketing JobsDemand Generation Marketing Manager JobsDemand Generation Marketing Manager Jobs in Reston, VA

Demand Generation Marketing Manager information

See Reston, VA salary details

$44.7K

$87.8K

$133.7K

How much do demand generation marketing manager jobs pay per year?

As of Aug 18, 2026, the average yearly pay for demand generation marketing manager in Reston, VA is $87,846.00, according to ZipRecruiter salary data. Most workers in this role earn between $67,600.00 and $105,600.00 per year, depending on experience, location, and employer.

What is a demand generation marketing manager?

A Demand Generation Marketing Manager is responsible for developing and executing strategies to create interest in a company's products or services, ultimately driving qualified leads and sales opportunities. They use a mix of marketing tactics such as content marketing, email campaigns, social media, events, and digital advertising to attract and nurture potential customers. Their role involves working closely with sales teams, analyzing marketing data, and optimizing campaigns to maximize ROI. This position requires strong analytical skills, creativity, and a deep understanding of the customer journey.

What are the key skills and qualifications needed to thrive as a demand generation marketing manager?

To thrive as a Demand Generation Marketing Manager, you need expertise in digital marketing, lead generation strategies, data analysis, and typically a degree in marketing or related fields. Familiarity with marketing automation platforms (like HubSpot or Marketo), CRM systems (such as Salesforce), and analytics tools is crucial. Outstanding communication, creativity, and project management skills help you design compelling campaigns and collaborate effectively across teams. These skills are vital for driving pipeline growth, optimizing marketing ROI, and ensuring alignment between marketing and sales objectives.

What are some common challenges faced by demand generation marketing managers when aligning sales and marketing teams?

Demand Generation Marketing Managers often encounter challenges in ensuring that sales and marketing teams are aligned on goals, target audiences, and lead qualification criteria. Misalignment can lead to inefficient handoffs, wasted resources, and missed revenue opportunities. Effective communication, regular joint meetings, and establishing clear definitions for qualified leads are essential practices for overcoming these challenges and creating a more cohesive, results-driven environment.

What is the difference between Demand Generation Marketing Manager vs Content Marketing Manager?

AspectDemand Generation Marketing ManagerContent Marketing Manager
Primary FocusGenerating leads and driving demand through campaignsCreating and managing content to engage audiences
Skills & CertificationsMarketing automation, analytics, campaign managementContent creation, SEO, storytelling
Work EnvironmentMarketing teams, campaign platforms, analytics toolsContent teams, editorial platforms, social media
Industry UsageCommon in B2B and SaaS companiesUsed across various industries for brand awareness

The Demand Generation Marketing Manager focuses on creating campaigns to generate leads and increase demand, often utilizing marketing automation and analytics. In contrast, the Content Marketing Manager emphasizes developing engaging content to attract and retain audiences. Both roles are essential in marketing strategies but serve different purposes within the organization.

What are the most commonly searched types of Demand Generation Marketing jobs in Reston, VA?

The most popular types of Demand Generation Marketing jobs in Reston, VA are:

What cities near Reston, VA are hiring for Demand Generation Marketing Manager jobs?

Cities near Reston, VA with the most Demand Generation Marketing Manager job openings:

Demand Generation Marketing Manager jobs near you
Infographic showing various Demand Generation Marketing Manager job openings in Reston, VA as of August 2026, with employment types broken down into 87% Full Time, 11% Part Time, and 2% Contract. Highlights an 83% Physical, 2% Hybrid, and 15% Remote job distribution, with an average salary of $87,846 per year, or $42.2 per hour.

Director, Digital Demand Generation & Growth Marketing

Drive Capital

Lorton, VA • On-site

$150 - $230/hr

Other

This job post has expired today. Applications are no longer accepted.

Job description

Director, Digital Demand Generation & Growth Marketing
  • Marketing
  • East Coast, United States
Description

VAST Data is the AI Operating System company, redefining how organizations build and operate intelligent systems at scale.

As enterprises, AI-native companies, and cloud providers move from isolated models to fully operational AI systems, the need for a unified data and compute platform has become mission-critical.

About the Role

We're looking for a Director of Digital Demand Generation & Growth Marketing to lead our Paid Media and Campaigns team and build a modern, AI-powered demand engine.

This is a revenue-first leadership role responsible for generating qualified pipeline through digital marketing. You'll own strategy, execution, and optimization across paid channels and integrated campaigns, partnering closely with Sales, Marketing, and Revenue Operations to accelerate growth.

Success in this role is measured by business outcomes and not marketing activity.

Responsibilities

  • Own digital demand generation strategy across paid media and integrated campaigns.
  • Lead and develop the Paid Media, Campaign and Content Operations team.
  • Drive net new lead generation, marketing-sourced pipeline, and revenue contribution.
  • Optimize the entire demand funnel from Lead to MQL to SQO, improving conversion rates and pipeline velocity.
  • Manage paid acquisition across Search, LinkedIn, Display, YouTube, and emerging channels.
  • Lead the Content Operations function to ensure content lifecycle management, CMS governance, and repurposing workflows are optimized to fuel paid media and campaign performance.
  • Build a culture of testing, measurement, and continuous optimization using data and attribution.
  • Partner cross-functionally with Product Marketing, Field and Event Marketing Managers, Comms and Marketing Operations to maximize pipeline impact.
  • Leverage AI and automation to improve campaign execution, lead management, and marketing efficiency.

AI Experience

We're looking for a leader who understands how AI is transforming demand generation. Experience building or deploying agentic AI solutions is highly desirable, including systems that autonomously optimize paid campaigns, recommend budget allocation, improve lead routing, identify funnel bottlenecks, and create closed-loop optimization between marketing performance and CRM data.

Success Metrics

  • Net new qualified leads
  • Marketing-sourced pipeline
  • Pipeline contribution to revenue
  • Lead to MQL to SQO conversion rates
  • Pipeline velocity
  • Paid media efficiency and ROI
Requirements
  • 10+ years in B2B demand generation, growth marketing, or performance marketing.
  • 5+ years leading high-performing marketing teams.
  • Proven track record driving measurable pipeline and revenue through paid media and integrated campaigns.
  • Strong analytical and attribution skills with experience optimizing complex marketing funnels.
  • Experience with modern marketing technology and CRM platforms.
  • Experience applying AI to demand generation workflows; hands-on experience with agentic AI or autonomous marketing systems is a strong plus.
#J-18808-Ljbffr

Apply